Pixel Studios Pvt Ltd

Digital Marketing Agency

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We are Pixel Studios— a digital savvy company focused on delivering results. We help our customers embrace digital transformation effortlessly by dissolving their challenges every step of the way. Our perceptive hands-on approach and fine-tuned expertise make a winning combination for unprecedented business transformation that invites growth. We believe digital transformation takes place when people, technology, and processes align together in harmony. In today’s technology-inspired world, this essential amalgamation constitutes the critical success of any progressive business that aims to gain momentum and sustain value. This is where we come in. With scalable solutions that envelop these core areas, we work to enhance businesses through a transformation— making them agile, transparent, engaging, and future ready. Every business is a growing phenomenon. We provide the digital ingredients that make it STRONGER SUSTAINABLE SCALABLE Here at Pixel, we encourage a culture of openness that sparks creativity & innovation to solve business challenges collectively.

$25 - $49/hr
50 - 249
2001
Locations
India
No. 1833, 18th Main Road, Anna Nagar West,, Chennai, Tamil Nadu 600 040
9884130545
Singapore
#11M - 02, Singapore - 369 585., Singapore, Singapore 369 585
+65 9455 5414

Focus Areas

Service Focus

20%
20%
20%
20%
10%
10%
  • Web Development
  • Web Designing (UI/UX)
  • E-commerce Development
  • Digital Marketing
  • Mobile App Development

Client Focus

50%
30%
20%
  • Small Business
  • Medium Business
  • Large Business

Industry Focus

10%
10%
10%
10%
10%
10%
40%
  • Business Services
  • Education
  • Healthcare & Medical

Pixel Studios Pvt Ltd Clients & Portfolios

Key Clients

  • Trivitron
  • Bellows systems
  • Neuberg Diagnostics
  • India Cements
  • Tvs Eurogrip
  • Vidiem
  • VVD
  • GRB - FMCG
  • PNRAO
  • Ramaniyam Real Estates
  • Checkpoint Diagnostics
  • Anandlab
  • Kryptos Technologies
  • Korcomptenz

Zene Leggings Case Study: Streamlining the Shopping Experience Leads to Soaring Sales
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Zene Leggings Case Study: Streamlining the Shopping Experience Leads to Soaring Sales
  • Zene Leggings Case Study: Streamlining the Shopping Experience Leads to Soaring Sales screenshot 1
$0 to $10000
5 weeks
Retail

Challenge:

Zene Leggings, a company offering premium leggings, was struggling with their existing WooCommerce website. The clunky interface frustrated customers, hindering navigation and ultimately leading to lost sales. Zene Leggings approached us seeking a solution – a user-friendly e-commerce platform that would showcase their brand effectively and convert website visitors into loyal customers. 

Solution:

We migrated Zene Leggings’ website to Shopify, a platform known for its intuitive interface and fast loading speeds. This provided a smooth foundation for crafting a seamless customer experience. 

A User-Centric Approach:

Fresh UI/UX Design:

We created a custom UI/UX design that was not only visually appealing but also prioritized user needs. A clear and concise menu structure allowed for effortless navigation, guiding customers effortlessly through product categories and key information. 

Engaging Homepage:

The homepage served as a dynamic hub, featuring a captivating mix of video content, product highlights, customer testimonials, and product attributes. We also included a Spin Wheel right at the home page to collect user information and engage them with discounts and offers. The spin wheel provided a gamified feel to the website where users can spin the wheel and get an offer. This immersive experience provided valuable customer information and at the same time make the Zene Leggings brand a more fun and approachable one. 

Enhanced Product Exploration:

Collections:

We categorized products into clear and easily identifiable collections. This streamlined product discovery process empowered customers to quickly find the leggings they desired.

Detailed Product Pages

Each product page provided comprehensive information, including high-quality images, size charts, color swatches, and customer reviews. This enabled informed decision-making and reduced purchase anxiety.

Simplified Checkout:

We implemented a streamlined two-step checkout process, minimizing friction points and ensuring a smooth and effortless purchase experience. Additionally, the guest checkout option catered to those who preferred not to create an account. 

Inbuilt Reviews:

Enabling customer reviews fostered trust and transparency. Potential customers gained valuable insights from existing Zene Leggings wearers, boosting confidence in their purchase decisions. 

