SEO Go

SEO Go

Don’t Settle For Less – Go For SEO Expert Services

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About SEO Go
Composed of a close-knit team of highly skilled marketing professionals, SEO Go is here get your business’s online presence where it needs to be.  We started as a one-man band; however, our success has seen our team grow to a highly experienced team of 6 digita...
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SEO Go
Don’t Settle For Less – Go For SEO Expert Services
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81 Questions
In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths. The benefits of hiring a freelance SEO It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins. Below are a few questions you need to ask yourself before hiring an SEO freelancer: Can you invest your time to learn SEO by yourself? There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business. Do you have enough resources to hire a full-time SEO? You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO. Do you have the Funding to hire an SEO Agency? Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do. Is Hiring a Freelance SEO a good option for your company? Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if: You don’t have time to sustain the changes in the SEO industry. You cannot give enough time to learn SEO. Your skills are most applicable elsewhere in your company. You don’t have enough days or months to spend testing SEO strategies that might or might not work. You want to implement customized targeted SEO strategies. You cannot commit to an annual salary. You want someone with relevant experience outside of your firm. How to determine your SEO Requirements? Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as: The SEO checklist on Alexa’s blog 15-minute SEO checklist from Moz These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy. This information helps you while looking for and interviewing possible candidates. How to find Quality Freelance SEOs? While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results. You can seek the following rules while looking out for an excellent Freelance SEO: Seek someone with an evident track record in SEO. Interview prospective candidates. Perform a small test job before you sign a long-term contract. Stay connected by keeping the communication lines open. Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars. The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team. Conclusion: Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.
In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths. The benefits of hiring a freelance SEO It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins. Below are a few questions you need to ask yourself before hiring an SEO freelancer: Can you invest your time to learn SEO by yourself? There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business. Do you have enough resources to hire a full-time SEO? You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO. Do you have the Funding to hire an SEO Agency? Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do. Is Hiring a Freelance SEO a good option for your company? Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if: You don’t have time to sustain the changes in the SEO industry. You cannot give enough time to learn SEO. Your skills are most applicable elsewhere in your company. You don’t have enough days or months to spend testing SEO strategies that might or might not work. You want to implement customized targeted SEO strategies. You cannot commit to an annual salary. You want someone with relevant experience outside of your firm. How to determine your SEO Requirements? Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as: The SEO checklist on Alexa’s blog 15-minute SEO checklist from Moz These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy. This information helps you while looking for and interviewing possible candidates. How to find Quality Freelance SEOs? While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results. You can seek the following rules while looking out for an excellent Freelance SEO: Seek someone with an evident track record in SEO. Interview prospective candidates. Perform a small test job before you sign a long-term contract. Stay connected by keeping the communication lines open. Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars. The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team. Conclusion: Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.

In my knowledge, a large number of big or small companies who hired Freelancers are doing good in the business. Still, a majority of companies are in a dilemma when it comes to choosing a freelancer for SEO services, followed by a variety of misconceptions and myths.

The benefits of hiring a freelance SEO

It has been observed from a study that there are about 53 million freelancers in the US. Many freelancers have sound technical knowledge and SEO know-how that can drive your business to expand margins.

Below are a few questions you need to ask yourself before hiring an SEO freelancer:

  • Can you invest your time to learn SEO by yourself?

There are multiple SEO guides, books, and teaching tools available on the internet, and you can gradually evolve by starting from the beginner’s guide to an advanced guide. The only drawback here is that learning SEO from scratch would consume lots of your time that could be utilized in planning other strategies for your business.

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  • Do you have enough resources to hire a full-time SEO?

You can think of hiring a full time, in-house SEO expert who is a technically skilled person dedicated to helping your brand achieve all the set milestones. However, hiring a full-time SEO can only be considered if you have the resources, as they ideally charge a huge sum. It was found in the recent research that the average SEO salary is more than $60K in the US, and the pay can vary according to your location. So, if you are a startup, you have to be very particular about spending each penny in the right direction. You have to be prepared with a planned budget to pay for their salaries if hiring a full time, in-house SEO.

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  • Do you have the Funding to hire an SEO Agency?

