Netricks

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About Netricks
Netricks™, Inc. provides Internet based solutions including website design, website hosting, database development, e-commerce, customer relations management, and content management systems to businesses throughout California, the United States and internationally. O...
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2 - 9
2003
United States
Netricks
Incorporated
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4 Questions
 With the world being online, businesses are in a constant race to grab the attention of customers. Large enterprises have all the resources at hand to implement a successful digital marketing campaign. It is the small and medium scale businesses that face maximum challenges. Moreover, the owners of these businesses are hesitant to start as they are not completely aware of the best digital marketing practices.  The following digital marketing tricks will help small and medium scale businesses in 2021: Shareable Content is the Key A lot of the social media content that goes viral is because the audience can relate to it. While creating content keeps in mind that the audience should be able to relate to it and they can share it. If they can’t share the content with their group, then there is no way a brand can establish a connection with a larger audience. So, always publish relatable and shareable content. Mobile & Desktop Optimization The primary goal of small and medium businesses is to get more customers. So, they can't ignore either the customers that shop from websites nor the ones that prefer m-commerce. In that case, the businesses need to ensure that their website is optimized for both - desktops and smartphones. For desktop sites, an important factor is usability. On the other hand, for smartphones, the website should be optimized in every way. In the case of mobile-friendly websites, it is the overall experience that matters. Organic Social Media is Crucial Almost every business is promoting its product/services on social media. So, how can a business stand out? The answer is a gradual increase in organic reach of the brand. The only way to achieve organic reach is that the brand consistently posts on social media platforms and publishes content that is informative as well as engaging to the audience. Just promoting products/services will not help in the long run. Organic social media reach will also eventually reduce the overall cost of social media advertising campaigns. Website Design should Focus on Conversions As discussed earlier, the aim of small and medium scale businesses is increasing sales. For higher sales, a website needs a good conversion rate. When a website design is visually appealing, easy to navigate, and has the call to action buttons placed strategically, achieving a higher conversion rate becomes easy. Always make sure that all aspects of web design are such that they leave a lasting impression on the customers/visitors. In short, these are some of the quick and basic digital marketing tricks that will help small and medium businesses generate desirable results in 2021.
 With the world being online, businesses are in a constant race to grab the attention of customers. Large enterprises have all the resources at hand to implement a successful digital marketing campaign. It is the small and medium scale businesses that face maximum challenges. Moreover, the owners of these businesses are hesitant to start as they are not completely aware of the best digital marketing practices.  The following digital marketing tricks will help small and medium scale businesses in 2021: Shareable Content is the Key A lot of the social media content that goes viral is because the audience can relate to it. While creating content keeps in mind that the audience should be able to relate to it and they can share it. If they can’t share the content with their group, then there is no way a brand can establish a connection with a larger audience. So, always publish relatable and shareable content. Mobile & Desktop Optimization The primary goal of small and medium businesses is to get more customers. So, they can't ignore either the customers that shop from websites nor the ones that prefer m-commerce. In that case, the businesses need to ensure that their website is optimized for both - desktops and smartphones. For desktop sites, an important factor is usability. On the other hand, for smartphones, the website should be optimized in every way. In the case of mobile-friendly websites, it is the overall experience that matters. Organic Social Media is Crucial Almost every business is promoting its product/services on social media. So, how can a business stand out? The answer is a gradual increase in organic reach of the brand. The only way to achieve organic reach is that the brand consistently posts on social media platforms and publishes content that is informative as well as engaging to the audience. Just promoting products/services will not help in the long run. Organic social media reach will also eventually reduce the overall cost of social media advertising campaigns. Website Design should Focus on Conversions As discussed earlier, the aim of small and medium scale businesses is increasing sales. For higher sales, a website needs a good conversion rate. When a website design is visually appealing, easy to navigate, and has the call to action buttons placed strategically, achieving a higher conversion rate becomes easy. Always make sure that all aspects of web design are such that they leave a lasting impression on the customers/visitors. In short, these are some of the quick and basic digital marketing tricks that will help small and medium businesses generate desirable results in 2021.

