Red212

Advertising and marketing agency

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About Red212
Red212 creates loyalty, market share and social impact by connecting like-minded consumers & fueling the conversation around your brand. To truly engage today’s consumer, it takes an understanding of what motivates and speaks to them on a human level. Today’s...
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$50 - $99/hr
10 - 49
2001
United States
Red212
Advertising and marketing agency
0.00/5 (0 Reviews)
6 Questions
There are majorly three types of redirection processes available for the web pages, including 301, 302, and Meta Refresh. 301 is, to redirect a link permanently, 302 redirects a link temporarily, and Meta Refresh is executed on the page level rather than the server level. 301 RedirectionI prefer 301 redirects that are pretty simple and are used to redirect a webpage from one location to another. Here, the 301part refers to the HTTP status code of the redirected page. In simple words, this redirection process informs the browser that this page is moved permanently. It received a new location and need not move back. In response, the browser sends the user there instantly. That is why, when you try to reach the link SEO Blog by Ahrefs - Link Building Strategies & SEO Tips, it will take it to SEO Blog by Ahrefs - Link Building Strategies & SEO Tips.301 Redirection MethodWhen you ask what method I use for 301 redirections, I prefer the most common one, i.e., editing my site’s .htaccess file. You can get that at the root folder of your website. If you are unable to see the file, then there must be two reasons behind this:You do not have a .htaccess fileYour site is not running on the Apache webserver.If you do not have a .htaccess file, you can create one using Notepad in Windows or TextEdit in Mac. You can create a new document and save it as .htaccess, but remove the standard extension for notepad file, i.e., .txt.There is a variety of web servers available to run different websites. Apache, Nginx, and Windows/IIS are the most common ones. You can ask your web host as if your website runs on Apache server or not, as only Apache server uses .htaccess. Here are some code snippets to add common types of 301 redirect via .htaccess:Redirection of an old page to a new pageRedirection of an old domain to a new domainRedirection of the entire domain from a non-www to www (and vice versa)Redirection of the entire domain from HTTP to HTTPSRedirection of the entire domain from non-www to www and HTTP to HTTPS301 redirects affect SEOSEO professionals connect 301 redirects to PageRank seriously. Page Rank is basically a formula created by Google to value a web page based on the quantity and quality of the links. As per a consensus, 301 redirect clears 95% to 99% of the page authority from an old domain to a new domain. Whereas, a visitor will not notice the difference between 301 and 302 redirections. But, they are completely different things for a search engine. When redirection is temporary, you should be careful while using 301 redirects. If you intend to remove the 301 redirects immediately after implementing it, you should wait for a few weeks or months for the situations to settle. This will save your redirected URL from becoming visible in the indexes of the search engines.  Best Practices for RedirectionAlways consider the best practices while using redirects to make sure your visitors get an optimal user experience with preserving as much page authority as you can. However, the best thing is to avoid using redirection whenever you can. They actually increase your website’s loading time and waste your crawling budget.
There are majorly three types of redirection processes available for the web pages, including 301, 302, and Meta Refresh. 301 is, to redirect a link permanently, 302 redirects a link temporarily, and Meta Refresh is executed on the page level rather than the server level. 301 RedirectionI prefer 301 redirects that are pretty simple and are used to redirect a webpage from one location to another. Here, the 301part refers to the HTTP status code of the redirected page. In simple words, this redirection process informs the browser that this page is moved permanently. It received a new location and need not move back. In response, the browser sends the user there instantly. That is why, when you try to reach the link SEO Blog by Ahrefs - Link Building Strategies & SEO Tips, it will take it to SEO Blog by Ahrefs - Link Building Strategies & SEO Tips.301 Redirection MethodWhen you ask what method I use for 301 redirections, I prefer the most common one, i.e., editing my site’s .htaccess file. You can get that at the root folder of your website. If you are unable to see the file, then there must be two reasons behind this:You do not have a .htaccess fileYour site is not running on the Apache webserver.If you do not have a .htaccess file, you can create one using Notepad in Windows or TextEdit in Mac. You can create a new document and save it as .htaccess, but remove the standard extension for notepad file, i.e., .txt.There is a variety of web servers available to run different websites. Apache, Nginx, and Windows/IIS are the most common ones. You can ask your web host as if your website runs on Apache server or not, as only Apache server uses .htaccess. Here are some code snippets to add common types of 301 redirect via .htaccess:Redirection of an old page to a new pageRedirection of an old domain to a new domainRedirection of the entire domain from a non-www to www (and vice versa)Redirection of the entire domain from HTTP to HTTPSRedirection of the entire domain from non-www to www and HTTP to HTTPS301 redirects affect SEOSEO professionals connect 301 redirects to PageRank seriously. Page Rank is basically a formula created by Google to value a web page based on the quantity and quality of the links. As per a consensus, 301 redirect clears 95% to 99% of the page authority from an old domain to a new domain. Whereas, a visitor will not notice the difference between 301 and 302 redirections. But, they are completely different things for a search engine. When redirection is temporary, you should be careful while using 301 redirects. If you intend to remove the 301 redirects immediately after implementing it, you should wait for a few weeks or months for the situations to settle. This will save your redirected URL from becoming visible in the indexes of the search engines.  Best Practices for RedirectionAlways consider the best practices while using redirects to make sure your visitors get an optimal user experience with preserving as much page authority as you can. However, the best thing is to avoid using redirection whenever you can. They actually increase your website’s loading time and waste your crawling budget.

There are majorly three types of redirection processes available for the web pages, including 301, 302, and Meta Refresh. 301 is, to redirect a link permanently, 302 redirects a link temporarily, and Meta Refresh is executed on the page level rather than the server level. 

301 Redirection

I prefer 301 redirects that are pretty simple and are used to redirect a webpage from one location to another. Here, the 301part refers to the HTTP status code of the redirected page. 

In simple words, this redirection process informs the browser that this page is moved permanently. It received a new location and need not move back. In response, the browser sends the user there instantly. 

That is why, when you try to reach the link SEO Blog by Ahrefs - Link Building Strategies & SEO Tips, it will take it to SEO Blog by Ahrefs - Link Building Strategies & SEO Tips.

301 Redirection Method

When you ask what method I use for 301 redirections, I prefer the most common one, i.e., editing my site’s .htaccess file. You can get that at the root folder of your website. 

