RepIndia

Objective

Traditionally modern, subtly luxurious, distinctly LaLiT. As one of India’s finest chain of luxury hotels, the LaLiT weren’t content with a lacklustre presence on digital. The time for a boring ‘staycation’ online was over. Our task was to architect their surpassing of the competition by increasing organic traffic on the website and engaging with influencers for promoting lavish amenities.

Approach

Ever heard of ‘hospitality through curated content’? Well, we adopted it to create the perfect abode for travel enthusiasts and tourists online to stir their interests and satisfy their inner curiosities.

• All roads led to The LaLiT as we used ‘content marketing’ as a link building activity to boost the site link popularity
• It’s not just about hotels and their rooms! Studying user intent allowed us to curate content focused on increasing non-brand traffic and truly serving the delights of travel & tourism stories to all visitors
• When The LaLiT is truly ‘lit’, then why shouldn’t everyone know about it? We planned organic promotions for blogs, PRs, CSR activities, events, offers, deals, etc. to amp up its popularity
• Nothing beats the thrill of gastronomy, as we stepped up efforts to create awareness about multi-cuisine restaurants & amenities through rich blogs

Achievements

For The LaLiT, the results have been akin to the glorious rush and throng of a tourist season in full flow!

• Website-seeing before sight-seeing! We recorded 391% organic traffic growth on community website in 1.5 year grew from 41,195 to 202,338
• Who doesn’t love a view from the very top? The LaLiT’s domain authority improved to 55 from 35, and continues to do so

Objective

For decades, Canon has delighted millions. How about we brought together those with a shared passion for the brand under one roof? Thus, we set out to not only develop and engage with a community of photographers & mentors, connecting them to training & product information, but also shift consumer focus to other non-camera products in search results and increase brand visibility.

Approach

Lights, camera, action! We were onto brand-building and promotion in a flash, capturing audience attention through campaigns and optimizing online presence efficiently.

• We made noise for Canon by improving the quality and quantity of citations. From promoted PRs and CSR activities to contests on various platforms – we were being seen, heard and talked about more
• All hygiene errors on the Canon site were wiped clean – great news for ensuring search engine crawl capability
• Never underestimate the power of influencers! After we teamed up with some of the best for guest blogging around active campaigns, brand awareness skyrocketed, and website traffic just wouldn’t stop increasing
• ‘OK Google, take me to a Canon store nearby!’ began yielding some fantastic results after we optimized Google map local business listings for consistency

Achievements

For the brand, results so far look truly photogenic – as they continue to delight you, always!

• Nothing’s better than having your community reach out to you for more, as the 70% organic traffic growth on community website in a year proves
• Think printer and scanner? See Canon – everywhere! All thanks to 2X the number of printer & scanner keywords now ranking on Google’s first page