Sasquatch Digital

Dealing with the reputation of a brand that has faced negative online reviews

X is a company that provides communication services. Included in the top 5 market leaders.

The agency worked with the company in 2012-2013.

GOALS AND TASKS

offline tasks

Service company X was successful in selling its services, but created conditions under which it was extremely difficult to terminate the contract. The additional subscription fee resulted in user dissatisfaction on the forums of various sites. The number of negative reviews in the search results has become so noticeable that it has become difficult for the sales department to conclude new contracts.

Increase the number of contracts.

THE TARGET AUDIENCE

Men from 30 to 60 years old, residents of Ukraine, who experience problems with poor TV signal quality or are unable to connect to the services of cable television operators.

SOLUTION

1. Posted positive reviews on forums with negative mentions of the company.
2. Selected 20 sites without mentioning company X.
3. Created 1,000 emails.
4. Registered on the forums 50 psychotypes of various commentators.
5. Created dialogues between users (4 000 comments).
6. After the creation of topicstarters, 200 positive reviews were published on each forum.
7. Published 28 SEO articles about the client.
8. From the fifth month we started SEO-promotion of forums.
9. At 7-8 months, another 100 messages were published on each of the forums.
10. Further monthly comments were published in a small volume.

RESULTS

3 top Google search results pages we changed

14% increase in new customers

2 times – overfulfillment of the plan for new contracts

Support communicate at a social media for a store FotoMag

FotoMag is the most popular online store in Ukraine at the time. Range of FotoMag.com.ua has more than 150 000 names of goods. Project was started as a special store for photo and video equipment, then turned into a multi-market goods for home, sport and vacation, beauty and health, building materials, home appliances, furniture, dish, jewelry, books.

Agency worked with FotoMag in 2013.

Goals and Objectives

Support store for active expansion of the category goods.

1. Develop a strategy of presence in social media.

2. Form an image of a multi-market store, not only a photo goods.

3. Increase conversion to the website.

4. Configure operational feedback.

Target audience 

All people who buy online. They are oriented in the category in which to make a choice. Online attracts the opportunity to compare the parameters and look for a better option.

Idea to communicate

We made a wide rubricator which covered all goods category:

large and small appliances of household, technologies of information, equipment of office, photo, communication, auto, sport and vacation, house and family, goods for children, FotoMag Travel. We released 110 posts in a month, 3-4 publications a day.

Our task was to show followers a wide range of goods and regularly remind them about different categories.

Results

5 %, growth the traffic from social media on a saite Fotomag

50 %, growth an unique visitors on page FotoMag at VK

30 %, growth a views at VK

5 in the top search results in Google on targeted requests

“Izyumsky” – is a clothes market of Kyiv, located at near metro station “Demiyivsʹka”

There are clothes inaccessible in Ukraine brands in market: original and 
quality replicas of brands, designer and vintage clothes. Most of the sellers moved from Сенный market – place, where rare goods and products were sold in the 1980’s.

The agency worked with the Izyumsky market from March 2012 to April 2013.

Goals and Objectives

online objective

Develop of communicate strategy for the promotion market “Izyumsky” in social media.

1. Increase market traffic.

2. Grow demand for rental places.

Target audience

Buyers interested in original and niche brands that are inaccessible in Ukrainian stores at that time. Potential tenants, clothing sellers.

Idea to communicate

Positioning of  “Izyumsky” how secret place for connoisseurs unique clothes and shopaholics.

Based on a legend “Izyumsky – the new Сенной market”  agency was form a new audience of buyers. New audience to perceive shopping in “Izyumsky” how alternative sales of mass market. “Izyumsky” is a symbol of underground fashion: market became the permanent place for shopping stylists of tv channels and personal stylists, fashion bloggers and fashionistas at the city. Lots of celebrities visited it (Анатолий Анатолич, Алексей Дурнев, Маша Фокина, Дантес) and local celebrities in this market (Koloah, Сергей Вовк, Олимпия Вайтмусташ, Слава Кононов и др.).

Results

100%, place filled

1,3 the rent price has increased

Libero is a brand from Sweden, one of the key manufacturers of baby care products: diapers, panties, wet wipes, disposable diapers and bibs. Included in the Essity brand portfolio.

Sasquatch Digital has been working with Libero since 2016. Activation took place from 1 to 30 November 2016.

GOALS AND TASKS

online tasks

To support the introduction of Libero Comfort and Up & Go ZOO diapers – panties and diapers with prints of jungle dwellers (monkey, panda, tiger, elephant, giraffe and zebra).

