Merixstudio

Genuine Impact’s founders describe their service as ”the world's first financial terminal, created to empower DIY investors”. The service supports individual investors in their investment decision processes by measuring the risks associated with an investment in specific values. With several charts, biases and plenty of data delivered through the application, the user is allowed to perform quicker and more valid decisions while investing. Thanks to a perfect combination of technical acumen with risk-management and stock exchange related expertise, this fintech application makes investment easier for individuals. 
 

PROBLEM TO SOLVE
 

Genuine Impact founders were on a lookout for an experienced product design and development company to finish their efforts leading towards the MVP release.

The scope of work included:

• Providing an entire branding design for a Fintech company operating in a competitive environment
• Delivering intuitive and esthetic views and feature designs displaying several biases, charts, and statistics
• Introducing best business practices and requirements in design processes
• Anticipating specific guidelines and complex requirements of a highly specialized documentation

PROCESS & SOLUTION

Alister & Truman, two London-based founders searched for product design and UX agency, able to deliver mobile, desktop, and marketing assets shortly before releasing their MVP.

Merixstudio approached them underlining product design capabilities combined with experience gained through a proven track record. After gathering the requirements we started delivering mobile and UI designs, working collaboratively with the client.

Both Poznań and London-based teams maintained permanent communication using Slack and arranging videoconferences every 2-3 days. Due to tight deadlines, strictly determined by the business circumstances, the Merixstudio product design team delivered >20 unique views, logo, and entire branding assets.

Genuine Impact Founders were granted access to the Invision files, maintaining real-time communication. Constant feedback & best practices gave on-time delivery, followed by the 2nd, development phase.

After the successful delivery of designs, our frontend team undertook to deliver Vue.js components for the RWD web app, slightly implemented by the Genuine Impact in-house engineering team.

ALL DETAILS OF THE PROJECT: https://www.merixstudio.com/work/genuine-impact/