If you are unable to see the file, then there must be two reasons behind this:

  1. You do not have a .htaccess file
  2. Your site is not running on the Apache webserver.

If you do not have a .htaccess file, you can create one using Notepad in Windows or TextEdit in Mac. You can create a new document and save it as .htaccess, but remove the standard extension for notepad file, i.e., .txt.

There is a variety of web servers available to run different websites. Apache, Nginx, and Windows/IIS are the most common ones. You can ask your web host as if your website runs on Apache server or not, as only Apache server uses .htaccess. 

Here are some code snippets to add common types of 301 redirect via .htaccess:

  1. Redirection of an old page to a new page
  2. Redirection of an old domain to a new domain
  3. Redirection of the entire domain from a non-www to www (and vice versa)
  4. Redirection of the entire domain from HTTP to HTTPS
  5. Redirection of the entire domain from non-www to www and HTTP to HTTPS

301 redirects affect SEO

SEO professionals connect 301 redirects to PageRank seriously. Page Rank is basically a formula created by Google to value a web page based on the quantity and quality of the links. 

As per a consensus, 301 redirect clears 95% to 99% of the page authority from an old domain to a new domain. Whereas, a visitor will not notice the difference between 301 and 302 redirections. But, they are completely different things for a search engine. 

When redirection is temporary, you should be careful while using 301 redirects. If you intend to remove the 301 redirects immediately after implementing it, you should wait for a few weeks or months for the situations to settle. This will save your redirected URL from becoming visible in the indexes of the search engines.  

Best Practices for Redirection

Always consider the best practices while using redirects to make sure your visitors get an optimal user experience with preserving as much page authority as you can. However, the best thing is to avoid using redirection whenever you can. They actually increase your website’s loading time and waste your crawling budget.

The best part of using shipping management software is that you get access to multiple shipping provider rates in the same dashboard. You can then see for example if a package can ship less expensively through different carriers (USPS, UPS, FedEx, etc.)  Also, some shipping management software can give you access to different providers that may be able to offer better rates, for example, Endicia vs. Express1 for FedEx rates. Many times, Express1 can give a better FedEx rate. Depending on your volume, that can really add up over time. Most shipping management software operates with different shipping providers. Such a partnership is advantageous to shipping firms because more consumers are drawn to them. In return, they provide the shipping software with the best shipping rates to its users.
The best part of using shipping management software is that you get access to multiple shipping provider rates in the same dashboard. You can then see for example if a package can ship less expensively through different carriers (USPS, UPS, FedEx, etc.)  Also, some shipping management software can give you access to different providers that may be able to offer better rates, for example, Endicia vs. Express1 for FedEx rates. Many times, Express1 can give a better FedEx rate. Depending on your volume, that can really add up over time. Most shipping management software operates with different shipping providers. Such a partnership is advantageous to shipping firms because more consumers are drawn to them. In return, they provide the shipping software with the best shipping rates to its users.

The best part of using shipping management software is that you get access to multiple shipping provider rates in the same dashboard. You can then see for example if a package can ship less expensively through different carriers (USPS, UPS, FedEx, etc.) 

Also, some shipping management software can give you access to different providers that may be able to offer better rates, for example, Endicia vs. Express1 for FedEx rates. Many times, Express1 can give a better FedEx rate. Depending on your volume, that can really add up over time.

Most shipping management software operates with different shipping providers. Such a partnership is advantageous to shipping firms because more consumers are drawn to them. In return, they provide the shipping software with the best shipping rates to its users.

A 301 redirect is the term used for permanently moving a web page from one location to another. It also refers to the HTTP status code of the redirected page.  If you're transferring a website from one URL to another, you need to follow the necessary steps to make sure that your visitors are directed to the right place.  Why 301 redirect is used in SEO?  A 301 redirect is utilized to maintain your website's domain authority and search engine rankings when your site's URL is changed. It quickly sends visitors and search engines to the new URL than the one they initially requested, even if they type the original URL.  How to redirect a URL?  1. Implement the Code:  This is the first step to send your visitors and search engines to your original site from your new website.   Open a new document or a text editor.  In the text editor, write the code, "exchanging "yourwebsite" with your actual domain." Redirect 301 / http://www.yourwebsite.com/   2. Save and upload the file:  The next step is to save the original archive as .htaccess and upload it to your website.  Another codebase is used to redirect a URL to a non-URL.  3. Incorporate the www code:  Next go to your text editor and instead of saving the file as a .htaccess file, edit or copy this line of code, exchanging "yourwebsite" with your original/old domain.  4. Save this file:  For the final step, save the file as it is and upload it to your webpage in the same manner as you were implementing redirects using just a .htaccess.  Why Do Enterprises Need to Set Up a 301 Redirect?   To maximize domain authority by associating standard web conventions with one URL.  To rename the website with a different URL.  To procure direct traffic to a website from other URLs owned by the same organization.  To provide quick fixes.  To track Ads.   What are the things to focus on while performing 301 redirect?  There are inevitable mistakes that people make in the process of implementing 301 redirect. It would be best if you avoid these mistakes or pay attention to these while performing the activity so that it does not adversely impact your site's SEO.  Some of the most common mistakes that people make while doing a 301 redirect are:   It is a prerequisite to set up a 301 redirect from all of the various iterations of your brand's domain to enhance your search engine results.  Ensure that you have set up the 301 redirect before migrating your website content to a new one. This will help your site not to lose traffic in the migrating process.  If your original website is under maintenance, temporarily migrate your content using a 301 redirect to keep track of the inbound links and your search rankings.   It creates a bad user experience for the visitors if the redirects are not set up from the initial internal links on your website. The original internal link might take several seconds or show a white screen before getting you on the new domain.  It is a crucial step to keep the transition smooth as it will contribute to accurate SEO. Whether you want to migrate your complete website to a new address or modify the older one, 301 redirect helps. By incorporating SEO to your website, your SEO won't dive, and website visitors can continue to find the helpful information they're seeking.   I have tried to cover all the vital aspects of a 301 redirect in one answer. To summarize, 301 is a crucial part of SEO if monitored and managed efficiently. 
A 301 redirect is the term used for permanently moving a web page from one location to another. It also refers to the HTTP status code of the redirected page.  If you're transferring a website from one URL to another, you need to follow the necessary steps to make sure that your visitors are directed to the right place.  Why 301 redirect is used in SEO?  A 301 redirect is utilized to maintain your website's domain authority and search engine rankings when your site's URL is changed. It quickly sends visitors and search engines to the new URL than the one they initially requested, even if they type the original URL.  How to redirect a URL?  1. Implement the Code:  This is the first step to send your visitors and search engines to your original site from your new website.   Open a new document or a text editor.  In the text editor, write the code, "exchanging "yourwebsite" with your actual domain." Redirect 301 / http://www.yourwebsite.com/   2. Save and upload the file:  The next step is to save the original archive as .htaccess and upload it to your website.  Another codebase is used to redirect a URL to a non-URL.  3. Incorporate the www code:  Next go to your text editor and instead of saving the file as a .htaccess file, edit or copy this line of code, exchanging "yourwebsite" with your original/old domain.  4. Save this file:  For the final step, save the file as it is and upload it to your webpage in the same manner as you were implementing redirects using just a .htaccess.  Why Do Enterprises Need to Set Up a 301 Redirect?   To maximize domain authority by associating standard web conventions with one URL.  To rename the website with a different URL.  To procure direct traffic to a website from other URLs owned by the same organization.  To provide quick fixes.  To track Ads.   What are the things to focus on while performing 301 redirect?  There are inevitable mistakes that people make in the process of implementing 301 redirect. It would be best if you avoid these mistakes or pay attention to these while performing the activity so that it does not adversely impact your site's SEO.  Some of the most common mistakes that people make while doing a 301 redirect are:   It is a prerequisite to set up a 301 redirect from all of the various iterations of your brand's domain to enhance your search engine results.  Ensure that you have set up the 301 redirect before migrating your website content to a new one. This will help your site not to lose traffic in the migrating process.  If your original website is under maintenance, temporarily migrate your content using a 301 redirect to keep track of the inbound links and your search rankings.   It creates a bad user experience for the visitors if the redirects are not set up from the initial internal links on your website. The original internal link might take several seconds or show a white screen before getting you on the new domain.  It is a crucial step to keep the transition smooth as it will contribute to accurate SEO. Whether you want to migrate your complete website to a new address or modify the older one, 301 redirect helps. By incorporating SEO to your website, your SEO won't dive, and website visitors can continue to find the helpful information they're seeking.   I have tried to cover all the vital aspects of a 301 redirect in one answer. To summarize, 301 is a crucial part of SEO if monitored and managed efficiently. 