Recovering Abandoned Carts:

 We established an automated cart abandonment sequence. This strategy re-engaged customers who added items to their cart but did not complete the purchase, potentially converting cart abandonment into sales.

Results:

The revamped Zene Leggings website yielded significant improvements for the brand: 

Increased Sales:

The new website witnessed an immediate surge in online sales, directly attributable to the enhanced user experience and conversion rate optimization strategies. 

Improved Customer Satisfaction:

The sleek interface and user-friendly navigation received positive feedback from customers, leading to a more enjoyable shopping experience. 

Streamlined Conversions:

The two-step checkout process and guest checkout option significantly improved conversion rates, leading to a higher percentage of visitors completing purchases.

Conclusion:

By prioritizing user experience (UX) and implementing strategic design and functionality, we transformed Zene Leggings’ online presence. The new Shopify website empowered customers to navigate the platform with ease, make informed purchase decisions, and ultimately, experience the joy of Zene Leggings’ products. This case study exemplifies the power of a well-designed e-commerce platform in driving online sales and customer satisfaction. 

Indira IVF: Bridging the North-South Divide with Localized Digital Marketing
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Indira IVF: Bridging the North-South Divide with Localized Digital Marketing
  • Indira IVF: Bridging the North-South Divide with Localized Digital Marketing screenshot 1
$0 to $10000
5 weeks
Healthcare & Medical

Indira IVF, a prominent fertility clinic brand in North India, faced challenges in connecting with southern audiences in cities like Chennai, Hyderabad, and Bangalore. To bridge this North-South divide, they partnered with Pixel Studios to tailor their digital marketing efforts to resonate locally.

The strategy involved comprehensive workshops with Indira IVF's team to understand their goals and define the target audience based on regional demographics and cultural nuances. Pixel Studios implemented a multi-faceted approach, focusing on creating city-specific content and landing pages that were culturally relevant and optimized for local search patterns. This included translating content into Telugu, Tamil, and Kannada, and integrating local idioms and references to foster deeper connections with the audience.

Social media campaigns were customized for each city, leveraging local influencers to enhance credibility and reach. SEO efforts focused on city-specific keywords and localized Google My Business listings to boost online visibility and engagement. The results were transformative: a 5x increase in organic traffic, a low bounce rate, and a significant improvement in lead generation, with a conversion rate of 6.8%. These efforts not only improved brand visibility across southern markets but also supported Indira IVF’s expansion from 3 to over 21 centers in South India within 18 months.

This case study demonstrates the effectiveness of localized digital marketing strategies in overcoming regional disparities and driving significant business growth, showcasing Pixel Studios' ability to adapt and implement targeted marketing solutions that align with regional preferences and business objectives.

An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax
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An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax
  • An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax screenshot 1
  • An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax screenshot 2
  • An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax screenshot 3
  • An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax screenshot 4
  • An In-depth Look into Pixel Studio’s Successful Rebranding of TruSnax screenshot 5
$0 to $10000
3 weeks
Retail

Tru Snax, previously known as Three Cookies, embarked on a transformative journey with Pixel Studios to broaden its product range and rejuvenate its brand identity. Spearheaded by Mrs. Arthi Vivek, Tru Snax aimed to resonate with a broader audience through a rebranding initiative that included a new name, dynamic logo, and vibrant packaging designs.

The process began with identifying diverse user personas to target with healthy, diabetic-friendly, and keto-friendly snacks. These insights guided the creation of a brand that truly reflects the diversity and health consciousness of its consumers. The new brand name, "Tru Snax," was chosen to signify transparency and quality, with its products free from hidden ingredients and preservatives.

The rebranding also involved a thoughtful approach to logo design, balancing the seriousness of the brand’s commitment to quality with the fun aspect of snacking. The logo’s contrasting fonts underlined this balance, appealing to both health-conscious consumers and those looking for enjoyable snack options.

Furthermore, the use of bright, appealing colors like purple and mustard yellow in packaging tapped into color psychology to attract and retain customer attention, ensuring the products stood out on shelves. The final packaging was designed to appeal universally, reflecting the brand’s expanded vision.

