Please introduce your company and give a brief about your role within the company?
PageTraffic is a digital marketing firm, catering to the clients across the globe. The company was setup in 2002 with 3 team members. Since then we have come a long way and have a team of over 90+ employees with offices in Chicago, New Delhi, Mumbai, Noida and London. We have served clients from 36 countries. We are known for our ethical business practices, communication and quality of work.
I am the founder and CEO of the company. My main role is to mentor the team members, work in close co-ordination with the marketing and business development department. I am a client success fanatic and for me nothing counts bigger then the client’s success. I mainly overlook the marketing department and also blog, speak and travel a lot across the globe evangelizing Search and SEO.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
Every client is unique for us and so are their needs. We need to consider their objectives, target market, timeframe, and budget. Understanding the client’s objectives and target market is the most crucial step. SEO is no longer ranking on page one of Google, it’s about dominating the SERP real estate. Social Media and PPC are the add ons.
How does your company differentiate itself from the competition?
Three things that make us standout are Experience, an expert team and ability to provide tangible results..
We take pride in our business ethics and communication. Timely responses and quality is what makes us the trusted digital marketing partner for the clients.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We have catered to almost all industries. Manufacturing, BFSI, legal, home improvement, food, fashion, beauty are our main niches. Around 85% of clients are repetitive.
Please share some of the services that you offer for which clients approach you the most for?
SEO is our flagship service and that’s what most of our clients approach us for. We also handle projects from the scratch, we design, develop, write content, and do PPC as well.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
● In house expertise
● Experience of leadership in the Digital Marketing field
● Quality of work
● Good communication skills
What are the key factors that you consider before deciding the cost of a project?
Client’s objectives and time frame are the two most important factors that decide the cost of a project. Also important is to factor the industry competitiveness and state of client’s site.
What kind of payment structure do you follow to bill your clients?
We have a monthly recurring payment with no long terms contracts.
What is the price range (min and max) of the projects that you catered to in 2019?
It would be ranging from $500 to $3500 per month.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
First and foremost will be a high speed user friendly, set for conversion website and second would be having a good organic SEO presence not only for the keywords you want to rank for but also for your brand in the SERPs (on-serp SEO).
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
We are happy with GoodFirms, its a nice platform to showcase your services.