OP5

Always-On Enterprise

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About OP5
OP5 offers monitoring and log analytic solutions that help IT staff gain control over their operations and deliver more effective IT services for better business. Whether operating in a small but business critical IT environment or fulfilling the needs of a large organizatio...
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< $25/hr
50 - 249
2004
United States
OP5
Always-On Enterprise
0.00/5 (0 Reviews)
54 Questions
Of course, AI transforms marketing for your business. It helps change the way people work in profound ways and unlocks massive value to the companies to grow and succeed.AI’s promise and potential amuses marketers today. The content optimization arena majorly uses AI and make the marketers know what is possible with AI. In fact, it designates further pathways for the vendors to experiment and resolve problems. Let us explore how.#1. AI helps in ranking content more effectively. Data-dependent AI systems actually determine the best keyword data and competition metrics to target if you want your content to rank higher on search engines. Most accurate AI-based systems help you understand how your site can rank often and more effectively.#2. AI helps you identify as well as fill the gaps in your content strategy. It does not just determine the best keywords and topics to target but also highlights the missing essence in your content. The AI maps and competitive matrix display exactly what terms to target if you want to beat the competition and reach page one on SERPs.#3. AI can quickly recommend real-time improvements in your content. AI-powered tools determine your content scores and help you improve, including the right keywords and topics in a particular piece of content. It is the most beneficial machine-assisted method to handle SEO practices. #4. It is good to rank for specific terms and cover certain topics, but your aim should be to rank higher in the entire topic category. AI systems can analyze all the key-terms and topics that matter in a particular category by presenting you with a list of all the topics that you want to cover in your content.#5. Other than optimizing the fresh new content, AI also optimizes the existing content. After reading the entire existing website or blog, the AI systems identify the opportunities to improve what is already there. It includes critical SEO updates, additional keywords to target, and the topics or content you should cover or link to. AI is a scientific approach to create and improve the content that improves its potential to rank at the top of SERPs.
Of course, AI transforms marketing for your business. It helps change the way people work in profound ways and unlocks massive value to the companies to grow and succeed.AI’s promise and potential amuses marketers today. The content optimization arena majorly uses AI and make the marketers know what is possible with AI. In fact, it designates further pathways for the vendors to experiment and resolve problems. Let us explore how.#1. AI helps in ranking content more effectively. Data-dependent AI systems actually determine the best keyword data and competition metrics to target if you want your content to rank higher on search engines. Most accurate AI-based systems help you understand how your site can rank often and more effectively.#2. AI helps you identify as well as fill the gaps in your content strategy. It does not just determine the best keywords and topics to target but also highlights the missing essence in your content. The AI maps and competitive matrix display exactly what terms to target if you want to beat the competition and reach page one on SERPs.#3. AI can quickly recommend real-time improvements in your content. AI-powered tools determine your content scores and help you improve, including the right keywords and topics in a particular piece of content. It is the most beneficial machine-assisted method to handle SEO practices. #4. It is good to rank for specific terms and cover certain topics, but your aim should be to rank higher in the entire topic category. AI systems can analyze all the key-terms and topics that matter in a particular category by presenting you with a list of all the topics that you want to cover in your content.#5. Other than optimizing the fresh new content, AI also optimizes the existing content. After reading the entire existing website or blog, the AI systems identify the opportunities to improve what is already there. It includes critical SEO updates, additional keywords to target, and the topics or content you should cover or link to. AI is a scientific approach to create and improve the content that improves its potential to rank at the top of SERPs.

Of course, AI transforms marketing for your business. It helps change the way people work in profound ways and unlocks massive value to the companies to grow and succeed.

AI’s promise and potential amuses marketers today. 

The content optimization arena majorly uses AI and make the marketers know what is possible with AI. In fact, it designates further pathways for the vendors to experiment and resolve problems. Let us explore how.

#1. AI helps in ranking content more effectively. Data-dependent AI systems actually determine the best keyword data and competition metrics to target if you want your content to rank higher on search engines. Most accurate AI-based systems help you understand how your site can rank often and more effectively.

#2. AI helps you identify as well as fill the gaps in your content strategy. It does not just determine the best keywords and topics to target but also highlights the missing essence in your content. The AI maps and competitive matrix display exactly what terms to target if you want to beat the competition and reach page one on SERPs.

#3. AI can quickly recommend real-time improvements in your content. AI-powered tools determine your content scores and help you improve, including the right keywords and topics in a particular piece of content. It is the most beneficial machine-assisted method to handle SEO practices. 

#4. It is good to rank for specific terms and cover certain topics, but your aim should be to rank higher in the entire topic category. AI systems can analyze all the key-terms and topics that matter in a particular category by presenting you with a list of all the topics that you want to cover in your content.

#5. Other than optimizing the fresh new content, AI also optimizes the existing content. After reading the entire existing website or blog, the AI systems identify the opportunities to improve what is already there. It includes critical SEO updates, additional keywords to target, and the topics or content you should cover or link to. 

AI is a scientific approach to create and improve the content that improves its potential to rank at the top of SERPs.

 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 
 Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion. Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. Benefits of social media optimization Elevates the brand presence on online spaceImproves search engine rankings Upraises customer satisfaction and loyaltyA faster and convenient way to reach the target audienceDrives relevant traffic to the websitesBoosts the sales by transforming users into qualified leads. As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. How to optimize social media?By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. All things consideredThe competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally. 

 

Earlier marketers only relied on Search Engine Optimization to drive quality traffic on the websites. But, after the emergence of Social Media, the entire picture of digital marketing has completely metamorphosed. Social Media optimization also referred to as SMO, is the process of utilizing social media networks to reinforce the online presence and to boost sales conversion

Through this method, brands cultivate interactive communities to connect with their target audience, alleviate negative news, spread awareness about the products and services they sell and build a positive brand reputation. If done properly, these activities can translate into the expansion of customer base and lasting relationships. 

It is the most cost-effective way to boost your engagement, customer base, website and mobile traffic. An exceptional social media plan enhances the visibility, linkability, shareability, tagging and bookmarking to let your content travel across multiple channels. 

Benefits of social media optimization 

  • Elevates the brand presence on online space
  • Improves search engine rankings 
  • Upraises customer satisfaction and loyalty
  • A faster and convenient way to reach the target audience
  • Drives relevant traffic to the websites
  • Boosts the sales by transforming users into qualified leads. 

As mentioned above, social media optimization gives the much-needed face-lift to your web presence by contributing to the SEO. As per the Social Media Examiner, 58% of social media marketers who used social media for more than a year noticed a significant impact on search engine rankings. 

How to optimize social media?

By being present on social media - The success rate of social media marketing comes at the expense of being “always active”. Your job doesn’t end at posting multiple posts a day but rather being available on the platform liking other posts, commenting, following, understanding the psyche of customers - everything that’s related to social media listening. The engagement rates rise when your target audience feels seen and heard. 

By top-notch content plan - When you prepare a marketing plan for a brand, make sure you leverage the USP of each platform to your advantage. The content plan should be such that it invokes emotion and should create high-shareability value. You can use numerous tools to make the scheduling and posting easier - Buffer, Hootsuite etc.

By viral marketing - Do not leave any opportunity of posting on a trending topic, important dates and festivities. Also, add social media share buttons so that people can share your content with others - it increases the exposure and brings quality traffic to your pages and websites. 

All things considered

The competition in the digital space is becoming more and more fierce, make sure you stand out from the crowd and share content that people resonate with on all platforms. For effective Social Media Optimization, you can get in touch with me. I would be happy to help your business evolve digitally.

 