A 301 redirect is the term used for permanently moving a web page from one location to another. It also refers to the HTTP status code of the redirected page. 

If you're transferring a website from one URL to another, you need to follow the necessary steps to make sure that your visitors are directed to the right place. 

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Why 301 redirect is used in SEO? 

A 301 redirect is utilized to maintain your website's domain authority and search engine rankings when your site's URL is changed. It quickly sends visitors and search engines to the new URL than the one they initially requested, even if they type the original URL. 

How to redirect a URL? 

1. Implement the Code: 

This is the first step to send your visitors and search engines to your original site from your new website.  

  1. Open a new document or a text editor. 
  2. In the text editor, write the code, "exchanging "yourwebsite" with your actual domain." Redirect 301 / http://www.yourwebsite.com/  

2. Save and upload the file: 

The next step is to save the original archive as .htaccess and upload it to your website. 

Another codebase is used to redirect a URL to a non-URL. 

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3. Incorporate the www code: 

Next go to your text editor and instead of saving the file as a .htaccess file, edit or copy this line of code, exchanging "yourwebsite" with your original/old domain. 

4. Save this file: 

For the final step, save the file as it is and upload it to your webpage in the same manner as you were implementing redirects using just a .htaccess. 

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Why Do Enterprises Need to Set Up a 301 Redirect?  

  • To maximize domain authority by associating standard web conventions with one URL. 
  • To rename the website with a different URL. 
  • To procure direct traffic to a website from other URLs owned by the same organization. 
  • To provide quick fixes. 
  • To track Ads.  

What are the things to focus on while performing 301 redirect? 

There are inevitable mistakes that people make in the process of implementing 301 redirect. It would be best if you avoid these mistakes or pay attention to these while performing the activity so that it does not adversely impact your site's SEO. 

Some of the most common mistakes that people make while doing a 301 redirect are:  

  • It is a prerequisite to set up a 301 redirect from all of the various iterations of your brand's domain to enhance your search engine results. 
  • Ensure that you have set up the 301 redirect before migrating your website content to a new one. This will help your site not to lose traffic in the migrating process. 
  • If your original website is under maintenance, temporarily migrate your content using a 301 redirect to keep track of the inbound links and your search rankings.  
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  • It creates a bad user experience for the visitors if the redirects are not set up from the initial internal links on your website. The original internal link might take several seconds or show a white screen before getting you on the new domain. 
  • It is a crucial step to keep the transition smooth as it will contribute to accurate SEO. Whether you want to migrate your complete website to a new address or modify the older one, 301 redirect helps. By incorporating SEO to your website, your SEO won't dive, and website visitors can continue to find the helpful information they're seeking.  

I have tried to cover all the vital aspects of a 301 redirect in one answer. To summarize, 301 is a crucial part of SEO if monitored and managed efficiently. 

