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Odyssey New Media consists of a dedicated team of digital experts who can skillfully implement the latest and best techniques in the digital world to create positive results such as being number one on Google, having a new conversion driven website that looks perfect, having a really high ROI with PPC advertising, and more.
Locations
United Kingdom
Office 0009, The Old Bus Garage, Harborne Lane, Selly Oak,
Birmingham,
West Midlands
B29 6SN
0121 439 5450
Focus Areas
Service Focus
- Digital Marketing
- Web Development
- Web Designing (UI/UX)
- E-commerce Development
Client Focus
- Small Business
- Medium Business
Industry Focus
- Business Services
- Consumer Products
- Healthcare & Medical
Odyssey New Media Executive Interview
Robert Stoubos
Owner/Founder
Please introduce your company and give a brief about your role within the company?
My company, Odyssey New Media, is a leading Digital Agency based in Birmingham, UK. We specialize in Search Marketing (SEO and PPC) as well as offering a full array of services from Social Media Marketing, Email Marketing, Content Marketing, Web Development, Mobile Apps, and more.
My role within the company is primarily managing day-to-day operations, working on new sales, and helping to oversee key accounts.
My role within the company is primarily managing day-to-day operations, working on new sales, and helping to oversee key accounts.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
The main objectives for any of our customers ultimately are for them to get ROI and growth of key metrics like site traffic, site conversion, conversion rate, and so on. From the conception of a new website or strategy, we make sure to understand our client’s business and establish realistic targets with them.
How does your company differentiate itself from the competition?
We take time to learn about our client’s business, and we offer a free initial consultation so that we can help advise them on the right strategy and marketing channels to achieve their goals from digital marketing and web. We also strive to be as transparent as possible with our reporting and regular contact throughout a campaign so that clients can see that activity is happening.
What industries do you generally cater to? Are your customers repetitive?If yes, what ratio of clients has been repetitive to you?
We cater to a wide array of industries with no limitations as we feel that digital is the way forward for most businesses. However, over the years, we have found that certain sectors have been looking to invest more in digital; these include Legal, Healthcare, and Software.
Most of our marketing work has to be on-going work ranging from a few months to a whole year initially. The ratio of repetitive clients is approximately 70%.
Most of our marketing work has to be on-going work ranging from a few months to a whole year initially. The ratio of repetitive clients is approximately 70%.
Please share some of the services that you offer for which clients approach you the most for?
We are most well known for our Search Marketing services – SEO and PPC; and therefore, receive a lot of inquiries around these services. These days I think most people are aware that if you’re not found on Google and the other Search Engines you are missing out on a large amount of high conversion potential traffic, leads, and sales.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
I think the key factors are managing client expectations from day one and solid, transparent reporting. Clients will spend, but many have unrealistic expectations which need to be managed and agreed. Reports need to showcase key information and be transparent, while at the same time being uncluttered and uncomplicated so clients can digest and understand the key performance metrics.
What are the key factors that you consider before deciding the cost of a project?
The key factors we try to establish is what does the client hope to get out of a project and what does a website or digital marketing campaign need to produce over a period for the client to make a return on their investment. It’s important to establish what an average sale value is, or estimated cost per lead (CPA). Then you can try and estimate how many leads/sales a client needs to gain enough ROI for them to be satisfied.
What kind of payment structure do you follow to bill your clients?
We normally have set a monthly amount of time, which is billed monthly. We bill primarily on time rather because a strategy needs to be fluid, and you can’t always just do the same repetitive tasks every month and expect to get results.
What is the price range (min and max) of the projects that you catered to in 2018?
Projects can range from a few hundred pounds a month for small campaigns right up to several thousand. As a rough guide, I would say they varied from £500 to £3000 per month in 2018.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
A key activity which we invest time on is setting up proper conversion tracking alongside conversion enhancement analysis of a website (if it’s one we haven’t built). This is invaluable because very often getting traffic isn’t the challenge; the challenge is converting it. Sometimes simple changes to a website can make a massive difference to conversion rate, but these require analysis and proposals in order to get them made. Often clients will listen, but it can be challenging, especially when changes to their website means additional development costs.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms has helped us expand our social proofing as it is another platform. From analyzing our Web Analytics, we can also see that we get referral traffic to our website and some inquiries. Potential clients can also read our reviews on GoodFirms so we are actively trying to increase the number of reviews and case studies on our profile so people can see evidence of our good work.
Odyssey New Media Clients & Portfolios
Odyssey New Media Reviews
5 Reviews
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- Digital Marketing
- Web Development
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- Rating: low to high
iMendMacs
Posted on Jul 24, 2020
Strong, Reliable company who only wants the best for you.
Review Summary
Rob and the team at Odyssey have worked really hard for us, over the last year or so. Happy to give free advice where they think it will improve but incredible at putting wheels in motion for real time results.
What is it about the company that you appreciate the most?
Consistency of approach, from speaking to MD or Apprentice you get the same experience a strong and consistent one.
What was it about the company that you didn't like which they should do better?
No issues
David Edwards
Posted on Aug 01, 2019
Top class supplier
Review Summary
We have been using Odyssey for 5 years and have found them to be superb - very knowledgable, responsive and great value for money. I would recommend them to any SME or larger business anytime
Samuel Lee Deering, Founder at Crypto News Australia
Posted on Oct 22, 2018
Odyssey New Media have delivered high-quality SEO content for our website
Review Summary
Odyssey New Media have delivered high-quality SEO content for our website Crypto News.
We wanted to rank for search terms, especially with Google’s new algorithm updates and they are also helping us with that.
I’ve engaged Odyssey New Media on a number of previous projects.
I would recommend them to any client looking to improve their SEO.
We wanted to rank for search terms, especially with Google’s new algorithm updates and they are also helping us with that.
I’ve engaged Odyssey New Media on a number of previous projects.
I would recommend them to any client looking to improve their SEO.
Simon Lee, Operations Manager at DRAIN 247
Posted on Oct 15, 2018
Top digital marketing company
Review Summary
We have found them to be top of the league they are excellent digital marketing company they are honest upfront Val all the work that they carry out for you they really do a top quality service
What is it about the company that you appreciate the most?
Their honesty and transparency they are truly at the top of the league
What was it about the company that you didn't like which they should do better?
To ensure that I have a coffee making machine
Bernard Reilly, Managing Director at BernardReilly.com
Posted on Jul 05, 2018
Very Good Company to Deal with
Review Summary
I have worked with Odyssey on a number of client projects and been deeply impressed. The business operates with real integrity and Rob the owner is a real joy to work with. To be honest they are the best SEO business I have ever worked with. They take time to really understand your goals, generate initiatives, create campaigns and then over-deliver.
For example for one of our clients a communications business they managed to get over 100 page results on Google on the day of launch of a brand new site!
For example for one of our clients a communications business they managed to get over 100 page results on Google on the day of launch of a brand new site!
What is it about the company that you appreciate the most?
What I like most about Odyssey New Media is their SEO capabilities .... easily better than any other agency I have worked with. These guys do not just set up a campaign and then cruise. They get solid results!
What was it about the company that you didn't like which they should do better?
I would like to see them develop their Social management side (which I know they are in the process of doing). Their main focus at the moment is SEO and PPC. However because of how they work I want to put my social clients with them as well.