
REFAD
Seoul BTL, event & MICE agency (EN-KR-CN)
Overview
About REFAD
REFAD (주식회사 레페드) is a Seoul-based agency whose core is offline (BTL) marketing, backed by full Integrated Marketing Communications (IMC) capability. Founded in 2025 on a decade of production heritage from MUSITEC (2015-2024), REFAD plans and executes corporate events, conferences and symposiums (MICE/PCO), and brand activations - with planning, design, video, stage/technical, and web/RSVP all in-house.
A core differentiator is trilingual-by-default (English/Korean/Chinese) project management, making REFAD a natural partner for multinational and foreign-listed companies running events in Korea. REFAD has delivered 700+ projects for 60+ enterprise clients, including Atlas Copco, Volvo, SAAB, Ultherapy/Merz Aesthetics (APAC), three foreign diplomatic missions in Korea, UNICEF Korea, Samsung Fire & Marine, and CJ Olive Young.
REFAD was awarded the 2026 Forbes Korea Consumer-Selected Best Brand Award (Corporate MICE category). From 20-person internal workshops to 550+ delegate international conferences, REFAD delivers experiences that people remember.
Featured Companies
Focus
Service Focus of REFAD
How the team's effort is distributed across services.
Industries Focus
Client Focus
The Positioning
AI Tools & Purpose
The stack the team uses to move faster.
Where we are
Locations (1)
Offices where REFAD operates.