MC Crenergy

Astra Zeneca Success Story
AstraZeneca is a global leading, innovation-driven, integrated biopharmaceutical company. MC Crenergy has developed an integrated Business Information System to replace AstraZeneca’s legacy sales system to vastly improve on the predecessor’s functionality, user experience, and to reduce the support personnel workload. The system in place is ODYSSEY – an Integrated Sales Intelligence System.

The Challenge
The operation processes & sales performance were bogged down by an inefficient system.

Solution
System environment improvement and new enhancements to streamline operations, increase efficiency, and provide accurate forecast.

Benefits
AstraZeneca benefits greatly from the new system in place. Sales performances and operations have experienced a more efficient, streamlined improvement, with better grasp and control on sales planning and events execution. A more concrete planning by sales team can be carried out using the Sales Force Territory Maintenance Module to ensure all geographical areas are covered and served. Sales team is also supported by an array of modules including the Sales Analytics Module (BI, SSAS), Sales Target, Forecast and Budget Maintenance Module, General Sales/ Invoice Entry Module, Import Sales Data from 3rd Party Distributor to ensure their daily operations are smooth and uncompromised.

An Event Management Application (EMA) *refer to Datanory TPMS features*, elevated AstraZeneca’s planning and execution of events, exhibitions, and seminars. EMA also allows users to create new event, allocate budget, approve process, manage invitations, handle speaker contract, print visitor tags, and capture visitor attendance.

Sangla Success Story
Sangla Foods Sdn Bhd is a leading FMCG distributor specialising in premium imported goods in Malaysia. Sangla carries more than 20 world-renowned brands to meet consumers’ ever-changing needs and demands. These brands are then supplied to grocery chains, supermarkets and hypermarkets across Peninsula and East Malaysia. Sangla’s aim is to maintain an excellent partnership with its trade partners.
 

The Challenge
Managing a web of trade sales activities located at different regions, each involving high resources.

Solution
MC Crenergy carried out backbone operation that provided a sustainable solution to Sangla. The system was aimed to enhance operations, minimise cost, and make more efficient use of the budget for trade sales activities. 

Benefits
Sangla benefits from being able to plan more efficiently with the Promotion Management System (PMS System) in place. Activities related to promotion roadshow campaigns and gift mechanism can be integrated seamlessly with the periodic promotion price into an ERP system to ensure better communication and planning. The system cuts down manual labor and frees up manpower to handle matters that are truly matter.

Sangla’s sales force is strengthened with the integration of new system. Now, promoters are able to track sales, attendance, claims and market intelligence information during roadshow, and eventually calculate the P&L for the overall promotion campaign.

Danone Success Story
Danone is a market leader and the top manufacturer for infant and child nutritional products in Malaysia. In an increasingly volatile and complex environment, Danone strives to strengthen its model of growth through efficient resource allocation, effective cost optimization, and finding a balance in managing the short, mid and long-term horizons with suitable digital solutions.

The Challenge
Difficulties of consolidating and generating reliable reports from various sources.

Solution
MC Crenergy was engaged to enhance the existing business reports and provide consultation to improve a range of hands-on workshop for Danone’s IT department. Danone put its trust on MC Crenergy to provide valuable consultation especially in handling highly challenging local and regional projects.

Benefits
Thanks to Datanory’s support, Danone has enjoyed incredible improvement and greater efficiency in the company operations and reporting system.

A unified e-claim system was implemented to ensure offices from Malaysia, Singapore, India, and China were able to share the technology in a more efficient manner. Staff from different regions are now able to make claims on the spot and have approval done with minimal and less manual work involved. This way, Danone is able to save tremendous amount of time, and reduce costs stemming from human errors. 

Danone’s sales and operation reporting system is further strengthened to give a competitive edge to the market leader. With a new system in place, all data are visualized in a single platform that allows management to quickly see the performance reports in just one simple analysis. The system was fortified with machine-learning capability to ensure that it continuously improving and able to dispense more meaningful data as time goes by. The new system will service the operations of Danone in countries such as Malaysia, Singapore, Indonesia and Japan. 

MC Crenery was also tasked to improve on Danone’s merchandizing app. The app was aimed to capture information such as the product’s market selling prices, location stored and stocks status in order to understand their product’s position in the real market (site/retailers). With the capability of Datanory’s merchandising feature,, more accurate insights can be gained in shorter time to help develop more precise marketing strategy, and set supplies schedule.

MC Crenery was also responsible for oiling the connection between Danone and its customers by providing a system that effectively bridges between the two. The system allows Danone to define the sales promotion, contracts and trade terms between their customers, and also the approval process

Client Success Story
Since 1970, JTI has been one of the leading tobacco providers in Malaysia, a top market for JTI in the Asia Pacific region. JTI works with a network of local retailers to distribute their products nationwide in Malaysia.

The Challenge
As with any company dealing with high volume of sales, JTI required a more streamlined and systematic process to monitor sales, inventory, and retailers. MC Crenergy took on the project with an aim of offering a cohesive and reliable system for JTI. Several functions of Datanory were recommended for this project.

Solution
MC Crenergy began with an analysis on JTI’s existing DSD system. Enhancements were made to ensure the system automatically records all stages of sales process, includes tracing sales contacts that have been made by their distributors, for the purpose of proper following-up. Proper system is in place to ensure that sales efforts are not duplicated, offering a more unified form of communication to retailers.

Benefits
With Datanory system as support, JTI has grown tremendously and retains its position as a market leader even in a landscape of a volatile market. In the age of digital transformation, JTI has seen massive improvement in the operation side and an increased visibility in the inventory movement, both of which contributed to the overall efficiency of the organization. 

With constant personalized consultation, unlimited support, and flexible application enhancement; JTI is able to reduce manpower, lower expenses, and raise productivity all in the span of the same time. Consolidating daily transactions from all distributors and minimizing abuse and fraud cases, which were tedious and time-consuming in the past, have become an ease.

Improvement is also seen in the sales force division. Management is able to accurately devise a more impactful sales strategy with the information available. In one instance, JTI was able to carry out a product launch successfully due to smart demographic and geographic targeting. To do this, JTI has received more 100 reports throughout the project duration. 

JTI also gains better control of its distribution channels. With the knowledge of distributor’s sale in place, the company is able to implement better, more effective strategy to improve or change the promotion in order to achieve certain goals. 

JTI has faced plenty of challenges and business needs throughout its year of operations. With this mind, an improved version of PNL system was established and interfaced with DSD system to ensure both systems are synergistically benefit the organization. The PNL system was conceived to help JTI’s distributors manage their financial activities (JTI assets and facilities) more efficiently. The system also functions to help reduce workload in compiling profit and loss record.

A streamlined record of income and expenses will be available in the system for sharing internally with other departments such as Sales, Account, Logistics, Marketing and etc. The integration of various data source was made easy with the help of professional consultants who were to guide the company along the way. A more streamlined data source offers the company an improved processing time, reduced workload, and an increased in data security and accuracy.

Again and, with the support & digital solution provided by MC Crenergy, JTI able to overcome various challenges and improve on issues that weighed down on the growth of the organization.