Rays and Rods

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Passionate ideas that deliver measurable effect

We are a fully accredited, multi-award-winning advertising business that develops fiercely original ideas and concepts to elevate the brands we represent. We are just 16 years old, and with a 23-member, industry-experienced staff, we dominate the advertising and media industries in terms of innovation, service levels, capabilities, production quality, efficiency, and effectiveness. Our unrivalled "clout" and resources enable us to provide the best rate offers and the best planning and research tools. We seize every chance to create amazing advertising concepts, media purchase strategies, and media planning that work across platforms to provide value and increase ROI. We do all of our business with honesty and transparency.

Sri Lanka

288/12 Z4, Royal Gardens Road, Sri Jayawardanapura, Colombo 10100

0112873604

Service Focus

Focus of Web Designing (UI/UX)

Packaging Design - 100%

Industry Focus

Advertising & Marketing - 20%
Art, Entertainment & Music - 20%
Business Services - 20%
Retail - 20%
Food & Beverages - 20%

Client Focus

80% Small Business

20% Medium Business

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Client Portfolio of Rays and Rods

Project Industry

Food & Beverages - 40.0%
Consumer Products - 60.0%

Major Industry Focus

Consumer Products

Project Cost

Not Disclosed - 100.0%

Common Project Cost

Not Disclosed

Project Timeline

1 to 25 Weeks - 100.0%

Project Timeline

1 to 25 Weeks

Clients: 19

Munchee
CBL
Godrej
DPMC
Prime Group
Motha
Delmege
Goodknight Advanced
Godrej Expert
HIT
BAJAJ
HALO
CONFAB
ABHA
AER
STARLIGHT
CHRISSLOGIX
CINTHOL
Protekt

Portfolios: 5

Munchee Chocolate Puff - “Taste Revolution” Campaign

Munchee Chocolate Puff - “Taste Revolution” Campaign

The Challenge: To drive growth through communication-based differentiation despite being in a saturated market with no meaningful product differentiation.

The insight: Youth are by definition rebellious, they strive to stand out in a crowd by displaying their various characteristics. Also, they are revolutionary both conceptually and artistically.

The Idea : Unique is revolutionary.

Bringing the Idea to Life: To reflect the brand's revolutionary personality and proposition, "Revolutionary Taste," a one-of-a-kind execution never previously seen in biscuit promotion, was employed in a youth-centric animation with a rap song sung by a collaboration of popular young celebrities.

Web App

Motha Heartfelt Magical Taste

Motha Jelly - “Heartfelt Magical Taste” Campaign

The challenge: To create excitement and emotional attachment in the jelly category.

The insight: Happiness stems from the simple things in life. A delicious treat may provide exquisite moments of joy.

The idea: ” Motha Magic with Big Joys”

Bringing the idea to life: A delicious gift of jelly is greeted with a flying kiss, and the person receiving the kiss feels congratulated and accepts the kiss by moving it closer to the heart.

Web App

Godrej Aer

Godrej Aer - “Changing the way it Smells and Spells” Campaign

The Challenge: To launch an entirely new air freshener format under an unknown brand.

The Insight: Fragrances evoke moods, sentiments, and emotions.

The Idea: Beautiful smells make your house cheerful.

The result: A whopping growth in sales volumes, values, and TOM

Web App

Goodknight Advanced

Good Knight Advanced - “Mosquito Free Night” Campaign

The challenge: GoodKnight Advanced is a relatively new brand competing against established 20+ year-old rivals in a communication-restricted sector, unable to differentiate owing to rigorous ROP (Registrar of Pesticides) regulations.

The insight: "Seeing is believing". The lack of mosquitoes, on the other hand, suggests that the product is effective.

The idea: "100% protection from mosquitoes enabling creation of happy family moments"

The result: As a consequence, market share grew in terms of value growth, as well as dealer off-take increased in a short period of time.

Web App

Goodknight Advanced

Good Knight Advanced - “Mosquito Free Night” Campaign

The insight: "Seeing is believing". The lack of mosquitoes, on the other hand, suggests that the product is effective.

The idea: "100% protection from mosquitoes enabling creation of happy family moments"

The result: As a consequence, market share grew in terms of value growth, as well as dealer off-take increased in a short period of time.

Web App