 

With the world being online, businesses are in a constant race to grab the attention of customers. Large enterprises have all the resources at hand to implement a successful digital marketing campaign. It is the small and medium scale businesses that face maximum challenges. Moreover, the owners of these businesses are hesitant to start as they are not completely aware of the best digital marketing practices. 

 

The following digital marketing tricks will help small and medium scale businesses in 2021: 

  • Shareable Content is the Key 

A lot of the social media content that goes viral is because the audience can relate to it. While creating content keeps in mind that the audience should be able to relate to it and they can share it. If they can’t share the content with their group, then there is no way a brand can establish a connection with a larger audience. So, always publish relatable and shareable content. 

  • Mobile & Desktop Optimization 

The primary goal of small and medium businesses is to get more customers. So, they can't ignore either the customers that shop from websites nor the ones that prefer m-commerce. In that case, the businesses need to ensure that their website is optimized for both - desktops and smartphones. For desktop sites, an important factor is usability. On the other hand, for smartphones, the website should be optimized in every way. In the case of mobile-friendly websites, it is the overall experience that matters. 

  • Organic Social Media is Crucial 

Almost every business is promoting its product/services on social media. So, how can a business stand out? The answer is a gradual increase in organic reach of the brand. The only way to achieve organic reach is that the brand consistently posts on social media platforms and publishes content that is informative as well as engaging to the audience. Just promoting products/services will not help in the long run. Organic social media reach will also eventually reduce the overall cost of social media advertising campaigns. 

  • Website Design should Focus on Conversions 

As discussed earlier, the aim of small and medium scale businesses is increasing sales. For higher sales, a website needs a good conversion rate. When a website design is visually appealing, easy to navigate, and has the call to action buttons placed strategically, achieving a higher conversion rate becomes easy. Always make sure that all aspects of web design are such that they leave a lasting impression on the customers/visitors. 

In short, these are some of the quick and basic digital marketing tricks that will help small and medium businesses generate desirable results in 2021.

