JetStyle

Extra Axis develops VR games, VR worlds and environments, rides and attractions for entertainment clients around the globe. Extra Axis is JetStyle’s producer and long-term partner.

Extra Axis needed a complete website overhaul. As one of the first touch points in the sales process, the website must showcase their products and services and ultimately capture leads.

An emphasis had to be placed on high-quality 3D asset creation with superb development and delivery to stand out from the regular VR development studios. 

VR is better experienced first-hand. Especially in the entertainment industry. Reading about it or watching videos will never give the complete sense of immersion and excitement as experiencing it live in a headset. But here’s the tricky part.

How do you showcase Virtual Reality through a website, without VR?

The concept of the website is to highlight the VR content through all possible multimedia formats: assets, images, videos, 360° panoramas. To help Extra Axis promote their services  and to entice visitors to book a live demo, we created a content-centered website.

Now Extra Axis has an effective interactive tool for presenting VR services without VR. The contact form allows potential customers to get in touch with Extra Axis through any convenient method.

More information: https://jet.style/portfolio/extra-axis

At JetStyle, we are ambassadors for the product development approach, as it has proven to be effective if you want to obtain tangible results quickly. We implement it for projects at any stage of development. During the development stage, we create the backlog with features that can greatly improve the quality of the product at later stages. Read a case study describing our work with Avgvst,
an international jewelry brand.

https://jet.style/portfolio/avgvst

Together with our long-term partner Extra Axis, JetStyle has developed a unique entertaining VR experience in Stockholm.

This is our third ride made for a European city. 
We’ve already created and set up VR rides in Amsterdam and Scheveningen, the Netherlands. By the third ride we’ve learned to achieve high levels of immersiveness, develop impressive graphics and create engaging lore.

https://jet.style/portfolio/case/stockholm-vr-ride

JetStyle has created digital and design solutions for green projects for over 6 years now. Our goal is to apply our expertise to help startups, enterprises and government agencies achieve the SDGs. We believe in the power of collaboration on the way to a safer and healthier future.

When technologies and thorough research meet to improve lives of a huge community – this is where we’re most excited to participate and contribute our team’s best competencies. For our latest project we’ve mobilized our development powers and created an app for a weather forecasting service ignitia.

However, 2 years is enough for the tech industry to evolve radically: we’ve witnessed significant upgrades in VR and video equipment; graphics have got more enhanced as well. All in all, the beauty standards of 3D are different now, — so together with the client’s team we decided to give the Amsterdam VR ride a glow up.

More information — https://jet.style/portfolio/case/adam-tower-vr-remastered

The future of the planet is in our hands, and we should bring in our best skills for the common good.

JetStyle teams up with startups in the area of sustainable development, because we believe in the power of collaborative action. The future of the planet is in our hands, and we should bring in our best skills for the common good.

We contribute to green initiatives by providing top-notch design services: brand identity development, web design, UX/UI design. 

Read about our work for The Long Game project:

Background

The planet is clearly facing global crises: environmental, social and climate ones. We’ve known for sure: to fight with the consequences of these problems, we must unite and inspire everyone to take action every day, right in their homes and neighborhoods. Start small, ‘cause even a small change for the better counts as an element of a global process. 

Product

Climate and energy need to be taught everywhere, not just in one little tiny part of the science curriculum.

We’ve collaborated with a team of 4 experienced leaders in sustainability who created The Long Game, a network and an app to teach people sustainable approaches in a simple, accessible way. The project is not only scientifically backed up, but also incredibly inspiring. 

The idea of The Long Game is based on the theory of 100,000 people developed by Professor Mark S. McCaffrey and Dr. Avit Bhowmik. For over 25 years, Professor McCaffrey has been launching educational programs on climate change and energy literacy, including at the Cooperative Institute for Environmental Science Research at the University of Colorado at Boulder and more recently through the UN Climate Change community ECOS. Avit Bhowmik is a Research Director of the Centre for Sustainability Transformation at Karlstad University, Sweden.

Professor McCaffrey states that for actual changes to take place, people should focus on the scale of around 100,000 people and contribute to the ecological state of their districts all together. This number of people is a “glocal” sweet spot where tangible results and benefits for the environment and people can be best customized and achieved.

However, before people can start working together towards a healthier future, they need to be educated in the area of sustainable development. No matter how much it is discussed in the media, still we have little access to information on what exactly we should do to start our ecological journey. 

The Long Game is exactly the service that can help with that. It is a network where people can learn to live in a more sustainable manner. There they also have access to tips, scientific facts, “missions” that are aimed at improving the state of their local communities. 

The product’s primary target audience is children, students and their families – as it does make much sense to start integrating a sustainable way of thinking right from the earliest age. 

Task

Our task, as the project’s designers, was to create the new brand’s identity and website. Also, we developed the app’s concept and prototypes. The Long Game is looking for investors now, so as design partners we also created all of the presentation materials. 

