Kalimat Group International

KGI’s objective was to create a TVC and relevant content that resonated with the audience during the holy month of Ramadan. The central concept revolved around a narrative that followed a young girl and her mother preparing various meals for special occasions over a span of 20 years. By highlighting key stages in the daughter’s life, the campaign aimed to evoke nostalgia, familial bonds, and the enduring significance of culinary traditions. 

Centered around the concept of upscaling and reusing Iftar leftovers in innovative and sustainable ways. This Ramadan, HSBC aimed to inspire viewers to explore fresh, creative approaches to repurposing leftover food while promoting sustainable practices. KGI developed a concept that deviated from the typical cooking competition format, focusing instead on a collaborative approach to reinventing leftovers. The objective was to showcase how leftovers can be transformed into new, delicious dishes while promoting sustainability and reducing food waste. The two chefs, Chef Marwan and Chef Layal, demonstrated their culinary skills and shared their creative techniques for upscaling Iftar leftovers.

The objective was to elevate the Nakhlatein Pure Vegetable Oil SKU from Hanaa during the Ramadan season in the KSA region. The campaign aims to create a buzz around the popular trend of making “hot golden fried balls” (lugaimat) during Ramadan, positioning Nakhlatein Oil as the ideal choice for achieving the perfect taste and texture. The concept of “Golden Moments in Everyday” seeks to inspire people to create memorable experiences with their loved ones while enjoying this delicious delicacy.