Nobody is born with entrepreneurial skills, Instead we learn everything once we get started but we do make a lot of mistakes on the way.So,If you are planning to open a small scale business, there are plenty of tips and tricks you might need to focus on. Small scale businesses are quite different from large corporations and big scale businesses.Talking about small scale business, a lot of things have to be kept in mind like name, place , marketing, target audience , management etc. Without setting a proper goal, it all seems baseless and inappropriate. In 2019, the failure rate of start-ups was around 90%. Research concludes 21.5% of start-ups fail in the first year, 30% in the second year, 50% in the fifth year, and 70% in their 10th year.This undoubtedly concludes poor managerial skills and failed marketing techniques. So, to have a successful small business start-up or to make an ongoing small business more profitable and renowned, here are some tips and tricks.Listen to your Customers.Over the time, it has become really important to listen and understand what your customer needs and what they actually expect. Acting on both positive and negative feedback is the utmost responsibility of the owner.Prioritize CustomersYou should always prioritize your customers over anything else. It helps in attaining brand loyalty and customer retention.Prioritize Quality Quality is something which attracts customers, never let your standard quality go away or get down for anything else. Focusing on better quality is the key to more customers and high profitability.Go OmnichannelOmni channel is not a surprise anymore, build an ecommerce store for your new customers through Amazon, Flipkart , Instagram etc.Digital platforms can drive in more customers and creates brand awareness. It is a must have to build a strong back.Don't fear established businessesIf you are planning to start a business, keep a mindset that your products are still needed in the society. This will let u go on in the market game.You’re fresh meat in this  competitive market and you have something that your competition lacks.Digital MarketingStarting a business and organizing things can be very stressful. Focus on digital marketing which will lead you to steady but fruitful success creating name in the industry.SEO, Email marketing , Consistent Blog posts on your official website can do the roles and be very helpful.Don’t follow the crowd.You started your business because you thought you could do so.Take time out to interact with your customers and go live and chat. Take an idea of who, where and what your customers are.Build a website, ask for feedbacks and start marketing.Flexibility Learn to be more flexible with your work field and build a website which is user friendly and mobile friendly. Technology today is the key to success.Data Analysis Data analysis is a good to go thing and must be done in order to conduct a favourable or unfavourable approach at the end of the year . It helps understand your customers by analysing  it, you will be able to improve your job. This will boost your sales and brand name.Trello, Slack and SEMrush are some of the tools which help with this.Digital Transformation Digitally you need to be really strong and upfront for everything you do, new or old. Drink the Google Kool- Aid if you want your business to just be highlighted on the Google web browser, post a  consistent content on all digital platforms, prepare a decent budget for marketing.Final ThoughtsThese are some very useful tips to build a scalable business. Success just cannot be attained overnight. You need to work with full dedication to make that happen. Working with all your heart and soul can help you build a successful brand.
Nobody is born with entrepreneurial skills, Instead we learn everything once we get started but we do make a lot of mistakes on the way.So,If you are planning to open a small scale business, there are plenty of tips and tricks you might need to focus on. Small scale businesses are quite different from large corporations and big scale businesses.Talking about small scale business, a lot of things have to be kept in mind like name, place , marketing, target audience , management etc. Without setting a proper goal, it all seems baseless and inappropriate. In 2019, the failure rate of start-ups was around 90%. Research concludes 21.5% of start-ups fail in the first year, 30% in the second year, 50% in the fifth year, and 70% in their 10th year.This undoubtedly concludes poor managerial skills and failed marketing techniques. So, to have a successful small business start-up or to make an ongoing small business more profitable and renowned, here are some tips and tricks.Listen to your Customers.Over the time, it has become really important to listen and understand what your customer needs and what they actually expect. Acting on both positive and negative feedback is the utmost responsibility of the owner.Prioritize CustomersYou should always prioritize your customers over anything else. It helps in attaining brand loyalty and customer retention.Prioritize Quality Quality is something which attracts customers, never let your standard quality go away or get down for anything else. Focusing on better quality is the key to more customers and high profitability.Go OmnichannelOmni channel is not a surprise anymore, build an ecommerce store for your new customers through Amazon, Flipkart , Instagram etc.Digital platforms can drive in more customers and creates brand awareness. It is a must have to build a strong back.Don't fear established businessesIf you are planning to start a business, keep a mindset that your products are still needed in the society. This will let u go on in the market game.You’re fresh meat in this  competitive market and you have something that your competition lacks.Digital MarketingStarting a business and organizing things can be very stressful. Focus on digital marketing which will lead you to steady but fruitful success creating name in the industry.SEO, Email marketing , Consistent Blog posts on your official website can do the roles and be very helpful.Don’t follow the crowd.You started your business because you thought you could do so.Take time out to interact with your customers and go live and chat. Take an idea of who, where and what your customers are.Build a website, ask for feedbacks and start marketing.Flexibility Learn to be more flexible with your work field and build a website which is user friendly and mobile friendly. Technology today is the key to success.Data Analysis Data analysis is a good to go thing and must be done in order to conduct a favourable or unfavourable approach at the end of the year . It helps understand your customers by analysing  it, you will be able to improve your job. This will boost your sales and brand name.Trello, Slack and SEMrush are some of the tools which help with this.Digital Transformation Digitally you need to be really strong and upfront for everything you do, new or old. Drink the Google Kool- Aid if you want your business to just be highlighted on the Google web browser, post a  consistent content on all digital platforms, prepare a decent budget for marketing.Final ThoughtsThese are some very useful tips to build a scalable business. Success just cannot be attained overnight. You need to work with full dedication to make that happen. Working with all your heart and soul can help you build a successful brand.

