Popov Agency

From regulated neobanks to high-risk crypto and lending apps – we help digital products scale in Asia, Africa, LATAM, and MENA through custom marketing and product strategies. Popov Agency was founded by Viktor Popov, a fintech marketer with 15+ years of experience launching and scaling financial and tech products globally. We understand the real-world struggles of going to market in regulated, high-risk, and underdeveloped regions – because we’ve done it ourselves.