ORCA Online Reputation

ORCA — Online Reputation Management, SERM & GEO Agency

ORCA is a Russian digital marketing agency specializing in online reputation management, search engine reputation management (SERM), local search optimization, and AI search visibility. Headquartered in Krasnodar, the agency helps businesses across Russia build, protect, and restore their online reputation.

Search Engine Reputation Management (SERM)

SERM is the core focus of ORCA. We help companies manage how their brands appear in Google and Yandex search results, identify reputational risks, monitor negative content, and develop strategies to improve branded search visibility.

Our services include reputation audits, branded search analysis, negative content management, search result optimization, review monitoring, reputation repair, and digital PR. We work with both ongoing reputation management projects and businesses facing specific reputational challenges.

Online Reputation Management (ORM) & Digital PR

ORCA provides comprehensive reputation monitoring and management across review platforms, search engines, online publications, and industry-specific websites. We help companies understand customer sentiment, respond to negative feedback, manage online discussions, and strengthen their digital presence.

Our expertise also covers crisis communications, employer reputation management, executive reputation, and online media relations.

Local SEO & Geomarketing

We help businesses improve their visibility in local search results and digital maps, including Google Maps, Yandex Maps, and 2GIS.

Our services include business profile creation and optimization, local SEO audits, competitor analysis, review management, business listing optimization, and location-based search strategies.

GEO — Generative Engine Optimization

As AI-powered search transforms how customers discover businesses, ORCA helps brands understand and improve their presence in AI-generated answers.

We conduct GEO audits, analyze brand mentions and recommendations across ChatGPT, Google Gemini, Perplexity, Yandex Alice, DeepSeek, and other AI platforms, and develop strategies to strengthen brand visibility in generative search results.

Industries & Expertise

ORCA works with businesses in real estate development, construction, healthcare, dentistry, retail, financial services, and other industries.

Our approach combines reputation analytics, search engine optimization, content strategy, and digital PR. Rather than treating reputation management as a standalone activity, we integrate it into a company's broader digital marketing strategy.

Based in Krasnodar, ORCA provides SERM, ORM, local SEO, and GEO services to businesses throughout Russia.