Nobody is born with entrepreneurial skills, Instead we learn everything once we get started but we do make a lot of mistakes on the way.So,If you are planning to open a small scale business, there are plenty of tips and tricks you might need to focus on. Small scale businesses are quite different from large corporations and big scale businesses.

Talking about small scale business, a lot of things have to be kept in mind like name, place , marketing, target audience , management etc. Without setting a proper goal, it all seems baseless and inappropriate. 

In 2019, the failure rate of start-ups was around 90%. Research concludes 21.5% of start-ups fail in the first year, 30% in the second year, 50% in the fifth year, and 70% in their 10th year.

This undoubtedly concludes poor managerial skills and failed marketing techniques. So, to have a successful small business start-up or to make an ongoing small business more profitable and renowned, here are some tips and tricks.

  1. Listen to your Customers.

Over the time, it has become really important to listen and understand what your customer needs and what they actually expect. Acting on both positive and negative feedback is the utmost responsibility of the owner.

  1. Prioritize Customers

You should always prioritize your customers over anything else. It helps in attaining brand loyalty and customer retention.

  1. Prioritize Quality 

Quality is something which attracts customers, never let your standard quality go away or get down for anything else. Focusing on better quality is the key to more customers and high profitability.

  1. Go Omnichannel

Omni channel is not a surprise anymore, build an ecommerce store for your new customers through Amazon, Flipkart , Instagram etc.

Digital platforms can drive in more customers and creates brand awareness. It is a must have to build a strong back.

  1. Don't fear established businesses

If you are planning to start a business, keep a mindset that your products are still needed in the society. This will let u go on in the market game.

You’re fresh meat in this  competitive market and you have something that your competition lacks.

  1. Digital Marketing

Starting a business and organizing things can be very stressful. Focus on digital marketing which will lead you to steady but fruitful success creating name in the industry.

SEO, Email marketing , Consistent Blog posts on your official website can do the roles and be very helpful.

  1. Don’t follow the crowd.

You started your business because you thought you could do so.Take time out to interact with your customers and go live and chat. Take an idea of who, where and what your customers are.

Build a website, ask for feedbacks and start marketing.

  1. Flexibility 

Learn to be more flexible with your work field and build a website which is user friendly and mobile friendly. Technology today is the key to success.

  1. Data Analysis 

Data analysis is a good to go thing and must be done in order to conduct a favourable or unfavourable approach at the end of the year . It helps understand your customers by analysing  it, you will be able to improve your job. This will boost your sales and brand name.

Trello, Slack and SEMrush are some of the tools which help with this.

  1. Digital Transformation 

Digitally you need to be really strong and upfront for everything you do, new or old. Drink the Google Kool- Aid if you want your business to just be highlighted on the Google web browser, post a  consistent content on all digital platforms, prepare a decent budget for marketing.

Final Thoughts

These are some very useful tips to build a scalable business. Success just cannot be attained overnight. You need to work with full dedication to make that happen. Working with all your heart and soul can help you build a successful brand.