Hiring an SEO agency is a much better option than hiring a full-time SEO expert as you get access to various resources and in-depth tools by paying much less. Also since an agency works simultaneously with many other companies, they are more creative and proficient in implementing new and unconventional methods. According to a survey, nearly 35% of SEO clients pay at least $2,500 a month, which again is a big deal for startups where they have limited resources and lots to do.

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Is Hiring a Freelance SEO a good option for your company?

Concentrating on all the facts mentioned above, hiring a freelance SEO for your company can be considered if:

  • You don’t have time to sustain the changes in the SEO industry.
  • You cannot give enough time to learn SEO.
  • Your skills are most applicable elsewhere in your company.
  • You don’t have enough days or months to spend testing SEO strategies that might or might not work.
  • You want to implement customized targeted SEO strategies.
  • You cannot commit to an annual salary.
  • You want someone with relevant experience outside of your firm.

How to determine your SEO Requirements?

Before investing your money in hiring an SEO expert, you should be well aware of your requirements and invest accordingly. It is advisable to start with a checklist of all your needs and then find out the best company or individual SEO expert that fits your needs. There are some options available in the market that can help you design your SEO checklist, such as:

These checklists provide detailed information on what to look for while hiring for an SEO. The Moz checklist offers a step by step guide to planning SEO strategy.

This information helps you while looking for and interviewing possible candidates.

How to find Quality Freelance SEOs?

While looking out for an SEO, you should always ignore the ads that appear on SERPs and skip over to the organic results.

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You can seek the following rules while looking out for an excellent Freelance SEO:

  • Seek someone with an evident track record in SEO.
  • Interview prospective candidates.
  • Perform a small test job before you sign a long-term contract.
  • Stay connected by keeping the communication lines open.

Discovering a skilled freelance SEO can be all the difference between expanding your business and spending thousands of dollars.

The right freelance SEO understands your brand, stays updated on the latest Google algorithm changes, knows how to track outcomes, and effectively communicates with your team.

Conclusion:

Choosing a freelance SEO over an agency or full-time employee does not mean you have to compromise on quality. The right freelance SEO improves your site while staying within your budget so your company can find ways to expand. Hence, considering all the facts mentioned above, hiring a Freelance SEO is always a good option for your business.

