Level Interactive

GeneRight — A blockchain-based platform that allows people to license health data in exchange for compensation.

GeneRight is a blockchain-based platform that allows individuals to license and manage their health and genetic data in exchange for monetary compensation. We were hired to create the company's brand identity, website, corporate collateral, and additional marketing materials including pitch decks for investors and partners.

Our goal was to convey a clean, professional, and friendly look and feel that would be appropriate for a health-related platform, but also help visually differentiate the brand from competitors. We created a logo mark that combined a heart and DNA strand, and a soothing color palette that's easy on the eyes.

Lola Von Vega — A fashion brand that creates accessories for urban chic.

Lola Von Vega was founded by an ambitious executive in Hong Kong with a passion for dance. She approached us looking to create a visual identity for a fashion brand inspired by the dance world, with accessory designs that take a page from dance costumes but can be worn on a night out or at a stylish office.

We developed a brand strategy and visual identity that fell in line with the brand's mission of promoting bold self-expression in women, resulting in a cohesive identity that brings the company's mission and founder's vision to life. Lola Von Vega uses vibrant, colorful brand expressions to express style and positivity.

Acer — A consumer electronics brand with more than 40 years of history.

The company met serious challenges when the public's perception of the brand became overwhelmingly linked to entry and mass-market, as opposed to high quality, premium products. While our founding members were employed at Acer, we undertook the challenge to reinvent Acer's brand identity to bring out a more premium side of the brand, while continuing to embrace the company's approachable and friendly nature.

We did this by greatly simplifying the overall visual system, and in the process consolidated more than ten brand guidelines into one master brand book. We defined a stronger, more clear tone of voice and focused heavily on reinventing the communications to infuse more of the brand's master green color, helping it stand out amongst key competitors Dell, HP, Lenovo, and ASUS.

Predator — Born with the intent of creating best-in-class experiences for hardcore PC gamers.

Predator is an Acer sub-brand born with the intent of creating best-in-class experiences for hardcore PC gamers. As a new gaming brand entering a crowded and competitive market, we needed to create an identity that not only stood out from the competition but positioned Predator to shine above them. While our founding members were employed at Acer, we undertook the challenge to build the Predator identity with a simple and edgy visual system, using custom digital art throughout its marketing communications.

The digital art featured an alien-like tribe in each piece with the Predator logo. With dozens of wild alien worlds showing these characters conquering and claiming victory across the universe, we broke free from the competition who primarily used video game art in their communications—making them all feel the same. The custom Predator artwork helped the brand stand out through a new angle to attract PC gamers. In just a few years, Predator has risen as a top PC gaming brand and continues to conquer new worlds.

SC&T — A cabling & audio-visual solutions provider empowering installers around the world.

SC&T has produced more than 300 cabling and audio-visual component solutions to partners worldwide. Our job was to redesign the brand identity to meet the company’s new strategic direction of refining its product portfolio, attacking new market verticals, and helping it more efficiently scale its marketing capabilities based on predefined templates and visual identity.

We created a visual system that retained the SC&T heritage, as we didn’t want to confuse existing customers, and provided a modern facelift. The new brand guideline, visual system, and brand asset toolkit enable the SC&T team to create new marketing communications more efficiently.

Viewabo — An innovative customer service app allowing agents to see the problems of their customers.

Viewabo is a service built for those in the service industry. It allows access to smartphone cameras so customers can live-stream video of issues without using an app, making it faster to understand and resolve issues.

We were asked to build a brand identity that aligned with the founder's strategic positioning and tone. We created a visual system, custom illustrations, and graphic elements that could be easily deployed across marketing communications.

Niche — A blockchain-based marketing platform that extends the reach of a company's CRM.

Niche is a blockchain-based platform that allows companies to extend the reach of their email marketing campaigns by targeting individuals in other companies' CRM databases without exposing personal information.

We were hired to create the company's brand identity, website, UI working prototype, corporate collateral, and marketing materials. We also created pitch deck materials for investors and prospective partners.

Viral Access — The largest micro & nano influencer platform for Asian markets.

Viral Access is a social media influencer marketing agency based in China that focuses on micro and nano KOLs. They had been operating for several years, however, their branding didn't convey the power of influencer marketing, which is currently turning the marketing world on its head.

We created an eye-catching identity to highlight the emergence of influencer marketing as a disruptive force to be reckoned with, using vibrant purples and bold typography. We created a system of marketing themes and templates for the Viral Access team to leverage and stay consistent.

Quizoo — A live streaming quiz game that lets users compete in ten-question trivia matches for real prizes.

We created a full visual and brand identity (positioning in the market, brand voice, etc.) to ensure that the game would stand out from competing quiz apps, and make a splash in the market for being fun, addictive, and educational.

We worked closely with the development team, advising on how to best implement the brand identity for the app, and built the website allowing visitors to sign up and get playing.

Refract — A blockchain-based platform that allows for the tokenization and trading of securities through its exchange.

Refract is a blockchain-based platform that allows for the tokenization and trading of securities through its exchange. Imagine being able to buy a piece of a building in New York City and earning dividends on its rental earnings — this is the advantage that Refract brings to the table.

We were hired to consult on a new name for the company's master brand name, and sub-brand names, as it had merged with two other companies. We created a brand identity that helped establish the new merger and set it the company up for success.

Uppik — An innovative & eco-friendly bedding company focused on getting people better sleep.

Uppik is an innovative & eco-friendly bedding company that focuses on high-quality products aimed at increasing the quality and satisfaction of one's sleep. The company focuses on natural fibers and materials that feel and breathe better against the skin.

We created Uppik’s brand identity, visual system, and brand assets with the goal of keeping things looking simple, organized, and modern. We had to test and ensure the final visual identity would work well across different touchpoints, including bedding and sheet patterns.