Neev Technologies

The company recognized the need to establish a B2B online store to streamline the purchasing process for both particular and b2b international clients .

Initial Challenges: Several challenges were present in creating the B2B online store, including setting up the store for two distinct brands on the same platform, accommodating both general and B2B clients, assigning roles to B2B clients with specific discounts based on their role and country, configuring shipping methods based on weight and country or islands, offering various payment methods tailored to each role, and enabling VAT exemption based on Intracommunity VAT regulations for EU countries. Additionally, challenges included importing products, managing stocks and prices, and handling products with variations.

Implemented Solutions: To address these challenges, we customized the theme (CSS, Javascript) and made template alterations to WooCommerce and other theme components. We modified calculation formulas for taxes and base prices (PHP and JavaScript) and incorporated custom plugins tailored to meet the client's objectives.

The content of this store can be easily managed across four languages (Portuguese, English, French, and Spanish). Products can be imported with or without variations, prices, and stocks. We customized the display of products with variations in a table format, simplifying the reading of respective variations and enabling purchases without leaving the page.

Furthermore, digital marketing strategies, including SEO optimization, media campaigns, targeted email marketing through E-goi, and lead generation via newsletters, were implemented.

Conclusion: The creation and customization of the entire B2B store based on client requirements resulted in a modern platform with personalized functionalities, showcasing a customer-centric approach. By investing in this platform, the company significantly improved its operational efficiency and customer satisfaction. This case study not only highlights the achieved results but also underscores the potential for B2B companies to excel in the market through innovation and customer orientation.

Initially developed on Magento by another company, the website faced numerous limitations, particularly concerning backend management, which hindered intuitive content management. The client expressed frustration, deeming it "complicated and non-intuitive." Consequently, our company undertook the task of rebuilding the site to prioritize user-friendly content management while preserving the original design.

Challenges: The client grappled with Magento's complex backend, impeding content updates and basic maintenance tasks. Furthermore, the lack of intuitiveness exacerbated usability issues, necessitating a comprehensive overhaul.

Implemented Solutions: Opting for WordPress, we reconstructed the site while preserving the original design. During frontend development, we discovered and rectified numerous errors from the previous site. Significant backend enhancements were made, integrating plugins and customized tools to streamline content management.

Following these changes, the client reported a marked improvement in backend usability, facilitating content updates without extensive training. This resulted in substantial time and resource savings, enhancing overall user satisfaction.

Digital marketing strategies, including SEO, media campaigns, and targeted email marketing, were implemented to bolster brand visibility and lead generation.

Conclusion: The site's transformation underscores our commitment to addressing client needs. By proactively resolving issues and implementing user-centric solutions, we converted a problematic site into a valuable asset for the brand. This case study highlights the tangible improvements achieved in usability, efficiency, and customer satisfaction. Additionally, the client expressed satisfaction and requested the development of a B2B store, indicating the success of our efforts.

The Coreworkers company emerged as a simple website for a training school, initially aimed at providing information about the courses offered. However, as needs evolved, transforming the site into an online course marketplace became pertinent. This case study explores the journey of coreworkers.pt, from its conception to its evolution into a successful e-commerce platform, powered by WordPress, WooCommerce, and customized payment gateways.

Challenges: Initially, the site faced the challenge of customizing a theme to meet the client's expectations and needs. Subsequently, it became necessary to add the option to purchase courses directly online, rather than solely contacting the school for enrollment. The objective was to create an efficient online shopping experience, enhancing accessibility to the courses. In addition to defining payment methods, implementing installment payments for courses became necessary. Intuitive navigation, responsive layout design, and maintaining it during the transition to e-commerce were crucial for the project's success.

Implemented Solutions: To overcome these challenges, integrating the WooCommerce platform into the existing site was chosen to enable direct online transactions. Customizing the chosen theme ensured seamless integration with the brand's visual identity and enhanced user experience through CSS styling adjustments, HTML, and Javascript template modifications. Various payment methods and the option for installment payments were implemented, providing flexibility to customers during course checkout. The site's content can be managed by the client through a Content Management System (CMS).

The new site design maintained a clean and professional aesthetic while introducing e-commerce elements such as detailed product pages and an intuitive shopping cart. Navigation was simplified to ensure users could easily find desired courses across devices.

Additionally, digital marketing strategies were implemented, including search engine optimization (SEO), media campaigns, targeted email marketing (Mailchimp), and contact forms. These strategies not only increase site visibility but also boost course sales.

Conclusion: The transformation of coreworkers.pt from a basic informational site to a dynamic e-commerce platform showcases our company's adaptability and innovation. By investing in technical solutions and effective marketing strategies, the site has successfully met the needs of both our client and their customers.