During COVID time, we have seen the digital transformation where Search Engine Optimization is on top of SMEs' demand (Small and Medium Enterprises). In today’s modern era, SEO consulting has become the top prioritization for businesses.As compared to big companies, SEO consulting is essential for SMEs. It is required for the ranking of SMEs due to the following reasons:User –friendly websites – SEO enable small business owners to create a quicker and user-friendlier website. It helps in improving user experience as they feel happy with on-page SEO. The visitor stays longer on well-structured, clean, and uncluttered websites. As a result, it helps in decreasing the bounce rate and helps in increasing the page views. The readers get happy when highly relevant content solves their questions and enable visitors to find what they are looking for.Better Conversion rates- Readers pay attention to websites that are easy-to-read and navigate. You can effortlessly read and surf SEO-optimized websites on almost all types of devices like mobiles or tablets. These types of customers or subscribers become loyal to your company.Build brand awareness- The brand awareness helps in getting a higher ranking on the SERPs. The customers are more likely to trust your brand when your sites appear on the first page of major engines like Google, Yahoo, and Bing. Search engines play a crucial role in making or breaking your brand. By investing in SEO, small businesses can build better brand awareness. SMEs can gain top rankings for the key terms related to their business.Get more customers- It is easy to bring more customers for the businesses that hold SEO optimized website. In today’s time, you will find SEO the most efficient and affordable marketing strategy. With the help of SEO practice, you can get the customers looking for your business's products and services. By spending some time, energy, and a small amount of money, your SEO practice can bring targeted traffic to your website.Bypass competition – Search engines are potent as it enables businesses to attract more customers to their company’s website from local searches. Companies can grow faster and become more successful with the help of Search engines and SEO practices.Summing up Small business owners can effortlessly create fast and user-friendly websites with the help of SEO practices. These SEO practices help bring more qualified potential customers to their sites, which in turn help increase conversion rates.
During COVID time, we have seen the digital transformation where Search Engine Optimization is on top of SMEs' demand (Small and Medium Enterprises). In today’s modern era, SEO consulting has become the top prioritization for businesses.As compared to big companies, SEO consulting is essential for SMEs. It is required for the ranking of SMEs due to the following reasons:User –friendly websites – SEO enable small business owners to create a quicker and user-friendlier website. It helps in improving user experience as they feel happy with on-page SEO. The visitor stays longer on well-structured, clean, and uncluttered websites. As a result, it helps in decreasing the bounce rate and helps in increasing the page views. The readers get happy when highly relevant content solves their questions and enable visitors to find what they are looking for.Better Conversion rates- Readers pay attention to websites that are easy-to-read and navigate. You can effortlessly read and surf SEO-optimized websites on almost all types of devices like mobiles or tablets. These types of customers or subscribers become loyal to your company.Build brand awareness- The brand awareness helps in getting a higher ranking on the SERPs. The customers are more likely to trust your brand when your sites appear on the first page of major engines like Google, Yahoo, and Bing. Search engines play a crucial role in making or breaking your brand. By investing in SEO, small businesses can build better brand awareness. SMEs can gain top rankings for the key terms related to their business.Get more customers- It is easy to bring more customers for the businesses that hold SEO optimized website. In today’s time, you will find SEO the most efficient and affordable marketing strategy. With the help of SEO practice, you can get the customers looking for your business's products and services. By spending some time, energy, and a small amount of money, your SEO practice can bring targeted traffic to your website.Bypass competition – Search engines are potent as it enables businesses to attract more customers to their company’s website from local searches. Companies can grow faster and become more successful with the help of Search engines and SEO practices.Summing up Small business owners can effortlessly create fast and user-friendly websites with the help of SEO practices. These SEO practices help bring more qualified potential customers to their sites, which in turn help increase conversion rates.

During COVID time, we have seen the digital transformation where Search Engine Optimization is on top of SMEs' demand (Small and Medium Enterprises). In today’s modern era, SEO consulting has become the top prioritization for businesses.

As compared to big companies, SEO consulting is essential for SMEs. It is required for the ranking of SMEs due to the following reasons:

User –friendly websites – SEO enable small business owners to create a quicker and user-friendlier website. It helps in improving user experience as they feel happy with on-page SEO. The visitor stays longer on well-structured, clean, and uncluttered websites. As a result, it helps in decreasing the bounce rate and helps in increasing the page views. The readers get happy when highly relevant content solves their questions and enable visitors to find what they are looking for.

Better Conversion rates- Readers pay attention to websites that are easy-to-read and navigate. You can effortlessly read and surf SEO-optimized websites on almost all types of devices like mobiles or tablets. These types of customers or subscribers become loyal to your company.

Build brand awareness- The brand awareness helps in getting a higher ranking on the SERPs. The customers are more likely to trust your brand when your sites appear on the first page of major engines like Google, Yahoo, and Bing. Search engines play a crucial role in making or breaking your brand. By investing in SEO, small businesses can build better brand awareness. SMEs can gain top rankings for the key terms related to their business.

Get more customers- It is easy to bring more customers for the businesses that hold SEO optimized website. In today’s time, you will find SEO the most efficient and affordable marketing strategy. With the help of SEO practice, you can get the customers looking for your business's products and services. By spending some time, energy, and a small amount of money, your SEO practice can bring targeted traffic to your website.

Bypass competition – Search engines are potent as it enables businesses to attract more customers to their company’s website from local searches. Companies can grow faster and become more successful with the help of Search engines and SEO practices.

Summing up 

Small business owners can effortlessly create fast and user-friendly websites with the help of SEO practices. These SEO practices help bring more qualified potential customers to their sites, which in turn help increase conversion rates.

SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.
SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’ Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late. On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post. · SEO improves your website and lets you create a better and user-friendly platform for the visitors. · It will let you find new customers and help you in growing. · It will let you explore new markets. · It will help you with improving your business’s conversion rates. · It generates awareness through enhanced rankings. · It helps in building a dedicated fan base involving email marketing · SEO makes you stay-in-sync with the latest developments in the market and technology. · It bypasses competition and paves a straight way for you to develop. · It makes you open around-the-clock business, i.e., 24x7. · It is perfect for social media marketing. Now, here is a secret of implementing a promising SEO strategy to benefit your business. Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t. Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You Either hire an SEO company to work for you or learn how to do SEO yourself. SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

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SEO has proved its significance in all areas of businesses on this planet. Big or small, any business can benefit using exceptional search engine marketing and optimization techniques to generate excellent revenues, attain goodwill, and get a steady position in the market. The only thing one needs to be sure of is – ‘not to fool Google so that your business doesn’t punish you in return.’

Generally, start-ups and small business owners take search engine marketing casually. They even don’t realize how their small-term marketing goals have become an outcome of their cheap marketing and promotional tactics that could hardly take their business to rise further. And when they come to know, it is already very late.

On the other hand, appropriate SEO practices can get a lot of benefits. How investing in SEO can reap enormous benefits and advantages to the small business are what we are going to check further in this post.

· SEO improves your website and lets you create a better and user-friendly platform for the visitors.

· It will let you find new customers and help you in growing.

· It will let you explore new markets.

· It will help you with improving your business’s conversion rates.

· It generates awareness through enhanced rankings.

· It helps in building a dedicated fan base involving email marketing

· SEO makes you stay-in-sync with the latest developments in the market and technology.

· It bypasses competition and paves a straight way for you to develop.

· It makes you open around-the-clock business, i.e., 24x7.

· It is perfect for social media marketing.

Now, here is a secret of implementing a promising SEO strategy to benefit your business.

Create an SEO-friendly website. Stress over implementing best on-page optimization techniques. As per a Google survey, businesses using the web for their marketing and promotion activities grow 40% faster than those who don’t.

Design and implement a digital marketing strategy. Consider the money spent on SEO as an investment and not a cost. You

Either hire an SEO company to work for you or learn how to do SEO yourself.

SEO is vital for businesses competing online, and it always worth all the companies investing in it. It gives lasting results, especially when you are a budding business.

Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.
Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.Automating SEO AnalysisTo analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.Automating Influencer ResearchThe success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers byconducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.Automating Keyword & Backlink MonitoringWhile implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.Automating Social SharingSocial media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.ConclusionHence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Search engine optimization is the strategy that helps a website appear higher on SERPs. A business needs to have a thorough understanding of search engine algorithms to rank their sites on SERPs. Most often, even the SEO experts get confused by page rankings as search engines aren’t always candid about algorithm updates. This makes SEO challenging and usually requires constant monitoring and updates.

In 2020, businesses have become more goal-oriented than before. Organizations want to know the time spent researching keywords, carefully placing them in title tags, headers, and meta descriptions, and creating quality content worth the results? Or is SEO still relevant? The answer to this would be a “yes.” Businesses need to learn some conventional techniques to understand how SEO is relevant to their businesses today.

SEO matters in 2020, and the strategy is more critical than ever. It’s an essential aspect to successful digital marketing efforts. Evolving algorithms result in the demand for high-quality content, so some marketers believe that as long as they post valuable content, SEO doesn’t matter. Quality content works for gaining customer trust and engagement on a site, which can be found by implementing proper SEO techniques.

With the evolution of technology, few of the SEO tasks can now be automated (at least partially) with the right tools. Some brands or small businesses cannot afford a full-service SEO agency, and they face various challenges in link-building. It is a known fact that success in SEO can only be achieved by investing lots of time into it. Publishing a link-worthy content requires numerous hours spent on researching, writing, and polishing it to perfection. To attain links from authoritative blogs, multiple expertly-crafted outreach emails are needed to be crafted.

Automation may not propel a website straight to the top, but it can speed up the results. A few SEO tasks ranging from link building to blogger outreach can be automated with the right tools.

Automating SEO Analysis

To analyze a site’s SEO, off-page factors such as the site’s backlink profile can be calculated by a free audit tool like Seoptimer. To analyze these results, the user needs to type the website’s URL into the main field and click “Analyze.” In the next step, the Seoptimer will provide a host of data, enabling the user to gather a deeper understanding of factors such as usability, loading speed, social signals, and many more.

