Lumav Commerce OÜ

Decora was created in 1993 and is a wholesale company of construction and home improvement materials. Their previous e-shop was on Prestashop and customer wasn't happy with the performance and functionalities so decided to migrate. Lumav conducted Digital Business Analysis and built new eCommerce solution on powerful Magento Commerce. 

Business analysis helped to put together an omnichannel solution in which the eCommerce isn’t a single entity but a part of the whole. Therefore all departments of the company – purchase, marketing, sales, finance and logistics were reviewed in business analysis.

eBusiness analysis highlighted the importance of product enrichment and to achieve that an interface with Akeneo PIM was created. Previously a product name, image and description were sufficient to publish the product. New process was set up to configure attributes, related products, up-selling products, and related categories to launch the product to eCommerce. 

Thanks to eBusiness analysis, Decora has been streamlining and automating their processes, including unifying their customer base and product categories between web and retail as well as setting up attributes. Also, Custobar was introduced to unify customer base for omnichannel customers and to make automated marketing more efficient. To improve the search, we are integrating Klevu, a self-learning artificial intelligence-based search engine.

Magento Commerce was chosen as customer expectations were high and instead of B2C, B2B was also planned in future. In addition to Custobar, Akeneo PIM and Klevu, there are many additional features on Decora eCommerce, that are not part of Magento Commerce. Lumav also had created a customized shopping cart solution to meet the needs of our customers who want multiple delivery times or methods.