CRM or Customer Relationship Management is an important component in today's business world and in order for your company to get the most out of this management system you will need to know the many different CRM metrics that are available. This answer will outline some of the most common CRM metrics you should be aware of. The different aspects of CRM metrics include:Customer Churn – It is also known as customer attrition or customer turnover. It means that customers or subscribers have stopped doing business with the company. It is very important for any company to retain its customers because it is relatively a cost-effective way to retain rather than acquire new customers. Customer churn hinders the growth of a company hence; one should calculate the customer churn in a given period of time. The simplest formula of customer churn is to divide the total number of customers at the beginning of a particular period by the number of customers lost during the period. Customer Acquisition Cost (CAC): It is the cost per sale of a particular product/service sold by a particular business. With CAC, a business can accurately measure their marketing expenditure by looking at the amount of money they have spent on capturing every possible customer. A company's CRM can give a comprehensive overview of all the costs that are associated with marketing a product or service, including the amount of money that they are spending on purchasing leads and sending out emails.CAC =   ___Total Acquisition Spend___               Number of Customers AcquiredConversion Rate – For any sales and marketing campaign, it is crucial to measure the conversion rate. To measure this, you can create the goal of leads as conversions or sales as conversions, depending upon the campaign’s objective. The number of leads generated from different channels such as SEO, SEM, Social media ads, display ads, email marketing, etc are stored in a categorical format. Once a lead becomes a customer, it is tracked as a first-time buyer (FTB). Click to lead or lead to sales conversion rate is usually calculated on the average sales cycle which could be 1-3 months depending upon the purchase behavior of your target audience.Customer satisfaction scorecard - An overall scorecard shows the progress of each customer through the CRM system. This scorecard can be used to show what changes need to be made in order to improve customer service. If there are areas in your marketing plan that are causing dissatisfaction from time to time then it may be time to make these changes to ensure you are meeting your customers' needs.Customer Relations Index (CRRI) - This metric is extremely important for analyzing the relationship between the customer and the company. The customer relations index can be divided into four categories. These are satisfaction, return of investment (ROI), financial ratios and other factors that are related to customer satisfaction. A good CRRI will show how well a company handles customer service, has a positive feedback ratio, and how satisfied the customer is with the service or product being sold.Customer Lifetime Value (CLV) – It is calculated as the total monetary value generated by a customer to a business during the tenure of his relationship with the company. A company with a high customer lifetime value will typically have higher profits and less financial risk. The higher the customer lifetime value, the more likely that a company is to generate sales and profits over a period of time. It is one of the key metrics as this shows that the investment in CRM leads to a significant increase in CLV.In conclusion, keep in mind that metrics are the building blocks of a successful marketing plan. Metrics should be used as tools to help the company to measure its success and failure. In order to get the most value out of CRM metrics, it is important to have a company that offers a variety of different metrics in order to test different metrics before using them with marketing campaigns and sales efforts.
CRM or Customer Relationship Management is an important component in today's business world and in order for your company to get the most out of this management system you will need to know the many different CRM metrics that are available. This answer will outline some of the most common CRM metrics you should be aware of. The different aspects of CRM metrics include:Customer Churn – It is also known as customer attrition or customer turnover. It means that customers or subscribers have stopped doing business with the company. It is very important for any company to retain its customers because it is relatively a cost-effective way to retain rather than acquire new customers. Customer churn hinders the growth of a company hence; one should calculate the customer churn in a given period of time. The simplest formula of customer churn is to divide the total number of customers at the beginning of a particular period by the number of customers lost during the period. Customer Acquisition Cost (CAC): It is the cost per sale of a particular product/service sold by a particular business. With CAC, a business can accurately measure their marketing expenditure by looking at the amount of money they have spent on capturing every possible customer. A company's CRM can give a comprehensive overview of all the costs that are associated with marketing a product or service, including the amount of money that they are spending on purchasing leads and sending out emails.CAC =   ___Total Acquisition Spend___               Number of Customers AcquiredConversion Rate – For any sales and marketing campaign, it is crucial to measure the conversion rate. To measure this, you can create the goal of leads as conversions or sales as conversions, depending upon the campaign’s objective. The number of leads generated from different channels such as SEO, SEM, Social media ads, display ads, email marketing, etc are stored in a categorical format. Once a lead becomes a customer, it is tracked as a first-time buyer (FTB). Click to lead or lead to sales conversion rate is usually calculated on the average sales cycle which could be 1-3 months depending upon the purchase behavior of your target audience.Customer satisfaction scorecard - An overall scorecard shows the progress of each customer through the CRM system. This scorecard can be used to show what changes need to be made in order to improve customer service. If there are areas in your marketing plan that are causing dissatisfaction from time to time then it may be time to make these changes to ensure you are meeting your customers' needs.Customer Relations Index (CRRI) - This metric is extremely important for analyzing the relationship between the customer and the company. The customer relations index can be divided into four categories. These are satisfaction, return of investment (ROI), financial ratios and other factors that are related to customer satisfaction. A good CRRI will show how well a company handles customer service, has a positive feedback ratio, and how satisfied the customer is with the service or product being sold.Customer Lifetime Value (CLV) – It is calculated as the total monetary value generated by a customer to a business during the tenure of his relationship with the company. A company with a high customer lifetime value will typically have higher profits and less financial risk. The higher the customer lifetime value, the more likely that a company is to generate sales and profits over a period of time. It is one of the key metrics as this shows that the investment in CRM leads to a significant increase in CLV.In conclusion, keep in mind that metrics are the building blocks of a successful marketing plan. Metrics should be used as tools to help the company to measure its success and failure. In order to get the most value out of CRM metrics, it is important to have a company that offers a variety of different metrics in order to test different metrics before using them with marketing campaigns and sales efforts.