The point of consideration here is that SEO audit is a service that’s usually offered for “free” by various small SEO agencies.

Automating Influencer Research

The success of link building, combined with advanced techniques like Skyscraper, depends on an effective outreach strategy, which requires stellar content, compelling outreach emails, and the right influencers. Any marketing firm can discover intriguing topic ideas as well as famous publishers by

conducting content research with tools like BuzzSumo. However, the tool’s influencer research feature is limited only to Twitter accounts. Hence this would not work if you need to launch a comprehensive outreach campaign.

So instead of “cold emailing” prospects, a brand can look out for them by a more efficient approach by identifying influencers who’ve already shown interest in your brand. The organization can look for bloggers and other content publishers who are already aware of their brand by using social listening tools like SentiOne. This tool provides notification alert whenever someone mentions the brand in forum sites, social media, or blogs.

Automating Keyword & Backlink Monitoring

While implementing the SEO technique, monitoring for keywords, and changing the website’s backlink profile is one of the most tedious tasks.

A tool like SE Ranking can help businesses save several hours by monitoring tasks and providing them with a unified dashboard. It can also help in monitoring backlinks, keyword rankings, social signals, as well as insights. Moreover, SE Ranking can also assist in setting marketing and SEO goals for a site. Initially, this tool automatically generates a list of objectives based on the preliminary analysis of the website as well as target keywords.

Automating Social Sharing

Social media drives various opportunities that eventually lead to SEO benefits, such as building a follower base and driving massive traffic to the site. It also helps in exposing the marketing content to bloggers, niche experts, and other influencers. Hence, social media maximizes the content’s potential for backlinks. Companies can use a social media scheduling tool like Buffer and then directly connect it to their site via IFTTT.

Buffer is a well-known social media automation tool that schedules posts across various networks. One of its significant benefits is the “Posting Schedule” feature, which enables the user to share content when their audience is most active consistently. IFTTT is an excellent automation tool that allows users to create “applets” by combining two services into one workflow.

Conclusion

Hence, SEO is relevant in 2020 and would be relevant in 2021. Also, the automation processes do not affect the SEO but help in making various tasks simpler. Hence, the users can save truckloads of their time and resources, providing flexible strategies.

Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files
Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.It is always advisable to use the latest version of Magento for better SEO results.SEO factors for the Magento Store1) Home page title and Meta dataEnsure that every product page has catchy meta titles and descriptions that include your keywords.For your homepage, ensure you optimize the meta-tag for the right set of keywords2) Logo image Alt descriptionOptimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.Try to use a proper description and keywords in alt-tagAlt-tags need to be short, clear, and to the point.3) Magento SEO friendly URLsEvery URL needs to be unique, static, and perfectly optimized according to SEO guidelines.Homepage: www. yourwebsite. comProduct Page: www. yourwebsite. com/ product-nameCategory Page: www. yourwebsite. com / category-nameSub-category Page: www. yourwebsite. com / category- name/ sub-category-name4) Product Metadata and URL keyURL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browserThe default URL key is based on the product name. You can use the default or change it as needed.Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it. 5) Magento category page meta-data and URLThe category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URLWrite meta-data for your product category with relevant keywords and key-phrases6) Canonical link for each category and productsMake sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and productsEnable canonical link Meta Tags for categories and products to “Yes.”Use canonical link meta tag for categoriesUse canonical link meta tag for products7) Magento SEO sitemap configuration settingSitemaps are critical for SEO purposesFor Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.8) SID removal from Magento URLsWe don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL9) Permanent redirect features for the renaming of products and categoriesAuto redirect to Base URLCreate Permanent Redirect for old URLs if Url key changedGenerally, 301 redirects are recommended10) Robot.txt directivesThe Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.11) Default settings of product URL suffix in every Magento SEO pageThe suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URLChange page URL suffixes for products and categories.12) Add a blog page and practise internal linking for your Magento store A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking 13) Reduce page loading speedPage loading speed should be less than 3 seconds. You should reduce it as much as possible.Enable all caching features and flush Magento cacheEnable flat categories and productsMerge your CSS and JavaScript files

Magento is an open-source ecommerce platform that offers a range of advanced features to build fully functional websites and portals that are user friendly.  It is one of the prime reasons why Magento is the first preference for most online retailers to build their online store.    

