Paper Tiger

We create badass websites for ambitious brands.

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In 2008, Marc and Jason Debiak had a realization — “everything around us is ugly.” Designs were thrown together haphazardly, brands were barely scratching the surface of what was possible, and, at the end of the day, the world just needed to look better.

As luck would have it, they were the pair positioned to fix it. As punk rock music professionals, they’d spent careers building bands with rockstar promise but shoestring budgets, leading to a DIY, nothing-is-impossible mentality that focused on bringing out what made bands different.

Not much has changed.

Our processes might be stronger, our team of visionary talent may be bigger, but one thing remains the same. Our mission is to discover and create new. Whether it’s a vision for design that’s never been seen, a new way of telling stories that have never been told, or embracing the latest tech to blow the limits of what’s possible sky-high, we’re always taking the road less traveled to help brands break through the noise.

So you can find us at the intersection of invention and design, on the edge of what we know and what we still have to learn, exploring the places no one else has thought to look. 

That’s where all the good shit happens, anyway.

$150 - $199/hr
10 - 49
United States
67 East Ridgewood Ave Suite D Ridgewood, New Jersey, New Jersey 07450

Focus Areas

Service Focus

  • Digital Marketing

Client Focus

  • Small Business

Industry Focus

  • Advertising & Marketing
  • Other Industries

Paper Tiger Clients & Portfolios

Key Clients

  • PBS
  • The New York Times
  • Marketplace
  • MUSH
  • Quicken

The McBride Company
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The McBride Company
  • The McBride Company screenshot 1
  • The McBride Company screenshot 2
$10001 to $50000
12 weeks


When your business is killing it, it’s easy to stay caught up telling stories you’ve outgrown. Everyone knows you’re awesome, so is there any need to tell them? (There absolutely is). That’s the predicament The McBride Company — an architectural design firm that we have to thank for the kind of experiences that Margaritaville brings to the world — found themselves in when they teamed up with Paper Tiger for a total brand and website overhaul.

Our designers went crazy with this one. Granted, our designers are generally crazy in all the best ways. But these were the results that win awards (literally) — a brand family design that structured their org into three sub-brands focused on three service areas, wrapped into one mind-blowing website that hits all the right notes and tells all the best stories.

Cinch PR Website
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Cinch PR Website
  • Cinch PR Website screenshot 1
  • Cinch PR Website screenshot 2
$10001 to $50000
12 weeks
Advertising & Marketing


In the world of PR and communications, Cinch PR is lauded as a team that knows how to put their heads down, do the right work, and get the right results. Based in San Francisco but serving clients all over the world, the team at Cinch is renowned for their ability to make a splash, tell a story, and put the brands they work for on the map. It was high time they did the same for themselves, starting with a new, from-scratch website.

They knew what they wanted and what they didn’t. They love custom imagery. They hate the color purple. We knew what to do.

Cinch has been at the helm of some of the food, beverage, and hospitality industry’s biggest campaigns, so it was imperative that track record of success sat front and center. With a combination of custom imagery, graphics, and animations, our design team made it shine. Our dev team leaned on their Webflow expertise to bring the interactive elements of the site to life, making their web presence as powerful as the content they produce.

Resonant Link Website
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Resonant Link Website
  • Resonant Link Website screenshot 1
  • Resonant Link Website screenshot 2
$50001 to $100000
12 weeks
Other Industries


Resonant Link has a simple mission: to change the world, we’ve gotta keep it charged. With their proprietary technology that charges medical devices, industrial fleets, electric vehicles, and consumer electronics 5x faster than anything else on the market, they’re the ones ready to do it. But when you’ve got a handful of audiences that all want different things, it gets tricky to show each one how you can deliver. That’s where we came in.

By starting with a smart content architecture that put Resonant Link’s value proposition at the forefront, any user can easily locate the benefits most valuable to them before they get half a scroll down the homepage. Our design team put together detailed graphics and animations that explain what makes being charged by Resonant Link different, highlighting the key innovations that set them apart from conventional charging. With easy access to request a demo and an oh-so-smooth navigation that makes getting where you need to go faster and easier (kind of like their charging capabilities), the result is a fully-loaded hub ready to convert.

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