There is a wealth of information available on the internet, predicting the growth of the mobile app gaming business. One such prediction says the mobile game industry is about to generate $100 billion in revenue in 2020. It could be very lucrative to entrepreneurs and mobile game developers, but one more figure may silence their expectations. The development cost of high-end mobile games is estimated at around 1-2 million dollars or even more.  The app development cost is the primary concern of developers, and they persistently try to keep them down without compromising the quality of the game.The cost of developing a game app depends on the types or genres of mobile games that you are planning to launch as well as upon the features. Not just gaming apps, but even regular apps could shoot up to millions of dollars.  So what are the ways a developer can reduce the cost of the app? ( Image Source: mlsdev)   Ways to reduce the cost of mobile game development  1)  Thorough requirement gatheringGathering the requirements and putting them in the form of documentation allows the development team to have a clear picture of the client’s business purposes. Later the business requirements are translated into tech requirements for the developers to work on, making sure that there’s no misinterpretation between what they will design and what is actually needed. It keeps the client and developer on the same page and reduces the cost behind debugging an app. It also saves a lot of development time as the process gets into momentum. s2) Cut down the features - MVP/ MUP ( Minimal Usable Product)In a quest to create exceptional games, sometimes clients often pack the app with too many features.  It will not only increase the development cost but also makes the app slow. The client can sit with developers and narrow down the necessary features that could save the cost and improve the game’s performance. The alternate and best way is to use MVP/MUP. The technique lets you analyze the market demand for your product and determine whether or not customers are willing to pay for it. If they are not, they can opt to remove or simplify that feature. It’s reasonable to launch the first version of your product with minimum functionality by using MVP/MUP. 3) Cross platform developmentIt is true that native apps can optimize speed, results, and performance of the app, but it is also true that developing an app for multiple platforms such as iOS, Android, Windows can increase your mobile app development cost.  So try to build your gaming app for the cross-platform instead of the native app. 4) Outsource mobile game app development projectWould you believe if I say that a Francisco-based studio can cost, on average, 22% more than an agency based out of New York City, which in turn is about 19% more than what you can find in Rochester, New York. The idea behind mentioning these metrics is that even if you onshore your game development project, there is a huge price variation. Then imagine how much it will save you if you outshore them to other countries.5) Avoid using custom graphicsIt will always cost you more if you are going for a custom user interface and animations for your mobile app. It is a best practice to go for standard interface and animation rather than custom features.   6) Smart use of technology stackThe choice of technology stack could make a significant difference in the overall app development cost.  For example, developers can use a backend tool such as Firebase. These types of tools enable you to create a database and authentication in no time. Developers can also use a reactive native framework that helps to reduce the app development time and hence the app development cost.  Other tools you can consider are Flutter SDK, Unity 3D, and Ionic. Likewise, you can even use free cloud services, free APIs, etc.7) Simple UI/ UX designFor some, it is difficult to believe, but it is true that the key to successful apps lies in a simple UI/UX design.  Minimalism is always bound to give out the better user experience and helps to lower the development cost.Though the above tips may help to reduce the cost of mobile app games significantly, having an expert around indeed makes a difference.
There is a wealth of information available on the internet, predicting the growth of the mobile app gaming business. One such prediction says the mobile game industry is about to generate $100 billion in revenue in 2020. It could be very lucrative to entrepreneurs and mobile game developers, but one more figure may silence their expectations. The development cost of high-end mobile games is estimated at around 1-2 million dollars or even more.  The app development cost is the primary concern of developers, and they persistently try to keep them down without compromising the quality of the game.The cost of developing a game app depends on the types or genres of mobile games that you are planning to launch as well as upon the features. Not just gaming apps, but even regular apps could shoot up to millions of dollars.  So what are the ways a developer can reduce the cost of the app? ( Image Source: mlsdev)   Ways to reduce the cost of mobile game development  1)  Thorough requirement gatheringGathering the requirements and putting them in the form of documentation allows the development team to have a clear picture of the client’s business purposes. Later the business requirements are translated into tech requirements for the developers to work on, making sure that there’s no misinterpretation between what they will design and what is actually needed. It keeps the client and developer on the same page and reduces the cost behind debugging an app. It also saves a lot of development time as the process gets into momentum. s2) Cut down the features - MVP/ MUP ( Minimal Usable Product)In a quest to create exceptional games, sometimes clients often pack the app with too many features.  It will not only increase the development cost but also makes the app slow. The client can sit with developers and narrow down the necessary features that could save the cost and improve the game’s performance. The alternate and best way is to use MVP/MUP. The technique lets you analyze the market demand for your product and determine whether or not customers are willing to pay for it. If they are not, they can opt to remove or simplify that feature. It’s reasonable to launch the first version of your product with minimum functionality by using MVP/MUP. 3) Cross platform developmentIt is true that native apps can optimize speed, results, and performance of the app, but it is also true that developing an app for multiple platforms such as iOS, Android, Windows can increase your mobile app development cost.  So try to build your gaming app for the cross-platform instead of the native app. 4) Outsource mobile game app development projectWould you believe if I say that a Francisco-based studio can cost, on average, 22% more than an agency based out of New York City, which in turn is about 19% more than what you can find in Rochester, New York. The idea behind mentioning these metrics is that even if you onshore your game development project, there is a huge price variation. Then imagine how much it will save you if you outshore them to other countries.5) Avoid using custom graphicsIt will always cost you more if you are going for a custom user interface and animations for your mobile app. It is a best practice to go for standard interface and animation rather than custom features.   6) Smart use of technology stackThe choice of technology stack could make a significant difference in the overall app development cost.  For example, developers can use a backend tool such as Firebase. These types of tools enable you to create a database and authentication in no time. Developers can also use a reactive native framework that helps to reduce the app development time and hence the app development cost.  Other tools you can consider are Flutter SDK, Unity 3D, and Ionic. Likewise, you can even use free cloud services, free APIs, etc.7) Simple UI/ UX designFor some, it is difficult to believe, but it is true that the key to successful apps lies in a simple UI/UX design.  Minimalism is always bound to give out the better user experience and helps to lower the development cost.Though the above tips may help to reduce the cost of mobile app games significantly, having an expert around indeed makes a difference.

There is a wealth of information available on the internet, predicting the growth of the mobile app gaming business. One such prediction says the mobile game industry is about to generate $100 billion in revenue in 2020. 

It could be very lucrative to entrepreneurs and mobile game developers, but one more figure may silence their expectations. The development cost of high-end mobile games is estimated at around 1-2 million dollars or even more

 

The app development cost is the primary concern of developers, and they persistently try to keep them down without compromising the quality of the game.

The cost of developing a game app depends on the types or genres of mobile games that you are planning to launch as well as upon the features. Not just gaming apps, but even regular apps could shoot up to millions of dollars.  So what are the ways a developer can reduce the cost of the app? 

( Image Source: mlsdev)

 

 

 

Ways to reduce the cost of mobile game development 

 

1)  Thorough requirement gathering

Gathering the requirements and putting them in the form of documentation allows the development team to have a clear picture of the client’s business purposes. Later the business requirements are translated into tech requirements for the developers to work on, making sure that there’s no misinterpretation between what they will design and what is actually needed. It keeps the client and developer on the same page and reduces the cost behind debugging an app. It also saves a lot of development time as the process gets into momentum. s

2) Cut down the features - MVP/ MUP ( Minimal Usable Product)

In a quest to create exceptional games, sometimes clients often pack the app with too many features.  It will not only increase the development cost but also makes the app slow. The client can sit with developers and narrow down the necessary features that could save the cost and improve the game’s performance. The alternate and best way is to use MVP/MUP. The technique lets you analyze the market demand for your product and determine whether or not customers are willing to pay for it. If they are not, they can opt to remove or simplify that feature. It’s reasonable to launch the first version of your product with minimum functionality by using MVP/MUP. 

