Postindustria LTD

Playboy is one of the most recognized consumer brands in the world, publishing Playboy magazine in the United States and abroad and creating content for distribution via television networks, websites, mobile platforms and radio. Being a media company at its core, Playboy sought to take advantage of leveraging its brand with the soaring popularity of social media platforms. In Postindustria, Playboy found the partner to help them develop the product that would harness the opportunity for years to come.

Playboy sought to engage more users and attract a younger demographic, while at the same time enticing aspiring models and draw enthusiasts closer to the brand – all the while increasing revenue. The Postindustria team worked with Playboy to create a website and social outlets that accomplished all of these goals: Miss Social by Playboy

With the product, users could vote for candidates across multiple social channels. The monthly winner was flown to LA to have a non-nude photoshoot with a Playboy photographer. Her photos then appeared in a centerfold in Playboy Magazine and she got to host a large party at the Playboy Mansion.

An AdTech pro with a decade of experience, Postindustria developed and modernized mobile SDKs for one of the oldest ad exchanges, serving 1M requests per second across 190 countries. We couldn’t have achieved this without a profound involvement in the product tasks, strategy, and processes - the skills we learned thanks to our extensive expertise in AdTech.

About the Client

OpenX is an ad exchange that connects ad traffic buyers with publishers’ websites, mobile apps, OTT video channels. It leans toward a supply-side platform (SSP), meaning it focuses on relations with premium publishers via its OpenAudience project. A sophisticated product with an exchange engine in the core, OpenX provides different integrations for publishers: mobile SDKs, web and mobile client JS tags, VAST tags, OpenRTB endpoints, prebid, and more. This ad exchange accumulates a lot of supply, which is its main competitive advantage in the niche.

The first marketplace platform for film locations

Giggster is the world’s premiere marketplace platform specifically designed for film and content productions. Producers can search and find the perfect home or space for their projects, large and small. From a 2-person Instagram modeling shoot to a 100-person shoot for HBO’s Westworld, you can find the ideal location on Giggster.

Lux Group’s mission is to provide their clients and customers with a truly exceptional experience. They are infused with innovation and creativity, having been recognized by BRW as the fastest-growing company in Australia. In 2015, Lux Group was named the #1 Business Leader by Deloitte.

With over six million subscribers to their websites in Australia and New Zealand and growing, Lux Group is a great example of innovation, product, and scale done right.

You can find our detailed case study here: https://postindustria.com/result/lux-group/

An accessible, professional infant care platform

Mahmee is the modern mother’s secret weapon. It links mothers’ and babies’ health history and data, proactively engaging and monitoring patients through “maternity coaches,” and escalating concerns to doctors so that mom and baby’s care plan stays up to date and critical red flags aren’t missed. Everything is HIPAA-secure, with a dashboard that equips new and expecting parents with all of the data they need to communicate with their medical providers.

Results

Through the well-defined development process, continuous communication, product demonstrations, analysis, and feedback, the team was able to deliver exactly what was required with a good quality – despite the fact that the team didn’t have a dedicated QA person early on. 

Also, because of the HIPAA regulations, the offshore team never had access to the real data, so all deployments are completed by the CTO while Postindustria engineers were available to help with any bugs or issues they could help with.

This project was a unique challenge to solve product challenges and data restrictions. Postindustria rose to the occasion – and Mahmee raised a $3M funding round shortly afterward.

If you want to know more about how we successfully achieved this challenge – you can find our detailed case study here.

Royalty copyright administration for the top labels

261,572 royalty-free tracks, augmented with 425,255 sound effects is just one side of the business. AdRev, a solution for music labels, administers over 10 million copyrights and paid out over $20M to its client base in YouTube royalties in 2017.

"The technical work and planning performed by Postindustria are absolutely top-notch, consistently blowing client expectations out of the water with both the quality of final products and the dedication with which they are pursued. Their team is energetic and constantly engaged throughout the work."
(c) Noah Becker, President & Founder, AdRev

B2B payment system for Customate with bank integrations, fixed fees, and 1000 transactions/min

Customate’s founder is a chartered accountant, ex-private equity investment banker, and former CFO of EML payments ($EMCHF) who resigned to start Customate. He asked Postindustria to custom build a product that would cover all the gaps his clients experienced during his work experience – providing a single tool for secure e-payments.

There were 2 important challenges to address: 

1. Avoid payment gateways to keep operational costs fixed and low 
2. Develop scalable architecture that doesn’t have to be redesigned in the foreseeable future

Postindustria knows that when working with non-technical founders it is important to take the lead and frame the project in terms of deliverables that are meaningful to the business. So Postindustria formed their product team around a manager with deep Fintech experience who would be in charge of the delivery.

Because of the sensitive nature of the system (payments), Postindustria took a thorough approach with testing. The product team identified the minimum viable product (MVP) that could be useful to a closed circle of beta users and focused on delivering that first, then expanding into a full solution after live testing.

Building the payment service was completely covered with unit and API tests, with Postindustria’s QA teams re-checking the parts the other one signed off to ensure no bugs made it into production. The team also conducted load testing, confirming the architecture is more than adequate for any foreseeable load from a customer base.

If you want to know more about how we successfully achieved this challenge – you can find our detailed case study here.