Result

The founders used our presentation materials at conferences and meetups dedicated to sustainable development, and they stated that the project was attracting the attention it deserved. At the moment, The Long Game’s team is working in 2 directions: 

1. Actively attracting investment to launch development.
2. Developing the missions for the app. The Long Game team is now working on  tasks and activities for children to learn ideas of ecology and sustainable development.

More information: https://jet.style/portfolio/the-long-game

Battle Magic is a classic deathmatch type game. Players’ ultimate goal is to eliminate other players as many times as they can.

In partnership with Extra Axis.

A few years ago we developed the Wild West-styled VR shooter RevolVR3, which is a Top-3 title in 100+ LBE parks around the world. Never Bored is an Estonia-based game publisher. This is our second collaboration with them.

Challenge
Initially, Never Bored came to us with an idea to create a modern VR shooter for LBE parks. The game needed to be:

Fast-paced
so that VR arcades could enjoy high through-put

Non-violent
set in a magical environment that would appeal to and attract a younger audience

Active
so that players could move around and have more interaction with each other

Keeping these requirements in mind, we started working on the lore, gameplay and design.

Concept
We started with the lore creation, and developed a document with detailed descriptions of the magic world for the game. During all stages of work, we used the document as reference – to make sure everything we created was in line with the game plot. 

Game design
Before designing the levels, we created the so-called gray-box testing session: the one without any design to use for gameplay testing.

Features
Low Learning Curve
At the start of the game, players are offered a short instruction that does not require an operator. The tutorial will educate players on what spells to use and what movements are available.

Flexible Players Team
You can launch Battle Magic for any number of players, but multiplayer mode is available for groups from 2 to 6 people.

Technical Peculiarities
The biggest challenge was to ensure the game could be played via different LBE networks. All of them have different sets of features, such as a number of operating stuff or necessity for pre-game instructions.

Local For Each Session
One player becomes a host and others join their game. Thanks to this, there’s no need to create a private server.

Communication
During the gaming sessions players can talk with each other using a voice chat.

Simple User Interface
The player can enter his name, create or join a server, choose game round length (9, 12 or 15 minutes), choose leading hand, skip tutorial or replay the game.

More information: https://jet.style/portfolio/case/battle-magic

Product development approach is all about experimenting and reality checking. It works great not only for product idea conceptualization. Product approach can maximize the success of the product launch. This is what we did for SPLU, an all-in-one platform designed to solve sleep-related problems.

Market Background

Research by consulting agency RSM shows a spike in consumer demand for health care apps and devices. Investment in digital health tech slowed down in 2022 due to economic turbulence, but demand remains strong. Wellness trends are shifting, at-home health care becomes a priority, so the market is looking forward to new devices and digital solutions.

These days people tend to have insomnia due to the high pace of their lives. Lack of sleep affects people’s quality of life and life expectancy. The global MedTech market offers technical solutions for this issue, their share being $ 518 bln. However, they all are narrowly focused and scattered.

SPLU is an all-in-one platform for sleep quality improvement developed for the UK market. It combines all necessary functionality and offers a whole range of services based on the user data:

1. Concierge service.

2. Online consultations with sleep doctors.

3. Mattresses manufactured in accordance with personalized recommendations.

4. Mobile app with useful content, sleep tracking and possibility to manage the smart mattress settings.

Challenge

Usually in digital marketing, marketers do their best to narrow down the audience and reach the segment with the closest affinity index. For SPLU, we performed a reverse activity: wide coverage campaigns were launched to attract the largest possible amount of cheap cold traffic.

The goal was to analyze the data received during the campaign and see how people interact with different parts of the product. It would give SPLU’s marketing team a number of insights on the target audience: their interests, intents and behavioral patterns.

More information: https://jet.style/portfolio/splu

For over 6 years now, JetStyle has worked with startups, state institutions, NPOs, businesses, and international organizations that develop green initiatives. We have got extensive experience in creating brand identity, UX/UI design and website interfaces for projects from various areas of sustainable development. Our portfolio includes projects with clients from all over the globe.

About Brand

This case study describes our work for Net Zero Sustainability Limited (NZS), a British company that provides consulting, advisory and assurance services for businesses. NZS entered the market with the mission to make “sustainability simple” and accessible to any company. Indeed, for many businesses it’s difficult to become green, because it requires changing operational processes and also mindsets. The NZS team have over 50 years of collective experience in consulting in Climate Change and Sustainability and they know how to ensure this process is seamless and profitable for their clients.

The ease and smoothness of reprogramming businesses into a more sustainable work mode is reflected in the company’s naming. ‘Net Zero’ is a buzz word for the industry these days; it means the balance between the amount of greenhouse gases produced and the amount removed from the atmosphere. All governments and companies strive to reach this balance globally.

Task

The designing task for the JetStyle’s team was to convey NZS’s values visually through the logo redesign and to develop a brand identity package that includes letterhead, Powerpoint presentation templates, business card and email signature. The new brand identity would need to remain consistent with the existing color palette. The green industry implied absence of any heavy visual elements together with minimalism and stylistic excellence.

