Madak

Dakota Ventures offers turn-key short-term rental investment opportunities. A branch of Dakota Ventures is Dakota Gal Digs, a fun, and elevated vacation rental company. Owned by the same people, both companies came to Madak with the goal in mind of revamping their established brand. They needed a new look that better suited the brand and a brand guide to it cohesive.

Madak created a new look and feel that better aligned with their long-term business goals. By swapping around the logos that were once tied to Dakota Gal Digs over to Dakota Ventures, the bison was a better overarching logo for the brand. We created a new logo for Dakota Gal Digs, by pinpointing the long-term goal of owning a ranch by switching their original bison logo to a bold and bright horse.

With a new array of brand colors, logos and messaging, Dakota Gal Digs can now stand out among its competitors. Both Dakota Ventures and Dakota Gal Digs left with a collection of new logos, colors and fonts. With the fresh new branding, Madak created brand new websites for both of the brands that captured the look and feel of their unique business.

When Madak and Veneno began our collaboration, Veneno had two things: their name and a desire to sell premium tequila. They needed a complete brand built around those two core items. We started at square one, by identifying target markets, conceptualizing the brand identity, and establishing a viable product line. We planned to attract interest from established tequila drinkers via events, tastings, tequila education, and vendor partnerships.

We worked with Veneno to build a logo, brand language, website, digital strategy, sales strategy, and engaging videos and content. We centered the idea for the Veneno brand on the legend of Quetzalcoatl, a feathered serpent and legendary Aztec deity, and cultivated a brand that represents the quality and style their product demands.

We threw an epic and memorable party in honor of the Veneno launch, putting the brand on the map in the hospitality industry. Since its inception, Veneno has progressed to both on-premise and off-premise alcohol sales, with a combined total presence in over 130 locations and growing. Veneno also took home a silver medal in the taste category at the San Francisco World Spirits Competition, as well as a gold medal for package design.

Dipak Sourcing came to Madak with the goal of making their company public facing. We helped give them an online presence so that potential sellers and manufacturers could connect with them. Dipak Sourcing also wanted a streamlined process for manufacturers to fill out a factory evaluation application to join their network of 200+ factories. This helps Dipak Sourcing find the right solution for their customers.

Madak created a presentation deck for Dipak Sourcing that highlighted the company and its capabilities. We next streamlined the process for manufacturers to give their details to Dipak Sourcing. We created a one-page application that easily captured all of their information. They can now keep these applications easily on hand to match their customers with the best manufacturer. Dipak Sourcing also needed new and refreshed branding to bring their company public-facing. Madak curated an updated logo, brand colors, and messaging. We utilized this new look and created a simple one-page website.

Madak is continuing our partnership with Dipak Sourcing, and starting the next step of our partnership, creating a more organized database of their manufacturers. Madak is in the process of creating a password protected backend database on their website that will organize and filter their list of manufacturers. Therefore making the process of finding the best manufacturer for their customers that much easier.

The United States Rugby Foundation is a national non-profit organization. At the outset of their partnership with Madak, they had several goals; improve their online presence and digital marketing, identify potential sponsors and growth initiatives, and solidify their internal structure. In order to streamline USRF’s digital strategy, we created a plan to clarify and promote their membership benefits, began a laser-focused email marketing campaign, and refreshed their online presence. We established a timeline for regular content posts on the web and social media, as well as an ad campaign strategy. We also helped conceptualize a “Match Day Tents” program designed to provide youth teams with co-branded pop-up canopies during games.

First we drove a redesign of their webpage and customer facing media channels. Our focus was to create a portal that made membership easy for potential donors to access, as well as get an overview of how USRF helps the youth rugby community. Then we focused on creating organic web traffic through relevant social media templates and content; including the “With You! Rugby Podcast.”

After rolling out the new changes to their image and strategy, USRF began to enjoy a more sustainable flow of donor memberships. We rolled out the new assets and initiatives through Google Ads, and established a new method to track donations through a non-profit oriented CRM database. Through these organization measures, we helped USRF doubled their web engagement, and quadruple their fundraising.

Loyal is building a global app community, creating strength in numbers, bringing together a portfolio of quality apps and providing the resources needed to succeed. The Loyal community enables the scaled benefits of a large publisher to maximize revenues through subscriptions, advertising and other pathways. Loyal came to Madak needing to establish a stronger brand foundation as they acquired Series A Funding. As well as a new website to match. They had already acquired over 150 apps but wanted a more sophisticated branding and website to continue reaching developers.

Madak designed a new look for Loyal from top to bottom. This included a complete brand guide with new logos, fonts and colors. We also designed a new website with completely new visuals and easy-to-understand content. The website is targeted toward app developers and publishers. It’s simple yet sophisticated enough to draw in new leads.

Madak helped Loyal roll out their new branding, website, and brand visuals across all of their platforms. Loyal now has a completely refreshed look and feel, as well as an array of tools to help them continue their success. Our team has also been able to tackle some of their app branding challenges. We developed app icons as well as their app landing pages for Rugby.net and US Rugby app. As time continues, we look forward to continuing our work with Loyal as we expand on both their brand and marketing for some of their acquired apps.

As their sales verticals took a huge leap forward in relevance and importance, SafeTraces needed a consistent, sleek, and professional look to take into the marketplace, as well as sales decks for clients and investor pitches. In an environment primed for products focused on indoor air quality, supply chain transparency, and sanitation effectiveness, it was time to strike while the iron was hot. Madak and SafeTraces planned a new website, email marketing campaign, paid media, and informative assets that accurately explain how SafeTraces operates.

Madak and SafeTraces worked together on a full branding package, including logos, internal documents, and brand messaging. Madak drafted a new style guide for the SafeTraces brand, built a powerful new website, and produced information-rich video content to educate consumers and generate sales. These videos and assets were arranged into product pages illustrating the benefits of each SafeTraces product line. And we used the assets for paid media.

SafeTraces’ focus was using their digital presence to qualify lead generation and move more clients down the sales funnel. We focused on targeted email marketing for their main sales verticals; commercial real estate, pharma supply chain, and food manufacturing. We also added an integrated lead generation system to their website to drive sales. As SafeTraces grows, we continue to draft assets in preparation for venture capital pitches and scaling sales.