To start with, what is online assessment software?Well, these are platforms used by institutions to conduct examinations that are computer-based. All that a student needs is access to the internet and a computer to give the test. These systems comprise AI-powered technologies to simplify and automate the testing and performance evaluation of the students.Free open-source examination software are:1. TC EXAM: It is a free open-source software that does not bear hardware dependencies. It offers a huge range of modules, sub-topics and a large number of questions. A striking feature of this tool is that it provides learning opportunities for disabled people as well with printable OMR sheets.Here, are some pros and cons of this software:Pros:Could be configured based on the requirementCan add multimedia formatsShareability of the data is providedOMR sheets to support disabled peopleMulti-language support including ArabicCost reductionCons:More time consumption for creating test2. VirtualX: It is a fully automated free open-source software that supports up to 12 multi-choice questions, Yes / No questions, fills in the blanks, and more. Along with that, it also offers report generation in textual and graphical format. What sets it apart is, despite being fully automated, it does provide options for manual checking for long questions. Pros:No hassles of hosting.Could be integrated with the existing school management systemProvides customization to suit your needsPermits creation of question banksEnabled filtering of questionsAllows negative markingExtension for submitting assignmentsAccess control based on usersExams can be conducted for individuals or groupsSecurity of test preparedCons:UI is not very user-friendly3. Moodle: It is the first-ever free source LMS made public in 2002 developed by Martin Dougiamas an Australian educator and programmer. It stands for Modular Objective Oriented Dynamic Learning Environment. It is the easiest to use and secure platform trusted by over 100 million eLearning developers. It is found suitable for developers, educators and learners. Moodle offers scalable online assessment software based on the number of people taking it. Hence, it is flexible for a small group of students or a large number of trainees in an organization.Pros:Tools for collaborative activitiesInclusive calendar to track eventsFile management systemsNotification capabilities Monitor exam progressEasy customizationLarge communal support Extensive range of plugins (as many as 1601)Can be deployed on any OSCons:Some level of technical knowledge required to be able to manipulate the softwareIn the final words:Time for pen and paper is outdated now especially after the pandemic when schools at large took up the online approach. These three software are quite efficient with its feature to conduct assessments online effortlessly. 
To start with, what is online assessment software?Well, these are platforms used by institutions to conduct examinations that are computer-based. All that a student needs is access to the internet and a computer to give the test. These systems comprise AI-powered technologies to simplify and automate the testing and performance evaluation of the students.Free open-source examination software are:1. TC EXAM: It is a free open-source software that does not bear hardware dependencies. It offers a huge range of modules, sub-topics and a large number of questions. A striking feature of this tool is that it provides learning opportunities for disabled people as well with printable OMR sheets.Here, are some pros and cons of this software:Pros:Could be configured based on the requirementCan add multimedia formatsShareability of the data is providedOMR sheets to support disabled peopleMulti-language support including ArabicCost reductionCons:More time consumption for creating test2. VirtualX: It is a fully automated free open-source software that supports up to 12 multi-choice questions, Yes / No questions, fills in the blanks, and more. Along with that, it also offers report generation in textual and graphical format. What sets it apart is, despite being fully automated, it does provide options for manual checking for long questions. Pros:No hassles of hosting.Could be integrated with the existing school management systemProvides customization to suit your needsPermits creation of question banksEnabled filtering of questionsAllows negative markingExtension for submitting assignmentsAccess control based on usersExams can be conducted for individuals or groupsSecurity of test preparedCons:UI is not very user-friendly3. Moodle: It is the first-ever free source LMS made public in 2002 developed by Martin Dougiamas an Australian educator and programmer. It stands for Modular Objective Oriented Dynamic Learning Environment. It is the easiest to use and secure platform trusted by over 100 million eLearning developers. It is found suitable for developers, educators and learners. Moodle offers scalable online assessment software based on the number of people taking it. Hence, it is flexible for a small group of students or a large number of trainees in an organization.Pros:Tools for collaborative activitiesInclusive calendar to track eventsFile management systemsNotification capabilities Monitor exam progressEasy customizationLarge communal support Extensive range of plugins (as many as 1601)Can be deployed on any OSCons:Some level of technical knowledge required to be able to manipulate the softwareIn the final words:Time for pen and paper is outdated now especially after the pandemic when schools at large took up the online approach. These three software are quite efficient with its feature to conduct assessments online effortlessly. 
https://tomato.to/temp/5f71d4640b12b.jpg

To start with, what is online assessment software?

Well, these are platforms used by institutions to conduct examinations that are computer-based. All that a student needs is access to the internet and a computer to give the test. 

These systems comprise AI-powered technologies to simplify and automate the testing and performance evaluation of the students.

Free open-source examination software are:

1. TC EXAM: It is a free open-source software that does not bear hardware dependencies. It offers a huge range of modules, sub-topics and a large number of questions. A striking feature of this tool is that it provides learning opportunities for disabled people as well with printable OMR sheets.

Here, are some pros and cons of this software:

Pros:

  • Could be configured based on the requirement
  • Can add multimedia formats
  • Shareability of the data is provided
  • OMR sheets to support disabled people
  • Multi-language support including Arabic
  • Cost reduction

Cons:

  • More time consumption for creating test

2. VirtualX: It is a fully automated free open-source software that supports up to 12 multi-choice questions, Yes / No questions, fills in the blanks, and more. Along with that, it also offers report generation in textual and graphical format. What sets it apart is, despite being fully automated, it does provide options for manual checking for long questions. 

Pros:

  • No hassles of hosting.
  • Could be integrated with the existing school management system
  • Provides customization to suit your needs
  • Permits creation of question banks
  • Enabled filtering of questions
  • Allows negative marking
  • Extension for submitting assignments
  • Access control based on users
  • Exams can be conducted for individuals or groups
  • Security of test prepared

Cons:

  • UI is not very user-friendly

3. Moodle: It is the first-ever free source LMS made public in 2002 developed by Martin Dougiamas an Australian educator and programmer. It stands for Modular Objective Oriented Dynamic Learning Environment. It is the easiest to use and secure platform trusted by over 100 million eLearning developers. It is found suitable for developers, educators and learners. 

Moodle offers scalable online assessment software based on the number of people taking it. Hence, it is flexible for a small group of students or a large number of trainees in an organization.

Pros:

  • Tools for collaborative activities
  • Inclusive calendar to track events
  • File management systems
  • Notification capabilities 
  • Monitor exam progress
  • Easy customization
  • Large communal support 
  • Extensive range of plugins (as many as 1601)
  • Can be deployed on any OS

Cons:

  • Some level of technical knowledge required to be able to manipulate the software

In the final words:

Time for pen and paper is outdated now especially after the pandemic when schools at large took up the online approach. These three software are quite efficient with its feature to conduct assessments online effortlessly. 

Hello there !!  Thank you for sharing your inquiry. I would be glad to assist you for the same. I have been through the website you shared and definitely this seems achievable.  As per the preliminary analysis undertaken this is a huge platform and have multiple games integrated into an single website with Cyrpto currency integrated to the platform for the transaction.  It would certainly be difficult to provide you with the time and cost estimate for the full platform, as we would need to know how many games needs to be developed. But on an ballpark range per game development would be costing around 15-20000 USD. We could definitely go in deep and provide you with the detailed cost estimate. It would be really appreciated if you could share us more detailed requirements of yours to Contact Us For Mobile Application, Web and Game Development and I would be more than happy to revert to that.  Further to it, if you have any other requirements related to Mobile App development, Web development, Ai/ML, Blockchain / Cyrpto exchange development do let me know.  RegardsNikunj
Hello there !!  Thank you for sharing your inquiry. I would be glad to assist you for the same. I have been through the website you shared and definitely this seems achievable.  As per the preliminary analysis undertaken this is a huge platform and have multiple games integrated into an single website with Cyrpto currency integrated to the platform for the transaction.  It would certainly be difficult to provide you with the time and cost estimate for the full platform, as we would need to know how many games needs to be developed. But on an ballpark range per game development would be costing around 15-20000 USD. We could definitely go in deep and provide you with the detailed cost estimate. It would be really appreciated if you could share us more detailed requirements of yours to Contact Us For Mobile Application, Web and Game Development and I would be more than happy to revert to that.  Further to it, if you have any other requirements related to Mobile App development, Web development, Ai/ML, Blockchain / Cyrpto exchange development do let me know.  RegardsNikunj

Hello there !! 

 

Thank you for sharing your inquiry. I would be glad to assist you for the same. I have been through the website you shared and definitely this seems achievable. 

 

As per the preliminary analysis undertaken this is a huge platform and have multiple games integrated into an single website with Cyrpto currency integrated to the platform for the transaction. 

 

It would certainly be difficult to provide you with the time and cost estimate for the full platform, as we would need to know how many games needs to be developed. But on an ballpark range per game development would be costing around 15-20000 USD.

 

We could definitely go in deep and provide you with the detailed cost estimate. It would be really appreciated if you could share us more detailed requirements of yours to Contact Us For Mobile Application, Web and Game Development and I would be more than happy to revert to that. 

 

Further to it, if you have any other requirements related to Mobile App development, Web development, Ai/ML, Blockchain / Cyrpto exchange development do let me know. 

 

