Make the Most of Every Click...

Leslie got her start in digital marketing at the dawn of the millennium in the entertainment industry. Sony Pictures was digitizing all of their home entertainment creative assets and she was brought on as a short-term project manager. Around the same time, Leslie was hooked on this new thing called the internet and this really cool site called Alta Vista that would let her look up lyrics to music, find websites that sold books and locate these chat rooms where she could hang out with other movie buffs. She closely followed the evolution of search engines, the death of Magellan and Excite, the birth of the Google bomb and decided she just had to understand just how that was done. So began Leslie’s obsession with all things search. Her short-term job at Sony ended up lasting five years and it gave birth to her career in the digital world.