Tech aces for Media and Marketing industries

Founded in 2005, Lerpal solves complex technical challenges for businesses. Our team of tech experts with advanced degrees in Math, Physics, and Economics brings over 1000 years of combined experience. We excel at turning abstract ideas into working solutions, particularly for companies in Finance, Media, and Healthcare, using advanced algorithms and AI to build complete technological systems.
Lerpal delivers exceptional value — typically 2-5 times more output than competitors. We work flexibly, solve problems proactively, and maintain transparent communication. We primarily serve technical leaders at medium-sized companies and enterprises undergoing digital transformation who prioritize quality over cost alone.

What We Do
We develop specialized solutions across multiple domains, such as

United States

2 University Plaza, Suite 100, Hackensack, 07601

+1 888 868-7105

Service Focus

Focus of Software Development

Java - 20%
Javascript - 20%
Python - 20%
ReactJS - 10%
TypeScript - 5%
Amazon API - 5%
C++ - 5%
PHP - 5%
AngularJS - 5%
C# - 5%

Industry Focus

Media - 36%
Financial & Payments - 17%
Information Technology - 17%
Advertising & Marketing - 8%
Healthcare & Medical - 7%
Education - 5%
Other Industries - 5%
E-commerce - 5%

Client Focus

54% Small Business

28% Midmarket Business

18% Enterprise

Detailed Reviews of Lerpal

5.01 Review

Jeff Boyes, CEO/Founder at Evolution Nutrition & Daily Nourish

Posted on Feb 19, 2024

High Level of Expertise Equals High Level Product

Very pleased with the work project and ongoing efforts. Lerpal assisted in the vision and creation of our SaaS application and continues to optimize and mantain it's integrity and strengths.

What was the project name that you have worked with Lerpal?

Agile Meal Planning Software Development

What service was provided as part of the project?

Software Development, App Designing (UI/UX), Testing Services

Describe your project in brief

Concept to design to development roadmap and project to develop and maintain our company's web based application, a professional meal planning application. Agile work environment and focus to optimize creation and completion

What is it about the company that you appreciate the most?

Attention to detail and communication to maximize the efficiency of their work, in relation to what we envisioned building

What was it about the company that you didn't like which they should do better?

N/A

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$200000+
In Progress
Information Technology

Client Portfolio of Lerpal

Project Industry

Business Services - 14.3%
Other Industries - 28.6%
Financial & Payments - 14.3%
Advertising & Marketing - 14.3%
Media - 28.6%

Major Industry Focus

Other Industries

Project Cost

$50001 to $100000 - 28.6%
$10001 to $50000 - 28.6%
$100001 to $500000 - 28.6%
$500000+ - 14.3%

Common Project Cost

$50001 to $100000

Project Timeline

Ongoing - 85.7%
51 to 100 Weeks - 14.3%

Project Timeline

Ongoing

Clients: 15

Hearst Digital Magazines
iCrossing
The Hill
Billboard
Adweek
Oprah Daily
The Hollywood Reporter
Aisle Planner
Credibly
Just a Bite Better
EvolutionNutrition
Lenovo
Sony
Toshiba
Bowker

Portfolios: 7

Executive Interview of Lerpal

Serhii Nadtochii

CBDO

Visit Profile

Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.

Goodfirms has been instrumental in enhancing our visibility. By showcasing our expertise and client testimonials on their platform, we hope to attract a wider audience. Potential clients trust verified reviews and detailed profiles, which has led to a trust-building process that inevitably leads to increased inbound inquiries both from startups and enterprises with whom we are connected by a common mission of fostering tech innovations as well as shared values.

The main value we expect from Goodfirms is meeting like-minded clients and partners in software development and design with ambitious projects for Lerpal's seasoned experts.

Please introduce your company and describe your role within the organization.

Lerpal is a distinguished software development agency with a rich history spanning over two decades. Our company was founded with the mission to deliver innovative and robust software solutions that drive our customers’ business success. Today, we are proud to have a versatile team of engineers, developers, and tech enthusiasts who excel in creating bespoke software solutions in various domains like MediaTech, MarketingTech, HealthTech, FinTech, and others, including emerging startups like Just a Bite Better, LocalZone, SafeExplore and established corporations such as Hearst Media or Credibly.

