Please provide your feedback on how Goodfirms has contributed to increasing your visibility among potential clients.
Goodfirms has been a valuable trust signal for Pagepro. Many of our clients are CTOs or product owners who need quick ways to validate a potential partner. They often tell us they’ve checked platforms like Goodfirms before sending a message.
Being listed, reviewed, and recognized on Goodfirms reassures potential clients that we’re not just another dev shop, but a specialized Next.js & Sanity team with a proven track record.
Please introduce your company and describe your role within the organization.
I’m Chris Lojniewski, CEO of Pagepro. We’re a development agency specialised in the React ecosystem, with deep expertise in Next.js, Sanity, and Expo. Our strength lies in helping companies build high-performing, scalable web and mobile apps, and we’re experienced at handling CMS migrations from legacy platforms or other CMSes like WordPress or Contentful to Sanity and Next.js.
My role as CEO is to set the strategic direction, keep the team focused on our values, and make sure we deliver predictable, measurable outcomes for clients.
I stay close to both the technology and the business side so I can translate business needs into technical solutions that achieve their goals.
What inspired the founding of your company, and what is the story behind its inception?
The story of Pagepro started about 15 years ago, when I was still a developer, freelancing mostly for UK clients. I’ve always had a passion for learning new technologies and jumped on JavaScript early, when it was still taking shape as the backbone of modern web development, which opened many doors.
I quickly realised I could grow my work through referrals and repeat projects, but before long, I had more opportunities than I could handle alone. That was the spark that led me to build a team. Scaling revenue wasn’t my main motivation; being able to teach younger developers how to use JavaScript effectively and watching them grow into professionals was.
Over time, we made a conscious choice to specialise. First in React, and later focusing even more tightly on Next.js, Expo, and Sanity. That deep specialisation gave us an edge in solving complex client problems quickly and reliably.
I’ve stayed a lifelong learner throughout this journey, keeping up with both the technology and the business side. Clients appreciate that I can sit in a boardroom and talk about business outcomes, then switch to a technical discussion and recommend solutions that actually fit. That mix of technical expertise and business understanding has shaped Pagepro’s DNA from the very beginning.
What are the core values and principles that drive your company's culture, and how do you ensure alignment with these values across your team?
Our values are growth, courage, and ownership.
Everyone at Pagepro is expected to keep improving in their chosen field. It can be technical skills, communication, or leadership. We back this with training budgets, mentoring, and a culture of knowledge sharing.
We encourage people to challenge assumptions, speak openly, and take on ambitious projects. Mistakes are part of progress, so we expect boldness, not complacency. Every developer “owns” their work. If something breaks, we fix it and learn. Clients trust us because we take responsibility seriously.
We reinforce these values through recruitment (we hire for mindset, not just skills), performance reviews, and daily rituals like retrospectives, where we ask: are we living up to our standards?
Can you highlight some of the key achievements or milestones your company has accomplished since its inception?
When I look back at what we’ve built, a few milestones stand out. We started small, but over the years we’ve delivered more than 200 projects for clients around the world. What makes me proudest is that more than 60% of our revenue now comes from repeat clients, showing we’ve earned their long-term trust.
Some of those partnerships grew into projects on a real scale. GPnotebook, one of the UK’s most trusted medical knowledge platforms, needed a rebuild that could handle over a million monthly users and 100,000 daily page views without slowing down. Learn Squared, an online education company, asked us to migrate their platform to Next.js and Sanity; the result was a 24% revenue increase and a 35% cut in hosting costs. Proofed, a global editing service, turned to us to expand its platform so it could process millions of documents efficiently.
But perhaps the achievement I value most is internal: we’ve grown into a senior-heavy, fully in-house team at a time when many agencies rely on outsourcing. That decision makes us stronger, more consistent, and able to deliver at a level that our clients depend on.
Could you explain your company's business model? Do you primarily operate with an in-house team or utilize third-party vendors/outsourcing?
We usually work in two ways: fixed price per milestone for defined projects, or dedicated teams/retainers for long-term partnerships.
No matter the model, the principle is the same: small, senior teams focused on outcomes. We intentionally work mostly with our in-house team. Our clients hire us for predictable quality, and outsourcing dilutes that. Every developer at Pagepro is trained in our processes, mentored in the React ecosystem, and aligned with our culture of ownership.