Regards

Nikunj

NodeJS is a platform that enables developers to write server-side high performance and networked applications. And that too using good old Javascript. It uses simple programming syntax and can be used for developing real-time mobile applications. It is a runtime environment based on Chrome’s V8 JavaScript engine. The word “Node” signifies the building blocks of programming code. It can be organized with good networking protocols to communicate with each other and scale up to build large distributed programs. It operates on a single-thread, using non-blocking I/O calls, allowing it to support tens of thousands of concurrent connections held in the event loop. For building an app with node.js, you may need to begin with the following points. Step 1 - Learn basic knowledge to learn/build Node.js web application Basic JavaScript Knowledge Besides Javascript, basic knowledge individuals should be familiar with the latest features such as ES6, Callbacks, Promises, etc. Knowledge in API functionality and different kinds of API like SOAP, REST, etc. Good Knowledge of Network protocols such as HTTP, etc. Knowledge in Web development functionality and the various kinds of frameworks out there that Node JS interacts. Basic knowledge of server-side programming and its applications (withdrawing data from a database for the client, routing and directly serving pages, etc.). Knowledge in either SQL or NoSQL architecture and the related frameworks (such as MySQL, MongoDB, etc). The understanding of the above-mentioned techniques is essential for node.js applications; without that, you won’t be able to program thoroughly. You also need to have a clear concept of functions, scopes, binding, this keyword, a new keyword, closures, classes, module patterns, prototypes, callbacks, promises. Step 2- Learn setting up node.js and supporting functions/programs Once you are clear with the basic Javascript concept, you can follow the following architecture to learn or use Node.js in your app. Node.js Installation Node.js Modules: Node Package Manager (NPM) Http Server and Client: Express Framework, Routes, application deployment Asynchronous Programming: Call stack, Callback queue, and Event Loop mechanism Integration of Node.js and MongoDB: REST APIs and GraphQL Authentication, Application Security and Testing Dynamic Client-Server Interaction and Microservices Application using Node.js You may also need to learn express.js. It is a third-party module used in node js to make server-side code more efficient. It uses different view-engines for front end code and to serve static files on the client-side. If you are planning to build an e-commerce web app, then the MEAN/MERN stack would be the right good choice. You can even deploy a microservices-based app as well. ( Image source: Sinform) Step 3: Explore the best source to learn Node.js Once you are clear with the Node.js content, you can choose any of the given methods to explore your node.js knowledge. There are various ways to learn/develop a web app using Node.js Free/ Paid online course ( Udemy, Udacity, TutorialsTeacher, Pluralsight, Lynda, W3Schools, JavaTpoint, Codeship, Airpair, Coursera,etc.) Node.js community Personal tutorial through webinars Youtube classes (eureka node.js) By working on dummy node.js project under expert supervision Node.js Blogs Free projects you can watch and create Explore quiz and questionnaire on Node.js The self-learning guide and video would be useful for gaining knowledge about Node.Js architecture and its important function. However, if you want to get a good hold on the technology, then working on a node.js project under expert supervision is recommended.
NodeJS is a platform that enables developers to write server-side high performance and networked applications. And that too using good old Javascript. It uses simple programming syntax and can be used for developing real-time mobile applications. It is a runtime environment based on Chrome’s V8 JavaScript engine. The word “Node” signifies the building blocks of programming code. It can be organized with good networking protocols to communicate with each other and scale up to build large distributed programs. It operates on a single-thread, using non-blocking I/O calls, allowing it to support tens of thousands of concurrent connections held in the event loop. For building an app with node.js, you may need to begin with the following points. Step 1 - Learn basic knowledge to learn/build Node.js web application Basic JavaScript Knowledge Besides Javascript, basic knowledge individuals should be familiar with the latest features such as ES6, Callbacks, Promises, etc. Knowledge in API functionality and different kinds of API like SOAP, REST, etc. Good Knowledge of Network protocols such as HTTP, etc. Knowledge in Web development functionality and the various kinds of frameworks out there that Node JS interacts. Basic knowledge of server-side programming and its applications (withdrawing data from a database for the client, routing and directly serving pages, etc.). Knowledge in either SQL or NoSQL architecture and the related frameworks (such as MySQL, MongoDB, etc). The understanding of the above-mentioned techniques is essential for node.js applications; without that, you won’t be able to program thoroughly. You also need to have a clear concept of functions, scopes, binding, this keyword, a new keyword, closures, classes, module patterns, prototypes, callbacks, promises. Step 2- Learn setting up node.js and supporting functions/programs Once you are clear with the basic Javascript concept, you can follow the following architecture to learn or use Node.js in your app. Node.js Installation Node.js Modules: Node Package Manager (NPM) Http Server and Client: Express Framework, Routes, application deployment Asynchronous Programming: Call stack, Callback queue, and Event Loop mechanism Integration of Node.js and MongoDB: REST APIs and GraphQL Authentication, Application Security and Testing Dynamic Client-Server Interaction and Microservices Application using Node.js You may also need to learn express.js. It is a third-party module used in node js to make server-side code more efficient. It uses different view-engines for front end code and to serve static files on the client-side. If you are planning to build an e-commerce web app, then the MEAN/MERN stack would be the right good choice. You can even deploy a microservices-based app as well. ( Image source: Sinform) Step 3: Explore the best source to learn Node.js Once you are clear with the Node.js content, you can choose any of the given methods to explore your node.js knowledge. There are various ways to learn/develop a web app using Node.js Free/ Paid online course ( Udemy, Udacity, TutorialsTeacher, Pluralsight, Lynda, W3Schools, JavaTpoint, Codeship, Airpair, Coursera,etc.) Node.js community Personal tutorial through webinars Youtube classes (eureka node.js) By working on dummy node.js project under expert supervision Node.js Blogs Free projects you can watch and create Explore quiz and questionnaire on Node.js The self-learning guide and video would be useful for gaining knowledge about Node.Js architecture and its important function. However, if you want to get a good hold on the technology, then working on a node.js project under expert supervision is recommended.

NodeJS is a platform that enables developers to write server-side high performance and networked applications. And that too using good old Javascript. It uses simple programming syntax and can be used for developing real-time mobile applications. It is a runtime environment based on Chrome’s V8 JavaScript engine.

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The word “Node” signifies the building blocks of programming code. It can be organized with good networking protocols to communicate with each other and scale up to build large distributed programs. It operates on a single-thread, using non-blocking I/O calls, allowing it to support tens of thousands of concurrent connections held in the event loop.

For building an app with node.js, you may need to begin with the following points.

Step 1 - Learn basic knowledge to learn/build Node.js web application

  1. Basic JavaScript Knowledge
  2. Besides Javascript, basic knowledge individuals should be familiar with the latest features such as ES6, Callbacks, Promises, etc.
  3. Knowledge in API functionality and different kinds of API like SOAP, REST, etc.
  4. Good Knowledge of Network protocols such as HTTP, etc.
  5. Knowledge in Web development functionality and the various kinds of frameworks out there that Node JS interacts.
  6. Basic knowledge of server-side programming and its applications (withdrawing data from a database for the client, routing and directly serving pages, etc.).
  7. Knowledge in either SQL or NoSQL architecture and the related frameworks (such as MySQL, MongoDB, etc).

The understanding of the above-mentioned techniques is essential for node.js applications; without that, you won’t be able to program thoroughly. You also need to have a clear concept of functions, scopes, binding, this keyword, a new keyword, closures, classes, module patterns, prototypes, callbacks, promises.

Step 2- Learn setting up node.js and supporting functions/programs

Once you are clear with the basic Javascript concept, you can follow the following architecture to learn or use Node.js in your app.

  • Node.js Installation
  • Node.js Modules: Node Package Manager (NPM)
  • Http Server and Client: Express Framework, Routes, application deployment
  • Asynchronous Programming: Call stack, Callback queue, and Event Loop mechanism
  • Integration of Node.js and MongoDB: REST APIs and GraphQL
  • Authentication, Application Security and Testing
  • Dynamic Client-Server Interaction and Microservices Application using Node.js

You may also need to learn express.js. It is a third-party module used in node js to make server-side code more efficient. It uses different view-engines for front end code and to serve static files on the client-side. If you are planning to build an e-commerce web app, then the MEAN/MERN stack would be the right good choice. You can even deploy a microservices-based app as well.

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( Image source: Sinform)

Step 3: Explore the best source to learn Node.js

Once you are clear with the Node.js content, you can choose any of the given methods to explore your node.js knowledge.

There are various ways to learn/develop a web app using Node.js

  • Free/ Paid online course ( Udemy, Udacity, TutorialsTeacher, Pluralsight, Lynda, W3Schools, JavaTpoint, Codeship, Airpair, Coursera,etc.)
  • Node.js community
  • Personal tutorial through webinars
  • Youtube classes (eureka node.js)
  • By working on dummy node.js project under expert supervision
  • Node.js Blogs
  • Free projects you can watch and create
  • Explore quiz and questionnaire on Node.js

The self-learning guide and video would be useful for gaining knowledge about Node.Js architecture and its important function. However, if you want to get a good hold on the technology, then working on a node.js project under expert supervision is recommended.

It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).   However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.   For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.   ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.    What is the mobile app store optimization?   App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store.   ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.   Objective of ASO= Traffic + Conversion   Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.   ( Image source: appradar.com)   Key elements for App Store Optimization   Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)   ( image source: Quora.com)   Techniques to optimize app store    Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.   App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.   Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.   App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.   App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.   Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.   Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.   App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.   “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.   Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.   App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.   Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.   Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.   App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.  
It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).   However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.   For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.   ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.    What is the mobile app store optimization?   App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store.   ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.   Objective of ASO= Traffic + Conversion   Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.   ( Image source: appradar.com)   Key elements for App Store Optimization   Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)   ( image source: Quora.com)   Techniques to optimize app store    Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.   App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.   Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.   App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.   App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.   Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.   Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.   App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.   “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.   Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.   App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.   Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.   Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.   App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.  

It could be a big breakthrough if your sporadic app idea has turned into a revenue-generating business. However, for your app to be a success, it has to go through a pre-defined journey that starts at the app stores itself; that is, your app should be easily discovered by the users at the app stores ( Google play store & Apple store).  

However, it’s easier said than done, given that there is a pool of over 4 million mobile apps at the app stores. So, how to ensure that your app surfaces at the app stores, which, in turn, would lead to better traction and downloads.  

For sure, ASO is the answer to your app store optimization requirements, and thankfully most of the SEO experts get it right. However, there are good numbers of apps that fail because of poor ASO.  

ASO works on a basic principle, and Openxcell believes by implementing it in the right way could give you unexpected results. In case you are missing out on any of the ASO factors, it's a pleasure to connect the dots for you here.   

What is the mobile app store optimization?  

App store optimization (ASO) is a technique to optimize mobile apps in order to rank higher in an app store’s search results. One of the surveys says 65% of apps are downloaded directly after a search in the store.  

ASO is similar to the SEO that you conduct for your website, but this is done mainly for the App Store. The higher your app ranks in an app store’s search results, the more visible it is to target audience or customers.  

Objective of ASO= Traffic + Conversion  

Remember, just like SEO, the ASO process is continuous, and it requires constant monitoring. A/B testing is a great way to examine your app performance on the app store. Also, you may be required to make changes at a regular interval. Here is how ASO is different than SEO.  