Solution

The most exciting part of the process was the logo development, because we needed to create the appropriate connotations with the color choice, size, elements layout and dynamics, imagery, etc.

From the start we chose circular shapes, as they tend to generate positive responses related to simplicity and sustainability. Next we worked on the composition, and the process resulted in adding the sun symbol and reflection of it in the water. Together with the NZS team, we managed to create a simple, yet balanced and stable composition that conveys the core idea and philosophy of the brand.

We added gradient colors into the logo to add more dynamics; but what’s more, the change of color tells a story of how the team at NZS adapts to the business needs of each of their clients. Flexibility and agility are in the brand’s DNA, and decades of consulting experience proves that.

To find and assess the best combination of the logo elements, the project’s team even conducted a series of brainstorming sessions with about 30 designers and art directors at JetStyle. We’re always looking for diverse opinions and qualified feedback as part of our creative process. That’s how we make the final product artistically impeccable and effective from the point of view of user perception. Our experience demonstrates that brand perception is a sensitive matter that is always hard to predict, that is why we spend so much time fine tuning the product.

Result
This project is an outstanding example of powerful collaboration between our experienced designers, an open-minded client and an inspiring business idea. Now Net Zero Sustainability Limited uses their own distinctive brand identity that reflects all the company’s values.

More information: https://jet.style/portfolio/net-zero-sustainability

In 2021, we developed Bizar, a marketplace for contemporary art and design allowing painters, sculptors and photographers to exhibit their works and find buyers. Visitors can benefit from search by different criteria, a system of recommendations. Additionally, with the platform users, choose a framing option and order delivery.

We have implemented a unique recommendation algorithm on the marketplace: it recommends a user 10–20 works of art in real time, resembling the ones already viewed, and after 10–15 minutes on the site the user sees a personalized selection on the main page.

In just 4 months, in close cooperation with the client, we managed to develop the product from scratch and successfully launched the marketplace. Right from the start, we collected feedback from the users and created a backlog of relevant improvements. As a result, Bizar launched as a fully functioning marketplace and has been updated to keep in touch with users’ needs.

Task

Developing a marketplace with convenient search algorithms that would help find interior design items and art objects.

At the same time, as Bizar co-founder Artyom Sinyavskiy mentioned, the goal was to bring art closer to people, start a dialog between artists and buyers, give new talents an opportunity to break into the market.

Solution

The whole work on the project was done with product logic in mind. That is, we were forming a concise backlog that was easy to keep up-to-date. All details were discussed at regular client meetings so that every time we could inject another portion of benefits into the product. After the release of changes we looked at analytics together with the client and made decisions on what to do next. Thanks to this approach we managed to speed up the launch and reduce risks at the start of the project.

1. We implemented search algorithms with parameters specific to the art market.

Initially the clients wanted to create a recommendation system using machine learning. We suggested a tested solution from our experience: an algorithm system based on the principles of vector space. The implementation turned out fast; the possibility of manual tuning of parameters and their validity when assessing resemblance proved beneficial. Today Bizar marketing specialists can manage the settings themselves to experiment with search results and improve user experience.

2. We consistently implemented three ways to add content — from simply importing tables with parameters and lots to integration with the stock control system.

While searching for solutions that would secure the marketplace fill rate growth, we built a simple and convenient form for adding works. It does not discard the data even if the seller gets distracted and closes the laptop. In addition, we built a two-way integration with a cloud service for stock control for galleries. So now all the data can be filled inautomatically.

3. We integrated the payment service for all kinds of buyers and sellers.

We were the first to use YooKassa API, Safe Deal. That is why at the stage of integrating and debugging the service, YooKassa developers were in constant contact with us, asked for feedback and promptly fixed bugs. As a result, before the website was launched for buyers, everything was in full operation — a solution for platforms for legal entities, and Safe Deal for the self-employed. And all this can generate receipts if needed.

In terms of functionality
Here’s how the platform interacts with three groups of users:

1. Bizar for buyers
Our goal was to simplify the choice of contemporary art for buyers as much as possible, which is why we implemented:

• Premade selections
• Personalized selections
• Filters
• Smart search
• Possibilities for better visualization of objects
• Framing calculator
• High loading speed

2. Bizar for sellers
We simplified the process of uploading artworks to the marketplace and catalog management for sellers as much as possible by adding to the website:

• Automatic offer acceptance
• Autosaving data during work upload
• Preview of the product card
• Quick transfer of data from galleries

3. Bizar for clients
Our clients know the contemporary art market and its trends, which is why it is important for them to have an opportunity to manage search results. We made an admin panel where they easily can:

• Manage the main page content
• Set up parameters influencing the work resemblance manually.

More information: https://jet.style/portfolio/bizar

POCKET COACH

Creating a service for young athletes with mental challenges

Problem

Developing a service with gamification elements, which will help children and teenagers with mental challenges to train at home individually, keep in touch with coaches in a situation of self-isolation caused by the coronavirus epidemic and remain optimistic.

