Scout

Scout is an independent specialist media planning and buying agency based in Australia. The agency focuses on helping brands navigate the complexities of media, technology, and consumer behaviour through data-driven strategy, planning, buying, optimisation, and measurement. Scout combines consumer insights, media data, research, and technology to create end-to-end media strategies focused on brand growth and customer acquisition.

Its core capabilities include Audience Profiling & Targeting, Media Strategy & Channel Planning, Omnichannel Media Buying & Optimisation, Digital Performance Media & eCommerce, Campaign Measurement, Reporting & Analytics, and Lead Generation. Scout develops integrated campaigns across traditional and digital media channels and uses data and analytics to monitor performance and improve ROI and ROAS.

Scout has worked with clients including ghd, Spicers Retreat, Grove Juice, Andersens Flooring, Opera Queensland, Diabetes Australia, and QCOSS. Its portfolio includes campaigns involving brand awareness, customer engagement, content-led media strategies, and targeted advertising.