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( Image source: appradar.com)  

Key elements for App Store Optimization  

Both the app store Google, and Apple- have almost identical ASO elements to optimize. To give you a fair idea, here is the image that shows some common as well as distinct ASO components. (Google Play Store and the Apple App Store)  

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( image source: Quora.com)  

Techniques to optimize app store   

  • Keywords: Keywords are at the core of page optimization. Before you begin to optimize page elements, list down all the keywords that you would like to use for your app optimization. Make sure the keywords should be relevant to your app. Also, keep watch on keywords length when optimizing for the app store. Proper placement of keywords is crucial in ASO.  
  • App Name/ Title: When a user runs the search query for the app, the search engine algorithm first scans the name/title of the app. Add more relevant keywords into the title, despite the complexity of the keywords. Do not use app titles that are commonly used. Follow the app title Character limit (Android: 50) ( Apple:30). Add emojis to your app title to grab attention. Translate your app title for each targeted language.  
  • Use the keyword “in-app purchases”: The keyword “in-app purchases” are indexed by search engines. Try to use keyword “in-app purchases” in promotional images or descriptions.  
  • App Short description: Keywords in short-description does have a value from ASO point. The character limit is 80 for the Google play store, while for Apple, this feature is not included. Instead, in the apple store, there is a feature called “subtitle” that has a character limit of 30. Try to include relevant keywords in (short description/ subtitle) that you want your app to rank. Do not forget to add emojis.  
  • App Long description: Long description is used to describe what your app does, main features, and why it is valuable. For android apps, it plays a big role in app visibility. One must include the most important keywords in the first five sentences. The character limit for the long description is 4000 for an android app. Limit the keyword density to 2-3 percent. However, for the iOS app, the long description does not count as a rank factor; rather it could be used to highlight key features.  
  • Use keywords in URL: Try to use 1-2 keywords in the URL of the app. It has shown positive results in improving the app search rankings. Use this space wisely as it can directly influence the app store search listings.  
  • Developers Name (only Google playstore): The developer name can help your app rank in search results. Try to add some keywords in the developer’s name.  
  • App Icon: Create an attractive icon that explains your app. It is the only graphic asset that shows in the search results of the app store.  
  • “What’s New”: In “what’s new” section, give updates about your app or release of a new version to create curiosity. Keywords in the “What’s new” section has no direct relation in increasing the app rankings. However, it can be used to engage users. It applies to both Apple and Google play store.  
  • Add app promo video: Promo videos are the first visual element the user sees on the app listing. Create a graphic-rich video to leave an impact on the user's mind. The promo-video should describe customers how it solves their problem or eases their daily tasks. Try to keep your promo videos around 30-40 seconds.  
  • App reviews and ratings: App’s positive reviews and ratings are a deciding factor for visitors to download the app. The high number of downloads results in better positioning in the search results. Encourage users to write reviews and rate your mobile app. You can use a social media account to connect interested users.  
  • Use Screenshot: In the Google play store, screenshots have less value with respect to page optimization. However, to get the user’s attention, you must use all 8 screenshot slots. For Apple apps, it is one of the prime elements influencing your app install rate. Apple allows upto 10 icon screenshot. While optimizing for Apple’s app, try using a landscape screenshot. Only landscape screenshot will appear in the app store search results. Also, add a short caption on the top of each image with large fonts.  
  • Backlinks to your app: Backlinks are one of the common aspects of page optimization. A good app has chances to get listed in blogs or articles. It will bring backlinks naturally. From the point of the Google play store, it has more value.  
  • App Category: App category is crucial; choose it wisely. It should be relevant to your app. In the Apple Store, you have a primary and a secondary category– the first is the most important for the app’s visibility in the store. While in Google Play Store, both categories and tags help users search and discover new apps.  
 An eLearning platform is aimed at delivering real-time learning experiences to digital learners. To do so, it needs to comprise features such as interactive components, one to one teacher-student interactions, quizzes, and much more. Along with that, it must be a robust and secure medium of education. Out of many types of online platforms open-source learning management systems are well-liked by providers as they are an economic choice.Here are some benefits of open-source learning platforms:Free or low in cost: One striking feature of open-source LMS is that it’s free to download.  Some providers give freemium versions with partial access to code and charge for additional features. But it definitely saves businesses from buying unnecessary long term plans.Customizable:  If you are well-aware of programming concepts you can easily use this free development platform. Else, you may have to bear the cost of hiring a developer who can customize the dashboard, layouts and everything else.Community Support: Community support is required for fact-finding, solving queries and improving functionality. Most open-source LMSs bear an active user community.Some of the top open-source eLearning platforms are:Moodle: Moodle stands for Modular Objective Oriented Dynamic Learning Environment which was developed by Martin Dougiamas an Australian educator and programmer. It was the first open-source platform made public in the year 2002 and ever since it has been adopted by more than 100 million eLearning developers. Pros of Moodle:Moodle is highly configurable at low to no cost.  Developer only pays for whichever added features they want.Being written in PHP, it is easily deployable. It can run on various OS including Windows, Mac, Linux and more.Moodle comes with an extensive library of 1601 plugins.Canvas:Canvas is a popular cloud-based open-source application to create engaging learning programs for both educators and pupils. It is easy to use and configure and is also platform compatible. Pros of Canvas:User-friendly UI: Canvas users find it easy to use, clear and intuitive in terms of interface.Compatibility: Canvas can be connected to various apps and tools.Chamilo:It is another cloud-based learning application that is used by more than 5 lakh users in over 25 countries. It is power-packed with features like certificate generation, catalog development, configuration support and more.Pros of Chamilo:Languages: Supports Multiple languagesFramework: Chamilo allows Mobile friendly ePlatform developmentUI: Largely customizable interface
 An eLearning platform is aimed at delivering real-time learning experiences to digital learners. To do so, it needs to comprise features such as interactive components, one to one teacher-student interactions, quizzes, and much more. Along with that, it must be a robust and secure medium of education. Out of many types of online platforms open-source learning management systems are well-liked by providers as they are an economic choice.Here are some benefits of open-source learning platforms:Free or low in cost: One striking feature of open-source LMS is that it’s free to download.  Some providers give freemium versions with partial access to code and charge for additional features. But it definitely saves businesses from buying unnecessary long term plans.Customizable:  If you are well-aware of programming concepts you can easily use this free development platform. Else, you may have to bear the cost of hiring a developer who can customize the dashboard, layouts and everything else.Community Support: Community support is required for fact-finding, solving queries and improving functionality. Most open-source LMSs bear an active user community.Some of the top open-source eLearning platforms are:Moodle: Moodle stands for Modular Objective Oriented Dynamic Learning Environment which was developed by Martin Dougiamas an Australian educator and programmer. It was the first open-source platform made public in the year 2002 and ever since it has been adopted by more than 100 million eLearning developers. Pros of Moodle:Moodle is highly configurable at low to no cost.  Developer only pays for whichever added features they want.Being written in PHP, it is easily deployable. It can run on various OS including Windows, Mac, Linux and more.Moodle comes with an extensive library of 1601 plugins.Canvas:Canvas is a popular cloud-based open-source application to create engaging learning programs for both educators and pupils. It is easy to use and configure and is also platform compatible. Pros of Canvas:User-friendly UI: Canvas users find it easy to use, clear and intuitive in terms of interface.Compatibility: Canvas can be connected to various apps and tools.Chamilo:It is another cloud-based learning application that is used by more than 5 lakh users in over 25 countries. It is power-packed with features like certificate generation, catalog development, configuration support and more.Pros of Chamilo:Languages: Supports Multiple languagesFramework: Chamilo allows Mobile friendly ePlatform developmentUI: Largely customizable interface

 

An eLearning platform is aimed at delivering real-time learning experiences to digital learners. To do so, it needs to comprise features such as interactive components, one to one teacher-student interactions, quizzes, and much more. Along with that, it must be a robust and secure medium of education. Out of many types of online platforms open-source learning management systems are well-liked by providers as they are an economic choice.

Here are some benefits of open-source learning platforms:

  1. Free or low in cost: One striking feature of open-source LMS is that it’s free to download.  Some providers give freemium versions with partial access to code and charge for additional features. But it definitely saves businesses from buying unnecessary long term plans.
  2. Customizable:  If you are well-aware of programming concepts you can easily use this free development platform. Else, you may have to bear the cost of hiring a developer who can customize the dashboard, layouts and everything else.
  3. Community Support: Community support is required for fact-finding, solving queries and improving functionality. Most open-source LMSs bear an active user community.

Some of the top open-source eLearning platforms are:

Moodle: 

Moodle stands for Modular Objective Oriented Dynamic Learning Environment which was developed by Martin Dougiamas an Australian educator and programmer. It was the first open-source platform made public in the year 2002 and ever since it has been adopted by more than 100 million eLearning developers. 

Pros of Moodle:

  1. Moodle is highly configurable at low to no cost.  Developer only pays for whichever added features they want.
  2. Being written in PHP, it is easily deployable. It can run on various OS including Windows, Mac, Linux and more.
  3. Moodle comes with an extensive library of 1601 plugins.

Canvas:

Canvas is a popular cloud-based open-source application to create engaging learning programs for both educators and pupils. It is easy to use and configure and is also platform compatible. 

Pros of Canvas:

  1. User-friendly UI: Canvas users find it easy to use, clear and intuitive in terms of interface.
  2. Compatibility: Canvas can be connected to various apps and tools.

Chamilo:

It is another cloud-based learning application that is used by more than 5 lakh users in over 25 countries. It is power-packed with features like certificate generation, catalog development, configuration support and more.

Pros of Chamilo:

  1. Languages: Supports Multiple languages
  2. Framework: Chamilo allows Mobile friendly ePlatform development
  3. UI: Largely customizable interface
Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files
Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files

Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    

However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.

It is always advisable to use the latest version of Magento for better SEO results.

SEO factors for the Magento Store

1) Home page title and Meta data

  • Ensure that every product page has catchy meta titles and descriptions that include your keywords.
  • For your homepage, ensure you optimize the meta-tag for the right set of keywords

2) Logo image Alt description

  • Optimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.
  • Try to use a proper description and keywords in alt-tag
  • Alt-tags need to be short, clear, and to the point.