SOLUTION

We have developed a responsive site with a user-friendly interface and a cheerful mascot to make it easy for young users to train on any device and to come back to Pocket Coach again and again.

We’ve created a website icon that can be placed on the home screen of the smartphone or the computer. This icon makes entering the site as easy as possible: one tap or click and the young athlete sees their training plan.

THE SIMPLEST UX POSSIBLE

There can be only one button on the page, bright and with an unambiguous caption, so that the children never face any problems or difficulties using the service at any stage.

CLEAN STYLE

So that nothing distracts a young athlete on the way to the goal — the completion of a personal training plan — we have developed an easy style without overloading animations and excessive graphics.

We chose the modern grotesque IBM Plex Sans with different variations of lettering for the headings and for the main set font.

MASCOT

In each section, a user is accompanied by the mascot character. The Lynx helps athletes and coaches navigate the service: points to buttons, gives hints, and supports users.

USER PROFILE OF A COACH

A coach creates children’s accounts, combines groups by age and fitness level, and schedules workouts. The coach monitors the group progress and each child individually as well — by checking out the number of completed workouts and feedback on the pupil’s page.

The coach gets access to the training materials library: a set of exercises and pre-made workouts for developing individual skills. If necessary, they create new workouts in the workout builder, taking into account the goals and needs of a particular group of children.

USER PROFILE OF A YOUNG ATHLETE

A child can see what workouts are scheduled for this week, the number of completed and future sessions, and they can start the workout right away.

And if they want, they can complete additional tasks, read articles about healthy eating, follow their progress on the awards board, and contact the coach any time.

WORKOUT VIDEOS

Professional coaches and well-known athletes, including Special Olympics stars, took part in the recording of the workout videos. Each video has an intro with the exercise names and a list of the necessary equipment, as well as the exercise progress bar.

AWARDS AND BINGO

Every week, the service offers participants to complete 12 simple, fun and, at the same time, useful tasks. The athlete receives a new medal in their collection of awards for completing all the tasks of the week.

AVATAR BUILDER

A user can add their photo or create an avatar: choose the facial expression and skin colour, hairstyle and hair colour, clothes and accessories.

More information: https://jet.style/portfolio/case/service-for-young-athletes

Background

In 2021, JetStyle participated in an international project dedicated to sustainable development. Four companies, experts in the sphere of climate change, united to launch Ariadne Climate, a registry for facilitating compliance with the European Fuel Quality Directive. Spherical, our long-term partner & a startup’s co-founder, invited us to work on the platform’s design.

Brand

Ariadne Climate is a Europe-based climate startup launched by 4 experienced members of the eco initiatives market: Spherical, 2° Sustainability, beCe carbon experts, ReNewClimate Strategies. The founders of Ariadne Climate have developed registries used to administer Clean Development Mechanism Projects at the UNFCCC.

Product

Ariadne Climate is a transparency platform developed to facilitate compliance with the European Fuel Quality Directive, which is aimed at reducing greenhouse gas emissions from the upstream part of the oil and gas supply chain.

Ariadne helps with that; it is a registry administration repository for issuing Upstream Emission Reduction (or Units) certificates. Ariadne ensures that there’s no double counting of UERs between EU member states. It is a unique solution in the market, as there’s no unified EU-level database or registry so far.

Challenge

JetStyle started collaboration with the Ariadne Climate team when the service was at the stage of business process conception. Our task was to create an interface concept and prototype for the future service.

Spherical was in charge of the service’s development processes. To enhance this process, we consulted Spherical developers on web layout and several complicated interface scenarios.

Solution

Our collaborative work with Ariadne’s team required a thorough research on the processes and roles within the product. We started with figuring out the registration process for various groups of Ariadne’s users.

More information: https://jet.style/portfolio/ariadne

Client

Inter-American Development Bank is an international financial organization that has maintained the economic systems of the Latin American countries and he Caribbean. At the same time, IADB is in charge of financing the region’s development.

Since 2019, together with Spherical, our long-term partner, we have been cooperating with the organization’s scientific department that works with sustainable economy projects. Spherical has been in charge of engineering and development, JetStyle has covered the design function.

Product

Companies all round the globe are looking for ways to reduce their environmental impact. This activity works with these core goals:

• To contribute to the mission of achieving a green economy,
• To join the global trend,
• To get more favorable tax conditions.

Objective

The Bank needed a platform that would consolidate all data in the green bonds market. At the start of our cooperation, IADB had collected a solid scientific database. However, they needed a more thorough understanding of business processes they needed to reflect in the platform’s functionality.

At the beginning, our job was to develop prototypes of several platform pages. Then our partners would visit COP25, a climate initiative conference organized by the United Nations, show the prototypes and get feedback from colleagues.

Design Style

The platform was supposed to store a lot of diverse information. We thought it would be more than logical to make the style as laconic as possible. That solution would help the users keep their focus. The priority is data visualization, minimalistic yet clear.

