Sasquatch Digital

Competitive activation of «My little superhero» for the Libero brand

Libero is a brand from Sweden, one of the key manufacturers of baby care products: diapers, panties, wet wipes, disposable diapers and bibs. Included in Essity’s brand portfolio.

The agency has been working with Libero since 2017. Activation was from 1 to 31 July 2017.

 

GOALS AND TASKS

online tasks

Support a new collection of Superhero diapers and panties with activation:

1. Start a landing platform with a photo contest: superhero.libero.com
2. Attract participants to the photo contest.
3. Create promotional products and engage opinion leaders through activation to support and promote the campaign.

offline tasks

1. Create a request for a new collection.
2. Increase brand loyalty.
3. Increase sales of Libero production.

TARGET AUDIENCE

Women between the ages of 20 and 45 who are interested in baby products, especially diapers. Ready to be active in the brand’s online activities and form a community of like-minded people by sharing Libero values.

 

IDEA

For every mother, her baby is a superhero, and the whole world should know about it. In addition, mothers are willingly involved in the game formats of activations. Combining these two simple insights, we got the perfect concept for the «My little superhero» photo contest.

The user path:

― register on the activation site;

― upload a photo of a baby in diapers from the Hero collection;

― share the photo on Facebook and invite others to participate in the activation.

To increase competitive activity, we have attracted influencers and famous mothers to participate. And to encourage mothers to participate in the activity, we played branded prizes — diapers and branded sweatshirts.

 

CONTENT

Competition landing page superhero.libero.com  has become a key communication platform.

We have developed: a content strategy and design, communication tone and activation mechanics, thought out the frequency of interaction with the target audience, built a clear target to attract participants based on previous competitions with moms that we regularly do.

To support and promote activation, we used the following advertising tools and formats: contextual advertising, informers, branded underlays on partner sites, and banners. We posted information about the campaign on specialized websites: megogo, malecha.org.ua, pustunchik.ua.

Additional outreach was provided by campaign coverage by influencers: Yana Blazhivska, Zoya Lobod, Artem Mekh

 

RESULTS

1 563 contestant

803 reposts

2,9 million audience coverage

Project “Running Supergirls” for the Libresse brand

Libresse is a Swedish brand of personal care products for women that have dared to take a stand against the stigmatization of menstruation. Libresse is the first to release a red liquid ad for its products.

Sasquatch Digital has been working with Libresse since 2015.

GOALS AND TASKS

online tasks

To build brand value communication about free activity during menstruation with an extremely narrow target audience segment:

1. Create a brand community on Facebook and keep the audience active in it.
2. Create Facebook events for every workout.
3. Set up a narrow target audience.
4. Provide publications about the project on the pages of well-known training participants.

offline tasks

1. Invite participants in group training sessions in the preparatory stage of Wizz Air Kyiv City Marathon 2018.
2. Ensure the personal presence of celebrities close to the target audience at sports activities.
3. Provide photo and video shooting on training days.
4. Organize support on the day of the race (equipment of fan zones, accompaning of the brand’s sports team).

TARGET AUDIENCE

Women from 18 to 45 years old, residents of Kyiv, who are interested in sports, healthy eating, and an active lifestyle, are ready to join the brand’s offline events and actively form a community of like-minded people, who share brand’s values.

IDEA

The Libresse team participated in the Wizz Air Kyiv City Marathon 2018 to reaffirm their key message: menstruation is a natural process in a woman’s body that will never become an obstacle to her victories and self-realization. But at the same time, the brand helped girls to know themselves better and take care of their bodies.

To do this, together with the Run Ukraine organization, Libresse organized open running training for everyone.

Sasquatch Digital attracted celebrities to join. They were happy to train with the rest, and share branded warm-ups and the secrets of staying active.

CONTENT

The project “Running Supergirls” became a unifying platform and source of information for the participants on Facebook, created separately from the key brand page.

We have developed: content strategy and design, the tone of communication, the rubricator, thought out the frequency of interaction with the audience and set up a target for promoting the page and each event.

We inspired women to run with us and personally charge the participants with positive such influencers as Anna Dobrydneva, Katro Zauber, Olya Tsibulskaya, MamaRika, Maria Vinogradova, and Polina Logunova.

The agency’s production team provided photo and video recording of each training day: sunny October Kyiv, every smile and hundreds of pleasant moments.

It was posts with photos and video reports that became the most sought-after content of the project due to organic distribution by the participants of the filming.