3) Magento SEO friendly URLs

Every URL needs to be unique, static, and perfectly optimized according to SEO guidelines.

  • Homepage: www. yourwebsite. com
  • Product Page: www. yourwebsite. com/ product-name
  • Category Page: www. yourwebsite. com / category-name
  • Sub-category Page: www. yourwebsite. com / category- name/ sub-category-name

4) Product Metadata and URL key

  • URL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browser
  • The default URL key is based on the product name. You can use the default or change it as needed.
  • Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it.

 5) Magento category page meta-data and URL

  • The category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URL
  • Write meta-data for your product category with relevant keywords and key-phrases

6) Canonical link for each category and products

  • Make sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and products
  • Enable canonical link Meta Tags for categories and products to “Yes.”
  • Use canonical link meta tag for categories
  • Use canonical link meta tag for products

7) Magento SEO sitemap configuration setting

  • Sitemaps are critical for SEO purposes
  • For Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.
  • It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.

8) SID removal from Magento URLs

We don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  

  • SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL

9) Permanent redirect features for the renaming of products and categories

  • Auto redirect to Base URL
  • Create Permanent Redirect for old URLs if Url key changed
  • Generally, 301 redirects are recommended

10) Robot.txt directives

  • The Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.

11) Default settings of product URL suffix in every Magento SEO page

  • The suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URL
  • Change page URL suffixes for products and categories.

12) Add a blog page and practise internal linking for your Magento store 

  • A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking

 13) Reduce page loading speed

  • Page loading speed should be less than 3 seconds. You should reduce it as much as possible.
  • Enable all caching features and flush Magento cache
  • Enable flat categories and products
  • Merge your CSS and JavaScript files
Opportunity management CRM is one of the most advanced CRM software packages. The main reason is that it has gained enormous popularity among small business owners and corporate agencies. This tool is designed especially for small businesses who are starting in their operations. With this tool, it helps them to effectively manage their business leads without wasting too much time.There are different types of solutions available in the market. These include software such as Sage CRM, Microsoft Dynamics GP, Salesforce, Korkon, and many others. These tools can help you in managing your sales opportunities in the best possible way.  With this software, you can also understand the opportunities in the pipeline, know which one needs your immediate attention, which ones need to follow up and identify the ratio of won-to-lost opportunities. It tracks down all the potential leads as they move through the sales pipeline. It assists you in determining whether an opportunity is worth putting your efforts on based on 4 factors – responsiveness, budget, purchase process and authority. These tools also help find out high-revenue leads, stay connected with your high-value prospects and opportunities that are closest to closing.To make the application of this software successful, you should install a real-time system, otherwise, you will not be able to make necessary changes and adjustments instantly. It also offers comprehensive reports and calendars so that you can keep a tab on all the activities of your company that is directly or indirectly associated with the sales.Moreover, the software's system has an easy-to-use interface, which is free of errors and glitches. They are compatible with the current on-premise systems in your business. If it is not compatible, your CRM software will not be able to run efficiently.As these programs require you to do online application processes, you must ensure that your website is highly interactive and attractive so that potential clients can easily get in touch with you. A website that looks impressive and attractive will also boost up the conversion rate of your emails.Most of the companies today are looking out for ways to save their money while expanding their business. For this reason, they hire outsourcing companies to do these jobs for them. However, with this, it becomes a must to hire a reliable and cost-effective business CRM solution so that your company can run smoothly and profitably.All things consideredMost of the software packages of business CRM are provided for free on some websites, while the rest are available in subscription packages. You must choose the package that matches your business needs and requirements so that you can effectively manage your sales.You should also make sure that the provider of these proper CRM solutions is reliable and trustworthy and has enough experience in the field of online business CRM. otherwise, you might end up paying thousands of dollars for nothing.
Opportunity management CRM is one of the most advanced CRM software packages. The main reason is that it has gained enormous popularity among small business owners and corporate agencies. This tool is designed especially for small businesses who are starting in their operations. With this tool, it helps them to effectively manage their business leads without wasting too much time.There are different types of solutions available in the market. These include software such as Sage CRM, Microsoft Dynamics GP, Salesforce, Korkon, and many others. These tools can help you in managing your sales opportunities in the best possible way.  With this software, you can also understand the opportunities in the pipeline, know which one needs your immediate attention, which ones need to follow up and identify the ratio of won-to-lost opportunities. It tracks down all the potential leads as they move through the sales pipeline. It assists you in determining whether an opportunity is worth putting your efforts on based on 4 factors – responsiveness, budget, purchase process and authority. These tools also help find out high-revenue leads, stay connected with your high-value prospects and opportunities that are closest to closing.To make the application of this software successful, you should install a real-time system, otherwise, you will not be able to make necessary changes and adjustments instantly. It also offers comprehensive reports and calendars so that you can keep a tab on all the activities of your company that is directly or indirectly associated with the sales.Moreover, the software's system has an easy-to-use interface, which is free of errors and glitches. They are compatible with the current on-premise systems in your business. If it is not compatible, your CRM software will not be able to run efficiently.As these programs require you to do online application processes, you must ensure that your website is highly interactive and attractive so that potential clients can easily get in touch with you. A website that looks impressive and attractive will also boost up the conversion rate of your emails.Most of the companies today are looking out for ways to save their money while expanding their business. For this reason, they hire outsourcing companies to do these jobs for them. However, with this, it becomes a must to hire a reliable and cost-effective business CRM solution so that your company can run smoothly and profitably.All things consideredMost of the software packages of business CRM are provided for free on some websites, while the rest are available in subscription packages. You must choose the package that matches your business needs and requirements so that you can effectively manage your sales.You should also make sure that the provider of these proper CRM solutions is reliable and trustworthy and has enough experience in the field of online business CRM. otherwise, you might end up paying thousands of dollars for nothing.

Opportunity management CRM is one of the most advanced CRM software packages. The main reason is that it has gained enormous popularity among small business owners and corporate agencies. This tool is designed especially for small businesses who are starting in their operations. With this tool, it helps them to effectively manage their business leads without wasting too much time.

There are different types of solutions available in the market. These include software such as Sage CRM, Microsoft Dynamics GP, Salesforce, Korkon, and many others. These tools can help you in managing your sales opportunities in the best possible way.  

With this software, you can also understand the opportunities in the pipeline, know which one needs your immediate attention, which ones need to follow up and identify the ratio of won-to-lost opportunities. It tracks down all the potential leads as they move through the sales pipeline. It assists you in determining whether an opportunity is worth putting your efforts on based on 4 factors – responsiveness, budget, purchase process and authority. These tools also help find out high-revenue leads, stay connected with your high-value prospects and opportunities that are closest to closing.

To make the application of this software successful, you should install a real-time system, otherwise, you will not be able to make necessary changes and adjustments instantly. It also offers comprehensive reports and calendars so that you can keep a tab on all the activities of your company that is directly or indirectly associated with the sales.

Moreover, the software's system has an easy-to-use interface, which is free of errors and glitches. They are compatible with the current on-premise systems in your business. If it is not compatible, your CRM software will not be able to run efficiently.

As these programs require you to do online application processes, you must ensure that your website is highly interactive and attractive so that potential clients can easily get in touch with you. A website that looks impressive and attractive will also boost up the conversion rate of your emails.

Most of the companies today are looking out for ways to save their money while expanding their business. For this reason, they hire outsourcing companies to do these jobs for them. However, with this, it becomes a must to hire a reliable and cost-effective business CRM solution so that your company can run smoothly and profitably.

All things considered

Most of the software packages of business CRM are provided for free on some websites, while the rest are available in subscription packages. You must choose the package that matches your business needs and requirements so that you can effectively manage your sales.

You should also make sure that the provider of these proper CRM solutions is reliable and trustworthy and has enough experience in the field of online business CRM. otherwise, you might end up paying thousands of dollars for nothing.

