Plaxonic Technologies

Introduction

We started the project in May 2018. An online store for wellness products, HerbalCart is a firm believer of organic products, hence, ensures each of its product is formulated using natural ingredients only. Unlike other healthy supplements companies, HerbalCart deals in a limited number of supplements to closely monitor their authenticity.

Customers from around the world can easily shop for 100% natural products to enhance their health in terms of beauty, weight loss, skincare, sleep, stress, and love life.

Client's Expectations

An attractive website that doesn’t resemble the usual dull online stores was the first & foremost expectation on the client’s wish list. Competing with the world’s most popular brands in terms of the user interface, product description, presentation, and marketing was his main purpose.

Secure payment transactions and the right to access the product order details were other important expectations. Also, custom review functionality was required.

Challenges

The client was very particular about his choice of colors for product packaging and wanted an appropriate color combination on the product details page. Even a slight difference in color tone was not on his mind. Besides this, creating coupon system management with bundles functionality was not at all a smooth sailing task. Moving on further, integrating the newsletter with the email marketing tool was demanding too.

For uninterrupted shopping experience from check-in to check-out, a secure payment gateway was needed. Furthermore, content to be worked upon had to be strictly as per the US market and in favor of the products USPs apart from being SEO-friendly.

Strategy & Approach

We provided access for the admin to modify the content through CMS. Because customers of every mindset share comments & feedback for the products, a custom review functionality on all products page was created that allowed the admin to approve the valid reviews and disapprove the false & invalid ones. The message feature was created for timely and transparent communication between the customers and admin.

Our Process

The client had an existing website, hence, we explored it for better understanding. Our team found that blogs of various categories were posted randomly and appropriate segregation was missing. For an organized blog page, we created suitable categories and updated the blogs accordingly.

Our content team created new, unique and SEO-friendly content, whereas, graphics team worked upon captivating infographics, compelling explainer videos, and standard product labeling. Designing & development team looked after the design and coding part.

Other functions we worked on are:

1. Custom sign-in and sign-up options

2. Creating custom shop page

3. Providing custom review functionality

4. Enabling dashboard notifications along with the email update

5. Integrating the payment methods and shipping API (Braintree)

6. Implementing backend coding in accordance with the page layout

7. Creating a custom dashboard for users

Tools & Technologies Used

• Designing
• Designing Framework
• Bootstrap, HTML5, CSS3, jQuery
• Development
• Development Framework
• PHP (OOPS), MySQLi, WordPress
• Security
• Security Tools
• Secure Sockets Layer (SSL)

Client's Feedback

The client was all praises for our team and the quality work everyone did. Website traffic increased considerably which was a cherry on the cake.