FEEDBACK

Dealing with amateur sports audiences requires expertise both in sports and in medicine: users want to know how exercises affect the body, how to work with weight loss, how to warm up properly, and what to wear for a comfortable run.

To meet these requirements, we have armed ourselves with a pre-arranged Q&A prepared together with subject matter experts. In addition, the day before the event, the moderator of the agency switched to the “help desk” mode to clearly explain how to get from anywhere in Kyiv to the training site, and answer other organizational questions.

RESULTS

139 publications with hashtag #біговісупердівчата

60 minutes — average response time to a user

424 thousand people were covered throughout the campaign

46 km ran across Kyiv in 6 pieces of training

302 thousand people covered on the project page

36 thousand likes under the posts of influencers

2,2 ER Reach

0,07 CPA in $

1,1 CPM in $

Designing a strategy for ATB’s presence on social media (Facebook, VKontakte, Odnoklassniki and Twitter), moderation services and SM support

ATB is the largest Ukrainian supermarket chain by amount of outlets. Known for its affordable prices. Every day, more than 2,000,000 Ukrainians buy goods there.

The agency cooperated with ATB from April 2014 to April 2015.

 

TASKS

Online tasks

The main goal of the online project was to create a loyal community around the ATB brand and collect a maximum of followers to inform organically about special offers.

First, we had to develop a strategy for ATB’s social media presence and then, establish communication with answering any user’s question within 10 minutes on weekdays and 30 minutes on weekends.
 

TARGET AUDIENCE

Middle-income women and men who prefer economical purchase, both family and individual. For them, price is no less important than assortment. They often choose ATB as a “convenient supermarket near home or work”.

IDEA OF COMMUNICATION 

The idea of our communication was to get closer to people. Previously, ATB’s social media had surprised users with all kinds of exoticism, posts with the Maldives and California rolls, which had hardly matched the lifestyle of the target audience. We started creating content that was as close, useful and necessary to the target audience as possible. For example, how to store onions in the kitchen, 10 simple ideas for an egg breakfast, how to clean a frying pan quickly, etc. From the very first month, we began to exceed our reach KPIs.

CONTENT

We focused on household life hacks, as ATB is a supplier of groceries and household goods. For the VKontakte and Facebook pages, we made textual and visual content most useful to our target audience, such as cooking tips, food storage and jokes about typical consumer as well as shopping situations. We developed rubrics and a call to action maximally relevant for the target audience. We also held contests with simple mechanics (contest for the best dish, fan of the month, funniest comment or longest ATB receipt), which always attracted thousands of participants. We converted ATB’s weekly newspapers into the social media format and changed the design system of promotional offers. We developed a Q&A and established communication to support followers’ questions. Our moderator responded to at least a hundred comments and questions a day.

FEEDBACK

We exceeded the follower attraction KPI by 6% and established good communication with ATB’s audience – we responded to about 100 messages daily.

In the first month of work, we made a post that became the best in terms of organic reach and reposts in the three years of ATB’s social media.

RESULTS

233 301 new followers

120 posts a month

100 processed messages a day

SERM (Search Engine Reputation Management) services for a Ukrainian bank.

The agency worked with the client for a year — from September 2014 to September 2015.

TASKS

online tasks

Reducing the number of materials with a negative connotation in Google search results at the request of the client, increasing the productive activity of the bank in mass media and social networks.

offline tasks

Creation of a more favorable perception of the bank by the audience.

Reducing the number of materials with a negative connotation in Google search results at the request of the client, increasing the productive activity of the bank in mass media and social networks.

THE TARGET AUDIENCE

The target audience is potential foreign investors and buyers of the bank.

IDEA OF COMMUNICATION

The client planned the sale of the bank, but faced the negativity accumulated over the years of working in the realities of Ukrainian business, which could become a serious obstacle to concluding a profitable deal.

Our goal was not only to displace negativity from search results, but also to create a general favorable perception of the bank. So, we developed a comprehensive solution that continued to work even after our case work was completed.

CONTENT

First of all, we started working with the public reputation of the bank: together with a partner PR agency, we published a series of interviews and articles with top management, news, and projects in the mass media with significant citations, and created pages on YouTube, Facebook, Instagram, and Twitter social networks, as well as a business Google account. 

The next step was to work with Wikipedia and post counter-content, which will have a positive impact on the brand’s image. In our case, these were reviews on relevant platforms and mentioned materials. To help published articles “fly”, we created a SEO promotion strategy, thanks to which we were able to bring the materials we need to the top of the pages. 