The number of apps is increasing at a faster rate and the pandemic has also expedited its growth manifold. As per Statista, in Aug 2020,  111,000 mobile apps were released on Google play store which is massive. To cut through these staggering numbers of apps and to stand out, developers need to practice App store optimization (ASO).As marketers use SEO to get the web pages rank better in the search engine pages, developers practice ASO to get the apps on the top of search results on app stores. Just like the algorithm for Google search keeps changing every year, the algorithms in the App Store and Google play store also alter. Use a descriptive titleWhen we talk about the app, then the name holds a lot of value. If the name of the app has 2 or more relevant keywords, it has chances to rank 10% higher than a name without it. Both Apple and Android platforms have different keyword preferences, so tweak it as you would like to market yourself to your target audience. The App Store allows 255 characters while the Play store only 30 characters in the title. Keyword optimizationJust like SEO, ASO also needs rich keywords and effective market research to get a better rank on the app market. Find your niche, study your competitors well and add mid to long-tail keywords to be more visible to your users. As per the research, it is found that 70% of the searches are long-tail. So, it is necessary to use them for higher rankings. Clear and concise descriptionFor apps, descriptions act just like how landing pages work for websites. Clarity is what everyone seeks before using the app, so pack your description with actionable and meaningful content. Make sure you describe the problem the users face very well and how your app acts as a solution to that issue. Use top-grade screenshotsIf there’s something that creates an unforgettable impression on the users – it is app screenshot. How your app looks and how the app functionalities are going to solve problems of users should be reflected very well through the slideshow. The designs and features are one of the most influential elements that drive the decision of downloads. App preview videoNowadays, people have a short attention span. Instead of reading descriptions, they prefer videos that give them an insight into the app and what benefits it offers. Wrapping upIf you wish to penetrate in the wider market, generate maximum profitability, and be visible to your audience then ASO is of the essence and should be practised at every stage of app marketing. Drop us an email at [email protected] to get your mobile app optimised for the app store.
The number of apps is increasing at a faster rate and the pandemic has also expedited its growth manifold. As per Statista, in Aug 2020,  111,000 mobile apps were released on Google play store which is massive. To cut through these staggering numbers of apps and to stand out, developers need to practice App store optimization (ASO).As marketers use SEO to get the web pages rank better in the search engine pages, developers practice ASO to get the apps on the top of search results on app stores. Just like the algorithm for Google search keeps changing every year, the algorithms in the App Store and Google play store also alter. Use a descriptive titleWhen we talk about the app, then the name holds a lot of value. If the name of the app has 2 or more relevant keywords, it has chances to rank 10% higher than a name without it. Both Apple and Android platforms have different keyword preferences, so tweak it as you would like to market yourself to your target audience. The App Store allows 255 characters while the Play store only 30 characters in the title. Keyword optimizationJust like SEO, ASO also needs rich keywords and effective market research to get a better rank on the app market. Find your niche, study your competitors well and add mid to long-tail keywords to be more visible to your users. As per the research, it is found that 70% of the searches are long-tail. So, it is necessary to use them for higher rankings. Clear and concise descriptionFor apps, descriptions act just like how landing pages work for websites. Clarity is what everyone seeks before using the app, so pack your description with actionable and meaningful content. Make sure you describe the problem the users face very well and how your app acts as a solution to that issue. Use top-grade screenshotsIf there’s something that creates an unforgettable impression on the users – it is app screenshot. How your app looks and how the app functionalities are going to solve problems of users should be reflected very well through the slideshow. The designs and features are one of the most influential elements that drive the decision of downloads. App preview videoNowadays, people have a short attention span. Instead of reading descriptions, they prefer videos that give them an insight into the app and what benefits it offers. Wrapping upIf you wish to penetrate in the wider market, generate maximum profitability, and be visible to your audience then ASO is of the essence and should be practised at every stage of app marketing. Drop us an email at [email protected] to get your mobile app optimised for the app store.

The number of apps is increasing at a faster rate and the pandemic has also expedited its growth manifold. As per Statista, in Aug 2020111,000 mobile apps were released on Google play store which is massive. To cut through these staggering numbers of apps and to stand out, developers need to practice App store optimization (ASO).

As marketers use SEO to get the web pages rank better in the search engine pages, developers practice ASO to get the apps on the top of search results on app stores. Just like the algorithm for Google search keeps changing every year, the algorithms in the App Store and Google play store also alter. 

Use a descriptive title

When we talk about the app, then the name holds a lot of value. If the name of the app has 2 or more relevant keywords, it has chances to rank 10% higher than a name without it. Both Apple and Android platforms have different keyword preferences, so tweak it as you would like to market yourself to your target audience. The App Store allows 255 characters while the Play store only 30 characters in the title. 

Keyword optimization

Just like SEO, ASO also needs rich keywords and effective market research to get a better rank on the app market. Find your niche, study your competitors well and add mid to long-tail keywords to be more visible to your users. As per the research, it is found that 70% of the searches are long-tail. So, it is necessary to use them for higher rankings. 

Clear and concise description

For apps, descriptions act just like how landing pages work for websites. Clarity is what everyone seeks before using the app, so pack your description with actionable and meaningful content. Make sure you describe the problem the users face very well and how your app acts as a solution to that issue. 

Use top-grade screenshots

If there’s something that creates an unforgettable impression on the users – it is app screenshot. How your app looks and how the app functionalities are going to solve problems of users should be reflected very well through the slideshow. The designs and features are one of the most influential elements that drive the decision of downloads. 

App preview video

Nowadays, people have a short attention span. Instead of reading descriptions, they prefer videos that give them an insight into the app and what benefits it offers. 

Wrapping up

If you wish to penetrate in the wider market, generate maximum profitability, and be visible to your audience then ASO is of the essence and should be practised at every stage of app marketing. Drop us an email at [email protected] to get your mobile app optimised for the app store.

  Humans are visual creatures - we absorb the message better when a complex concept is simplified using an image or infographic. E-commerce websites are like your virtual stores where images work as the display window of the store. Good visuals and graphics are powerful, they evoke an emotion in the visitors to buy the product. As per Statista, retail e-commerce sales are expected to rise at an exponential rate to 45 billion USD in 2021. With gazillions of products on the website, visitors often get distracted as the attention span is very low. So, in order to maximize the conversion e-commerce website owners need to optimize the images. E-commerce imagery is a mighty tool to communicate and reflect what substance and quality your products hold. Strategies to proficiently optimize the e-commerce imagery are as follows: Follow “standard product photography”By this, I mean to plan a shoot of merchandise and other products with a white backdrop. It answers the “what” aspect related to the product and communicates what you are selling. Through this, shoppers can zoom in and check the quality of the products. Similarly, if you have multiple colours variant then add customized images - where they can check the colours, style, feature in a neutral background.Use lifestyle photography/videosThrough this, you can showcase the utility of the products in a context where people would actually like to use them. For example, if you are selling a camp, then the lifestyle images should show people who hike, using it. Make use of compression toolsE-commerce websites have thousands of products -  if a visitor clicks on a product image and the page fails to load faster then they will leave (and visit your competitors’ page). To combat that, you require to use compression tools so that the images don’t take more than 3 seconds to load. You can try tools such as Optimizillia, Trimage, JPEG mini and RIOT.Alt tags for images To make your images and pages more relevant to Google, you need to add ALT tags with targeted keywords on all the images. This way, it will be easier for crawlers to index your images, as it will be easier for them to scan the metadata that explains the function of the images. Final ThoughtsIn the words of Fred R. Barnard “ a picture is worth a thousand words”, sometimes a static picture can deliver more meaning than a stunning description. High-quality images along with the right format (JPEG, PNG, GIF) with A/B testing help transform the shoppers to buyers. 
  Humans are visual creatures - we absorb the message better when a complex concept is simplified using an image or infographic. E-commerce websites are like your virtual stores where images work as the display window of the store. Good visuals and graphics are powerful, they evoke an emotion in the visitors to buy the product. As per Statista, retail e-commerce sales are expected to rise at an exponential rate to 45 billion USD in 2021. With gazillions of products on the website, visitors often get distracted as the attention span is very low. So, in order to maximize the conversion e-commerce website owners need to optimize the images. E-commerce imagery is a mighty tool to communicate and reflect what substance and quality your products hold. Strategies to proficiently optimize the e-commerce imagery are as follows: Follow “standard product photography”By this, I mean to plan a shoot of merchandise and other products with a white backdrop. It answers the “what” aspect related to the product and communicates what you are selling. Through this, shoppers can zoom in and check the quality of the products. Similarly, if you have multiple colours variant then add customized images - where they can check the colours, style, feature in a neutral background.Use lifestyle photography/videosThrough this, you can showcase the utility of the products in a context where people would actually like to use them. For example, if you are selling a camp, then the lifestyle images should show people who hike, using it. Make use of compression toolsE-commerce websites have thousands of products -  if a visitor clicks on a product image and the page fails to load faster then they will leave (and visit your competitors’ page). To combat that, you require to use compression tools so that the images don’t take more than 3 seconds to load. You can try tools such as Optimizillia, Trimage, JPEG mini and RIOT.Alt tags for images To make your images and pages more relevant to Google, you need to add ALT tags with targeted keywords on all the images. This way, it will be easier for crawlers to index your images, as it will be easier for them to scan the metadata that explains the function of the images. Final ThoughtsIn the words of Fred R. Barnard “ a picture is worth a thousand words”, sometimes a static picture can deliver more meaning than a stunning description. High-quality images along with the right format (JPEG, PNG, GIF) with A/B testing help transform the shoppers to buyers. 

 

 

Humans are visual creatures - we absorb the message better when a complex concept is simplified using an image or infographic. E-commerce websites are like your virtual stores where images work as the display window of the store. Good visuals and graphics are powerful, they evoke an emotion in the visitors to buy the product. 

As per Statista, retail e-commerce sales are expected to rise at an exponential rate to 45 billion USD in 2021. With gazillions of products on the website, visitors often get distracted as the attention span is very low. So, in order to maximize the conversion e-commerce website owners need to optimize the images. E-commerce imagery is a mighty tool to communicate and reflect what substance and quality your products hold. 

Strategies to proficiently optimize the e-commerce imagery are as follows: 

Follow “standard product photography”

By this, I mean to plan a shoot of merchandise and other products with a white backdrop. It answers the “what” aspect related to the product and communicates what you are selling. Through this, shoppers can zoom in and check the quality of the products. Similarly, if you have multiple colours variant then add customized images - where they can check the colours, style, feature in a neutral background.

Use lifestyle photography/videos

Through this, you can showcase the utility of the products in a context where people would actually like to use them. For example, if you are selling a camp, then the lifestyle images should show people who hike, using it. 

Make use of compression tools

E-commerce websites have thousands of products -  if a visitor clicks on a product image and the page fails to load faster then they will leave (and visit your competitors’ page). To combat that, you require to use compression tools so that the images don’t take more than 3 seconds to load. You can try tools such as Optimizillia, Trimage, JPEG mini and RIOT.

Alt tags for images 

To make your images and pages more relevant to Google, you need to add ALT tags with targeted keywords on all the images. This way, it will be easier for crawlers to index your images, as it will be easier for them to scan the metadata that explains the function of the images. 