3) Cross platform development

It is true that native apps can optimize speed, results, and performance of the app, but it is also true that developing an app for multiple platforms such as iOS, Android, Windows can increase your mobile app development cost.  So try to build your gaming app for the cross-platform instead of the native app. 

4) Outsource mobile game app development project

Would you believe if I say that a Francisco-based studio can cost, on average, 22% more than an agency based out of New York City, which in turn is about 19% more than what you can find in Rochester, New York. The idea behind mentioning these metrics is that even if you onshore your game development project, there is a huge price variation. Then imagine how much it will save you if you outshore them to other countries.

5) Avoid using custom graphics

It will always cost you more if you are going for a custom user interface and animations for your mobile app. It is a best practice to go for standard interface and animation rather than custom features.   

6) Smart use of technology stack

The choice of technology stack could make a significant difference in the overall app development cost.  For example, developers can use a backend tool such as Firebase. These types of tools enable you to create a database and authentication in no time. Developers can also use a reactive native framework that helps to reduce the app development time and hence the app development cost.  Other tools you can consider are Flutter SDK, Unity 3D, and Ionic. Likewise, you can even use free cloud services, free APIs, etc.

7) Simple UI/ UX design

For some, it is difficult to believe, but it is true that the key to successful apps lies in a simple UI/UX design.  Minimalism is always bound to give out the better user experience and helps to lower the development cost.

Though the above tips may help to reduce the cost of mobile app games significantly, having an expert around indeed makes a difference.

