Itegration

Although CRM software on its own is strong combining with other resources makes your job a lot easier.  Ideally, for all your sales operations, your CRM serves as the core hub and integrations serve as the supporting cast that makes your central functionality ever more strong.CRM software market share is exponentially growing; expected to reach $40.2 billion by 2023, so are the number of integrations. Let us first understand what is CRM integration?CRM integration is nothing but integrated communication between your client relationship management (CRM) apps and third-party applications. Integrations result in automatic activities that extend the software’s capabilities, removing the need to switch between the applications.Seamless CRM integration with existing CRM software is required to keep top levels of business performance and customer satisfaction high.There are several different CRM integrations types available. Here are the 5 most important ones.Email integration: Email integration in CRM makes it possible to use a single system for all of your business contacts. An email marketing campaign backed with CRM can be highly customized to target the most prospective leads.Calendar integration: It enables the users to keep track of the appointments of the business people and the clients. Integrating Google or Outlook in CRM helps the users to organize the business meetings properly, logging time slots, sending invites and more.Social Media Integration: Social media platforms are the primary medium for companies to communicate with customers. Integrating social media with CRM helps automate posting and gain insights about your audience and understand what interests them most.Software Integration: If your business uses third-party tools to engage with leads, integrating them with the CRM is crucial. A prospect integration software like the LinkedIn navigator or communication software such as Zoom can help you streamline multiple processes of customer relationship management.ECommerce Integration: For online businesses, integrating the website with CRM helps largely in understanding their customer requirements. For example, you have a Shopify store, integrating it with CRM can help you in automatically syncing your product, contacts and more. Integration can even help in managing online payments.There are various CRM software that allows integration with various external resources so that you can reap maximum benefits for your business. You can check and compare the features of different CRM providers and find the one that best suits your needs.