However, building a cost-effective online store is a different ball game than marketing them for gaining profits. To optimize your Magento store for search engines here are some top SEO factors, you need to consider.

It is always advisable to use the latest version of Magento for better SEO results.

SEO factors for the Magento Store

1) Home page title and Meta data

  • Ensure that every product page has catchy meta titles and descriptions that include your keywords.
  • For your homepage, ensure you optimize the meta-tag for the right set of keywords

2) Logo image Alt description

  • Optimize the product Images In Magento 2.  For Magento 2, individuals can manually insert “Alt text’ for every image on their site, from product images to the store logo.
  • Try to use a proper description and keywords in alt-tag
  • Alt-tags need to be short, clear, and to the point.

3) Magento SEO friendly URLs

Every URL needs to be unique, static, and perfectly optimized according to SEO guidelines.

  • Homepage: www. yourwebsite. com
  • Product Page: www. yourwebsite. com/ product-name
  • Category Page: www. yourwebsite. com / category-name
  • Sub-category Page: www. yourwebsite. com / category- name/ sub-category-name

4) Product Metadata and URL key

  • URL key determines the online address of the product. The URL key  is added to the base URL of the store and appears in the address bar of a browser
  • The default URL key is based on the product name. You can use the default or change it as needed.
  • Product meta-data should include high-value keywords. Although Google no longer has a value on meta keywords, other search engines continue to use it.

 5) Magento category page meta-data and URL

  • The category URL key can help a product page be found by search engines by queries related to this category. Add keywords in the URL
  • Write meta-data for your product category with relevant keywords and key-phrases

6) Canonical link for each category and products

  • Make sure you write a unique description for each product. To avoid duplication issue use the canonical link for each category and products
  • Enable canonical link Meta Tags for categories and products to “Yes.”
  • Use canonical link meta tag for categories
  • Use canonical link meta tag for products

7) Magento SEO sitemap configuration setting

  • Sitemaps are critical for SEO purposes
  • For Magento 1 SEO optimization, you can generate both XML and HTML sitemaps. Unfortunately, Magento 2 only has XML sitemap settings.
  • It’s important to use prioritization for products, categories, and CMS pages. Put your most valuable content first.

8) SID removal from Magento URLs

We don’t want links to lead to improper URLs, and we don’t want SIDs to appear to those visitors.  

  • SID or session ID in Magento frontend URL in some short is a content duplicate generator. It generates different URLs of the same page, which Google eventually interprets as a duplication of content.  It is better to remove SID from the URL

9) Permanent redirect features for the renaming of products and categories

  • Auto redirect to Base URL
  • Create Permanent Redirect for old URLs if Url key changed
  • Generally, 301 redirects are recommended

10) Robot.txt directives

  • The Robots.txt file helps search engine robots to identify which pages on the site should be crawled or which should not be crawled. Make sure you use “INDEX, FOLLOW” if you want the search engine to crawl your website/page.

11) Default settings of product URL suffix in every Magento SEO page

  • The suffix is a part of the URL after the URL key. It is the .htm or .html part. In SEO, it is recommended that the suffix is excluded from the URL
  • Change page URL suffixes for products and categories.

12) Add a blog page and practise internal linking for your Magento store 

  • A blog still works if you have relevant keywords. Also, you can have numerous unique URLs and pages of content with targeted keywords you usually would not use when promoting or selling items. While working on blogs avoid duplicate content and practice internal linking