This strategic overhaul has positioned Tru Snax to capture a significant market share, showcasing the effectiveness of a well-planned rebranding strategy that includes continuous refinement and innovation. Pixel Studios' role in this journey underscores the impact of having a reliable digital marketing partner capable of guiding brands through pivotal transformations, ensuring they not only meet but exceed their strategic goals.

A Deep Dive into the Web Design Journey of King Blends
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A Deep Dive into the Web Design Journey of King Blends
  • A Deep Dive into the Web Design Journey of King Blends screenshot 1
$0 to $10000
3 weeks
Advertising & Marketing

About the Client:

King Blends, a popular tea brand, is making a splash in the bustling market of Dubai. With an extensive range of products, they cater to a wide variety of customers, including individuals, hotels and restaurants. Their tea options come in packages ranging from a convenient 250 grams to a substantial 5 Kgs. However, in order to take their business to new heights, they recognized the importance of establishing a strong online presence. This is where our team of skilled web developers entered the picture. The goal was clear; create an attractive and user friendly website that not only showcases their diverse selection of teas but also engages visitors and highlights the authenticity of the brand.

Our “Brewprint” Journey

Pre-Production Phase: Gauging the Competitors’ Digital Footprint

Before plunging into the web development journey, our squad undertook a meticulous competitor analysis. This involved scrutinising the digital presence of rival tea brands, evaluating their strong and weak points, and their overall online presence. Through this scrutiny, we were able to craft a distinctive and strategically potent web development blueprint for King Blends.

Comprehensive Website Design: Fusing Technology and Branding

The first step in the actual web development process was designing a visually striking website that smoothly combined cutting-edge technology and King Blends’ brand elements. The site was built on modern UI/UX design principles, reflecting the brand’s youthful and genuine identity. Moreover, a major focus was on ensuring easy navigation for a seamless user experience.

Product Showcase: A Virtual Tea Gallery

The website served as a virtual showcase for King Blends’ entire range of tea products. An intuitive layout allowed visitors to effortlessly explore the different tea variants and pack sizes. The goal was to enable end users to understand the product offerings at a single glance.

Engagement through Recipes: Brewing a Strong Relationship

To enhance audience engagement, we introduced a unique section dedicated to tea recipes. This section provided innovative ways for customers to enjoy King Blends’ teas, helping to deepen their relationship with the brand. In addition to engaging text, this section was enriched with multimedia elements such as images and videos to elevate the overall user experience.

SEO Optimization: Boosting Online Visibility

A key part of the web development process was SEO optimization. Before implementing SEO strategies, we carried out a thorough pre-analysis of King Blends, considering their business objectives and the competitive landscape in Dubai. The website was equipped with SEO-friendly parameters to boost its visibility on search engines. Related keywords, meta tags, and other SEO elements were strategically integrated to enhance search rankings.

Results: A Steaming Success

Amplified Online Presence

The website’s visually appealing design has greatly boosted King Blends online presence and helped to improve its search engine rankings. As a result, the brand has gained increased visibility among its target audience.

Superior User Experience

The user-friendly design and effortless navigation led to a positive experience for visitors, prompting extended site engagement.

Improved Audience Engagement

The inclusion of the recipes section successfully engaged the audience, providing added value and inducing return visits

Market Relevance

By aligning the website with modern design trends, King Blends established itself as a relevant and contemporary brand in the competitive tea market.

Conclusion: A Perfect Brew

The partnership between King Blends and Pixel Studios resulted in a website that effectively showcased the brand’s tea products and engaged the target audience. The success of this project, rooted in a thorough competitor analysis and strategic planning, highlights the importance of differentiation in establishing a competitive edge in the market. This case study underscores the transformative power of a well-designed website, demonstrating how it can help a brand like King Blends steep itself in success.

In conclusion, the web development capabilities of Pixel Studios are not just empty words, but a well established reality backed by countless success stories, like King Blends. Our team of experts have consistently delivered innovative, user-friendly, and high-performing websites that have propelled businesses to new heights. 

Reach out to us today for a free website or digital audit. As a 360-degree digital agency, Pixel Studios specialises in end-to-end branding, digital marketing, SEO and website design, ensuring your online presence is not just functional but a robust engine for business growth. Let us help you unlock the full potential of your brand and navigate you towards digital excellence. With Pixel Studios, your brand transforms into a dynamic business catalyst, ready to propel your success in the digital realm.

