Odyssey New Media

A team of enthusiastic & dedicated digital experts

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Odyssey New Media consists of a dedicated team of digital experts who can skillfully implement the latest and best techniques in the digital world to create positive results such as being number one on Google, having a new conversion driven website that looks perfect, having a really high ROI with PPC advertising, and more.

NA
10 - 49
2010
Locations
United Kingdom
Office 0009, The Old Bus Garage, Harborne Lane, Selly Oak, Birmingham, West Midlands B29 6SN
0121 439 5450

Focus Areas

Service Focus

65%
15%
10%
10%
  • Digital Marketing
  • Web Development
  • Web Designing (UI/UX)
  • E-commerce Development

Client Focus

90%
10%
  • Small Business
  • Medium Business

Industry Focus

30%
10%
10%
10%
10%
10%
10%
10%
  • Business Services
  • Consumer Products
  • Healthcare & Medical

Odyssey New Media Executive Interview

Robert Stoubos
Robert Stoubos
Owner/Founder
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Please introduce your company and give a brief about your role within the company?
My company, Odyssey New Media, is a leading Digital Agency based in Birmingham, UK. We specialize in Search Marketing (SEO and PPC) as well as offering a full array of services from Social Media Marketing, Email Marketing, Content Marketing, Web Development, Mobile Apps, and more.

My role within the company is primarily managing day-to-day operations, working on new sales, and helping to oversee key accounts.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
The main objectives for any of our customers ultimately are for them to get ROI and growth of key metrics like site traffic, site conversion, conversion rate, and so on. From the conception of a new website or strategy, we make sure to understand our client’s business and establish realistic targets with them.
How does your company differentiate itself from the competition?
We take time to learn about our client’s business, and we offer a free initial consultation so that we can help advise them on the right strategy and marketing channels to achieve their goals from digital marketing and web. We also strive to be as transparent as possible with our reporting and regular contact throughout a campaign so that clients can see that activity is happening.
What industries do you generally cater to? Are your customers repetitive?If yes, what ratio of clients has been repetitive to you?
We cater to a wide array of industries with no limitations as we feel that digital is the way forward for most businesses. However, over the years, we have found that certain sectors have been looking to invest more in digital; these include Legal, Healthcare, and Software.
Most of our marketing work has to be on-going work ranging from a few months to a whole year initially. The ratio of repetitive clients is approximately 70%.
Please share some of the services that you offer for which clients approach you the most for?
We are most well known for our Search Marketing services – SEO and PPC; and therefore, receive a lot of inquiries around these services. These days I think most people are aware that if you’re not found on Google and the other Search Engines you are missing out on a large amount of high conversion potential traffic, leads, and sales.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
I think the key factors are managing client expectations from day one and solid, transparent reporting. Clients will spend, but many have unrealistic expectations which need to be managed and agreed. Reports need to showcase key information and be transparent, while at the same time being uncluttered and uncomplicated so clients can digest and understand the key performance metrics.
What are the key factors that you consider before deciding the cost of a project?
The key factors we try to establish is what does the client hope to get out of a project and what does a website or digital marketing campaign need to produce over a period for the client to make a return on their investment. It’s important to establish what an average sale value is, or estimated cost per lead (CPA). Then you can try and estimate how many leads/sales a client needs to gain enough ROI for them to be satisfied.
What kind of payment structure do you follow to bill your clients?
We normally have set a monthly amount of time, which is billed monthly. We bill primarily on time rather because a strategy needs to be fluid, and you can’t always just do the same repetitive tasks every month and expect to get results.
What is the price range (min and max) of the projects that you catered to in 2018?
Projects can range from a few hundred pounds a month for small campaigns right up to several thousand. As a rough guide, I would say they varied from £500 to £3000 per month in 2018.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
A key activity which we invest time on is setting up proper conversion tracking alongside conversion enhancement analysis of a website (if it’s one we haven’t built). This is invaluable because very often getting traffic isn’t the challenge; the challenge is converting it. Sometimes simple changes to a website can make a massive difference to conversion rate, but these require analysis and proposals in order to get them made. Often clients will listen, but it can be challenging, especially when changes to their website means additional development costs.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms has helped us expand our social proofing as it is another platform. From analyzing our Web Analytics, we can also see that we get referral traffic to our website and some inquiries. Potential clients can also read our reviews on GoodFirms so we are actively trying to increase the number of reviews and case studies on our profile so people can see evidence of our good work.

Odyssey New Media Clients & Portfolios

Nutrahealth
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Nutrahealth
  • Nutrahealth screenshot 1
$0 to $10000
52 weeks
Healthcare & Medical

Who are NeutraHealth Plc

NutraHealth Plc is a wholly owned subsidiary of Elder Pharmaceuticals Ltd. They operate a healthcare businesses which includes brands and own label manufacture.

Business Challenges & Goals:

  • Primary goals included:
    • Increase search rankings
    • Increase website traffic
    • Increase conversions
    • Increase sales
  • Secondary goals included:
    • Increase brand awareness
    • Increase visibility
    • Increase email subscribers
    • Increase social followers

Services Provided by Odyssey New Media:

  • SEO Setup & Management
  • PPC Setup & Management
  • Social Media Management
  • Email Marketing Setup & Management
  • Offsite Shopping Feeds – eBay/Amazon Setup & Management
  • Reporting & Analysis
Marval IT Service Management Software
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Marval IT Service Management Software
  • Marval IT Service Management Software  screenshot 1
$10001 to $50000
100 weeks
Information Technology

Who are Marval?