As part of activation:

1. Create a recognizable Libero ZOO.
2. To build an effective activation mechanics for the highest coverage of the audience of parents of children from 0 to 4 years.

offline task

1. Create demand for a new collection.
2. Increase Libero sales.

Difficulties of implementation:
Activation had to be carried out in the conditions of introduction of products in outlets – packages “ZOO collection” at that time were not presented in 100% of retail stores and zooprints still had to be found.

TARGET AUDIENCE

Parents of children from 0 to 4 years. Men and women from 25 to 34 years old, residents of Ukraine.

IDEA

Moms love their little monkeys and take pictures of them several times a day for and without! Why not combine the release of such a photogenic collection of diapers to create the largest photo album with them? We created a landing platform zoo.libero.ua, where parents could upload photos of their babies. But an important nuance: the baby should already be in the diapers of the new line!

Prize fund:

1. daily – 20 large packages of diapers of the “ZOO collection” series;

2. weekly – 2 two tricycles in a print similar to that applied to diapers.

IMPLEMENTATION

In order to achieve the highest coverage and increase the frequency of contact of CA with information about the new collection, in addition to the activation platform, we have used a range of tools. The recognizability of “ZOO collection” worked: regular SMM-communications, contextual and media advertising (Google and Yandex), siding, publications from influencers (Sofia Stuzhuk, Tanya Prentkovich, Dasha Katsurina, Julia Dzhusupova, etc.) with the support of their posts comments.

To promote activation on social networks, we reviewed the rubric and design, the tone of communication and built the right target to attract participants.

CONTENT

for the action

– no repost of content on the pages of quoted mothers;

– repetitions of quoted mothers;
– amateur photo quality;
– unsystematic placement of posts with a promotion;
– unsystematic schedule of publications;
– publication of posts without taking into account the peak activity of subscribers.

during the action

– quotes from mothers-bloggers with active links to them;
– reposts of content to the pages of mothers;
– all the mentioned heroines of the community are unique;
– 95% of professional quality photos;
– systematic support of promotions with online stores;
– daily publications during peak hours of subscribers.

Despite the barriers, we exceeded the KPI by 121% in terms of the number of participants.

RESULTS

3,7 million moms and dads covered

201 thousand conversions to the site

1 391 photos uploaded to the contest’s album

«1+1» media group – one a major holding in Ukraine to bring together more than 1000 workers. The structure of 1+1 media includes 7 television channels — 1+1, 2+2, TET, PLUSPLUS, 1+1 International, UNIAN TV and Bigudi, a group of news Internet-sites TCH.ua, information agency UNIAN and Glavred.

Agency worked with «TET» from April 2011 to June 2013. Timing campaign April – September 2011 year.

Goals and Objectives

online objective

Launch and support with the help of a campaign in social media for the «1+1» media group reality show portraying high school students becaming main characters of a school graduation party.
Develop a strategy of presence in social media.
Create an active audience.
Attract an audience to view the show.

offline objective

1. Increase the visibility of the show.
2. Grow an audience of loyal viewers.

Target audience

Our agency needed to make a magic world for schoolgirls, in which Sinderella to turn into a princess and stands as a protagonist at  a school graduation party.

Primary audience is girls 16-18 years old, high school students and graduates.

Idea to communicate

Make a show in which girls from high school tell of the process to prepare for the evening festivitie and to support each other. There were 48 graduates from 12 schools in different regions of Ukraine.

We make a star out of each of them: stylists, makeup artists and hairdressers transformed «ugly duckling» into an amazing swan. All participants had albums in VK, and we told about each girl.

Followers drew their favorite participants and actively supported them. Regularly held competitions for the best drawings in groups and participants of the community created hundreds of fan artworks.

Results

28 000 participant of community VK

100 000 coverage an unique visitors

122%, growth of visitors on site TET

110 000 usinger visit on site

3 000 comments on wall VK

1 show sell russian «Muz-TB»

Oschadbank is a Ukrainian state bank, the second in terms of assets, one of the largest in terms of the number of branches in Ukraine.

Our agency worked with the bank in 2016-2019.

GOALS AND TASKS

offline tasks

1. To increase the channel’s search results in YouTube.
2. To reduce the position of non-brand videos related to Oschadbank that negatively affect its image performance.

online tasks

To increase audience awareness and loyalty.

THE TARGET AUDIENCE

Private entrepreneurs. Also, everyone who is interested in banking products and who monitors information about them on YouTube.

