Free apps market has always made the paid ones stand out of the competition in terms of profits and popularity. They are the most downloaded apps, and it is still a point to discuss among the market participants as to how much such apps actually make. If you have also thought of the same question, let me help you to find an appropriate solution in this regard.First of all, you have to understand that 98% of worldwide revenue generates through free apps only, as per Google Play. People highly rely on subscription strategy to monetize their apps. They offer the app usage for free for a trial period and then charge a subscription fee to those who wish to continue the usage of the app. However, there are several measures to make your app earn money other than the subscription facility. So, if you are thinking of generating good revenues from your free app other than subscription, you should necessarily think of implementing a beneficial app monetization strategy. Notably, in the current pandemic, when remote working has become a trend, the public mostly prefers cost-effective tools for their routine work from home needs. The demand for free apps is growing, and so the paid apps are going down for so many reasons in the upcoming years. Now, let us discuss some of the popular revenue models that can make free apps earn money too.Revenue Models for Free Apps to Make Money#1. Advertising: It is beneficial to use free apps to make money, and it is also done through a third-party network. For this, you just have to display the commercial ads inside your mobile app or opt for affiliate marketing. You will be paid every time your ad displays, when it gets a click, and when a user installs the advertised app. Ad campaigns can also be started to generate ad revenue for a specific time. Ads can also be categorized into;Interstitial AdsBanner AdsIn-App Video AdsNative Ads#2. Selling Merchandise: Selling merchandize in your free app is another approach to generating revenues. You can create the free version of your app to sell physical goods such as shirts, shoes, toys, etc. These goods can be sold directly through the app or email marketing. Amazon has started a service called Merch by Amazon to facilitate the publishers to create, upload and promote their art in the form of finished products.#3. Sponsorship: Sponsorship is less-used, but still an interesting strategy to monetize your free app. This strategy can be helpful if you have built the right niche app for your targeted audience and launched it on behalf of another company. Home Depot Sponsorship available on The Weather Channel App is a good example of how free apps can make money.#4. Referral Marketing: As per this strategy, you can promote a third-party product or service for optimizing your revenue opportunities. As an app publisher, you can promote or sell affiliate products or services based on the number of ad-clicks or installations. Some of the referral marketing models are:Cost-per-click (CPC)Cost per action or cost per acquisition (CPA)Cost-per-view (CPV)Cost-per-installation (CPI)#5. Collection and Selling Data: User behavior data or app usage data is helpful to be collected and sold to many researchers or companies working in different fields. This way, you can make a handsome amount of money. The data generally contains the email address, social media account details, and personal preferences of the users.#6. Physical Buying: Being one of many e-commerce businesses and startups, you can also earn direct profits by selling physical goods through your free mobile store application. For example, Angry Birds – a gaming app has increased its profits from branded products. #7. Transaction Fees: Transaction fees is another way to monetize your app on the app store. Charging transaction fees is especially possible with the apps that are used as a platform to conduct the digital transaction regularly. Here, a small fee is charged for every transaction that occurs on your app, and it ultimately makes a lot of money. #8. Crowdfunding: Crowdfunding is a new way in the industry to make money from free apps. Here, companies and startups share their idea on different platforms to invite donations for the development and promotion of the application. Try any of the following strategies; you will definitely be able to generate good revenues from your free apps.
Free apps market has always made the paid ones stand out of the competition in terms of profits and popularity. They are the most downloaded apps, and it is still a point to discuss among the market participants as to how much such apps actually make. If you have also thought of the same question, let me help you to find an appropriate solution in this regard.First of all, you have to understand that 98% of worldwide revenue generates through free apps only, as per Google Play. People highly rely on subscription strategy to monetize their apps. They offer the app usage for free for a trial period and then charge a subscription fee to those who wish to continue the usage of the app. However, there are several measures to make your app earn money other than the subscription facility. So, if you are thinking of generating good revenues from your free app other than subscription, you should necessarily think of implementing a beneficial app monetization strategy. Notably, in the current pandemic, when remote working has become a trend, the public mostly prefers cost-effective tools for their routine work from home needs. The demand for free apps is growing, and so the paid apps are going down for so many reasons in the upcoming years. Now, let us discuss some of the popular revenue models that can make free apps earn money too.Revenue Models for Free Apps to Make Money#1. Advertising: It is beneficial to use free apps to make money, and it is also done through a third-party network. For this, you just have to display the commercial ads inside your mobile app or opt for affiliate marketing. You will be paid every time your ad displays, when it gets a click, and when a user installs the advertised app. Ad campaigns can also be started to generate ad revenue for a specific time. Ads can also be categorized into;Interstitial AdsBanner AdsIn-App Video AdsNative Ads#2. Selling Merchandise: Selling merchandize in your free app is another approach to generating revenues. You can create the free version of your app to sell physical goods such as shirts, shoes, toys, etc. These goods can be sold directly through the app or email marketing. Amazon has started a service called Merch by Amazon to facilitate the publishers to create, upload and promote their art in the form of finished products.