Perception System

  The end goal of any e-commerce website is to convert the shoppers to buyers by delivering remarkable navigation and on-page experience to the visitors. As per the report by Forbes, an exceptional UX design can reap 400% conversion rate and 88% of visitors say that they will not visit a website twice after an unpleasant experience. E-commerce is growing in leaps and bounds and COVID-19 became a key driver as it disrupted the global market. Now every day, more and more sellers are joining the virtual marketplace to make the most of the shifting behaviour of consumers in these unprecedented times. To date, there are thousands of e-commerce websites – and chances are some of them might be selling products as yours, what gives you a competitive edge is the experience you provide. You need to identify the triggers of buyers, try to find out what excites them to take an action. Designing a website without researching and understanding the target audience is like building a structure without a solid foundation. UX/UI is the substance of the website – a glue that keeps the visitors on your page  Things you should consider while designing e-commerce websites?Simple and easy navigationImagine that a non-tech-savvy person is going to use your website and then map out a design layout that will not hinder the experience. Follow Hick’s law, don’t present visitors with unwanted information, product options and pop-ups, otherwise they get overwhelmed and leave the page in the midst. Make your pages coherent and simple to navigate. Use optimized pages and images, so that the page loads within 3 seconds of request. Personalised interfaceThe recommendation engine should be relevant and apt enough to give your visitors what they are looking for. Through this, you can cultivate lasting relationships with customers and it will also help in retention as well. Publish user-generated contentThe more reviews, ratings and pictures buyers upload on the e-commerce website, the more loyalty you will create among the customers. These small features act as a badge of credibility and transparency and enhance the trust in products and services. Build a stunning homepageFirst impression is of paramount importance on e-commerce websites. Visitors only spend 0.5 seconds to decide if they want to communicate with the website further. Make the most of their short attention span by maintaining visual consistency, by writing engaging content with actionable CTA and by making it easy to connect so that visitors do not bounce from your page. All things consideredThe UX/UI of a website has a great influence on the buying decision of customers. Make sure it is minimalistic, have high-quality images/videos and the checkout page is faster for maximum profitability and conversion.