Final Thoughts

In the words of Fred R. Barnard a picture is worth a thousand words”, sometimes a static picture can deliver more meaning than a stunning description. High-quality images along with the right format (JPEG, PNG, GIF) with A/B testing help transform the shoppers to buyers. 

 In the light of global pandemic, e-commerce businesses across the globe witnessed a major surge. With lockdowns, social distancing and isolation norms in place, many businesses had to shut the physical storefront and make a foray on the digital ecosystem. The persisting conditions have changed the pace of the retail economy and e-commerce has a huge role to play in it. If you are managing a micro-business or just getting off the ground then you need to research well about the market you are entering, the volume of the order you are expecting to serve and the business scalability. The three important pillars of effective e-commerce business are - marketing, finance management and supply chain management. With that, it is no secret that the customer service and exemplary customer experience is the lifeline of e-commerce. As per research, 77% of users recommend the product and services of a company if they have a positive experience with the company.Handling everything single-handedly for a small business or start-ups is manageable in the initial stage of businesses. But if your long-term future goal is to scale-up, then you need to outsource all of the major operations so that you can focus on the high-value strategies and decisions of the business. The new normal has resulted in shifting behaviour of consumers and their expectations of the company they buy products from. They expect easy/fast returns, speedy fulfilment and excellent customer service. While you can micromanage the marketing and finance management, you need a streamlined supply-chain strategy to ensure timely delivery.E-commerce business is all about offering a consistent and seamless experience across all its channels. It all depends on the size of the business, order volume, marketplace and location of the business. Nowadays, delivering impressive customer experience has become the immediate focus of the business. To achieve that, a business needs to outsource and automate its processes and operations. For example - You can use marketing automation tools to enhance website/app visits and visibility, to schedule posts on social media, to utilise push notifications on apps, to run email marketing campaigns and more. Thereafter, to manage the demand reaction time, inventory management, fulfilment, order accuracy and business scalability - you need to streamline the supply-chain process. You cannot possibly pack, ship and return 100 packages every day and coordinate the fulfilment aspect. With 3PL services, dropshipping and inventory management tools - you can fulfil a large number of orders and save warehouse investment. All things consideredAs a business with futuristic goals, you should focus more on scaling your business, conversion rates, effective fulfilment and delivering a meaningful experience to your customers. Find services that best cater to your business needs and help you in improving your profitability. 
 In the light of global pandemic, e-commerce businesses across the globe witnessed a major surge. With lockdowns, social distancing and isolation norms in place, many businesses had to shut the physical storefront and make a foray on the digital ecosystem. The persisting conditions have changed the pace of the retail economy and e-commerce has a huge role to play in it. If you are managing a micro-business or just getting off the ground then you need to research well about the market you are entering, the volume of the order you are expecting to serve and the business scalability. The three important pillars of effective e-commerce business are - marketing, finance management and supply chain management. With that, it is no secret that the customer service and exemplary customer experience is the lifeline of e-commerce. As per research, 77% of users recommend the product and services of a company if they have a positive experience with the company.Handling everything single-handedly for a small business or start-ups is manageable in the initial stage of businesses. But if your long-term future goal is to scale-up, then you need to outsource all of the major operations so that you can focus on the high-value strategies and decisions of the business. The new normal has resulted in shifting behaviour of consumers and their expectations of the company they buy products from. They expect easy/fast returns, speedy fulfilment and excellent customer service. While you can micromanage the marketing and finance management, you need a streamlined supply-chain strategy to ensure timely delivery.E-commerce business is all about offering a consistent and seamless experience across all its channels. It all depends on the size of the business, order volume, marketplace and location of the business. Nowadays, delivering impressive customer experience has become the immediate focus of the business. To achieve that, a business needs to outsource and automate its processes and operations. For example - You can use marketing automation tools to enhance website/app visits and visibility, to schedule posts on social media, to utilise push notifications on apps, to run email marketing campaigns and more. Thereafter, to manage the demand reaction time, inventory management, fulfilment, order accuracy and business scalability - you need to streamline the supply-chain process. You cannot possibly pack, ship and return 100 packages every day and coordinate the fulfilment aspect. With 3PL services, dropshipping and inventory management tools - you can fulfil a large number of orders and save warehouse investment. All things consideredAs a business with futuristic goals, you should focus more on scaling your business, conversion rates, effective fulfilment and delivering a meaningful experience to your customers. Find services that best cater to your business needs and help you in improving your profitability. 

 

In the light of global pandemic, e-commerce businesses across the globe witnessed a major surge. With lockdowns, social distancing and isolation norms in place, many businesses had to shut the physical storefront and make a foray on the digital ecosystem. The persisting conditions have changed the pace of the retail economy and e-commerce has a huge role to play in it. 

If you are managing a micro-business or just getting off the ground then you need to research well about the market you are entering, the volume of the order you are expecting to serve and the business scalability. The three important pillars of effective e-commerce business are - marketing, finance management and supply chain management. With that, it is no secret that the customer service and exemplary customer experience is the lifeline of e-commerce. As per research, 77% of users recommend the product and services of a company if they have a positive experience with the company.

Handling everything single-handedly for a small business or start-ups is manageable in the initial stage of businesses. But if your long-term future goal is to scale-up, then you need to outsource all of the major operations so that you can focus on the high-value strategies and decisions of the business. The new normal has resulted in shifting behaviour of consumers and their expectations of the company they buy products from. They expect easy/fast returns, speedy fulfilment and excellent customer service. 

While you can micromanage the marketing and finance management, you need a streamlined supply-chain strategy to ensure timely delivery.E-commerce business is all about offering a consistent and seamless experience across all its channels. It all depends on the size of the business, order volume, marketplace and location of the business. 

Nowadays, delivering impressive customer experience has become the immediate focus of the business. To achieve that, a business needs to outsource and automate its processes and operations. For example - You can use marketing automation tools to enhance website/app visits and visibility, to schedule posts on social media, to utilise push notifications on apps, to run email marketing campaigns and more. 

Thereafter, to manage the demand reaction time, inventory management, fulfilment, order accuracy and business scalability - you need to streamline the supply-chain process. You cannot possibly pack, ship and return 100 packages every day and coordinate the fulfilment aspect. With 3PL services, dropshipping and inventory management tools - you can fulfil a large number of orders and save warehouse investment. 

All things considered

As a business with futuristic goals, you should focus more on scaling your business, conversion rates, effective fulfilment and delivering a meaningful experience to your customers. Find services that best cater to your business needs and help you in improving your profitability. 

Voice search is one of the leading and evolving technologies of 2020. This technology is being used in almost all the technical domains now. Marketers also need to thoughtfully include a voice search strategy into their websites to make their marketing strategy more effective.Before understanding how to optimize voice search, it is crucial to know your audience. There might be users who type a query and users who ask questions in the voice search. Your optimization needs to suffice the needs of both of these users.Digital marketers can also include SEO techniques to optimize voice search. Some of the most prominent approaches to optimize voice search through SEO are mentioned below:      1. Understand Your Type of Customer & Device BehaviorJust as voice search algorithms utilize data, location, and various other data points to understand search context, digital marketers need to understand consumer behavior in detail. Real-time data and research on customer insights can help marketers understand how different people use voice search and voice-enabled devices.2. Focus on Conversational KeywordsIt is believed that short keywords become less relevant while considering the natural phrases used in voice searches. Moreover, digital marketers need to focus on conversational long-tail keywords. By applying this strategy, you can understand what questions you need to focus on to complete the answer.3. Create Compelling Persona-Based ContentWhile optimizing for voice search, brevity, context, and relevance are essential aspects. It is crucial to create compelling and persona-based content to optimize voice search through SEO. This can be achieved by:Answering common questions concisely and in detail.Creating rich, exciting content that answers the most common questions and solves their pain points.Implementing a technique that’s already been adopted successfully by many websites.4. Deliver Context with Schema MarkupTo optimize voice search through SEO, you should get acquainted with schema markup. This technique helps to markup your content and allows search engines to address your site. Utilize schema markup techniques that enable search engines to manage your site. Moreover, this HTML add-on helps search engines understand the context of your content. All these factors would help your site rank better in searches and appear more relevant in specific queries made through voice search. Google also has a feature to understand your language by utilizing schemas to add more information to your website. This helps you to answer more frequently and precisely through voice search.5. Build Pages That Answer FAQsIt has been observed that voice searchers generally ask questions beginning with “Who,” “What,” “Where,” “When,” “Why,” and “How.” This implies that users want precise answers immediately. To answer such queries, make a FAQ page and start each question with these adverbs. Later, answer them in a conversationally appealing voice search result. Ensure you have proper navigation facilities that help you find and load pages at a fast speed.6. Think Mobile & Think LocalIt is essential to connect with local people in a mobile-friendly world, especially when voice search is concerned. With the help of geo-location factors, users can ask on-the-go local queries and hyper-local questions. Make sure to provide directions to brick-and-mortar locations and XML sitemaps. These maps must be readable to visitors and search engines on your website. Moreover, optimize your site for “near me” type searches on mobile.Summing Up:All the points mentioned above help a business perform voice search through SEO techniques and ensure your mobile strategy focuses on improving page speed and loading time.
Voice search is one of the leading and evolving technologies of 2020. This technology is being used in almost all the technical domains now. Marketers also need to thoughtfully include a voice search strategy into their websites to make their marketing strategy more effective.Before understanding how to optimize voice search, it is crucial to know your audience. There might be users who type a query and users who ask questions in the voice search. Your optimization needs to suffice the needs of both of these users.Digital marketers can also include SEO techniques to optimize voice search. Some of the most prominent approaches to optimize voice search through SEO are mentioned below:      1. Understand Your Type of Customer & Device BehaviorJust as voice search algorithms utilize data, location, and various other data points to understand search context, digital marketers need to understand consumer behavior in detail. Real-time data and research on customer insights can help marketers understand how different people use voice search and voice-enabled devices.2. Focus on Conversational KeywordsIt is believed that short keywords become less relevant while considering the natural phrases used in voice searches. Moreover, digital marketers need to focus on conversational long-tail keywords. By applying this strategy, you can understand what questions you need to focus on to complete the answer.3. Create Compelling Persona-Based ContentWhile optimizing for voice search, brevity, context, and relevance are essential aspects. It is crucial to create compelling and persona-based content to optimize voice search through SEO. This can be achieved by:Answering common questions concisely and in detail.Creating rich, exciting content that answers the most common questions and solves their pain points.Implementing a technique that’s already been adopted successfully by many websites.4. Deliver Context with Schema MarkupTo optimize voice search through SEO, you should get acquainted with schema markup. This technique helps to markup your content and allows search engines to address your site. Utilize schema markup techniques that enable search engines to manage your site. Moreover, this HTML add-on helps search engines understand the context of your content. All these factors would help your site rank better in searches and appear more relevant in specific queries made through voice search. Google also has a feature to understand your language by utilizing schemas to add more information to your website. This helps you to answer more frequently and precisely through voice search.5. Build Pages That Answer FAQsIt has been observed that voice searchers generally ask questions beginning with “Who,” “What,” “Where,” “When,” “Why,” and “How.” This implies that users want precise answers immediately. To answer such queries, make a FAQ page and start each question with these adverbs. Later, answer them in a conversationally appealing voice search result. Ensure you have proper navigation facilities that help you find and load pages at a fast speed.6. Think Mobile & Think LocalIt is essential to connect with local people in a mobile-friendly world, especially when voice search is concerned. With the help of geo-location factors, users can ask on-the-go local queries and hyper-local questions. Make sure to provide directions to brick-and-mortar locations and XML sitemaps. These maps must be readable to visitors and search engines on your website. Moreover, optimize your site for “near me” type searches on mobile.Summing Up:All the points mentioned above help a business perform voice search through SEO techniques and ensure your mobile strategy focuses on improving page speed and loading time.