 13) Reduce page loading speed

  • Page loading speed should be less than 3 seconds. You should reduce it as much as possible.
  • Enable all caching features and flush Magento cache
  • Enable flat categories and products
  • Merge your CSS and JavaScript files
One of the most common questions asked by webmasters who are just starting out with search engine optimization is "What is negative SEO?” The question is relevant given the race of websites competing with their batons to secure their desired spot in the SERPs listing. In order to surpass the competition, a lot of unethical practices are observed by webmasters. One of those is Negative SEO. Further in this answer, I have explained what are the different types of Negative SEO attacks and how to safeguard your site from them?Negative SEO is a practice of attacking a competitor’s ranking using some black hat or other unethical methods. So, what are the different types of Negative SEO attacks?Website hackingBuying and linking tons to spammy links to a competitor’s websiteCreating a fake social media profile to harm a website’s reputationRemoving some good backlinks of a websiteMaking duplication of a website’s contentNegative keywords cannot be taken lightly. It can cause potential damage to your website.Check out this video where Matt Cutt answers to queries relating to the Negative SEO.That brings us to the next question: How to prevent these attacks?Monitor backlinks: Using tools like Ahrefs to monitor your backlinks periodical is a preventive way to shield from negative SEO attacks. Also, use your domain while communicating with webmasters to make your genuineness known.Use Google Authenticator Plugin: To secure the hacking of the website, use this plugin to create a two-step verification password.Backup your files: For security purposes, it is best recommended to back up your files on a regular basis.Set webmaster tool preferences: Google sends email alerts to webmasters in situations where your website is hit by malware, pages do not get indexed, server issues or when you are penalized by Google.Removing Duplication: Certain tools like SiteLiner, PlagSpotter, CopyScape and other similar tools can help you find duplicate copies of your content over the web.Social Mentions: Tools like Mention or Google alerts send you notifications each time someone mentions your brand name anywhere on social media. This largely helps in taking preventive measures for securing the brand’s credibility.In final words, negative SEO can cause havoc on your website’s ranking and in the worst case can make you liable for Google penalties. 
One of the most common questions asked by webmasters who are just starting out with search engine optimization is "What is negative SEO?” The question is relevant given the race of websites competing with their batons to secure their desired spot in the SERPs listing. In order to surpass the competition, a lot of unethical practices are observed by webmasters. One of those is Negative SEO. Further in this answer, I have explained what are the different types of Negative SEO attacks and how to safeguard your site from them?Negative SEO is a practice of attacking a competitor’s ranking using some black hat or other unethical methods. So, what are the different types of Negative SEO attacks?Website hackingBuying and linking tons to spammy links to a competitor’s websiteCreating a fake social media profile to harm a website’s reputationRemoving some good backlinks of a websiteMaking duplication of a website’s contentNegative keywords cannot be taken lightly. It can cause potential damage to your website.Check out this video where Matt Cutt answers to queries relating to the Negative SEO.That brings us to the next question: How to prevent these attacks?Monitor backlinks: Using tools like Ahrefs to monitor your backlinks periodical is a preventive way to shield from negative SEO attacks. Also, use your domain while communicating with webmasters to make your genuineness known.Use Google Authenticator Plugin: To secure the hacking of the website, use this plugin to create a two-step verification password.Backup your files: For security purposes, it is best recommended to back up your files on a regular basis.Set webmaster tool preferences: Google sends email alerts to webmasters in situations where your website is hit by malware, pages do not get indexed, server issues or when you are penalized by Google.Removing Duplication: Certain tools like SiteLiner, PlagSpotter, CopyScape and other similar tools can help you find duplicate copies of your content over the web.Social Mentions: Tools like Mention or Google alerts send you notifications each time someone mentions your brand name anywhere on social media. This largely helps in taking preventive measures for securing the brand’s credibility.In final words, negative SEO can cause havoc on your website’s ranking and in the worst case can make you liable for Google penalties. 

One of the most common questions asked by webmasters who are just starting out with search engine optimization is "What is negative SEO?” 

The question is relevant given the race of websites competing with their batons to secure their desired spot in the SERPs listing. In order to surpass the competition, a lot of unethical practices are observed by webmasters. One of those is Negative SEO. 

Further in this answer, I have explained what are the different types of Negative SEO attacks and how to safeguard your site from them?

Negative SEO is a practice of attacking a competitor’s ranking using some black hat or other unethical methods. 

So, what are the different types of Negative SEO attacks?