SOLUTION

1. Worked out all the factors that affect ranking in YouTube (tags, titles, descriptions, comments).
2. We applied a mix of low-frequency and high-frequency tags.
3. Set up internal distribution on the channel.
4. Updated visual style of packshots.
5. Optimized all previously uploaded videos to the channel.
6. Added new videos already with the correct design.
7. Acted according to the strategy of entering the “Recommended Videos” block.
8. Used organic promotion methods.

RESULTS

34 000 new views

680% increase in the number of views

71% of all videos were in the top 50

Lex Artist is a creative support for business. For 14 years, they have been successfully protecting personal data in companies.

So our task was to create a series of brochures for office workers to help convey information about the processing and structure of personal data protection, how to behave in case of a breach, and other processes with the help of an easy illustration. The agency worked with the company in Autumn 2022.

DOBROMIR

The Polish animated series «Dobromir» tells the story of a little boy who invented ideas for his grandfather to solve difficult problems. Tricky and simple tools 3 automatically solved the problem, making Grandpa’s life easier.

Our heroes are the same: red-haired, inspired, and ready to solve any problem, even the most difficult one, in no time.

TITLE PAGE MR & MRS IOD

Our task was to develop a very bright front page to attract attention and confirm that complex things can be solved simply with the help of professionals.

CHARACTERS

We have selected unique characters for each position in the team. All of them play a role in the organizational structure of personal data protection. These are the Data Protection Officer, Cyber Security Manager, and Coordinator. With the help of simple elements of identification of each of these characters, we made it as easy as possible to understand and remember information. Everyone plays a critical role in protecting personal data, so they are all superheroes. All characters are presented in female and male versions with mixed elements of clothing: classic office bow and superhero paraphernalia.

RESULTS

1 happy client

5 male and female characters

9 illustrated pages

Nike is a world-famous brand of sportswear and footwear owned by the American company Nike Inc.

The agency worked with Nike from 2009 to 2012. Campaign dates: February 20 — March 7, 2010. 

GOALS AND OBJECTIVES

online tasks

To support a new Nike Dunk sneaker model on the market with a promotional campaign, and to use such an unusual tool at that time, as influencers, as well as:

1. Develop and run an advertising campaign on social networks.

2. Organize media and contextual advertising.

3. Arrange publications in the media and from opinion leaders.

offline tasks

1. Generate demand.

2. Attract customers to the store.

3. Help in sales of specific model sneakers.

TARGET AUDIENCE

Men and women aged 20-35 who live in Kyiv. They are interested in sportswear brands, fashion and love sneakers.

IMPLEMENTATION

The event helped to reveal the product to consumers as much as possible — for four days, in one of the stores of the network, those who wished could purchase a new shoe model at a promotional price of UAH 599 per pair.

We did a hype campaign for Nike Dunk before the word even came into common use. And to make everything work, we used a tool that at that time did not really have a designation in Ukrainian marketing — seeding and attracting influencers who did not yet know that they were called that.

Consumers learned not from advertising, but from recommendations, that within 4 days they will be able to purchase a new model of sneakers at a promotional price of UAH 599 per pair in a particular store on the network. Even in 2010, it was a fabulously low price for an exclusive: imagine that Nike brought only 500 pairs to all of Ukraine.

Our channel mix for this campaign included three components. Number 1 — publications from users who have gathered a streetwear and street fashion audience on their pages. Number 2 — posts in thematic communities: people who understood why to stand in line for a pair of Nikes gathered here. Well, and number 3 – messages on information and lifestyle portals to give sufficient coverage and official status of the news. As a result, on the day of the launch, half an hour before the opening of the store, a queue of 26 people lined up in the Globus shopping center. On the first day, 150 pairs of sneakers were swept off the counter, without a single hryvnia invested in additional offline advertising.

Our channel mix for this campaign included three components. Number 1 — publications from users who have gathered a streetwear and street fashion audience on their pages. Number 2 — posts in thematic communities: people who understood why to stand in line for a pair of Nikes gathered here. Well, and number 3 – messages on information and lifestyle portals to give sufficient coverage and official status of the news. As a result, on the day of the launch, half an hour before the opening of the store, a queue of 26 people lined up in the Globus shopping center. On the first day, 150 pairs of sneakers were swept off the counter, without a single hryvnia invested in additional offline advertising.

Results

1 of the first satisfied clients of the agency

432 pairs of shoes sold

43 publications in the media and from bloggers