“Working under Sabih at Indus Pencil taught me more about real commercial leadership than any other r”
I joined Indus Pencil Industries as GM Audit and Expansion, brought in directly by Sabih Toor during his time as Director. With over 30 years in sales and business development across multiple organizations, I've reported to many different leaders. What I experienced under Sabih was genuinely different. When he arrived, the company had decades of wholesale market presence and solid production capacity, but growth had stalled. Leadership assumed it was a marketing problem—the brand felt tired, packaging looked dated, and no one internally could explain why. Most consultants would have started with a campaign. Sabih spent time on the ground understanding the real issue before recommending anything. He didn't just hand off a strategy; he stayed and drove execution himself, rebuilding distribution and sales operations. That diagnostic approach, combined with his hands-on execution, is what actually moved the needle.