User Scenarios

At the stage of the platform’s conceptualization, together with IADB’s and Spherical’s teams we created several user scenarios and developed hypotheses about its functionality.

Initially, the basic platform pages are available for all groups of users. All data on the bonds, their costs, categories, payments made and reports, is open to any visitor.

After signing up in the platform, users work in customized pages:

1. Issuers keep track of their bonds,
2. Investors see their bonds portfolio,
3. Experts review projects and leave feedback.

Using all these ideas, we created prototypes for the main page, bonds page and investors’ portfolio.

Result

The platform has been available to all since April 2021. Since that time it has taken the leading positions in the South American region. Green Bonds Transparency Platform attracted 80% of all local investors, which exceeds target numbers by several times than the planned number.

The service has won the Initiative of the Year Award according to the leading industry magazine, Environmental Finance. Their internal awards jury praised the platform for a focus on emerging markets countries.

More information: https://jet.style/portfolio/green-bonds

Challenge

Salsa is a social dance, so learning it with other people makes total sense. However, everybody has their own speed when it comes to acquiring a skill. In salsa, there are a few basic steps that form the foundation of the dance. It’s too early to dance salsa with a partner until you have mastered the basic steps. These elements take every student different amounts of time, simply because of a person’s individual cognitive features. For some, these basic steps are better learnt by yourself — taking your time at your own pace, with no external distractions. Or at a personal lesson with a teacher.

Additionally, it can be frustrating to fall behind the class. What’s the point of visiting dozens of paid classes if all you need is to have a few more quiet hours of mastering that Enchufla step?So we thought of an XR app that would solve a real-world problem and could help you master the basic salsa moves, before you start learning the social aspect of the dance.

As a result,

Salsa MR is the most immersive MR training assistant we can get in the existing technical conditions. It provides users with a friendly interface and a virtual assistant that teaches you salsa moves. Your MR-teacher will not get tired or tell you “Time’s up” and finish the class.

The app patiently teaches you all the basic salsa moves, with whatever speed and pace is most convenient for you. The MR-assistant is here to support your process and eliminate any psychological discomfort.

More information: https://jet.style/portfolio/salsa-mr

Description

Scheveningen’s most iconic landmark is the North sea. The sea promenade and the sandy beach at the pier is a hotspot for both tourists and locals.

Challenge

To boost the visitors flow, the pier owners decided to create a VR ride there and invited JetStyle to work on the project.

Solution

Virtual Scheveningen Construction Process

Real-life Objects

Scheveningen is rich with the most spectacular sights: there are a snail-shaped restaurant, a bungee jumping tower, a Ferris wheel and Kurhaus Grand Hotel. We rebuilt these and other signature locations in 3D in full detail.

Power of Imagination

The rest is the flight of our creative thought: an 18th century ship, underwater world with mermaids and giant predator fish, a swirling tornado, levitating cars and flying cows, all ending with fireworks. These are the things that make your ride truly unforgettable.

Technical Stuff

Various technical issues arise during the process of rides development: e.g. we’ve got to ensure realistic visuals while preserving high speed loading, prevent motion sickness, and enrich users’ emotional and sensual experiences.

During the ride there is a moment when the shark bites the cart. The tooth marks are supposed to appear exactly where the bite is, and remain on the surface until the ride is over. We use industry’s best practices and develop our own tools to enhance the production speed and quality of all the future rides.

Modeling

We custom-created 3D models of the seafront, buildings, local people and hundreds of other objects (deck chairs, umbrellas, etc).

All of the models are based on real photos which we made specifically for the ride during a trip to Scheveningen.

To facilitate our asset engineers’ work with such a huge amount of data, we developed a special Geographic Information System (GIS).

Cart

We modeled the cart to look spacious; additionally, it is equipped with a windup window so that visitors could dive under the water.

In front of the cart there is a dashboard shaped like an opaque dome that closes the visitors’ rear view and allows us to optimize the performance of the ride. Whatever remains behind disappears and stops rendering. The inside of the cart is decorated with funny stickers, created by our illustrator.

Underwater Caustic

A part of the ride is underwater, so we put extra effort into making the underwater world look spectacular and realistic. We used a caustic network to show the reflection of glares on the water, tuned it to resemble tropical, drew waves and sea foam running up at the shore.

Rails Creation

The rails perform the function of a visual anchor; a user’s brain fixates on them to fight motion sickness. However, rendering rails along the whole track is quite heavy for the system.

We invented a special optimization tool. We upload the track curve into the system, while rails are generated to stretch ahead a certain distance in front of the cart. So when they are behind the cart, they disappear.

This tool provides higher flexibility of the track: we can break off the rails, switch the rail tracks, etc.

***

More details and visualization of the process is available on our website: https://jet.style/portfolio/case/scheveningen-vr-ride

Impact

This VR ride is the town's newest hot spot attracting both locals and tourists.

