Scott's Directories

Background:

Canadian Institute for Health Information (CIHI) provides essential information on Canada’s health system and the health of Canadians. The demands of managing their existing Medical Database, ensuring its accuracy and integration of new medical information became a challenge. CIHI’s Medical Data is compared and analyzed annually. This analysis determines trends in the medical profession to help project the areas that most require medical skills, resources and funds to be allocated to them.

The Solution:

In 1994 CIHI inherited Scott’s Medical Data from Health Canada, with data dating back from 1968. As Canada’s #1 Leading Medical Data provider, Scott’s Directories was the solution to delivering and incorporating this existing Medical Data to CIHI data holding. Knowing Scott’s Medical Data is continuously verified and updated allowed CIHI to no longer have to manage this entirely in-house, allowing them to focus primarily on the analysis of the data.

The Results:

The quality and accuracy of Scott’s Medical Data is intrinsic to CIHI’s ability to accurately analyze and compare trends year over year and as such, inform the Provincial and Federal Governments which medical resources, skills and specialists are needed across Canada.

CIHI is very pleased with the outstanding customer service that Scott’s provides, and looks forward to continuing the partnership for years to come.

CIHI, in partnership with Scott’s Medical Directories, along with the Federal and Provincial Governments and members of Health Organizations, contributes to the well-being of all Canadians.

Background:

Founded in 2006, BullyingCanada is a free bilingual donor-funded organization with 24/7/365 national support that helps counsel and assist bullied children and youth. The organization counsels its participants until they find a way to end being bullied. This process can take anywhere from 2 weeks to a year of support by BullyingCanada. They have a team of Volunteer Support Responders and Professional Counselors which make one-on-one connections with the participants by phone, texting, online chat and email. In 2021, BullyingCanada handled 787,035 requests for help. This was a record number of requests the organization received – 6.2 times more than before the Covid19 pandemic. The organization also delivers over 4000 educational presentations across Canada on bullying prevention and their website was visited 53 million times.

The Challenge:

BullyingCanada is a donor-funded organization that relies on the support of volunteers and counselors to provide bullied children and youth with the support they need. As a donor-funder registered charitable organization they required accurate up to date information to reach out to potential donors to help fund their organizations outreach efforts. They were using a combination of Google and other corporate databases which they found unreliable making it incredibly difficult to reach the corporate donors or a specific contact at a company.

The Results:

Using Scott’s Directories, BullyingCanada was able to export a list of potential donors with contact information to use in fundraising outreach. Scott’s Directories allowed the organization to pull a list of businesses who can assist and execute a direct mail fundraising campaign. They were able to connect with the right contact at these businesses and use the list to access potential donors as well. As a result, Scott’s Directories has saved the organization time. As they have a small National team spread out across Canada the business information was easily shared for their volunteers.