Olivine Marketing

Olivine Marketing is a full-service product marketing agency for B2B SaaS companies, founded in 2016. We specialize in positioning, messaging, go-to-market strategy, sales enablement, and brand and website work for technology companies from early-stage startups to publicly traded enterprises. Over nearly a decade, we have supported more than 70 companies, including ServiceNow, LinkedIn, Twilio, Zuora, Darktrace, and Diligent, and helped launch more than 60 products.

We are a seasoned collective of product marketers, copywriters, designers, and developers who have held senior in-house roles at companies like LinkedIn, Meta, Intercom, Lyft, and Experian. That means we do not just advise, we execute. And we know what it actually feels like to be the PMM in the room when a launch is on the line.

Our work spans three areas:

Agency services: Full-service product marketing engagements covering positioning, messaging, GTM strategy, sales enablement, competitive intelligence, customer research, brand identity, and website strategy and build.

Fractional services: A senior Olivine product marketer embedded in your team on a part-time basis. All the expertise of a seasoned PMM hire, without the overhead of a full-time role.

PMM Playbooks: A self-serve product marketing course built for practitioners who want to do the work themselves, packed with frameworks, templates, and office hours.

We're a boutique product marketing agency that likes to build long-term relationships, not just one-off projects. If you are a B2B SaaS company that needs to sharpen your story, launch a product, or build a sales motion that actually converts, we would love to hear from you.