Through Postindustria’s product and development leadership, Customate has an innovative new portal that allows the creation of dedicated customer wallets instantly, verifying customers and allowing them to create digital escrow wallets for multiple purposes – enabling users to safely and easily create automated payment schedules to handle any incoming or outgoing payments.

Mental health and wellbeing with Psychedelic medicine

Postindustria architected and built the mobile-ready MVP web application for growth to handle the telehealth processes and treatments via the Portal that the clients access remotely. The rapid start of development by getting up to speed reactively with business processes of a company with an existing customer base, discovering the considerable scope has resulted in hitting OKR goals and targeting the launch dates lowered by the business.

Detailed case study: https://postindustria.com/result/mindbloom/

We helped achieve a $250M exit by creating the apps for the IoT products

Postindustrial SWAT team delivered new functionality and fixed Bluetooth and Wi-Fi connectivity between iOS/Android apps and those 100K cookers used monthly. Perfect execution and sales facilitated an acquisition by Electrolux in 2017.

Anova makes market-leading Industrial IoT products for their culinary industry through their branch Anova Culinary. Among Anova Culinary’s products is the #1 line of sous vide Precision Cookers, each controllable via Bluetooth and Wi-Fi using a mobile phone. 

Electrolux acquired Anova Culinary for $250M in 2017.

Stock Music and sound effects marketplace

AudioMicro provides the web’s best collection of royalty-free music and sound effects at affordable prices.

Their contributors are GRAMMY winning composers and Oscar-winning sound effects artists and production houses. In addition to just music distribution, it also handles MCN payments via Youtube API and takes care of license contracts management for every piece of music.

Social CRM for any device

Nimble is featuring 203 integrations, instantly searching through 52M unique profiles and making all this available for any device, screen, and platform through native apps, perfect frontend, and browser extensions.

You can find more details at our website: https://postindustria.com/result/nimble/

We delved into the world of Casual Encounters Dating

Zin – a Postindustria creation – is an online dating and social networking application for casual encounters. It gives millions of open-minded people a place to express themselves sexually, connecting with like-minded singles and couples in their area.

The app is designed for a wide range of interests, with thousands of unique local posts covering all preferences and lifestyles – aimed at keeping everyone safe and private. 

Detailed case study: https://postindustria.com/result/zin/

In 2009 Postindustria joined forces with Lifelike Apps to build top-notch mobile apps that resemble “real life" services and products, but with all the advantages of being virtual (hence, the "Lifelike" name).  

Dotan Saguy, CEO and Founder of Lifelike Apps, has reimagined many examples people would use in real life, and has worked with Postindustria to recreate each as beautifully designed and elegant mobile apps.

If you want to know more about how we successfully achieved this challenge – you can find our detailed PDF case study here.

We kept it simple: How’s the weather? What time is it? What do you want?_

It all started in 2009 when we’ve built several Alarm and Weather Clock apps, which turned out to be major hits in Apple’s very young App Store.  They brought Lifelike Apps millions of downloads, hundreds of thousands active users, and critical acclaim. 

Following these early successes, Postindustria then created the award-winning Classifieds App – a reimagined newspaper with classified ads.  It has ranked high in the Apple App Store for iPhone and iPad since 2010 (iOS 3.2). 

Users loved the app, which had an average rating of 4.5 for the most of its history. It was one of the first apps for iPad, so it quickly conquered the relatively small market.  As many users demanded the app to run on both their iPhone and iPad, Postindustria eventually created a universal version.  

At its most popular, the Classifieds App had 1M+ monthly active users, on iOS alone. 

There is also an Android app available called Daily Classifieds.  This version has a great history as well, with a loyal user base much like the original iOS app. The Android version still enjoys a steady influx of new users after more than 6 years in Google Play Store.

Up next: Stocks

Following the success of the Classifieds App, in 2014 Postindustria built an app to fill another void on iPad devices: a native Stocks app (at the time one didn’t exist).  

Today the Stocks app is one of the popular stock tracking apps in the App Store,  with many portfolio management and investment features (such as Tycoon Trades). Postindustria created an iPhone version as well, and both apps are flourishing today. 

Postindustria also recently built a Currency app, to follow the trends of cryptocurrencies and general currency markets. 

 

Results

Lifelike Apps has enjoyed millions of users with their creative approach to utility-based consumer tech. As a business, the advantage of having millions of users is revenue via their eyes and minds – via advertising. Lifelike Apps has had incredible success over the years in this area, providing advertisers access to users with verticalized interests and demographics.

Lifelike Apps continues to watch real-life and create digital experiences to make our world better, faster, and easier. If you have a similar frustration with a real-life element that doesn’t have a digital counterpart, Postindustria can sympathize – and more importantly, they can help.

A Postindustria internal project, the Stocks+ app for iPhone & iPad became the one of the first finance app for up to date stock and portfolio information at the touch of a button. The app was truly pioneering, going live in 2011before Apple had even made their own Stocks app.

Today Stocks+ is an industry leading resource, providing tracking prices, market indices, mutual funds, ETFs, currency rates, crypto, commodities, futures, and bonds. If a user owns shares, Stocks+ will display investment performance via total earnings, and percentage gained. 

If you want to know more about how we successfully achieved this challenge – you can find our detailed PDF case study here.