Our expertise covers a wide array of services including, but not limited to, custom software development, mobile and web app development, AI and machine learning applications, and cloud solutions. Over the years, we have streamlined our processes to ensure that we deliver high-quality, scalable, and secure software solutions that cater to the unique needs of each client. Our commitment to leveraging cutting-edge technology and best practices has positioned us as a trusted partner in the industry.

In my capacity as the Chief Business Development Officer, I am dedicated to overseeing strategic initiatives, driving business growth, and cultivating long-term partnerships. My role involves crafting and steering strategic initiatives that propel our growth and secure long-term partnerships. I identify new business opportunities, forge connections with potential clients, and broaden my horizons in existing markets.

Working closely with our technical teams, I ensure our offerings align with current trends and client needs. By nurturing client relationships, I gather invaluable feedback that we weave into our development processes, enhancing satisfaction and retention. Additionally, I oversee our branding and marketing initiatives to ensure that our company’s vision and strengths are effectively communicated to our audience. My goal is to uphold Lerpal’s legacy of innovation and excellence while exploring new avenues for growth and success.

What inspired the founding of your company, and what is the story behind its inception?

Lerpal started with a bunch of tech geeks who couldn’t resist a good challenge. Our founders loved technology and found joy in solving problems others couldn’t. Early on, we helped big names like The Billboard, The Hollywood Reporter, and The Hill with issues they couldn’t find anyone else to fix. Our reputation for tackling the tough stuff spread quickly, thanks to word of mouth. This initial buzz gave Lerpal the boost it needed to grow into the trusted software development agency we are today.

What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?

Lerpal’s culture is built on the pillars of client orientation, trust, and teamwork. We thrive on putting our clients first, taking pride in our transparency, and believe that collaboration drives success.

We ensure alignment with these values through a supportive and open environment. This includes regular team-building activities, clear communication channels, and an emphasis on professional development. By celebrating individual and team achievements and encouraging open feedback, we make sure everyone is aligned with our core values and working towards common objectives.

Can you highlight some of the key achievements or milestones your company has accomplished since its inception?

Starting with our main office in New York, we’ve expanded to Europe and the Middle East.

Lerpal has achieved several significant milestones over the years:

Featured on Clutch, TechBehemoths, Manifest, and Partnerhub, we’ve earned a spot in the Top 100 US software development companies, according to Goodfirms.

Adobe has granted Lerpal a Bronze Adobe Solution Partner status, which is a new exciting opportunity for us to help our clients tackle challenges never seen before in the tech world.

Back in 2016, we celebrated reaching over 100 employees.

One of our proudest achievements was optimizing The Hill’s platform to manage high traffic efficiently and cost-effectively.

Our work with Hearst Digital Magazines also stands out, providing our team with rich experience and establishing trust with major brands.

Additionally, we’ve consistently delivered top-notch solutions for a diverse range of clients, establishing ourselves as a go-to partner in the industry. Our commitment to innovation and client satisfaction continues to drive our success.

Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?

We offer diverse collaboration options, including white labeling, to tailor our partnership to your specific needs. Thanks to Project Evaluation and Tech Exploration, our clients engage in project assessments and technical exploration at no cost and reap the benefits of transparent communication and swift problem-solving offered through the expertise of our specialists. We collaborate on projects of any complexity, incorporating Al integrations, LLM, data science, machine learning, and big data expertise for a holistic implementation approach.

How does your company differentiate itself from competitors in the industry?

We tackle the challenges no one even dares to accept
We don’t merely code, analyze, or design, we commercialize software into an accomplished ready-to-market end-to-end solution
We don’t take whatever comes our way, focusing on the areas we have decades of proven track record of expertise: MediaTech, Marketing Technology & Automation, HealthTech, FinTech, and E-Commerce.

How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?