Most of the negativity was simply pushed off the front pages as a result of our actions — we only had to remove the remaining unwanted material from publication using the DMCA.

FEEDBACK

Thanks to the work of the agency, the bank was not only able to conclude a successful contract for the sale of assets to investors, but also formed a positive perception among its clients.

RESULTS

0 negatives in the top 20 search results of Google

3 three times less negativity in the top 50 Google results

1 successful bank sale deal

SM strategy and maintenance of the “MOST-city” mall page on Facebook and Instagram

The “MOST-city” mall is a classic not only in Dnipro, but in all Ukraine. This is a unique location for shopping and entertainment

The agency worked with the client from June 2014 to December 2015.

TASKS

online tasks

The main online-goal of the project is to build communication and develop the representation of the MOST network in social networks while increasing the number of check-ins in Foursquare.

offline tasks

Attract more visitors to the shopping center and stimulate check-in in it.

THE TARGET AUDIENCE

The target audience of our work is residents of Dnipro, who are potential visitors to the shopping center.These are solvent people aged approximately 18 to 46 who value shopping, entertainment and time spent with family or loved ones.

IDEA OF COMMUNICATION

The idea of ​​our communication is to make the mall the most attractive among competitors in Dnipro. For this purpose, we have developed a system of publications, adapted both to the goal of the shopping center in general and the individual capabilities of the tenants.

We unified the feed in social networks, which was previously motley from posts of different formats, and formed a single concept aimed at attracting visitors. We also changed the tone of communication — added more active appeals, invitations, talked more about the advantages of the shopping center and leisure opportunities there.

CONTENT

For pages on Instagram and Facebook, we developed textual and visual content, as well as offline mall support program that corresponded to the general corporate style of the brand. We also developed a rubricator, made the call to action a permanent element of the content, and introduced high-quality reportage shooting for further publication.

FEEDBACK

Thanks to a well-chosen communication strategy, we received positive feedback from visitors. In just 3 months the mall has become not only the most popular among competitors — the location even surpassed the city train station in terms of the number of check-ins.

RESULTS

1 place among Dnipro locations for check-in in Forsquare.

6 000 Instagram followers in a year

12 000 Facebook followers in a year

Support campaign for the communication of the TV channel “TET” on social networks

“TET” is an entertainment TV channel, part of one of the largest media holdings in Ukraine “1+1”. The channel’s on-air grid is entertainment content based on comedy sitcoms, reality shows, and films.

The agency worked with the TET TV channel from April 2011 to June 2013. Campaign dates: November 2011 – December 2012.

GOALS AND OBJECTIVES

online tasks

To create a community for viewers of the all-Ukrainian youth channel who want to learn more about projects, series, and film premieres on TET and discuss their favorite TV shows online.

1. To develop a social media presence strategy.
2. To create an active community of viewers.
3. To attract viewers to shows and series.

offline tasks

To develop a communication strategy for the main page of the TV channel and project pages (Durnev +1, Shchodenniki Temnoho, Split, TET 2.0, Masha i Modeli, Zakryta Shkola, 10 Bazhan, Lyalechka, Koroleva Balu, Vitalka, etc.). 
A total of 24 communities on Facebook and Vkontakte.

1. To increase the visibility of the TV show.
2. To grow an audience of loyal viewers.

The target audience

The audience of the channel is young people from 14 to 30 years old who love humor, fashion, TV series, and reality shows. They spend a lot of time on the Internet and social networks, and actively use instant messengers. Therefore, Vkontakte has become an ideal platform for uniting viewers around the channel’s programs.

Idea of communication

We conducted a transactional analysis and chose a competitive model to work with 24 communities. In practice, this means that the page moderator informed subscribers, and involved them in communication. Moderators set tasks, and subscribers competed for completing them, page activity, and the status of the top fan of the page. The “Child-Child” communication scenario made it possible to speak with subscribers “like you” and to involve them as much as possible in activities on the page.

1-2 posts per day were published on the community pages with news of shows and projects, teasers, trailers, photos from filming, voting, activations, and questions about past releases. The TV channel page acted as a digest and a key community where the best community posts were published. Community pages linked to the page of the TET channel, and vice versa, which made it possible to redirect subscribers and acquaint them with the channel’s key programs.

Result

1 happy client

16 robust communities

194 000 subscribers

Dealing with the reputation of a brand that has faced negative online reviews

X is a company that provides communication services. Included in the top 5 market leaders.

