Our Team
With a team of 350 designers, writers, editors, marketers, and developers, we have the ability to build businesses and meet their growing needs at all times. KEY Difference Media is specializing in helping selected businesses create an authoritative presence across the Internet.
We create a full suite marketing campaign that reduces the overhead expenses but ensures optimum results. Our strategy planning is powered entirely by data (we take the guesswork out of the picture) and combine that with great creativity and analytics.
Your guarantee: we’re one of the few successful veterans in the digital marketing industry. You would be paying ONLY for what YOU really need from us, and not for the "overheads” and fancy expenses.
- Our clients have raised over $550 Mn.
- KEY Difference Media ranked as Top 5 Agencies by numerous independent evaluators and sites.
- Mr. KEY has been rated as the #9 most influential person in the Crypto community by ICOBench.
- KEY is the Ex-CTO of NewsBTC Media Group (NewsBTC, Bitcoinist, LiveBitcoinNews, and more)
- We are now the backbone to 5 of the top 20 ICO marketing agencies, many US (SF/LA) based PR & marketing firms, etc.
Our Performance Quick Stats
- $550M+ Annual Revenue /Funds Raised / Savings Generated
- 133% Average ROI Delivered
- 33% + Average Cost Optimised
- 100+ Large Enterprise Customers
- 4000+ SME Customers
- 25+ Awards, Nominations Certifications
- 35+ Partners
KEY Difference Media Strategy
We help businesses seize value from their digital environment. We do that by working alongside businesses to solve their toughest problems.
- We build companies.
- We build capabilities.
- We offer reliability.
Results from KEY Difference Media
Here is a brand overview
And to know our CEO personally, take a look at his LinkedIn with 70+ recommendations.
- Case Study 1
- Case Study 2
- Case Study 3
Our KPI Cheat Sheet to track, measure, and decide on your campaign's ROI and to set the right expectations: https://www.cryptopolitan.com/marketing-campaign-token-sale-blockchain/
Insights that can make or break your fintech startup: https://www.cryptopolitan.com/preparing-for-fintech-marketing-demands-2021/
Work with us to deliver high-value, educational, informational, exciting, and compelling content across multi-channels: https://www.cryptopolitan.com/why-fintech-industry-loves-content-marketing/
Focus Areas
Service Focus
- Digital Marketing
- Blockchain Technology
- Web Development
- Web Designing (UI/UX)
- E-commerce Development
Client Focus
- Small Business
- Medium Business
Industry Focus
- Business Services
- Financial & Payments
- Healthcare & Medical
KEY Difference Media Executive Interview
Our stature continues to grow because of our experience and expertise working with and leading successful campaigns for major brands like Etoro and Ledger, to mention a few. We have also contributed to the success of many impactful crypto news and media outlets, including NewsBTC, Cryptopolitan, etc.
As the founder of KEY Difference Media, my role is focused on strategic growth and expansion. I ensure that every client we work with and every business we connect with takes a major leap forward. I am charged with the selective process we use to choose the companies we work with each year. Our ultimate goal is to expand our ecosystem, so we do not simply provide services; we try to create unicorns from products that align with our vision and interests.
As a 14-year-old boy, I quit my education and had my first taste of entrepreneurship. Within the first year, the company evolved from web design and development and quickly pivoted into content marketing after I discovered my true passion—marketing and sales.
In 2013, I stumbled upon Blockchain and was immediately inspired by the innovation. I related more to its philosophy than technology, which was ironic given my technical background. Since then, KEY Difference Media has only created and collaborated on products and services related to the Blockchain industry. That is why in many cases, we are the first stakeholders in our clients’ companies.
This commitment and belief in the projects in our ecosystem also makes it inevitable that we deliver the highest standards in quality, processes, and human resources. Even after a decade in the industry, the vision remains the same; the motivation is unchanged.
Our global team gives us different perspectives and fresh opinions and it has been part of our culture for over a decade. Even before blockchain popularized decentralization, we had decentralized structures within the company. This approach allows us to build custom processes that help us maintain the highest quality of work, instead of super-imposing popular practices that don’t suit our specific situation.