Client

ASUS EMEA (Europe, the Middle East and Africa), a computer hardware and consumer electronics company.

Product

ASUS Vivobook and Vivobook Pro based on Intel processors are perfect for education and gaining practical skills in different creative fields.

Task

To increase brand awareness by launching a campaign.

• Target audience: creatives 15-25 y.o.
• Timeline: before the “Back to school” season
• Geography: EMEA in general, specifically in Poland, Czech Republic, Israel, UAE, South Africa.

Creative Concept

We thought of the three main steps of a creator’s way:

• Learning and acquiring skills.
• Practicing and improving something new.
• Creating something truly significant.

Contest Mechanics

Creators appreciate the opportunity to express themselves. And we gave them one: we launched an Instagram contest with the ASUS laptops as the prizes for top 3 winners.

Users needed to make videos of how they learn, try and create in any field, using a special AR mask we developed

Collaboration With Bloggers

Together with the ASUS team, we selected five influencers from the campaign’s focus countries as the contest promoters and judges. We developed guides for the expected social media activities and all necessary ad materials (banners, post texts, etc).

Promo Materials

Stop Motions

To inspire UGC, we created three characters – a DJ, snickers designer and inventor – and made promo videos with them. We drew graphic sketches, compiled photorealistic drafts, wrote video scripts and conducted casting. Then we went to Istanbul to do a photoshoot.

Using a simple stop motion format we showed the audience that they didn’t have to be professional directors and editors to participate in the contest.

Key Visual

We also used materials from the photoshoot to create a photorealistic key visual and its graphic version.

Lots Of Banners

To increase the reach, we created about 600 banners for different platforms, with various visuals and messages.

Website

The landing page linked the entire campaign: there we posted the information about the contest, jury and ASUS laptops, as well as the works gallery and the winners announcement.

There were 9 language versions: English, Arabic, Polish, Czech, Romanian, Hungarian, Turkish, Russian, and Hebrew.

Results

We started preparing for the launch in the spring of 2022. The competition ran from October 22 to October 30, and the results were announced on November 9.

• 50+ promo posts
• 426K mask uses
• 300+ moderated participants
• 9.28 website conversion

More information: https://jet.style/portfolio/asus

Description

A’DAM Tower (A’DAM Toren) is a 21-storey building in the centre of Amsterdam with A’DAM LOOKOUT observation deck at the very top. In addition to the city view, there are many other entertainments – for example, Europe’s highest swing "Over the Edge".

Our client, ADAM VR Game Park, one of the iconic residents of the tower, is opening Amsterdam's largest VR amusement park in a secret club in the tower's basement.

Challenge

For this park, we have created a VR attraction that allows visitors to ride through the most famous places in Amsterdam on a roller coaster in just 3.5 minutes with lots of special effects.

To create the ride, we needed a detailed and realistic 3D model of Amsterdam. The ready-made solutions were of poor quality or without the possibility of licensing. So we conducted several scouting photo sessions of the streets and city highlights. For the convenience of the modellers, we even made a special internal service, where they could see all the photos taken near the selected location on the map.

To make the city look realistic, we overlaid the model with a high-resolution satellite map, which we purchased and licensed for the client. We ran it through a neural network, which increased the resolution by 4 times.

Solution

Sound:

The soundscape is half of the entire VR ride experience, so we made a 3D soundtrack of everything that is going on around: the whistle of the wind in your ears, the clang of mechanisms, even the scraping of tree branches against the cart. All the sounds of the city are real Amsterdam trams, the Thalys train whistle, the bells of St. Nicholas Basilica.

Other technical details:

We have optimised all the models so that the ride remains dynamic and smooth with so many objects and effects. New scenes are continuously loaded during the ride. To show more sights, but not to increase the speed of the attraction, we have added teleportation from one part of the city to another at certain points.

Impact

We have spent a lot of effort to make the ride real and recognisable not only for tourists but also for residents of Amsterdam.

(And under lockdown restrictions – now everyone who tested the attraction in our office knows Amsterdam pretty well.)

Some more numbers (and emotions):

• In 4 months we have modelled 219 buildings and quarters. On average, it took 4 days to create a quarter. The rest of the city districts were generated based on open geodata from OpenStreetMap. And now even those who have not been to Amsterdam yet, are familiar with its architecture in detail, down to the type of benches on each specific street.
• Route length – 16 km
• Track length including teleports – 12 km
• Ride duration – 3 minutes and 25 seconds
• 16,746 trees were planted manually in the virtual city
• 18,958 people were placed (plus people from the liner)
• We hid several Easter eggs inside)

The project was recognized by Webby Awards 2021, in category VR - Arts and Culture.

More information: https://jet.style/portfolio/case/creation-of-a-vr-attraction-for-adam-lookout

Description

Confident German is a school of German as a foreign language. Its founder, Vera Frühauf, lives in Germany and has been teaching German for more than 10 years: general and business courses, for adults and for children, for beginners and for those who want to improve their communication skills.