The agency worked with the company in 2012-2013.

GOALS AND TASKS

offline tasks

Service company X was successful in selling its services, but created conditions under which it was extremely difficult to terminate the contract. The additional subscription fee resulted in user dissatisfaction on the forums of various sites. The number of negative reviews in the search results has become so noticeable that it has become difficult for the sales department to conclude new contracts.

Increase the number of contracts.

THE TARGET AUDIENCE

Men from 30 to 60 years old, residents of Ukraine, who experience problems with poor TV signal quality or are unable to connect to the services of cable television operators.

SOLUTION

1. Posted positive reviews on forums with negative mentions of the company.
2. Selected 20 sites without mentioning company X.
3. Created 1,000 emails.
4. Registered on the forums 50 psychotypes of various commentators.
5. Created dialogues between users (4 000 comments).
6. After the creation of topicstarters, 200 positive reviews were published on each forum.
7. Published 28 SEO articles about the client.
8. From the fifth month we started SEO-promotion of forums.
9. At 7-8 months, another 100 messages were published on each of the forums.
10. Further monthly comments were published in a small volume.

RESULTS

3 top Google search results pages we changed

14% increase in new customers

2 times – overfulfillment of the plan for new contracts

Support communicate at a social media for a store FotoMag

FotoMag is the most popular online store in Ukraine at the time. Range of FotoMag.com.ua has more than 150 000 names of goods. Project was started as a special store for photo and video equipment, then turned into a multi-market goods for home, sport and vacation, beauty and health, building materials, home appliances, furniture, dish, jewelry, books.

Agency worked with FotoMag in 2013.

Goals and Objectives

Support store for active expansion of the category goods.

1. Develop a strategy of presence in social media.

2. Form an image of a multi-market store, not only a photo goods.

3. Increase conversion to the website.

4. Configure operational feedback.

Target audience 

All people who buy online. They are oriented in the category in which to make a choice. Online attracts the opportunity to compare the parameters and look for a better option.

Idea to communicate

We made a wide rubricator which covered all goods category:

large and small appliances of household, technologies of information, equipment of office, photo, communication, auto, sport and vacation, house and family, goods for children, FotoMag Travel. We released 110 posts in a month, 3-4 publications a day.

Our task was to show followers a wide range of goods and regularly remind them about different categories.

Results

5 %, growth the traffic from social media on a saite Fotomag

50 %, growth an unique visitors on page FotoMag at VK

30 %, growth a views at VK

5 in the top search results in Google on targeted requests

“Izyumsky” – is a clothes market of Kyiv, located at near metro station “Demiyivsʹka”

There are clothes inaccessible in Ukraine brands in market: original and 
quality replicas of brands, designer and vintage clothes. Most of the sellers moved from Сенный market – place, where rare goods and products were sold in the 1980’s.

The agency worked with the Izyumsky market from March 2012 to April 2013.

Goals and Objectives

online objective

Develop of communicate strategy for the promotion market “Izyumsky” in social media.

1. Increase market traffic.

2. Grow demand for rental places.

Target audience

Buyers interested in original and niche brands that are inaccessible in Ukrainian stores at that time. Potential tenants, clothing sellers.

Idea to communicate

Positioning of  “Izyumsky” how secret place for connoisseurs unique clothes and shopaholics.

Based on a legend “Izyumsky – the new Сенной market”  agency was form a new audience of buyers. New audience to perceive shopping in “Izyumsky” how alternative sales of mass market. “Izyumsky” is a symbol of underground fashion: market became the permanent place for shopping stylists of tv channels and personal stylists, fashion bloggers and fashionistas at the city. Lots of celebrities visited it (Анатолий Анатолич, Алексей Дурнев, Маша Фокина, Дантес) and local celebrities in this market (Koloah, Сергей Вовк, Олимпия Вайтмусташ, Слава Кононов и др.).

Results

100%, place filled

1,3 the rent price has increased

Libero is a brand from Sweden, one of the key manufacturers of baby care products: diapers, panties, wet wipes, disposable diapers and bibs. Included in the Essity brand portfolio.

Sasquatch Digital has been working with Libero since 2016. Activation took place from 1 to 30 November 2016.

GOALS AND TASKS

online tasks

To support the introduction of Libero Comfort and Up & Go ZOO diapers – panties and diapers with prints of jungle dwellers (monkey, panda, tiger, elephant, giraffe and zebra).