Overall, our company's business model revolves around having an experienced in-house team that provides unique services to cater to the Web3 projects within our ecosystem.
As the core of this ecosystem, we leverage our experience as entrepreneurs, investors, and marketers to cater to the needs of startup founders, while relating to the needs and expectations of stakeholders, including investors and venture capitalists. Not many companies have this level of experience and expertise across the board to deliver mutually beneficial outcomes for founders, investors, and users.
Furthermore, we have carefully assembled a team of highly skilled and experienced marketing experts. Each individual possesses a unique blend of creativity and passion to bring a fresh perspective and unwavering commitment to their roles.
Our native ecosystem gives us another crucial advantage—the diversity of our portfolio gives us valuable insights into emerging trends and allows us to be proactive to stay ahead of the curve, which benefits us and our clients.
However, we get a lot of repeat business, and it comes from founders we’ve worked with in the past returning with new startups. For example, we still get calls from clients that we helped launch projects as far back as 2013, returning with fresh ideas in 2023. So, most of our repeat clients are serial entrepreneurs who have had success with us in the past. At least 65% of this demographic return.
Our end-to-end launch package is a popular choice for people who want to bring their ideas to life. This comprehensive package takes between three months to one year, and it covers all the steps from creating a business plan, fundraising strategy, token launch, marketing, media relations, community growth, post-launch support, etc.
Our flexible structure allows us to continue to work with our clients as their needs and requirements evolve. Sometimes, it involves providing extra services that were not in the original agreement. It also means estimating and anticipating potentially problematic situations before the need arises.
We understand that every project and its goals are different. That is why we adopt dynamic and agile processes, which allow us to customize our plan to benefit the customer to deliver their specific goals.
In the end, customer satisfaction is paramount, and we do what it takes to get there, even if we have to do things beyond the literal terms of our contract. If we believe that something is going in the wrong direction, we advise our clients accordingly, but the ultimate decision lies with them.
We offer our expertise and experience to help them navigate this unique and special space. We do all this with care and affection because we genuinely love what we do. We are passionate about helping Web2 to Web3 businesses succeed, and we are always available to offer our support whenever they need us.
In other cases, we offer financial support through our venture arm to projects that excite us after conducting our due diligence in exchange for equity shares.
However, for those who just need a specific marketing agency's services, the budget starts from $5,000. However, for end-to-end campaigns, it starts from $50,000.
Our ultimate goal is to provide ten times more value than we do presently, which is already higher than many other ecosystems in the industry.
KEY Difference Media Reviews
- All Services
- Digital Marketing
- Blockchain Technology
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Strategic Partnership with KDM
Review Summary
I have really enjoyed working with KEY. As well as epitomizing "Smart, gets results, expert, leader, inspiring, attention to detail, knowledgeable, versatile, logical" he is a great human being…kind, empathetic, compassionate and making a difference in the world around him.
He is sure and unwavering in his knowledge of marketing and blockchain and inspires confidence in the ever-changing, complex landscape.
Thanks, KEY, it is a pleasure to work with you!
What service was provided as part of the project?
Blockchain Technology, Digital Marketing, E-commerce Development
Role: Content Contributor/Writer
Review Summary
What service was provided as part of the project?
Digital Marketing, Web Development
The KEY to Success
Review Summary
KEY Difference Media is KEY's story who started working at the age of 14, selling anything he could find, primarily web design services, as he just finished 10th grade. He loved the digital marketing space and the space loved him back. Because KEY loves what he does, the passion shows and infects everyone around him.
KEY is a denizen of many industries, worked with fortune 100s like CISCO, fortune 100 nonprofits like AJC, and 1000s of businesses across six continents and numerous business sectors in dozens of languages and cultures.
Mr. KEY taught me to see the differences in marketing across all these, but one thing remained consistent, and that is, people seek value, and they get addicted to the brand who delivers that, in channels they like, in ways they prefer. We simply listen and deliver.
What service was provided as part of the project?
Digital Marketing
What is it about the company that you appreciate the most?
Our full suite marketing campaign ensures everything is covered.