Itera is a company specializing in communication and technology. We combine our multidisciplinary strengths to gain deeper insight, explore new possibilities and bring better solutions to life.
Founded in 1999, Itera consists of more than 500 employees across offices in O...
Itera is a company specializing in communication and technology. We combine our multidisciplinary strengths to gain deeper insight, explore new possibilities and bring better solutions to life.
Founded in 1999, Itera consists of more than 500 employees across offices in Oslo (HQ), Bryne, Stockholm, Copenhagen, Kiev and Bratislava. Itera is listed on Oslo Stock Exchange under the ticker symbol ITE.
Application management
User experience
Business Design
DevOps
Service operations and application management
Content and analysis
Project management
Cloud
Testing services
Development
People prefer to shop with companies offering exceptional customer support. So how do small companies take the role of customer service? The solution is to use your customer relationship management (CRM) tools more efficiently.It has the ability to give you a database of all your customers and what they have done with your product or service. This way, you can analyze the behavior of each customer segment to understand your current market position or improve your future strategy accordingly. A good CRM strategy will help you know which channels, products, and services are appealing to the various demographics in your target market segment.1. Send Emails with AutomationOne feature of CRM systems is automation. Via delivering automatic replies, company owners will optimize initial interaction with the customers. One big advantage of automatic emails is providing the client's immediate acknowledgment that their request has been accepted, but it's more usable than that. Prepackaged email replies are a perfect way to add links to query forms, pages of FAQs, forums, pricing information, and other appropriate resources.2. Consistent communicationEmail prototypes provide a simple way to ensure that email correspondence is reliable and professional for consumers. Check if email templates are usable while you're previewing various CRM systems and see how flexible they are. Specialized solutions, like Salesforce, enable users to use a drag-and-drop interface to build their own templates from start.Note, customer care is not just about answering queries; it’s about building consistent communication.3. Personalized serviceA sales representative can determine the right time of day when a call should be made based on the interest level of the customer buying preferences, purchasing patterns, and more based on the client database prepared using a CRM. This makes communication personalized.Furthermore, it also allows the company to determine the type of sales interaction needed to boost productivity and to improve profitability. By closely monitoring and measuring all of the factors that influence customer satisfaction levels, it becomes easier for sales representatives to devise appropriate interactions. Customer data management systems are also helpful because they allow for the easy storage and retrieval of all customer data. These data are then used to create targeted campaigns that are most likely to result in higher levels of customer satisfaction.4. Draw ReportsCRM tools are equipped with reliable reports that review useful analytics and key performance metrics. Some programs also encourage management to compare employee-based customer experiences, allowing supervisors to see reflexes, and who receives the most complaints from consumers. As for other features, the more advanced your CRM system is the more reporting options you have.Final wordsThere is much to be said for the efficiency and effectiveness that a well-chosen CRM system can bring to any business. In particular, a company can maximize its profits by using its CRM software in ways that directly affect the satisfaction of customers. CRM also helps companies improve their customer service by ensuring that every customer is given the time and attention they require to process their needs.
People prefer to shop with companies offering exceptional customer support. So how do small companies take the role of customer service? The solution is to use your customer relationship management (CRM) tools more efficiently.It has the ability to give you a database of all your customers and what they have done with your product or service. This way, you can analyze the behavior of each customer segment to understand your current market position or improve your future strategy accordingly. A good CRM strategy will help you know which channels, products, and services are appealing to the various demographics in your target market segment.1. Send Emails with AutomationOne feature of CRM systems is automation. Via delivering automatic replies, company owners will optimize initial interaction with the customers. One big advantage of automatic emails is providing the client's immediate acknowledgment that their request has been accepted, but it's more usable than that. Prepackaged email replies are a perfect way to add links to query forms, pages of FAQs, forums, pricing information, and other appropriate resources.2. Consistent communicationEmail prototypes provide a simple way to ensure that email correspondence is reliable and professional for consumers. Check if email templates are usable while you're previewing various CRM systems and see how flexible they are. Specialized solutions, like Salesforce, enable users to use a drag-and-drop interface to build their own templates from start.Note, customer care is not just about answering queries; it’s about building consistent communication.3. Personalized serviceA sales representative can determine the right time of day when a call should be made based on the interest level of the customer buying preferences, purchasing patterns, and more based on the client database prepared using a CRM. This makes communication personalized.Furthermore, it also allows the company to determine the type of sales interaction needed to boost productivity and to improve profitability. By closely monitoring and measuring all of the factors that influence customer satisfaction levels, it becomes easier for sales representatives to devise appropriate interactions. Customer data management systems are also helpful because they allow for the easy storage and retrieval of all customer data. These data are then used to create targeted campaigns that are most likely to result in higher levels of customer satisfaction.4. Draw ReportsCRM tools are equipped with reliable reports that review useful analytics and key performance metrics. Some programs also encourage management to compare employee-based customer experiences, allowing supervisors to see reflexes, and who receives the most complaints from consumers. As for other features, the more advanced your CRM system is the more reporting options you have.Final wordsThere is much to be said for the efficiency and effectiveness that a well-chosen CRM system can bring to any business. In particular, a company can maximize its profits by using its CRM software in ways that directly affect the satisfaction of customers. CRM also helps companies improve their customer service by ensuring that every customer is given the time and attention they require to process their needs.
People prefer to shop with companies offering exceptional customer support. So how do small companies take the role of customer service? The solution is to use your customer relationship management (CRM) tools more efficiently.
It has the ability to give you a database of all your customers and what they have done with your product or service. This way, you can analyze the behavior of each customer segment to understand your current market position or improve your future strategy accordingly. A good CRM strategy will help you know which channels, products, and services are appealing to the various demographics in your target market segment.
1. Send Emails with Automation
One feature of CRM systems is automation. Via delivering automatic replies, company owners will optimize initial interaction with the customers. One big advantage of automatic emails is providing the client's immediate acknowledgment that their request has been accepted, but it's more usable than that. Prepackaged email replies are a perfect way to add links to query forms, pages of FAQs, forums, pricing information, and other appropriate resources.
2. Consistent communication
Email prototypes provide a simple way to ensure that email correspondence is reliable and professional for consumers. Check if email templates are usable while you're previewing various CRM systems and see how flexible they are. Specialized solutions, like Salesforce, enable users to use a drag-and-drop interface to build their own templates from start.
Note, customer care is not just about answering queries; it’s about building consistent communication.
3. Personalized service
A sales representative can determine the right time of day when a call should be made based on the interest level of the customer buying preferences, purchasing patterns, and more based on the client database prepared using a CRM. This makes communication personalized.
Furthermore, it also allows the company to determine the type of sales interaction needed to boost productivity and to improve profitability. By closely monitoring and measuring all of the factors that influence customer satisfaction levels, it becomes easier for sales representatives to devise appropriate interactions.
Customer data management systems are also helpful because they allow for the easy storage and retrieval of all customer data. These data are then used to create targeted campaigns that are most likely to result in higher levels of customer satisfaction.
4. Draw Reports
CRM tools are equipped with reliable reports that review useful analytics and key performance metrics. Some programs also encourage management to compare employee-based customer experiences, allowing supervisors to see reflexes, and who receives the most complaints from consumers. As for other features, the more advanced your CRM system is the more reporting options you have.
Final words
There is much to be said for the efficiency and effectiveness that a well-chosen CRM system can bring to any business. In particular, a company can maximize its profits by using its CRM software in ways that directly affect the satisfaction of customers. CRM also helps companies improve their customer service by ensuring that every customer is given the time and attention they require to process their needs.
