MSLK

With over 225 locations, Amazing Lash Studio is the leader in lash extensions. Acquired by WellBiz Brands in 2018, Amazing Lash Studio was looking for a national marketing campaign to put the brand on the map. MSLK was tasked to design and art direct the campaign photoshoot to transform their brand in-studio, out-of-home, and online. We developed a strategy to retarget lapsed customers and to reach new audiences who are similar to Amazing Lash Studio’s existing clientele. Direct mail is used by regional franchises to stay in touch with both existing and potential customers. Our recent work with eyelash extension franchise, Amazing Lash Studio, is modernizing their brand identity, packaging, in-studio branding, out-of-home advertising, and digital marketing. Our digital marketing campaigns have garnered notable results such as 5+% click through rate, 50% membership reactivation, campaigns that produce ROI of 14x the media spend, and 67-87% reduction on customer acquisition costs.

Acquired by Cosway Co. in 2020, the nine-year-old brand Colorproof was looking to refresh its brand image and positioning. While most haircare lines offer one option for color preservation, ColorProof offers six — pairing superior color protection with other desirable benefits such as smoothing, volumizing, etc. MSLK was tasked to help the Cosway team objectively evaluate crucial decisions in the packaging and brand restructuring process, redesign the brand identity and packaging, and bring to life a new visual and verbal story for the brand that truly captured market white space.

Beauty industry veteran April Peck was looking to start a new line of category-busting haircare treatments designed to combat hair breakage. Dubbed ‘Tip to Root Hair Reboots,’ each product has been thoughtfully created from product concept through to packaging, earning several industry awards. SAVE ME FROM’s packaging offers a cathartic unboxing experience, requiring consumers to break open the carton via the source of damage to reveal the product within.

Based out of Thailand, Pañpuri provides natural and organic wellness to world-class retailers and spas. They are market leaders with ever-expanding lines of skincare, bath, aromatherapy and personal care products. MSLK’s assignment was to refine and unify the Pañpuri line, creating a more consistent, cohesive, and luxury brand experience and establishing the backbone of the company’s plans for future expansion. 

With roots in fine fragrance, Lavanila became a trailblazer in the market in 2007 as the first natural deodorant in Sephora. After a boom in demand for aluminum-free deodorant in 2019 and an upcoming launch with Target, Lavanila’s relationship with MSLK began with a refresh of their e-Commerce website. Their goals were to increase brand awareness, grow their e-Commerce business, and drive traffic to retail. Lavanila also sought to accommodate the nearly 20 SKUs they planned to release in the coming year.

Lujo bar is an artisanal, minority- and women-owned bath and body brand handcrafted in small batches by Ivonne Padilla and her team in New Haven, Connecticut. MSLK was tasked to revamp their packaging and establish a digital marketing plan that leverages their new brand equities and assets.

The Kim family came to MSLK seeking to bring to life a new line of mascaras centered around a patented 360° degree wand technology. MSLK helped the Kims establish a unisex, all-natural, brand positioning, product assortment, and brand identity from the ground up.​​​​​​​

Epionce is a physician-strength skin care line based on gentle, yet powerful, botanical ingredients. Primarily distributed by skin care professionals, Epionce was seeking to raise awareness among consumers and aestheticians alike. MSLK worked with the brand to encourage professionals to carry Epionce for their patients, and for patients to seek Epionce from their providers.