Established since 1989, Marval Software (www.marval.co.uk) are acknowledged by both the ITSM industry and by its customers as being one of the best and most experienced Solutions Providers for IT Service Management.

Marval deliver web-based ITIL® process compliant integrated IT Service Management software.  It also provides ITSM consultancy and ITSM education services.

How We Helped

Odyssey New Media has assisted Marval Software since 2010.  During this time we have helped Marval significantly improve its cross-channel marketing efforts.

Odyssey has assisted Marval in improving the following core digital channels:

  • Search marketing – SEO & PPC (as well as their Social Media).
  • Analysis and consultancy on website development.
  • Consultancy on website re-designs and re-development.
  • Conversion Rate enhancement analysis and recommendations.

The focus has been, and continues to be, on generating quality leads and enquiries throughout the website.

Services Provided by Odyssey New Media:

  • SEO Setup & Management
  • PPC Setup & Management
  • Social Media consultancy & training
  • Website Design Consultancy
  • Usability Consultancy
  • Conversion Enhancement Consultancy
  • Reporting & Analysis
The Midcounties Co-Operative Travel
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The Midcounties Co-Operative Travel
  • The Midcounties Co-Operative Travel  screenshot 1
  • The Midcounties Co-Operative Travel  screenshot 2
$10001 to $50000
100 weeks
Travel & Lifestyle

Who are The Midcounties Co-operative Travel

The Midcoutnies Co-operative are the largest independent UK co-operative. Their gross sales are in excess of £738 million. They cover a wide range of areas including West Midlands, Shropshire, Staffordshire, Oxfordshire, Gloucestershire, Buckinghamshire, Wiltshire and Worcestershire.

How We Helped

Odyssey New Media were asked to help Co-operative Travel (www.cooptravel.co.uk) improve their SEO efforts in order to maximise their organic search presence. A large part of our optimisation efforts involved completely re-writing and expanding their content,  In addition we have been involved in elements of Social Media, Online PR,  usability analysis and enhancement.

The focus was to increase organic search traffic and online sales from organic search.

Business Challenges & Goals:

  • Primary goals included:
    • Improve SEO efforts and increase organic search rankings
    • Increase overall website traffic
    • Increased online organic sales
  • Secondary goals included:
    • Increase brand awareness
    • Increase organic search visibility

Services Provided by Odyssey New Media:

  • SEO Setup & Management
  • SEO Content Development
  • Social Media content generation
  • Reporting & Analysis

Odyssey New Media Reviews

5.0 5 Reviews
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iMendMacs

Strong, Reliable company who only wants the best for you.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

Rob and the team at Odyssey have worked really hard for us, over the last year or so. Happy to give free advice where they think it will improve but incredible at putting wheels in motion for real time results.

What service was provided as part of the project?

Web Development

What is it about the company that you appreciate the most?

Consistency of approach, from speaking to MD or Apprentice you get the same experience a strong and consistent one.

What was it about the company that you didn't like which they should do better?

No issues

David Edwards

Top class supplier

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Review Summary

We have been using Odyssey for 5 years and have found them to be superb - very knowledgable, responsive and great value for money. I would recommend them to any SME or larger business anytime

What service was provided as part of the project?

Web Development

Samuel Lee Deering

Odyssey New Media have delivered high-quality SEO content for our website

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  • Schedule & Timing
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Review Summary

Odyssey New Media have delivered high-quality SEO content for our website Crypto News.
We wanted to rank for search terms, especially with Google’s new algorithm updates and they are also helping us with that.
I’ve engaged Odyssey New Media on a number of previous projects.
I would recommend them to any client looking to improve their SEO.

What service was provided as part of the project?

Web Development, Digital Marketing

Simon Lee

Top digital marketing company

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

We have found them to be top of the league they are excellent digital marketing company they are honest upfront Val all the work that they carry out for you they really do a top quality service

What service was provided as part of the project?

Digital Marketing

What is it about the company that you appreciate the most?

Their honesty and transparency they are truly at the top of the league

What was it about the company that you didn't like which they should do better?

To ensure that I have a coffee making machine

Bernard Reilly

Very Good Company to Deal with

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

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Review Summary

I have worked with Odyssey on a number of client projects and been deeply impressed. The business operates with real integrity and Rob the owner is a real joy to work with. To be honest they are the best SEO business I have ever worked with. They take time to really understand your goals, generate initiatives, create campaigns and then over-deliver.

For example for one of our clients a communications business they managed to get over 100 page results on Google on the day of launch of a brand new site!

What service was provided as part of the project?

Web Designing (UI/UX), Digital Marketing

What is it about the company that you appreciate the most?

What I like most about Odyssey New Media is their SEO capabilities .... easily better than any other agency I have worked with. These guys do not just set up a campaign and then cruise. They get solid results!

What was it about the company that you didn't like which they should do better?

I would like to see them develop their Social management side (which I know they are in the process of doing). Their main focus at the moment is SEO and PPC. However because of how they work I want to put my social clients with them as well.