Nashville Research Group

Nashville Research Group (NRG) is Nashville's largest facility for market research, specializing in face-to-face focus group recruiting to gain authentic consumer feedback and real-time impactful qualitative insights. NRG has been partnering with market research experts and corporate agencies nationwide for decades, providing clients targeted audiences within the influential “Music City” metro demographic to evaluate consumers’ emotional connections, experiences, attitudes, and facial expressions among other meaningful behavioral and fundamental reactions. NRG’s clients include national and localized companies needing to gain in-market data for the thriving Nashville area for diverse industries such as food & beverage, consumer products, restaurants, healthcare, political, pets, financial, and legal. NRG’s facility offers spacious focus group rooms with large client viewing suites and lounges as well as houses a commercial test kitchen. We offer a variety of services including focus group recruiting to our facility (or at an alternative location), product placements, commercial test kitchen for taste testing, sensory testing, location intercepts, usability lab, executive interviewing, mystery shopper studies, in-home interviews and mock juries.