“In your shoes” - our developers and designers create their favorite game after hours, learning skills outside of their core competency and applying an interdisciplinary approach.
Ultimately flat structure in a teal-by-nature organization: roles are competency-based and particular for every project, and folks are free to learn and grow, contribute and achieve.
We proudly foster our close ties with the academic community and top universities, sharing knowledge and augmenting practical applications with tangible business value.

What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?

Free language classes to feel like a local in every international environment
Learning and Development with courses offered by our Big Tech partners such as Hearst, Adobe, and many more.
The main focus of our C-level executive suite and especially our Chief Information Officer and Chief Strategy Officer is building and implementing comprehensive Learning and Development programmes making sure developers are certified in accordance with the latest domain trends and market demands;
We act as a startup accelerator and innovation nest, nurturing internal projects to boost our team’s competency and let them explore any area of product development interest, should it be Project Management Tracking and Productivity Tools or Game Development.

Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?

For Oprah Daily, the results speak volumes, with a remarkable 44% increase in revenue per impression during the retrospective analysis. Shareholders reported impressive engagement metrics, boasting over 543,000 page views and more than 460,000 unique views.

For The Hill, with a tremendous increase in audience engagement and retention, the amount of daily active users has increased by 15,000 times: from 3,000 to 50,000,000. A user-friendly platform allowing users to access and navigate news and analytics with ease. An exclusive video content library enriching the news experience through multimedia political coverage. A robust content management system empowering content managers and creators to get the most out of their vision and deliver high-quality media products.

What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?

Most of the clients have worked with us for 5+ years and belong to one of the following industries: MediaTech, Marketing Technology & Automation, HealthTech, FinTech, and E-Commerce.

What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?

Indeed, around 20% of our workflow and workflow is dedicated to Research & Development. Moreover, what we distinguish ourselves with is our very own unique Project Discovery Phase methodology.

Please share some of the most sought-after services that clients approach your company for.

Product Development
IT Consulting
DevOps
QA & Test Automation
Design & Creativity

How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?

Recurring performance reviews
Recurring technology audits
Analytical reports for measuring business value

How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?

Being fully remote, agile by nature, and an employee-first company, we at the same time offer our clients ultimate flexibility in balancing the workforce as well as let employees choose what projects they are most passionate about and interested in working on at a particular moment.

What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?

We combine Pay per Feature, Fixed Cost, and Pay per Milestone pricing models to balance attractive prices for our clients and competitive compensation for our experts.

Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If not, what is the minimum budget you have worked with in the past?

In fact, we offer free experiences, including but not limited to:

IT consulting session
Fractional CTO free package
Project Discovery Roadmap
MVP at a discounted price
Fully functional prototype at a special price

Thus we explore the project from a professional interest standpoint and the client gets familiar with our Approach.

Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2023?

Depends on the project size and complexity. Working with the majority of clients for decades, we operate on a subscription basis with an all-inclusive approach covering end-to-end solutions from project discovery through development to partnership.

What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?

Both in our offices in the US, Europe, and the Middle East and within a remote environment we secure all tech capabilities to employ a broad tech stack for empowering our clients’ bravest ambitions. Our tech stack includes but is not limited to

JAVASCRIPT
PYTHON
KOTLIN
OBJECTIVE C
C++
C
C#
JAVA
SCALA
GO
PHP
MYSQL
POSTGRESQL
MS SQL
ORACLE
MONGODB
REDIS
NLP
AI
ML
BIG DATA
HIGHLOAD
ELASTICSEARCH
KIBANA
SOLR
SPHINX
GOOGLE CLOUD PLATFORM
AMAZON WEB SERVICES
NGINX
HAPROXY
REACT
ANGULAR
VUE
RUBY ON RAILS
NODE.JS
PYTORCH
DJANGO
SCIKIT-LEARN
TENSORFLOW
KERAS
PANDAS
NUMPY
AWS DEEP LEARNING
GOOGLE CLOUD ML

Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?

We are pleased and honored to have become Adobe Bronze Solution Partner in 2024. Over the course of the upcoming 10 years, we are aiming at thriving through meaningful partnerships with SaaS creators, E-Commerce players, and development agencies as well as gaining recognition from Big Tech companies.