As part of activation:

1. Create a recognizable Libero ZOO.
2. To build an effective activation mechanics for the highest coverage of the audience of parents of children from 0 to 4 years.

offline task

1. Create demand for a new collection.
2. Increase Libero sales.

Difficulties of implementation:
Activation had to be carried out in the conditions of introduction of products in outlets – packages “ZOO collection” at that time were not presented in 100% of retail stores and zooprints still had to be found.

TARGET AUDIENCE

Parents of children from 0 to 4 years. Men and women from 25 to 34 years old, residents of Ukraine.

IDEA

Moms love their little monkeys and take pictures of them several times a day for and without! Why not combine the release of such a photogenic collection of diapers to create the largest photo album with them? We created a landing platform zoo.libero.ua, where parents could upload photos of their babies. But an important nuance: the baby should already be in the diapers of the new line!

Prize fund:

1. daily – 20 large packages of diapers of the “ZOO collection” series;

2. weekly – 2 two tricycles in a print similar to that applied to diapers.

IMPLEMENTATION

In order to achieve the highest coverage and increase the frequency of contact of CA with information about the new collection, in addition to the activation platform, we have used a range of tools. The recognizability of “ZOO collection” worked: regular SMM-communications, contextual and media advertising (Google and Yandex), siding, publications from influencers (Sofia Stuzhuk, Tanya Prentkovich, Dasha Katsurina, Julia Dzhusupova, etc.) with the support of their posts comments.

To promote activation on social networks, we reviewed the rubric and design, the tone of communication and built the right target to attract participants.

CONTENT

for the action

– no repost of content on the pages of quoted mothers;

– repetitions of quoted mothers;
– amateur photo quality;
– unsystematic placement of posts with a promotion;
– unsystematic schedule of publications;
– publication of posts without taking into account the peak activity of subscribers.

during the action

– quotes from mothers-bloggers with active links to them;
– reposts of content to the pages of mothers;
– all the mentioned heroines of the community are unique;
– 95% of professional quality photos;
– systematic support of promotions with online stores;
– daily publications during peak hours of subscribers.

Despite the barriers, we exceeded the KPI by 121% in terms of the number of participants.

RESULTS

3,7 million moms and dads covered

201 thousand conversions to the site

1 391 photos uploaded to the contest’s album

«1+1» media group – one a major holding in Ukraine to bring together more than 1000 workers. The structure of 1+1 media includes 7 television channels — 1+1, 2+2, TET, PLUSPLUS, 1+1 International, UNIAN TV and Bigudi, a group of news Internet-sites TCH.ua, information agency UNIAN and Glavred.

Agency worked with «TET» from April 2011 to June 2013. Timing campaign April – September 2011 year.

Goals and Objectives

online objective

Launch and support with the help of a campaign in social media for the «1+1» media group reality show portraying high school students becaming main characters of a school graduation party.
Develop a strategy of presence in social media.
Create an active audience.
Attract an audience to view the show.

offline objective

1. Increase the visibility of the show.
2. Grow an audience of loyal viewers.

Target audience

Our agency needed to make a magic world for schoolgirls, in which Sinderella to turn into a princess and stands as a protagonist at  a school graduation party.

Primary audience is girls 16-18 years old, high school students and graduates.

Idea to communicate

Make a show in which girls from high school tell of the process to prepare for the evening festivitie and to support each other. There were 48 graduates from 12 schools in different regions of Ukraine.

We make a star out of each of them: stylists, makeup artists and hairdressers transformed «ugly duckling» into an amazing swan. All participants had albums in VK, and we told about each girl.

Followers drew their favorite participants and actively supported them. Regularly held competitions for the best drawings in groups and participants of the community created hundreds of fan artworks.

Results

28 000 participant of community VK

100 000 coverage an unique visitors

122%, growth of visitors on site TET

110 000 usinger visit on site

3 000 comments on wall VK

1 show sell russian «Muz-TB»

Oschadbank is a Ukrainian state bank, the second in terms of assets, one of the largest in terms of the number of branches in Ukraine.

Our agency worked with the bank in 2016-2019.

GOALS AND TASKS

offline tasks

1. To increase the channel’s search results in YouTube.
2. To reduce the position of non-brand videos related to Oschadbank that negatively affect its image performance.

online tasks

To increase audience awareness and loyalty.

THE TARGET AUDIENCE

Private entrepreneurs. Also, everyone who is interested in banking products and who monitors information about them on YouTube.