Cart abandonment is a term used to describe when shoppers begin the checkout process, or add products to their online cart but leave the site before completing the checkout process. Ecommerce market is evolving rapidly but “shopping cart abandonment” is one of the major faced by this industry. Many a time customers tend to visit an eCommerce website, slide through various products, even add them in carts but end up not buying it. There are ideally many reasons for this, but I have tried to curate some of the most common reasons people abandon their shopping cart. I have curated a chart of some common reasons customers leave the website without completing their shopping: Based on the above reasons, I have come up with some of the steps to avoid or reduce shopping cart abandonment: Make Your Transaction Forms TrustworthyTransaction forms are a very crucial part of any eCommerce store to gain its customer’s trust. While making a transaction, a customer is asked to add their personal information as well as credit card information. Many times customers are reluctant to fill their details and end up leaving their shopping cart. The retailers should try to gain the trust of their customers by putting security or a verification logo, with the help of which the customers feel safe in buying the products from their portal. Introduce Progress IndicatorsOnline retailers have to pay a heck of attention when it comes to the billing processes. Progress indicators are the best option to choose when you want hassle-free checkouts for your customers. One of the many reasons people choose online shopping is they don't prefer to wait in long queues at brick & mortar stores. A similar concern can make online shoppers also abandon their shopping cart. Progress Indicators always help in such cases as they keep the customers aware of the fact that they need not wait longer for the checkout. Include Thumbnail Image of the Product throughout the Billing ProcessIncluding thumbnail is a significant part of the checkout process. It not only makes your billing process appealing, but it also makes the customers aware of what they are buying. The thumbnail image continually appearing on the screen makes the customer grow fonder for the product they are buying and urges them to complete the checkout process as early as possible. Easy Navigation between the Cart and StoreThe Navigation between the cart and an eCommerce store should always be effortless to provide a hassle-free checkout experience to the customers. Many online shopping portals are continually making efforts to make this as effortless as possible. Prospects must be clearly informed that their products are saved for later in their cart even if they want to continue shopping more. Estores must be designed in such a way that it helps visitors to navigate quickly and effortlessly by offering them logical and intuitive navigation options. Offer as many Payment Options as PossibleIt is evident from various researches that the websites providing more payment options get a large number of customers than the ones allowing only one or two modes of payment. The comfort of the customer should always be prioritized while designing your website. This point must always be taken into consideration while designing an eStore. Effective “Call to Action” ButtonsCall to action buttons are equally crucial for a successful online transaction at checkout. CTA buttons are utilized on eStore pages to guide users towards your goal conversion. Draw visitor’s attention by using action-packed ‘Add to cart’ buttons, ‘Free trial sign-up’ buttons, or ‘Download’ buttons. Keep A/B testing your call to action buttons on your checkout page to analyze what is working for your website. Offer ‘Save for Later’ OptionsThe customers should always be offered a “Save to Cart” option while shopping online. Many times customers want to buy a specific product, but due to the rise in the amount, they end up not buying anything. If they have the option to save it, then they would not feel the burden of paying all at once and could buy the product later without the fear of missing out. Guest Checkout OptionAs per many pieces of research on eCommerce, it is found that visitors tend to leave the checkout process if they are asked to log in and fill up their details. Guest Checkout option must be offered to overcome this scenario where the customers need to just add their contact information. Secure and quick checkout saves a lot of their time, and your business does not get affected. Easy Return and Refund OptionsThe Return and Refund options should be made crystal clear for the prospects during the checkout process. Many websites offer a 30-day return and refund policy, and they get their money back the same day in their accounts. Such sites develop a relationship of trust with their prospects, which lasts long. Many a time, visitors leave without completing the checkout process as they do not find Returning options. So, if you have a return policy, show it at the time of checkout and be very clear with it by mentioning all the terms and conditions. Clearly Portray the Shipping CostsOne of the significant issues faced by the customers shopping online is the “shipping charges.” It is expedient to display the shipping costs along with the product so that the prospective customers could get a clear idea of what they are getting. Many websites surprisingly show “shipping charges” at the end of the checkout process, which slightly turns out to be a huge turn off for the prospects, and they immediately abandon the shopping cart. So make it a point to display everything in the product description. Be Crystal Clear about the Date of DeliverySometimes, people hesitate to shop online as they feel it would take time to get delivered. Show the time of delivery at the product description itself, which would make the customers determined to complete the checkout process. Pay Attention to Your Page Loading TimeIt is found in various studies that ecommerce shopping cart conversion rates drop by 7% for every one-second delay in page loading time. Proper optimization should be done to reduce the page loading time. The faster the checkout page loads, the faster a prospect completes the payment process. If it takes time to load, there are very high chances of the visitor moving to a competitor website! Hence by following these above mentioned simple steps, a huge difference can be made to the business of any eCommerce store.
Cart abandonment is a term used to describe when shoppers begin the checkout process, or add products to their online cart but leave the site before completing the checkout process. Ecommerce market is evolving rapidly but “shopping cart abandonment” is one of the major faced by this industry. Many a time customers tend to visit an eCommerce website, slide through various products, even add them in carts but end up not buying it. There are ideally many reasons for this, but I have tried to curate some of the most common reasons people abandon their shopping cart. I have curated a chart of some common reasons customers leave the website without completing their shopping: Based on the above reasons, I have come up with some of the steps to avoid or reduce shopping cart abandonment: Make Your Transaction Forms TrustworthyTransaction forms are a very crucial part of any eCommerce store to gain its customer’s trust. While making a transaction, a customer is asked to add their personal information as well as credit card information. Many times customers are reluctant to fill their details and end up leaving their shopping cart. The retailers should try to gain the trust of their customers by putting security or a verification logo, with the help of which the customers feel safe in buying the products from their portal. Introduce Progress IndicatorsOnline retailers have to pay a heck of attention when it comes to the billing processes. Progress indicators are the best option to choose when you want hassle-free checkouts for your customers. One of the many reasons people choose online shopping is they don't prefer to wait in long queues at brick & mortar stores. A similar concern can make online shoppers also abandon their shopping cart. Progress Indicators always help in such cases as they keep the customers aware of the fact that they need not wait longer for the checkout. Include Thumbnail Image of the Product throughout the Billing ProcessIncluding thumbnail is a significant part of the checkout process. It not only makes your billing process appealing, but it also makes the customers aware of what they are buying. The thumbnail image continually appearing on the screen makes the customer grow fonder for the product they are buying and urges them to complete the checkout process as early as possible. Easy Navigation between the Cart and StoreThe Navigation between the cart and an eCommerce store should always be effortless to provide a hassle-free checkout experience to the customers. Many online shopping portals are continually making efforts to make this as effortless as possible. Prospects must be clearly informed that their products are saved for later in their cart even if they want to continue shopping more. Estores must be designed in such a way that it helps visitors to navigate quickly and effortlessly by offering them logical and intuitive navigation options. Offer as many Payment Options as PossibleIt is evident from various researches that the websites providing more payment options get a large number of customers than the ones allowing only one or two modes of payment. The comfort of the customer should always be prioritized while designing your website. This point must always be taken into consideration while designing an eStore. Effective “Call to Action” ButtonsCall to action buttons are equally crucial for a successful online transaction at checkout. CTA buttons are utilized on eStore pages to guide users towards your goal conversion. Draw visitor’s attention by using action-packed ‘Add to cart’ buttons, ‘Free trial sign-up’ buttons, or ‘Download’ buttons. Keep A/B testing your call to action buttons on your checkout page to analyze what is working for your website. Offer ‘Save for Later’ OptionsThe customers should always be offered a “Save to Cart” option while shopping online. Many times customers want to buy a specific product, but due to the rise in the amount, they end up not buying anything. If they have the option to save it, then they would not feel the burden of paying all at once and could buy the product later without the fear of missing out. Guest Checkout OptionAs per many pieces of research on eCommerce, it is found that visitors tend to leave the checkout process if they are asked to log in and fill up their details. Guest Checkout option must be offered to overcome this scenario where the customers need to just add their contact information. Secure and quick checkout saves a lot of their time, and your business does not get affected. Easy Return and Refund OptionsThe Return and Refund options should be made crystal clear for the prospects during the checkout process. Many websites offer a 30-day return and refund policy, and they get their money back the same day in their accounts. Such sites develop a relationship of trust with their prospects, which lasts long. Many a time, visitors leave without completing the checkout process as they do not find Returning options. So, if you have a return policy, show it at the time of checkout and be very clear with it by mentioning all the terms and conditions. Clearly Portray the Shipping CostsOne of the significant issues faced by the customers shopping online is the “shipping charges.” It is expedient to display the shipping costs along with the product so that the prospective customers could get a clear idea of what they are getting. Many websites surprisingly show “shipping charges” at the end of the checkout process, which slightly turns out to be a huge turn off for the prospects, and they immediately abandon the shopping cart. So make it a point to display everything in the product description. Be Crystal Clear about the Date of DeliverySometimes, people hesitate to shop online as they feel it would take time to get delivered. Show the time of delivery at the product description itself, which would make the customers determined to complete the checkout process. Pay Attention to Your Page Loading TimeIt is found in various studies that ecommerce shopping cart conversion rates drop by 7% for every one-second delay in page loading time. Proper optimization should be done to reduce the page loading time. The faster the checkout page loads, the faster a prospect completes the payment process. If it takes time to load, there are very high chances of the visitor moving to a competitor website! Hence by following these above mentioned simple steps, a huge difference can be made to the business of any eCommerce store.

Cart abandonment is a term used to describe when shoppers begin the checkout process, or add products to their online cart but leave the site before completing the checkout process. Ecommerce market is evolving rapidly but “shopping cart abandonment” is one of the major faced by this industry. Many a time customers tend to visit an eCommerce website, slide through various products, even add them in carts but end up not buying it. There are ideally many reasons for this, but I have tried to curate some of the most common reasons people abandon their shopping cart.

