Martal Group

Top lead generation & sales agency

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Martal is your on-demand sales partner, servicing B2B companies worldwide. Our high-performing international sales team implements our proprietary workflow to help your company generate more qualified leads, book more sales appointments, and close more deals.

< $25/hr
50 - 249
2009
Locations
Canada
2275 Upper Middle Rd E Unit 101, Oakville, Ontario L4X 1L9
18885577769
United States
100 Pine St Suite 1250, San Francisco, California 94111

Focus Areas

Service Focus

100%
  • BPO Services

Martal Group Clients & Portfolios

Key Clients

  • Zoho
  • Halo Recognition
  • Bosch
  • Clickworker
  • Forerunner

Booked 22 Sales Qualified Meetings Monthly
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Booked 22 Sales Qualified Meetings Monthly
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  • Booked 22 Sales Qualified Meetings Monthly screenshot 2
Not Disclosed
100 weeks
Telecommunication

Challenge

Forerunner Technologies, a telecoms company specializing in healthcare and SMB enterprises, aimed to enhance its sales efforts in the U.S. market. Despite offering valuable support and services, reaching out to relevant decision-makers consistently posed a significant challenge.

Solution

Martal Group joined forces with Forerunner to revamp its lead generation strategy. By executing targeted outreach campaigns across email, LinkedIn, and cold calls, they worked collaboratively to identify and engage the most promising prospects. This partnership was designed to extend Forerunner's reach and ensure a steady flow of sales-ready leads.

Result

The collaboration generated 7,000 prospects and 22 qualified leads per month for nearly three years, marking a significant stride in Forerunner's market expansion efforts. Martal's strategic outbound campaigns not only built a sustainable pipeline of qualified leads but also facilitated weekly positive engagements. The Martal team's meticulous approach to qualifying interested prospects and setting up appointments empowered Forerunner's internal sales team to connect with enterprise-level decision-makers, fostering meaningful conversations and driving sales growth.

Generated $10M in New Business Opportunities in Eight Months
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Generated $10M in New Business Opportunities in Eight Months
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Not Disclosed
70 weeks
Other Industries

Challenge

HALO Recognition, a leader in employee recognition and incentive solutions, sought to amplify its sales in the U.S. market. Despite having a seasoned team of business development directors, their focus on existing client relationships left little room for seeking new business opportunities.

Solution

Martal Group stepped in to bolster HALO Recognition's business development efforts. They took on the task of identifying new prospects, engaging target accounts, and securing appointments with sales-qualified leads. This strategic partnership aimed to extend HALO's reach and impact in the market without overextending its internal resources.

Result

Within just eight months, Martal Group's initiative translated into over $10 million in new business opportunities for HALO Recognition. Generating 9,000 prospects and five qualified leads per month, Martal's approach was characterized by continuous collaboration, clear communication, and proactive campaign management. The team's multichannel campaigns targeted key decision-makers in enterprise-sized businesses, setting the stage for successful meetings and a significant boost in HALO Recognition's market presence.

Created $1.2 M Annual Sales Pipeline in the US
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Created $1.2 M Annual Sales Pipeline in the US
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Not Disclosed
Ongoing
Information Technology

Challenge

Clickworker, a growing European enterprise, aimed to broaden its reach in the North American market without the hefty costs of a permanent, on-site team.

Solution

Martal crafted a dynamic go-to-market strategy tailored to each target segment, made their presence felt at trade shows, built targeted prospect lists, and launched comprehensive outbound campaigns. They engaged with potential clients, nurtured promising leads, and successfully sealed deals, taking charge of the entire sales and marketing journey for Clickworker.

Result

Martal not only opened up a new revenue channel but also secured contracts with over 60 companies, including master service agreements with three Fortune 50 giants. They established a robust marketing and sales operation in the U.S., currently overseeing more than $1.2 million in annual sales.

Martal Group Reviews

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Atif Gagguturu

Bringing us to the Next Level

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
In Progress
Startups

Review Summary

So we have been having trouble getting leads. As such we were searching for a marketing company to help us find more customers. We stumbled upon Martal Group and found they came with a lot of good recommendations. It is benefiting us by giving us a better direction to get more leads. They basically plan a campaign strategy and we meet up to discuss this. They also give us important information to ensure we get our presence out there for potential clients to see us.

What was the project name that you have worked with Martal Group?

BankStride and SecureInvoice

What service was provided as part of the project?

BPO Services

Describe your project in brief

We are a company with two products, both of which are being helped by Martal company. BankStride automates loan document gathering, loan exceptions management, covenant monitoring, loan review, and loan monitoring with customer document collection. Secure Invoice Software Solution is a platform designed to offer a secure invoice-sharing platform coupled with secure bank details protection. Many organizations that have suffered financial losses from invoicing fraud have found relief by safeguarding their invoice payments using Secure Invoice Software.