Vera and her team of teachers offer German classes via Skype. They needed a new site that would bring down the barrier of mistrust to learning a foreign language remotely. And at the same time it would help the students to schedule and cancel lessons, review the current schedule and pay for classes.

Challenge

To develop a new website for the school that would:

1. encourage visitors to sign up for a free trial lesson;
2. help teachers and students to plan the learning process;
3. increase conversion from incoming traffic to sales.

Solution

Alliance

Spherical is our reliable partner in Germany. In 2017, we developed a logo, brand identity and a website for them, and designed the UX of complex information systems that help countries to combat climate change on our planet. During this collaboration, we got along so well that we decided to expand the scope of partnership and start working together.

Confident German is our first joint project. JetStyle took over the design, and Spherical worked on layout and programming.

Home page

We made navigation as simple as possible. The menu block is fixed on the left side of the screen.

The main element on the home page is a large motivational slider with messages to the main segments of the target audience: entrepreneurs, immigrants, and students.

The new site is available in 5 languages.

We have selected the main font that looks nice in all languages – in Latin and Cyrillic scripts. And we prepared the design of the English version of the website.

Spherical adapted our design for French, German, Italian and Russian languages.

Instructors

The face of the teacher is the face of the school. We have added large photos of Vera and her colleagues so that each student could see a real and competent instructor in the school’s team.

Courses

There are 4 different language courses at Confident German. It only takes one click to sign up for a free trial lesson.

Sign up form

We added Skype ID, the current level of German language and the purpose of learning to the traditional sign up form so that the school could immediately assign the student a suitable teacher in terms of level and specialization.

Personal account

In the personal account, users can: see a brief summary of their learning process, select a convenient time for a class, independently edit their schedule, and pay for the classes – for the whole course or for a single lesson, whichever is more convenient. The entire payment history is also stored there.

Mobile version

The site is adaptive, it has a mobile version.

Impact

We have done everything possible to reduce the barriers in communication between teachers and students of the Confident German school, and to make the process simple and convenient.

More information: https://jet.style/portfolio/case/website-for-confident-german-language-school 

Description

IQ007 is an international network of schools of speed reading and intellectual development, and one of JetStyle’s long term partners. The education center is aimed at developing kids’ intellectual abilities (memory, speech, attention, thinking, reading). Over the course of work in 500 schools, IQ007 has worked with over 230K students.

Challenge

Before Covid-19 quarantine, the business had been conducted offline. The lockdown changed it all, so IQ007 has to switch online and do it within a short deadline. There are many online platforms to embark on, however none of them would preserve all the features of the IQ007’s unique teaching methodology.

For instance, Zoom and other messengers do not provide the ability to monitor individual student progress and give individual assignments. All messengers are solely designed for one-to-one or conference calls.

So together with IQ007’s team, we started developing a platform to fit the tech requirements of the methodology and ensure children’s education remains as effective as in the offline mode. Specifically, we needed the platform to host 4+ participants and allow giving individual tasks and feedback to each student.

Solution

We suggested implementing the product development approach to solve the task. Generally, the idea is the following: we make a hypothesis → we develop the platform MVP → we test it on real users → we collect feedback, reflect on it and move on. After one month of work, we were able to launch the first product interface and test it together with the school’s teachers, methodologists, and students.

To tell more about the functionality of the product, let’s take a look at how a usual lesson in IQ007 is organized:

1. A teacher creates a lesson and sends a link to the lesson to a child.
2. The child opens the link (from a phone or desktop) and enters the lesson.
3. During the lesson, the child interacts with the teacher, does exercises and follows the teacher’s notes.
4. At the end of the lesson the teacher discusses the results of the lesson with the child.

Impact

The work has been done in two-week sprints; with new functions added at the end of each. The initial product was launched after 2.5 sprints from the start of the process, in May 2020.

• With the current version of the system teachers can easily upload new educational material, stream different types of content in class, and also combine group and individual work.
• The teacher’s interface was originally developed for the desktop, while the interface for students is mobile-first. Now we’re working on a design for the desktop version.
• Research shows that all teachers who have conducted test classes on the new platform want to continue using it.
• Video recordings of online lessons show that children really don’t lose concentration and stay engaged in the lesson. At the same time, teachers can work with each child individually considering their learning styles.

We are still working on the service; it’s just the MVP so there’s a lot to come. Together with the IQ007 we are planning to continue working on the platform’s new features — both functional and visual — and see if they improve the students’ and teachers’ experiences. This is an exciting process, and, most importantly, it allows us to see the effects of our work at the very early stages.

More information: https://jet.style/portfolio/case/website-redesign-for-iq007-school

Client

Sisters Marina and Irina Golomadzin, creators of the 12STOREEZ clothing brand. The brand does not produce seasonal collections; instead, new items come out every month, twelve times a year. That's why it's called 12STOREEZ: 12 stories, 12 mini-collections.

