Nara Media

We worked with Uber to acquire new ‘riders’ though paid social campaigns across Facebook and Instagram. The goal was to acquire a high volume of ‘first-trips’ under the target cost-per-first-trip (CPFT). Through granular analysis and optimisation, inventive targeting choices and applying our creative best practices, we were able to beat the CPFT target every month by as much as 40%.

Additionally, we produced a number of new creative concepts – including static images, animations and cinemagraphs – that performed exceptionally well and were used by Uber across many of their other advertising channels.

“I’m really grateful for the effort, the energy and the professionalism that the team has shown. You have helped us a lot to improve Uber’s creative and targeting approach.”

Mickael Roux
Growth Marketing Manager, Paid Social – EMEA

Deliveroo were just starting to get big. They were operating in more cities and more countries each week. Our role was to manage their international paid-social activity across Facebook, Instagram and Twitter.

The big challenge for Deliveroo was the small geographic areas that they could target – they only operate in major cities so they wanted ads to be targeted at people in those areas, not whole countries. Thsolution was to create lots of small audiences using city or postcode-level targeting and layering lookalikes and other audiences on top.

In addition to managing the campaigns, we provided additional services such as building an automated targets report showing actual performance against city-level targets, and producing thousands of Deliveroo-branded food images utilising assets provided by the restaurants that Deliveroo served.

"Working with Nara Media allowed us to scale our complex Paid Social campaigns globally at a time of hyper-growth. The team are friendly and responsive, and they provided bespoke reporting and creative solutions. I would highly recommend working with them.”

Yoann Pavy
Paid Social Marketing Manager

Since the official game of the hit TV show "The Walking Dead" launched in September 2015, we have enjoyed working closely with Next Games on their user acquisition and reactivation activity. Initially concentrating on paid social, we have since collaborated to build out the portfolio with additional activity across a range of other channels. Here’s a look at some of the numbers behind the successful relationship:

• 2.8m paid installs
• 11 advertising channels (including Facebook, Twitter, YouTube)
• Installs from 188 countries
• Topped app store charts in 6 countries
• Number one RPG game in 145 countries
• Top grossing game in 8 countries