I have curated a chart of some common reasons customers leave the website without completing their shopping:

Based on the above reasons, I have come up with some of the steps to avoid or reduce shopping cart abandonment:

  1. Make Your Transaction Forms Trustworthy
    Transaction forms are a very crucial part of any eCommerce store to gain its customer’s trust. While making a transaction, a customer is asked to add their personal information as well as credit card information. Many times customers are reluctant to fill their details and end up leaving their shopping cart. The retailers should try to gain the trust of their customers by putting security or a verification logo, with the help of which the customers feel safe in buying the products from their portal.
  2. Introduce Progress Indicators
    Online retailers have to pay a heck of attention when it comes to the billing processes. Progress indicators are the best option to choose when you want hassle-free checkouts for your customers. One of the many reasons people choose online shopping is they don't prefer to wait in long queues at brick & mortar stores. A similar concern can make online shoppers also abandon their shopping cart. Progress Indicators always help in such cases as they keep the customers aware of the fact that they need not wait longer for the checkout.
  3. Include Thumbnail Image of the Product throughout the Billing Process
    Including thumbnail is a significant part of the checkout process. It not only makes your billing process appealing, but it also makes the customers aware of what they are buying. The thumbnail image continually appearing on the screen makes the customer grow fonder for the product they are buying and urges them to complete the checkout process as early as possible.
  4. Easy Navigation between the Cart and Store
    The Navigation between the cart and an eCommerce store should always be effortless to provide a hassle-free checkout experience to the customers. Many online shopping portals are continually making efforts to make this as effortless as possible. Prospects must be clearly informed that their products are saved for later in their cart even if they want to continue shopping more. Estores must be designed in such a way that it helps visitors to navigate quickly and effortlessly by offering them logical and intuitive navigation options.
  5. Offer as many Payment Options as Possible
    It is evident from various researches that the websites providing more payment options get a large number of customers than the ones allowing only one or two modes of payment. The comfort of the customer should always be prioritized while designing your website. This point must always be taken into consideration while designing an eStore.
  6. Effective “Call to Action” Buttons
    Call to action buttons are equally crucial for a successful online transaction at checkout. CTA buttons are utilized on eStore pages to guide users towards your goal conversion. Draw visitor’s attention by using action-packed ‘Add to cart’ buttons, ‘Free trial sign-up’ buttons, or ‘Download’ buttons. Keep A/B testing your call to action buttons on your checkout page to analyze what is working for your website.
  7. Offer ‘Save for Later’ Options
    The customers should always be offered a “Save to Cart” option while shopping online. Many times customers want to buy a specific product, but due to the rise in the amount, they end up not buying anything. If they have the option to save it, then they would not feel the burden of paying all at once and could buy the product later without the fear of missing out.
  8. Guest Checkout Option
    As per many pieces of research on eCommerce, it is found that visitors tend to leave the checkout process if they are asked to log in and fill up their details. Guest Checkout option must be offered to overcome this scenario where the customers need to just add their contact information. Secure and quick checkout saves a lot of their time, and your business does not get affected.
  9. Easy Return and Refund Options
    The Return and Refund options should be made crystal clear for the prospects during the checkout process. Many websites offer a 30-day return and refund policy, and they get their money back the same day in their accounts. Such sites develop a relationship of trust with their prospects, which lasts long. Many a time, visitors leave without completing the checkout process as they do not find Returning options. So, if you have a return policy, show it at the time of checkout and be very clear with it by mentioning all the terms and conditions.
  10. Clearly Portray the Shipping Costs
    One of the significant issues faced by the customers shopping online is the “shipping charges.” It is expedient to display the shipping costs along with the product so that the prospective customers could get a clear idea of what they are getting. Many websites surprisingly show “shipping charges” at the end of the checkout process, which slightly turns out to be a huge turn off for the prospects, and they immediately abandon the shopping cart. So make it a point to display everything in the product description.
  11. Be Crystal Clear about the Date of Delivery
    Sometimes, people hesitate to shop online as they feel it would take time to get delivered. Show the time of delivery at the product description itself, which would make the customers determined to complete the checkout process.
  12. Pay Attention to Your Page Loading Time
    It is found in various studies that ecommerce shopping cart conversion rates drop by 7% for every one-second delay in page loading time. Proper optimization should be done to reduce the page loading time. The faster the checkout page loads, the faster a prospect completes the payment process. If it takes time to load, there are very high chances of the visitor moving to a competitor website!

Hence by following these above mentioned simple steps, a huge difference can be made to the business of any eCommerce store.