The Objective

To create a new online store for 12STOREEZ with an adaptive design for mobile devices; to integrate the order and inventory tracking system into the website.

Challenge

Project Challenges

• 70% of all website traffic comes from mobile devices
• Customers rushing the site with the release of each new collection
• Frequent collection updates – twelve times a year

Solution

With the UX design of the site, we began with the mobile version - web analytics reveal that most users do enter the site from mobile devices.

At the same time, we laid the foundations for the desktop version that followed.

Home Page

The home page has a fully customizable layout.

It can accommodate any number of full-screen content blocks, each leading to its own section of the website.

The home page is assembled from these blocks in the website CMS.

Catalog

We removed the filters from the catalog, as each category contains twenty items at most. Instead, we introduced large-scale images of the items to draw attention to each of them.

Price, sizes, colors, photos from various angles, links to similar or complementary items - you'll find all that on each item page. By adding to their wish lists, customers can assemble their own new looks from items from the various collections.

12STOREEZ has 200,000 followers on Instagram; that's where new collections are announced, live streams broadcast and user feedback collected.

Instagram is the source of the bulk of our inbound mobile traffic, so we merged these platforms into an integrated experience.

Once a photograph is published on Instagram, it is automatically uploaded to the CMS. Then they can be linked to catalog items and displayed on the website, together with likes and comments.

We've made an unusual lookbook: it does not have a preset layout for placing photographs. Website administrators are free to change image size and position on web pages, link catalog items in the photos to respective item listings, and add captions.

Impact

In the new 12STOREEZ website we incorporated the key ideas of the brand creators: easy shopping directly from Instagram, up-to-date information about merchandise availability, an unusual custom lookbook, and large attractive photos that customers can easily use to create their own looks.

More information: https://jet.style/portfolio/case/conceptualization-design-and-development-of-an-online-clothing-store

Client

Naumen is a developer of software solutions for business and government.

Naumen approached us with the task to update the interface of their Naumen SoftPhone application for contact centers. They wanted us to make it more relevant, attractive, simple and convenient.

The goals of the redesign

• To change accents in the interface and simplify the scenarios of work of contact center operators;
• To develop a design that can be transferred to the WebPhone module – an operator’s workplace in the browser;
• To introduce the visual style of the Naumen brand into the design of the application.

Project Objectives

• To revise the layout of the current panels and redesign the most critical ones;
• To update the style of the current application;
• And most importantly – to develop a design that is able to survive the interface metamorphosis in the future.

More information: https://jet.style/portfolio/case/redesign-of-naumen-softphone-interface

Description

Christmas and New Year is the time when everyone is looking for something magical.

Challenge

Microsoft, a global tech corporation, wanted to surprise their clients and partners with an original greeting. JetStyle was there to elevate the holiday vibes. A Christmas card, a cake and a sprinkle of modern AR technologies heres your recipe for wow-effect.

Solution

Each recipient got a charge of festive emotions, and a piece of an edible AR-cake. Meanwhile, Microsoft lingered in their heads as a creative and thoughtful partner.

See more details on our website: https://bit.ly/ar_magic_microsoft

Description

The Association “National Society of Technology in Education” (NOTO) is a community of teachers who strive to make education more technological and advanced.

NOTO is a partner of many educational organisations and developers of solutions for schools and universities.

NOTO’s mission is to improve the educational environment, implement the latest technologies in education and increase the digital competencies of teachers.

Challenge

To create a tool for joint development of documents by all members of NOTO.

Solution

We thought that this task would be best solved by something that is functionally similar to applications for remote collaboration.

And we created such a program from scratch. This was the only way we could take into account all the tasks and peculiarities of the processes in NOTO.

Impact

NOTO got a tool that allows creating documents that will become laws or will be used for teachers’ training manuals.

Full case study on our website: https://bit.ly/3s83xjb

Challenge

Ozon is one of the largest online retailers in Russia. Their IT laboratory employs over a thousand engineers developing the website and other services.

To bring the company to the level of tech giants, the Ozon team needs more first-class specialists – both in IT and in other areas: logistics, fulfillment, marketing, finance and commerce. Our challenge was to create a job vacancy service that would attract specialists of all profiles.

Solution

We have combined all vacancies into 3 main sections: Logistics and fulfillment, IT laboratory, Office. For each of them, we created a landing page with a universal structure.

More information: https://jet.style/portfolio/case/development-of-a-website-for-staff-recruitment 

Description

Spherical is a German IT startup developing solutions for greenhouse gas emissions inventory and reporting. In addition to that, Spherical has been our reliable partner in several eco-related projects aimed at combating climate change issues.

Challenge

Spherical’s core product is developed for governmental agencies. It facilitates the process of submitting information on greenhouse emissions. Thus, the UN receives all reports in an organized structured manner. Our job was to develop the brand identity and corporate website for the service.

Solution

Also, we helped Spherical present their IT solution at an international climate conference.

Impact

The result of this work is available on JetStyle’s Behance: https://bit.ly/spherical_casestudy