CRM or Customer Relationship Management is an important component in today's business world and in order for your company to get the most out of this management system you will need to know the many different CRM metrics that are available. This answer will outline some of the most common CRM metrics you should be aware of. The different aspects of CRM metrics include:

Customer Churn – It is also known as customer attrition or customer turnover. It means that customers or subscribers have stopped doing business with the company. It is very important for any company to retain its customers because it is relatively a cost-effective way to retain rather than acquire new customers. Customer churn hinders the growth of a company hence; one should calculate the customer churn in a given period of time. The simplest formula of customer churn is to divide the total number of customers at the beginning of a particular period by the number of customers lost during the period. 

Customer Acquisition Cost (CAC): It is the cost per sale of a particular product/service sold by a particular business. With CAC, a business can accurately measure their marketing expenditure by looking at the amount of money they have spent on capturing every possible customer. A company's CRM can give a comprehensive overview of all the costs that are associated with marketing a product or service, including the amount of money that they are spending on purchasing leads and sending out emails.

CAC =   ___Total Acquisition Spend___   

            Number of Customers Acquired

Conversion Rate – For any sales and marketing campaign, it is crucial to measure the conversion rate. To measure this, you can create the goal of leads as conversions or sales as conversions, depending upon the campaign’s objective. The number of leads generated from different channels such as SEO, SEM, Social media ads, display ads, email marketing, etc are stored in a categorical format. Once a lead becomes a customer, it is tracked as a first-time buyer (FTB). Click to lead or lead to sales conversion rate is usually calculated on the average sales cycle which could be 1-3 months depending upon the purchase behavior of your target audience.

Customer satisfaction scorecard - An overall scorecard shows the progress of each customer through the CRM system. This scorecard can be used to show what changes need to be made in order to improve customer service. If there are areas in your marketing plan that are causing dissatisfaction from time to time then it may be time to make these changes to ensure you are meeting your customers' needs.

Customer Relations Index (CRRI) - This metric is extremely important for analyzing the relationship between the customer and the company. The customer relations index can be divided into four categories. These are satisfaction, return of investment (ROI), financial ratios and other factors that are related to customer satisfaction. A good CRRI will show how well a company handles customer service, has a positive feedback ratio, and how satisfied the customer is with the service or product being sold.

Customer Lifetime Value (CLV) – It is calculated as the total monetary value generated by a customer to a business during the tenure of his relationship with the company. A company with a high customer lifetime value will typically have higher profits and less financial risk. The higher the customer lifetime value, the more likely that a company is to generate sales and profits over a period of time. It is one of the key metrics as this shows that the investment in CRM leads to a significant increase in CLV.

In conclusion, keep in mind that metrics are the building blocks of a successful marketing plan. Metrics should be used as tools to help the company to measure its success and failure. In order to get the most value out of CRM metrics, it is important to have a company that offers a variety of different metrics in order to test different metrics before using them with marketing campaigns and sales efforts.

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516 W. Shaw, Suite 200, Fresno, California 93704
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