How does your company differentiate itself from competitors in the industry?
Unlike many other software agencies, we go deep instead of wide. Our focus is entirely on the React ecosystem, with specialisation in Next.js, Expo, and Sanity. It narrows the scope, but allows us to refine proven processes and build pre-developed products that help us deliver faster and safer. For example, our Next.js + Sanity project starter gives clients a strong foundation for future scalability and growth from day one.
We also bring guarantees and specialised services that others don’t. With our Work Until Green promise, we guarantee 100% green Core Web Vitals across every page. If a page ever slips to red or orange in Google Search Console, we fix it at no charge until it’s green again.
On top of that, we’ve developed pre-built migration scripts that make replatforming from WordPress or Contentful to Next.js and Sanity both faster and safer. And for companies struggling with performance or costs, we offer targeted services like Next.js speed and Core Web Vitals optimisation and Vercel cost optimisation, which often save clients thousands each year.
How would you describe the dynamics within your team, and how do you foster collaboration and teamwork to achieve common goals?
Our culture is closer to a sports team than a software agency: everyone has their role, but the win is shared. We use pair programming, code reviews, and internal knowledge-sharing sessions to keep collaboration strong.
I often use triathlon training as an analogy: each discipline requires focus, but the race is only won if you can transition between them. We run on trust and ownership, with everybody having a say in their projects and the autonomy to make decisions that affect outcomes.
What measures do you take to support the professional development and growth of your employees? Do you offer training programs or opportunities for skill enhancement?
Yes, growth is one of our core values. Every developer gets:
- A personal learning budget for courses, certifications, or conferences.
- Access to mentorship from seniors and the leadership team.
- Internal workshops on Next.js, Sanity, React Native, and AI-driven development.
- Opportunities to present at meetups, write case studies, or contribute to open source.
Could you share a notable success story or case study that exemplifies the impact your company has had on a client's business?
One of the most impactful projects we’ve delivered is GPnotebook, the UK’s leading medical knowledge platform. Their legacy system struggled with speed and scalability, which directly affected doctors and students relying on it daily. We rebuilt the platform with Next.js, enabling it to handle over a million monthly users and 100,000+ daily page views while keeping performance consistent. On top of that, we simplified the editorial workflow so the client’s team can keep thousands of entries updated without friction.
We also supported creating Toolbox, a specialized insurance portal for tradespeople by Admiral, the UK’s top insurance provider. The challenge was to quickly launch an MVP web app that could prove value in the market. We delivered a clean, scalable front end with React that let their team validate product-market fit fast and start iterating based on real customer feedback, all without getting bogged down in technical debt.
Another highlight is Proofed, an online editing and proofreading service that needed to scale operations to serve millions of documents globally. We modernized their platform and optimized workflows, helping them manage surging demand without sacrificing quality or turnaround time.
These cases, from healthcare to insurance to professional services, show how our frictionless delivery model adapts across industries. We build systems that scale, reduce costs, and drive business growth.
What industries do you primarily cater to, and do you have a significant percentage of repeat clients? If so, what is the ratio of repeat clients?
We primarily work with digital-native companies, where the web or mobile product is at the core of their business. Over the past few years, that has often meant SaaS and product companies in sectors like fintech, insurtech, publishing, and health and wellness. We also have strong experience in education, e-commerce, and media, where performance and scalability directly influence revenue and growth.
One of the things I value most is that our relationships rarely stop after a single project. Around 90% of our clients return for additional work or long-term support. In an industry where one-off engagements are common, that loyalty is proof that our approach works and that clients see us as a trusted partner rather than a temporary vendor.
What initiatives does your company undertake to foster innovation and stay at the forefront of industry trends? Do you invest in research and development projects?
I’ve always believed that staying ahead means creating space to experiment, not just following what’s already proven. Over the years, that philosophy has shaped how we work.
When AI coding tools started appearing, we didn’t wait for them to mature. We’ve built our own internal prompt libraries and tested environments like Cursor IDE to see how far they could push delivery speed and quality. Once we noticed clients repeatedly facing the same CMS challenges, we created Next.js + Sanity starter kits, which now let us kick off projects with a reliable foundation instead of reinventing the wheel every time.