What is it about the company that you appreciate the most?

I like the weekly reviews where we can see what we are doing good. I also like being given reports of who is being responsive to our campaigns. I like how the Martal Group explains what exactly the campaigns are doing and why they are doing the things they are doing and how it can get us out there. I especially like the recommendations given to our company for our other advertising projects.

What was it about the company that you didn't like which they should do better?

We are still early in our relationship and have not found things we dislike.

Wonderful Experience with Martal Group

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed
Healthcare & Medical

Review Summary

The team at Martal Group was collaborative, communicative, and efficient! Their approach integrates thorough market analysis with strategic outreach, and they were consistently responsive to iterative feedback as the campaign progressed.

What was the project name that you have worked with Martal Group?

Outreach Campaign for Digital Health Platform

What service was provided as part of the project?

BPO Services

What is it about the company that you appreciate the most?

Vito and Brennan were exceptionally easy to work with and they followed up immediately whenever I had a question or suggestion.

What was it about the company that you didn't like which they should do better?

The use of NAICS codes for identifying verticals was challenging given the nature of our software and the types of clinics/providers we are trying to reach.

Anna Krebs

Sales Program Development for SaaS Solutions

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Information Technology

Review Summary

We wanted to augment our sales effort with industry professionals who understood B2C sales, could implement ABM strategies, and communicate across a broad group of target stakeholders. We worked with Martal to develop a comprehensive sales program. The result was a strategy that utilized various tactics to raise awareness about our company and drive meetings with potential clients. We build contact lists and priorities using 3rd party intent data together. Martal handles all initial communication from the introductory meeting between the prospect and our senior sales leadership team.

What was the project name that you have worked with Martal Group?

Sales Program Dev for SaaS Solutions

What service was provided as part of the project?

BPO Services

Describe your project in brief

We wanted to augment our sales effort with industry professionals who understood B2C sales, could implement ABM strategies, and communicate across a broad group of target stakeholders. So we found Martal through research and went through an account review with potential partners before selecting them.

What is it about the company that you appreciate the most?

Martal worked hard to quickly understand our value proposition and translate this into a course of action. Their communication skills and professionalism are outstanding.

What was it about the company that you didn't like which they should do better?

Nothing - if there was a need to change processes or adjust our approach, Martal took the lead and made whatever course corrections were required

Emily Cadiz

Automation Platform for Child Education Institute

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000
Completed
Education

Review Summary

Martal helped us achieve a nonprofit organization's mission and scale sponsorship through an all-in-one platform that seamlessly connects data and automates processes so world-changers can have more time to work together for a brighter future.
The Martal team took over top-of-the-funnel prospecting for our account executives by reaching out and setting meetings with decision-makers through email, LinkedIn, and phone calls. Now, We are averaging nine qualified meetings a month for a total of 28 appointments in three months!

What was the project name that you have worked with Martal Group?

Automation Platform for Child Education Institite

What service was provided as part of the project?

BPO Services

Describe your project in brief

Martal helped us achieve a nonprofit organization's mission and scale sponsorship through an all-in-one platform that seamlessly connects data and automates processes so world-changers can have more time to work together for a brighter future.

What is it about the company that you appreciate the most?

We are excited about the traction gained in such a short period of time. The synergy between Martal and our team continues to drive successful results for our outbound campaigns.

What was it about the company that you didn't like which they should do better?

Nothing at this time.

Alexander Benkendorf

Excellent service and professionalism, lead gerenation services and sales consulting. The company helped us to reach out to potential customers.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
In Progress

Review Summary

I am the CEO of web design, branding and development agency, Benkendorf Group. We work with SaaS and IT start ups, our clients come from all over the world, but mainly, North America. We were always interested in expanding our potential there. We have been working with American and Canadian clients for some time, but most of our opportunities came from networking. Lead generation and cold selling was a challenge for us, and this is where we decided to turn to the expertise of Martal Group.We provided the Martal’s team with our ideal customer profile, outreach templates and filled in a detailed questionnaire to specify what we are looking for.
Martal Group does lead generation and sales consulting for us. As an Eastern Europe based company, we benefit a lot from their expertise of a North American market. In other words, they consult us on how to customize our sales approaches, how to arrange demos, whom and how to address. They provide council on our LinkedIN sales communication.

What was the project name that you have worked with Martal Group?

Benkendorf Group lead generationa and sales consulting

What service was provided as part of the project?

BPO Services

Describe your project in brief

We are a branding and web design company specializing on IT startups. Most of our clients are based in North America already, but we want to expand our potential there.

What is it about the company that you appreciate the most?

Professional approach to work, friendly and consistent communication, consulting services.

What was it about the company that you didn't like which they should do better?

Nothing in particular. We've been working together on other projects as well, and enjoyed from both client and partner perspective.

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