#3. Sponsorship: Sponsorship is less-used, but still an interesting strategy to monetize your free app. This strategy can be helpful if you have built the right niche app for your targeted audience and launched it on behalf of another company. Home Depot Sponsorship available on The Weather Channel App is a good example of how free apps can make money.#4. Referral Marketing: As per this strategy, you can promote a third-party product or service for optimizing your revenue opportunities. As an app publisher, you can promote or sell affiliate products or services based on the number of ad-clicks or installations. Some of the referral marketing models are:Cost-per-click (CPC)Cost per action or cost per acquisition (CPA)Cost-per-view (CPV)Cost-per-installation (CPI)#5. Collection and Selling Data: User behavior data or app usage data is helpful to be collected and sold to many researchers or companies working in different fields. This way, you can make a handsome amount of money. The data generally contains the email address, social media account details, and personal preferences of the users.#6. Physical Buying: Being one of many e-commerce businesses and startups, you can also earn direct profits by selling physical goods through your free mobile store application. For example, Angry Birds – a gaming app has increased its profits from branded products. #7. Transaction Fees: Transaction fees is another way to monetize your app on the app store. Charging transaction fees is especially possible with the apps that are used as a platform to conduct the digital transaction regularly. Here, a small fee is charged for every transaction that occurs on your app, and it ultimately makes a lot of money. #8. Crowdfunding: Crowdfunding is a new way in the industry to make money from free apps. Here, companies and startups share their idea on different platforms to invite donations for the development and promotion of the application. Try any of the following strategies; you will definitely be able to generate good revenues from your free apps.
Free apps market has always made the paid ones stand out of the competition in terms of profits and popularity. They are the most downloaded apps, and it is still a point to discuss among the market participants as to how much such apps actually make. If you have also thought of the same question, let me help you to find an appropriate solution in this regard.
First of all, you have to understand that 98% of worldwide revenue generates through free apps only, as per Google Play. People highly rely on subscription strategy to monetize their apps. They offer the app usage for free for a trial period and then charge a subscription fee to those who wish to continue the usage of the app. However, there are several measures to make your app earn money other than the subscription facility. So, if you are thinking of generating good revenues from your free app other than subscription, you should necessarily think of implementing a beneficial app monetization strategy.
Notably, in the current pandemic, when remote working has become a trend, the public mostly prefers cost-effective tools for their routine work from home needs. The demand for free apps is growing, and so the paid apps are going down for so many reasons in the upcoming years. Now, let us discuss some of the popular revenue models that can make free apps earn money too.
Revenue Models for Free Apps to Make Money
#1. Advertising: It is beneficial to use free apps to make money, and it is also done through a third-party network. For this, you just have to display the commercial ads inside your mobile app or opt for affiliate marketing. You will be paid every time your ad displays, when it gets a click, and when a user installs the advertised app. Ad campaigns can also be started to generate ad revenue for a specific time. Ads can also be categorized into;
- Interstitial Ads
- Banner Ads
- In-App Video Ads
- Native Ads
#2. Selling Merchandise: Selling merchandize in your free app is another approach to generating revenues. You can create the free version of your app to sell physical goods such as shirts, shoes, toys, etc. These goods can be sold directly through the app or email marketing. Amazon has started a service called Merch by Amazon to facilitate the publishers to create, upload and promote their art in the form of finished products.
#3. Sponsorship: Sponsorship is less-used, but still an interesting strategy to monetize your free app. This strategy can be helpful if you have built the right niche app for your targeted audience and launched it on behalf of another company. Home Depot Sponsorship available on The Weather Channel App is a good example of how free apps can make money.
#4. Referral Marketing: As per this strategy, you can promote a third-party product or service for optimizing your revenue opportunities. As an app publisher, you can promote or sell affiliate products or services based on the number of ad-clicks or installations. Some of the referral marketing models are:
- Cost-per-click (CPC)
- Cost per action or cost per acquisition (CPA)
- Cost-per-view (CPV)
- Cost-per-installation (CPI)
#5. Collection and Selling Data: User behavior data or app usage data is helpful to be collected and sold to many researchers or companies working in different fields. This way, you can make a handsome amount of money. The data generally contains the email address, social media account details, and personal preferences of the users.
#6. Physical Buying: Being one of many e-commerce businesses and startups, you can also earn direct profits by selling physical goods through your free mobile store application. For example, Angry Birds – a gaming app has increased its profits from branded products.
#7. Transaction Fees: Transaction fees is another way to monetize your app on the app store. Charging transaction fees is especially possible with the apps that are used as a platform to conduct the digital transaction regularly. Here, a small fee is charged for every transaction that occurs on your app, and it ultimately makes a lot of money.
#8. Crowdfunding: Crowdfunding is a new way in the industry to make money from free apps. Here, companies and startups share their idea on different platforms to invite donations for the development and promotion of the application.
Try any of the following strategies; you will definitely be able to generate good revenues from your free apps.