If you ask any programming wizard the secret to skilled programming, I can assure he will respond with this “ I am not a great programmer; I am just a good programmer with great habits.” It means writing clean code with minimum complexity. It applies to any software programs regardless of what technology the program is developed.Machine learning and data science involve applying some most complex logic.  For some programmers, it is still a puzzle to envisage simple coding structure and machine learning on the same page. However, with best practice, the code complexity in machine learning and data science projects can be minimized.  Ways to reduce code complexity in machine learning and data science projects1)  Implement clean code practiceThere is a well-known phrase among programmers “we will read more code than we will ever write”. Cluttered code makes it difficult to understand and modify. One common issue is keeping “dead code”  in the codebase. Removing dead code gives a clear visual of your code. Try to avoid print statements (even glorified print statements such as head(),df.describe(), df.plot() should be avoided).2)  Variable namesIn software programming, it is a bad practice to embed information about variable types in the variable name. One common problem in data science code is data frames (df). Every data frame is named as df. The good programming practice says, don’t force the reader of your code to translate what the variable means. Instead, try to use a naming convention that is easy to understand. See the example below, with Pandas Python library, the code is written in much human-readable form ( Code 2), and it gives a better idea about what the code is about compared to code 1. ( image source: towardsdatascience)Code (the same above code) declared with a name instead of “df”.  If you compare the above code with the below code, you can quickly figure out which one is easy to understand. ( image source: towardsdatascience)3)  Use functions to simplify code Function simplifies the code usage.  If ‘function” is declared wisely, then programmers don’t have to read each line or search the internet for things that they don’t understand.  Also, to repeat the same transformation on any column, a single line of code would do the job instead of writing lines and lines of code. 4)  Take code out of Jupyter notebooksJupyter notebooks are great for quick prototyping. This is where developer — glue code, , glorified print statements (df.describe() or df.plot()), print statements, unused import statements and even stack traces. But it can make things more complicated as everything gets accumulated in one place. So, whenever a single line of code is changed, the entire notebook has to re-run. It means the longer the notebooks become, the harder it is to get feedback on whether our changes are working. The alternate way is to extract code into functions and Python modules, and have unit tests. With unit tests, the test runner can give feedback on the changes in a matter of seconds, even when there are hundreds of functions.5)  Adopt a test-driven development approachUnlike traditional software development, in test-driven development, you write a test for your code first, make sure it fails, and then create enough code to pass the test.  It means you are only focussed on passing the actual test and not writing code that is intended to pass all possible tests in the future. Once the developer has the code that passes the test, they can clean up the code, remove any duplication, apply good coding style rules, and add documentation. The TDD approach yields short cycles of fail-pass iterations. In the above points, we have mentioned the importance of functions, and the TDD cycle enables the programmer to write functions in small modules.6)  Make small and frequent commitsThe whole development process can greatly benefit from small and frequent commits. Often large changes in code can be difficult to review and takes a significant amount of energy. With small commits, the reviewer can detect early whenever a developer is going in the wrong direction. It also helps to reduce visual distractions and cognitive load.
If you ask any programming wizard the secret to skilled programming, I can assure he will respond with this “ I am not a great programmer; I am just a good programmer with great habits.” It means writing clean code with minimum complexity. It applies to any software programs regardless of what technology the program is developed.Machine learning and data science involve applying some most complex logic.  For some programmers, it is still a puzzle to envisage simple coding structure and machine learning on the same page. However, with best practice, the code complexity in machine learning and data science projects can be minimized.  Ways to reduce code complexity in machine learning and data science projects1)  Implement clean code practiceThere is a well-known phrase among programmers “we will read more code than we will ever write”. Cluttered code makes it difficult to understand and modify. One common issue is keeping “dead code”  in the codebase. Removing dead code gives a clear visual of your code. Try to avoid print statements (even glorified print statements such as head(),df.describe(), df.plot() should be avoided).2)  Variable namesIn software programming, it is a bad practice to embed information about variable types in the variable name. One common problem in data science code is data frames (df). Every data frame is named as df. The good programming practice says, don’t force the reader of your code to translate what the variable means. Instead, try to use a naming convention that is easy to understand. See the example below, with Pandas Python library, the code is written in much human-readable form ( Code 2), and it gives a better idea about what the code is about compared to code 1. ( image source: towardsdatascience)Code (the same above code) declared with a name instead of “df”.  If you compare the above code with the below code, you can quickly figure out which one is easy to understand. ( image source: towardsdatascience)3)  Use functions to simplify code Function simplifies the code usage.  If ‘function” is declared wisely, then programmers don’t have to read each line or search the internet for things that they don’t understand.  Also, to repeat the same transformation on any column, a single line of code would do the job instead of writing lines and lines of code. 4)  Take code out of Jupyter notebooksJupyter notebooks are great for quick prototyping. This is where developer — glue code, , glorified print statements (df.describe() or df.plot()), print statements, unused import statements and even stack traces. But it can make things more complicated as everything gets accumulated in one place. So, whenever a single line of code is changed, the entire notebook has to re-run. It means the longer the notebooks become, the harder it is to get feedback on whether our changes are working. The alternate way is to extract code into functions and Python modules, and have unit tests. With unit tests, the test runner can give feedback on the changes in a matter of seconds, even when there are hundreds of functions.5)  Adopt a test-driven development approachUnlike traditional software development, in test-driven development, you write a test for your code first, make sure it fails, and then create enough code to pass the test.  It means you are only focussed on passing the actual test and not writing code that is intended to pass all possible tests in the future. Once the developer has the code that passes the test, they can clean up the code, remove any duplication, apply good coding style rules, and add documentation. The TDD approach yields short cycles of fail-pass iterations. In the above points, we have mentioned the importance of functions, and the TDD cycle enables the programmer to write functions in small modules.6)  Make small and frequent commitsThe whole development process can greatly benefit from small and frequent commits. Often large changes in code can be difficult to review and takes a significant amount of energy. With small commits, the reviewer can detect early whenever a developer is going in the wrong direction. It also helps to reduce visual distractions and cognitive load.

If you ask any programming wizard the secret to skilled programming, I can assure he will respond with this “ I am not a great programmer; I am just a good programmer with great habits.” It means writing clean code with minimum complexity. It applies to any software programs regardless of what technology the program is developed.

Machine learning and data science involve applying some most complex logic.  For some programmers, it is still a puzzle to envisage simple coding structure and machine learning on the same page. However, with best practice, the code complexity in machine learning and data science projects can be minimized. 

 

Ways to reduce code complexity in machine learning and data science projects

1)  Implement clean code practice

There is a well-known phrase among programmers “we will read more code than we will ever write”. Cluttered code makes it difficult to understand and modify. One common issue is keeping “dead code”  in the codebase. Removing dead code gives a clear visual of your code. Try to avoid print statements (even glorified print statements such as head(),df.describe(), df.plot() should be avoided).

2)  Variable names

In software programming, it is a bad practice to embed information about variable types in the variable name. One common problem in data science code is data frames (df). Every data frame is named as df. The good programming practice says, don’t force the reader of your code to translate what the variable means. Instead, try to use a naming convention that is easy to understand. See the example below, with Pandas Python library, the code is written in much human-readable form ( Code 2), and it gives a better idea about what the code is about compared to code 1.

 

( image source: towardsdatascience)

Code (the same above code) declared with a name instead of “df”.  If you compare the above code with the below code, you can quickly figure out which one is easy to understand.

 

( image source: towardsdatascience)

3)  Use functions to simplify code 

Function simplifies the code usage.  If ‘function” is declared wisely, then programmers don’t have to read each line or search the internet for things that they don’t understand.  Also, to repeat the same transformation on any column, a single line of code would do the job instead of writing lines and lines of code. 

4)  Take code out of Jupyter notebooks

Jupyter notebooks are great for quick prototyping. This is where developer — glue code, , glorified print statements (df.describe() or df.plot()), print statements, unused import statements and even stack traces. But it can make things more complicated as everything gets accumulated in one place. So, whenever a single line of code is changed, the entire notebook has to re-run. It means the longer the notebooks become, the harder it is to get feedback on whether our changes are working. The alternate way is to extract code into functions and Python modules, and have unit tests. With unit tests, the test runner can give feedback on the changes in a matter of seconds, even when there are hundreds of functions.

5)  Adopt a test-driven development approach

Unlike traditional software development, in test-driven development, you write a test for your code first, make sure it fails, and then create enough code to pass the test.  It means you are only focussed on passing the actual test and not writing code that is intended to pass all possible tests in the future. Once the developer has the code that passes the test, they can clean up the code, remove any duplication, apply good coding style rules, and add documentation. The TDD approach yields short cycles of fail-pass iterations. In the above points, we have mentioned the importance of functions, and the TDD cycle enables the programmer to write functions in small modules.

6)  Make small and frequent commits

The whole development process can greatly benefit from small and frequent commits. Often large changes in code can be difficult to review and takes a significant amount of energy. With small commits, the reviewer can detect early whenever a developer is going in the wrong direction. It also helps to reduce visual distractions and cognitive load.

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