Martal Group

Challenge

Forerunner Technologies, a telecoms company specializing in healthcare and SMB enterprises, aimed to enhance its sales efforts in the U.S. market. Despite offering valuable support and services, reaching out to relevant decision-makers consistently posed a significant challenge.

Solution

Martal Group joined forces with Forerunner to revamp its lead generation strategy. By executing targeted outreach campaigns across email, LinkedIn, and cold calls, they worked collaboratively to identify and engage the most promising prospects. This partnership was designed to extend Forerunner's reach and ensure a steady flow of sales-ready leads.

Result

The collaboration generated 7,000 prospects and 22 qualified leads per month for nearly three years, marking a significant stride in Forerunner's market expansion efforts. Martal's strategic outbound campaigns not only built a sustainable pipeline of qualified leads but also facilitated weekly positive engagements. The Martal team's meticulous approach to qualifying interested prospects and setting up appointments empowered Forerunner's internal sales team to connect with enterprise-level decision-makers, fostering meaningful conversations and driving sales growth.

Challenge

HALO Recognition, a leader in employee recognition and incentive solutions, sought to amplify its sales in the U.S. market. Despite having a seasoned team of business development directors, their focus on existing client relationships left little room for seeking new business opportunities.

Solution

Martal Group stepped in to bolster HALO Recognition's business development efforts. They took on the task of identifying new prospects, engaging target accounts, and securing appointments with sales-qualified leads. This strategic partnership aimed to extend HALO's reach and impact in the market without overextending its internal resources.

Result

Within just eight months, Martal Group's initiative translated into over $10 million in new business opportunities for HALO Recognition. Generating 9,000 prospects and five qualified leads per month, Martal's approach was characterized by continuous collaboration, clear communication, and proactive campaign management. The team's multichannel campaigns targeted key decision-makers in enterprise-sized businesses, setting the stage for successful meetings and a significant boost in HALO Recognition's market presence.

Challenge

Clickworker, a growing European enterprise, aimed to broaden its reach in the North American market without the hefty costs of a permanent, on-site team.

Solution

Martal crafted a dynamic go-to-market strategy tailored to each target segment, made their presence felt at trade shows, built targeted prospect lists, and launched comprehensive outbound campaigns. They engaged with potential clients, nurtured promising leads, and successfully sealed deals, taking charge of the entire sales and marketing journey for Clickworker.

Result

Martal not only opened up a new revenue channel but also secured contracts with over 60 companies, including master service agreements with three Fortune 50 giants. They established a robust marketing and sales operation in the U.S., currently overseeing more than $1.2 million in annual sales.