Digital Transformation for Anand Lab – Revolutionizing Healthcare Access
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Digital Transformation for Anand Lab – Revolutionizing Healthcare Access
  • Digital Transformation for Anand Lab – Revolutionizing Healthcare Access screenshot 1
$0 to $10000
5 weeks
Healthcare & Medical

About the Client:

Anand Lab, a prominent diagnostics chain brand based in Bangalore, Karnataka, holds a legacy of 47+ years in the healthcare industry. As a subsidiary of Neuberg Diagnostics, Anand Lab boasts more than 120+ centres in Bangalore, serving a vast customer base of over a million. Their commitment to quality is reflected in being the first NABL-certified lab in South India. Furthermore, they achieved a significant milestone by becoming the first lab in Karnataka to gain ICMR approval for COVID-19 RT-PCR testing.

Objective:

The primary objective for Anand Lab was to establish a centralized digital platform that seamlessly caters to various needs. This encompassed online registrations, lead generation, comprehensive dissemination of information about their diagnostic offerings, a unified point for patients to access their reports, and the creation of a patient-friendly website that eliminates complexities. This transformation was envisioned to leverage the latest technology stack and integrate with their internal systems, including LIMS, CRM, and ML tools.

Pain Points

Before the transformation, Anand Lab was grappling with several challenges, including:

  • A cumbersome process for the internal team to manage responsibilities, coupled with fears of a new site launch.
  • An outdated WordPress site with limited functionality and links to third-party tools for accessing reports.
  • Absence of a comprehensive list of their extensive range of tests and packages (over 5000+).
  • Lack of a proper tracking mechanism, hindering effective data management.
  • Inflexibility in customizing the layout and design due to the WordPress platform.
  • Absence of a dashboard for essential daily MIS reports, including registrations, payments, appointments, and leads.
  • Slow website loading speed (over 30 seconds) and a high bounce rate (87% on the homepage).
  • Underperformance of Google ads, failing to capitalize on their potential brand exposure.

Solution Implemented

To address these challenges, a multi-step approach was adopted:

  • Understanding Core Objectives: Through intensive knowledge transfer sessions and pre-production meetings, the core objectives of Anand Lab were identified and aligned with planned activities.
  • Project Planning: A detailed Project Planning Chart (PPC) was shared, outlining clear project milestones, deadlines, dependencies, and key stakeholders' responsibilities.
  • Technology Stack and Design Guidelines: The tech team recommended a cutting-edge tech stack, involving React JS and Laravel Framework, PHP with MySQL database, data encryption, and a virtual private server for enhanced performance.
  • Design Execution: The design team created wireframes, user navigation paths, core call-to- action areas, and designs for landing pages, content pages, form pages, and static pages. These designs were executed using Figma, incorporating user-friendly workflows.
  • Development and Integration:The entire project spanned six months, including phases such as pre-production, wire framing, design, development, API integrations, testing, and the eventual launch.

Outcome Achieved

The transformation yielded remarkable outcomes that greatly enhanced Anand Lab’s digital presence and operational efficiency:

  1. 3.5x Faster loading
  2. 32% Lesser Bounce rate
  3. 48% Better Conversion rate
  4. 90% Retention Rate

In conclusion, the collaborative effort between Anand Lab and the Pixel team led to a successful digital transformation that revolutionized healthcare accessibility. Through a user-friendly website, optimized performance, streamlined processes, and enhanced engagement, Anand Lab solidified its position as a trusted healthcare provider while reaping the rewards of a dynamic digital presence.

How We Played a Vital Role With Myco in Transforming the Content Landscape
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How We Played a Vital Role With Myco in Transforming the Content Landscape
  • How We Played a Vital Role With Myco in Transforming the Content Landscape screenshot 1
$0 to $10000
4 weeks
Art, Entertainment & Music

Pixel Studios collaborated with Myco, a web3 platform focused on revolutionizing the entertainment industry, to enhance their user experience and boost their brand and user engagement. The previous version of Myco's website lacked modern features and failed to effectively convey the business propositions. Pixel Studios aimed to address these challenges and provide a solution that would align with Myco's brand and vision.