We also treat our case studies as experiments, documenting approaches like Answer Engine Optimization (AEO) and sharing the outcomes so both our team and our clients learn from them. And inside the company, we’ve built a culture of curiosity. Internal hackathons give our developers time to play with new tools, present what they’ve discovered, and inspire others.
Please share some of the most sought-after services that clients approach your company for.
Most of our clients come to us when performance and future-proofing really matter. Next.js development and migrations are at the heart of that. These projects give them faster apps, lower costs, and more flexibility to grow.
We’re also widely known for our Sanity development, where we design custom content workflows and scalable setups that give editorial teams complete control without slowing developers down. On the mobile side, clients trust us for React Native and Expo apps, where we deliver cross-platform products that look and feel truly native.
Another area where we’re sought after are SEO-safe CMS migrations. Replatforming can be risky, and we’ve developed processes that protect rankings and traffic even when moving thousands of pages. And for companies spending heavily on cloud hosting, our Vercel cost optimisation service consistently cuts 20–40% from monthly bills while keeping performance at its best.
How do you build and maintain strong relationships with your clients, and what mechanisms do you have in place for gathering and acting upon client feedback?
We treat clients as partners rather than contractors. To keep communication open, we run weekly stand-ups, set up dedicated Slack channels, and share Loom updates that show both progress and problems in real time.
Feedback is built into our workflow. We use the Alignment & Frictionless Score (AFS), a simple 1–10 check-in that helps us understand how smooth the collaboration feels from the client’s perspective.
When feedback comes in, we don’t wait until the next project to address it. If a client points out friction in our process, we adjust immediately so the partnership keeps moving forward without delays.
How has your company adapted to changes and challenges in the business landscape, and what strategies have you employed to ensure resilience and sustainability?
We’ve been through market downturns, pandemics, and tech shifts, and embraced remote-first and async culture long before it became standard. However, what helped us the most is the desire to learn. Our developers are eager to try out new technologies and solutions, like AI, to stay up to date with the changing market.
What payment structure do you typically follow when billing clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (phases, months, versions, etc.)?
We mainly work with fixed-price per milestone (clear scope, clear budget) or time & materials retainers for ongoing work. For enterprise clients, we sometimes set up monthly retainers with defined SLAs.
Do you accept projects that meet your basic budget requirements? If yes, what is the minimum budget requirement? If no, what is the minimum budget you have worked with in the past?
Yes, we do. Our minimum budget is $20,000 for a project. This ensures we can assign senior talent and deliver quality. That said, in the past, we’ve taken on smaller $10,000 MVP projects if the scope was laser-focused and the client relationship had long-term potential.
Can you provide an overview of the price range (minimum and maximum) of the projects your company worked on in 2024?
In 2024, our projects ranged from $20,000 to $40,000. Smaller budgets covered focused builds, such as CMS migrations without content creation. Larger budgets covered full-scale platform rebuilds across web and mobile with custom integrations, design systems, and hosting optimization.
What technological capabilities does your company possess, and are there any ongoing or planned investments in technology infrastructure or tools to enhance your services?
Our core stack is the React ecosystem: React, Next.js, React Native, Expo, and Sanity, which we augment with AI solutions like Cursor and v0.
Beyond that, we have a strong expertise in Vercel, Netlify, and self-hosted Next.js setups, and process automation. We’re investing further in AI workflows, advanced testing, and better infrastructure monitoring.
Where do you envision your company in the next 10 years? What are your long-term goals and aspirations for growth and development?
In 10 years, I see Pagepro as the go-to Next.js/Sanity partner for global enterprises. Not the biggest agency by headcount, but the most trusted when outcomes matter.
Our goal is to deliver 2,000 Frictionless Sprints by 2030, proving our process scales across industries and consistently drives results. We want to expand our footprint in the US and UK while being recognized as thought leaders in frictionless development.
We’d also like to keep investing in AI-driven development, making coding faster, cheaper, and more accessible.
But above all, I want Pagepro to remain a place where ambitious engineers and clients achieve things they thought impossible.