Voice search is one of the leading and evolving technologies of 2020. This technology is being used in almost all the technical domains now. Marketers also need to thoughtfully include a voice search strategy into their websites to make their marketing strategy more effective.

Before understanding how to optimize voice search, it is crucial to know your audience. There might be users who type a query and users who ask questions in the voice search. Your optimization needs to suffice the needs of both of these users.

Digital marketers can also include SEO techniques to optimize voice search. Some of the most prominent approaches to optimize voice search through SEO are mentioned below:

      

1. Understand Your Type of Customer & Device Behavior

Just as voice search algorithms utilize data, location, and various other data points to understand search context, digital marketers need to understand consumer behavior in detail. Real-time data and research on customer insights can help marketers understand how different people use voice search and voice-enabled devices.

2. Focus on Conversational Keywords

It is believed that short keywords become less relevant while considering the natural phrases used in voice searches. Moreover, digital marketers need to focus on conversational long-tail keywords. By applying this strategy, you can understand what questions you need to focus on to complete the answer.

3. Create Compelling Persona-Based Content

While optimizing for voice search, brevity, context, and relevance are essential aspects. It is crucial to create compelling and persona-based content to optimize voice search through SEO. This can be achieved by:

  • Answering common questions concisely and in detail.
  • Creating rich, exciting content that answers the most common questions and solves their pain points.
  • Implementing a technique that’s already been adopted successfully by many websites.

4. Deliver Context with Schema Markup

To optimize voice search through SEO, you should get acquainted with schema markup. This technique helps to markup your content and allows search engines to address your site. Utilize schema markup techniques that enable search engines to manage your site. Moreover, this HTML add-on helps search engines understand the context of your content. All these factors would help your site rank better in searches and appear more relevant in specific queries made through voice search. Google also has a feature to understand your language by utilizing schemas to add more information to your website. This helps you to answer more frequently and precisely through voice search.

5. Build Pages That Answer FAQs

It has been observed that voice searchers generally ask questions beginning with “Who,” “What,” “Where,” “When,” “Why,” and “How.” This implies that users want precise answers immediately. To answer such queries, make a FAQ page and start each question with these adverbs. Later, answer them in a conversationally appealing voice search result. Ensure you have proper navigation facilities that help you find and load pages at a fast speed.

6. Think Mobile & Think Local

It is essential to connect with local people in a mobile-friendly world, especially when voice search is concerned. With the help of geo-location factors, users can ask on-the-go local queries and hyper-local questions. Make sure to provide directions to brick-and-mortar locations and XML sitemaps. These maps must be readable to visitors and search engines on your website. Moreover, optimize your site for “near me” type searches on mobile.

Summing Up:

All the points mentioned above help a business perform voice search through SEO techniques and ensure your mobile strategy focuses on improving page speed and loading time.

Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. Will Image Optimization Boost your Website Traffic?It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. If your business majorly relies on photography, then focusing on image optimization makes sense. What are the factors that influence Image Optimization to the most?There are a number of factors that influence the rankings of your website images so strongly. These factors are: Discoverability, indexing, and crawling ability of the images.The topical relevance of the page.Image captions, attribute, popularity, and loading time.The authority of the page where images are placed.The schema used to communicate context.Tools that help in analyzing the potentials of image optimization.How optimizing images can boost your website traffic and ranking?You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.Name your images appropriately.Use descriptive ‘alt-text’ and captions.GIF, JPEG, or PNG, select the best suitable file type.Resize images in line with the site dimensions.Decrease your image’s file size.Create the image sitemap for your site.Use appropriate vector graphics wherever needed.Serve responsive images.Utilize schema markup for the products, recipes, and videos.Consider the slow loading of the images.Leverage browser caching.Use a CDN.Now, the bonus tip is to recover ‘link equity’ from the image backlinks.Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.
Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. Will Image Optimization Boost your Website Traffic?It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. If your business majorly relies on photography, then focusing on image optimization makes sense. What are the factors that influence Image Optimization to the most?There are a number of factors that influence the rankings of your website images so strongly. These factors are: Discoverability, indexing, and crawling ability of the images.The topical relevance of the page.Image captions, attribute, popularity, and loading time.The authority of the page where images are placed.The schema used to communicate context.Tools that help in analyzing the potentials of image optimization.How optimizing images can boost your website traffic and ranking?You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.Name your images appropriately.Use descriptive ‘alt-text’ and captions.GIF, JPEG, or PNG, select the best suitable file type.Resize images in line with the site dimensions.Decrease your image’s file size.Create the image sitemap for your site.Use appropriate vector graphics wherever needed.Serve responsive images.Utilize schema markup for the products, recipes, and videos.Consider the slow loading of the images.Leverage browser caching.Use a CDN.Now, the bonus tip is to recover ‘link equity’ from the image backlinks.Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.

Image Optimization covers several activities that are helpful to get the images rank higher on the organic listings of the search engines. 

Like other web pages, search engines try that images make sense. As per search engine algorithms, images can immensely drive quality organic traffic. Now, when Google has removed the ‘view image’ option, users are more likely to visit your website. 

Also, while implementing image SEO, you are already optimizing for screen readers. This also helps visually impaired people to read and understand your site well. 

Will Image Optimization Boost your Website Traffic?

It depends upon your business. As a rule of thumb, images quickly come up in the search results for the queries you are putting in the search engine to rank higher. In fact, image optimization becomes highly imperative to you if you are running an eCommerce website, a celebrity news site, or an instant stock photo website, etc.

An important point to remember is that the image search traffic does not only reaches through Google but also from universal search systems Well-designed or captured images provide a better user experience. Custom images and graphics are always loved and shared worldwide.

Image Optimization even helps in boosting the conversion rate for your business. If the images would be better in terms of quality and context, they could yield higher conversions. If the images are well-compressed, cached, and loaded optimally, they also help in page speed optimization. 

If your business majorly relies on photography, then focusing on image optimization makes sense. 

What are the factors that influence Image Optimization to the most?

There are a number of factors that influence the rankings of your website images so strongly. These factors are: 

  • Discoverability, indexing, and crawling ability of the images.
  • The topical relevance of the page.
  • Image captions, attribute, popularity, and loading time.
  • The authority of the page where images are placed.
  • The schema used to communicate context.
  • Tools that help in analyzing the potentials of image optimization.

How optimizing images can boost your website traffic and ranking?

You can make the images work best for your website or get the image optimization to boost your website’s traffic by following these important tips.

  1. Name your images appropriately.
  2. Use descriptive ‘alt-text’ and captions.
  3. GIF, JPEG, or PNG, select the best suitable file type.
  4. Resize images in line with the site dimensions.
  5. Decrease your image’s file size.
  6. Create the image sitemap for your site.
  7. Use appropriate vector graphics wherever needed.
  8. Serve responsive images.
  9. Utilize schema markup for the products, recipes, and videos.
  10. Consider the slow loading of the images.
  11. Leverage browser caching.
  12. Use a CDN.

Now, the bonus tip is to recover ‘link equity’ from the image backlinks.

Of course, Image Optimization is a complex thing. Google and other search engines also always encourage users to use high-quality images so that they can contribute to great user experience. However, it is always advised not to use low-quality stock photos and expandable product images if you are expecting good results for your SEO campaign.

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