Founded in 1999, Quixote Group is a Strategic Market Research, Public Relations & Brand Communications firm located in Greensboro, North Carolina. As our name would indicate, we are a company that draws its inspiration from the lessons and stories of Don Quixote. The mission of Quixote Group is to help our clients build and grow their brands by developing, communicating and demonstrating their strategic value to target audiences. As a research-centric organization, we explore the rational and emotional connections that customers make with our clients' products and services to create greater interest, preference and loyalty to their brands - thus resulting in sustainable growth. We share in our clients' passion for their industries, creating lasting relationships based on mutual respect and focused on a shared commitment to measurable goals and business objectives.