SOLUTION

1. Worked out all the factors that affect ranking in YouTube (tags, titles, descriptions, comments).
2. We applied a mix of low-frequency and high-frequency tags.
3. Set up internal distribution on the channel.
4. Updated visual style of packshots.
5. Optimized all previously uploaded videos to the channel.
6. Added new videos already with the correct design.
7. Acted according to the strategy of entering the “Recommended Videos” block.
8. Used organic promotion methods.

RESULTS

34 000 new views

680% increase in the number of views

71% of all videos were in the top 50

Lex Artist is a creative support for business. For 14 years, they have been successfully protecting personal data in companies.

So our task was to create a series of brochures for office workers to help convey information about the processing and structure of personal data protection, how to behave in case of a breach, and other processes with the help of an easy illustration. The agency worked with the company in Autumn 2022.

DOBROMIR

The Polish animated series «Dobromir» tells the story of a little boy who invented ideas for his grandfather to solve difficult problems. Tricky and simple tools 3 automatically solved the problem, making Grandpa’s life easier.

Our heroes are the same: red-haired, inspired, and ready to solve any problem, even the most difficult one, in no time.

TITLE PAGE MR & MRS IOD

Our task was to develop a very bright front page to attract attention and confirm that complex things can be solved simply with the help of professionals.

CHARACTERS

We have selected unique characters for each position in the team. All of them play a role in the organizational structure of personal data protection. These are the Data Protection Officer, Cyber Security Manager, and Coordinator. With the help of simple elements of identification of each of these characters, we made it as easy as possible to understand and remember information. Everyone plays a critical role in protecting personal data, so they are all superheroes. All characters are presented in female and male versions with mixed elements of clothing: classic office bow and superhero paraphernalia.

RESULTS

1 happy client

5 male and female characters

9 illustrated pages

Nike is a world-famous brand of sportswear and footwear owned by the American company Nike Inc.

The agency worked with Nike from 2009 to 2012. Campaign dates: February 20 — March 7, 2010. 

GOALS AND OBJECTIVES

online tasks

To support a new Nike Dunk sneaker model on the market with a promotional campaign, and to use such an unusual tool at that time, as influencers, as well as:

1. Develop and run an advertising campaign on social networks.

2. Organize media and contextual advertising.

3. Arrange publications in the media and from opinion leaders.

offline tasks

1. Generate demand.

2. Attract customers to the store.

3. Help in sales of specific model sneakers.

TARGET AUDIENCE

Men and women aged 20-35 who live in Kyiv. They are interested in sportswear brands, fashion and love sneakers.

IMPLEMENTATION

The event helped to reveal the product to consumers as much as possible — for four days, in one of the stores of the network, those who wished could purchase a new shoe model at a promotional price of UAH 599 per pair.

We did a hype campaign for Nike Dunk before the word even came into common use. And to make everything work, we used a tool that at that time did not really have a designation in Ukrainian marketing — seeding and attracting influencers who did not yet know that they were called that.

Consumers learned not from advertising, but from recommendations, that within 4 days they will be able to purchase a new model of sneakers at a promotional price of UAH 599 per pair in a particular store on the network. Even in 2010, it was a fabulously low price for an exclusive: imagine that Nike brought only 500 pairs to all of Ukraine.

Our channel mix for this campaign included three components. Number 1 — publications from users who have gathered a streetwear and street fashion audience on their pages. Number 2 — posts in thematic communities: people who understood why to stand in line for a pair of Nikes gathered here. Well, and number 3 – messages on information and lifestyle portals to give sufficient coverage and official status of the news. As a result, on the day of the launch, half an hour before the opening of the store, a queue of 26 people lined up in the Globus shopping center. On the first day, 150 pairs of sneakers were swept off the counter, without a single hryvnia invested in additional offline advertising.

Our channel mix for this campaign included three components. Number 1 — publications from users who have gathered a streetwear and street fashion audience on their pages. Number 2 — posts in thematic communities: people who understood why to stand in line for a pair of Nikes gathered here. Well, and number 3 – messages on information and lifestyle portals to give sufficient coverage and official status of the news. As a result, on the day of the launch, half an hour before the opening of the store, a queue of 26 people lined up in the Globus shopping center. On the first day, 150 pairs of sneakers were swept off the counter, without a single hryvnia invested in additional offline advertising.

Results

1 of the first satisfied clients of the agency

432 pairs of shoes sold

43 publications in the media and from bloggers