To begin, Pixel Studios engaged in frequent interactions and discussions with Myco's key stakeholders to understand their requirements. They worked closely with Myco's branding team to develop a new color scheme that represented Myco's new identity and created a cohesive and visually appealing web design.

One of the major design choices was to incorporate a completely dark theme into the website's redesign, resulting in a fresh and modern aesthetic. This not only enhanced the overall look but also improved the user experience by reducing eye strain and creating a more immersive viewing environment.

Pixel Studios also focused on improving site navigation, ensuring that users could easily access Myco's unique streaming features, such as "MyLive TV" and "MyPlay". They implemented intuitive labels, clear call-to-actions, and prominent banners to enhance the user experience and facilitate seamless and intuitive navigation.

In addition to the front-end UI, Pixel Studios developed the back-end admin UI and the UI for the "MyWallet" feature, creating a seamless user experience and enabling efficient platform management for site administrators.

The implementation of a dark theme and the improved UI/UX and navigation enhanced the user experience, making it easier for users to access Myco's streaming features. The result was a more user-friendly and enjoyable streaming experience, leading to increased user engagement and loyalty.

The client expressed great satisfaction with the final product, as it exceeded their expectations. Pixel Studios' collaborative approach and focus on user needs allowed them to deliver a revamped website with improved UI/UX and website standards. They believe that a simple and user-friendly website can leave a lasting impression on a brand or service, and in this case, they successfully achieved that goal for Myco.

Overall, the collaboration between Pixel Studios and Myco resulted in a successful transformation of Myco's content landscape, enhancing the platform's appeal, functionality, and user experience.

Trivitron Healthcare - Digital Marketing Services
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Trivitron Healthcare - Digital Marketing Services
  • Trivitron Healthcare - Digital Marketing Services screenshot 1
$0 to $10000
2 weeks
Healthcare & Medical

Trivitron is India’s leading medical technology company that offers affordable healthcare solutions to hospitals, independent clinics and laboratories, extended care facilities, renal care centers, and other associated service providers. They consider ‘Quality Healthcare’ a fundamental right and their vision is to make it accessible to everyone.

Their dream would only come to fruition if they take advantage of the massive internet penetration in the 180 countries they operate in. There was a gap between the brand and brand recognition when it came to creating whitespace opportunities. The goal that Pixel Studios was tasked with was to increase the website visibility & hence traffic by the end of the year.

Challenges:

  • Clichéd website aesthetic:
  • Low Website traffic:
  • Lack of on-page SEO
  • Unstructured Content
  • Lack of online leads

Solutions

  • Redefined site aesthetics
  • Aligned site to Google algorithm requirements
  • Implementing on-page SEO
  • Structured data implementation
  • 360 Degree Digital Marketing
  • Results Delivered

At the end of the year, 80% of the keywords appeared on the top pages. The website speed saw an increase of 40%. The traffic to the website increased by 150% and the lead generated saw an increase of over 32%.

TVS Girling - Web Design Services
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TVS Girling - Web Design Services
  • TVS Girling - Web Design Services screenshot 1
$0 to $10000
1 week
Manufacturing

Brakes India’s TVS Girling, the largest selling brand in the brakes business, was already synonymous with quality when in the early 80s it emerged as the pioneer with a first-mover advantage, in a market with the earliest and widespread network of distributors pan-India.

TVS Girling continues to hold the largest share of the Aftermarket, dominating the expanding car segment, while catering to local and multinational OEM customers across the light vehicle, commercial vehicle, tractors and the off-highway segments.

TVS Girling approached us at Pixel Studios when they finally decided to embrace the digital platform to become a more accessible brand, that paid a great deal of attention to their after-sale service. Little did they know that they would be breaking their B2B bubble to make themselves more prominent to the end-consumer.

When we donned our thinking hats, we created the most professional website design that was both aesthetically pleasing and highly responsive to the needs of their consumer while providing website management services specific to the company’s needs. In a world where B2B companies are initially slow to adopt e-commerce, TVS Girling’s B2B aftermarket segment strategically expanded into B2C, due to a faster response rate on their website.

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