  • Website hacking
  • Buying and linking tons to spammy links to a competitor’s website
  • Creating a fake social media profile to harm a website’s reputation
  • Removing some good backlinks of a website
  • Making duplication of a website’s content

Negative keywords cannot be taken lightly. It can cause potential damage to your website.

Check out this video where Matt Cutt answers to queries relating to the Negative SEO.

That brings us to the next question: How to prevent these attacks?

  • Monitor backlinks: Using tools like Ahrefs to monitor your backlinks periodical is a preventive way to shield from negative SEO attacks. Also, use your domain while communicating with webmasters to make your genuineness known.
  • Use Google Authenticator Plugin: To secure the hacking of the website, use this plugin to create a two-step verification password.
  • Backup your files: For security purposes, it is best recommended to back up your files on a regular basis.
  • Set webmaster tool preferences: Google sends email alerts to webmasters in situations where your website is hit by malware, pages do not get indexed, server issues or when you are penalized by Google.
  • Removing Duplication: Certain tools like SiteLiner, PlagSpotter, CopyScape and other similar tools can help you find duplicate copies of your content over the web.
  • Social Mentions: Tools like Mention or Google alerts send you notifications each time someone mentions your brand name anywhere on social media. This largely helps in taking preventive measures for securing the brand’s credibility.

In final words, negative SEO can cause havoc on your website’s ranking and in the worst case can make you liable for Google penalties. 

Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users.  Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines.  But where does the problem lies, and why do we need SEO today?  Let us take a situation to answer this.  Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing.  Now, just see that the race begins further.  Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched.  You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario.  Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches.  But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions.  Then what is the use of making a website if people do not visit it?  Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages.  So, the best solution is Search Engine Optimization. How?  · SEO doesn’t just let you get listed in the SERPs, but also expand your business.  · Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%.  · SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building.  · Web analytics and Google analytics let you measure your search engine performance from time to time.  · Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices.  Conclusion:  It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues.  If you can spend a cent on ad space, you can achieve those results faster as well.  Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well.  So, feel motivated and optimizing your business website; it well worth investing time and money.
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Right SEO brightens a business’s reputation online. It helps the search engines in figuring out what your web pages are about and how they may be useful for the users. 

Search Engines use to understand contents, and they give the clues to the webmasters and web-owners that adding proper structure to your content will boost the SEO of your website. Hence, it is essential to understand the abilities and limitations of the search engines for properly building, formatting, and annotating your web content to get digested by the search engines. Without proper SEO, your website can no longer be visible to search engines. 

But where does the problem lies, and why do we need SEO today? 

Let us take a situation to answer this. 

Suppose you want to buy ‘blue denim jeans,’ and you decide to look for it online. You move to Google’s search engine bar and type the phrase ‘buy blue denim jeans online.’ Thanks to Artificial Intelligence (AI), you can even speak to Google by clicking on the mic-button available there, and it saves you from typing. 

Now, just see that the race begins further. 

Amazon, Shopclues, Flipkart, Myntra, eBay, Snapdeal, Limeroad, and many more e-commerce websites will appear in the search list. All of them will be fighting to get listed in the Search Engine Result Pages for the keywords you just searched. 

You will check the first, second, or third page and stop at a relevant source received for online shopping. Or else, move to a maximum of five-six pages in the worst-case scenario. 

Search Engines extend to multiple pages by displaying an end number of websites for your relevant searches. 

But what about the sites that fail to make even to the top 5 pages of the SERPs? They lose their customers, traffic, and conversions. 

Then what is the use of making a website if people do not visit it? 

Today, when the majority of businesses are moving online with the growing e-commerce market, your business may suffer a significant setback if your business site is not listed among the top few Search Engine Result Pages. 

So, the best solution is Search Engine Optimization. How? 

· SEO doesn’t just let you get listed in the SERPs, but also expand your business. 

· Many pieces of research about SEO have proved that implementing timely improved SEO tactics can boost the number of visitors to your website up to 400% and conversions by 100%. 

· SEO belongs to Digital Marketing, which is an umbrella term to market your products and services using digital technologies. It adds mobile marketing, display advertising, and other digital mediums with 24/7 customer support, social media interactions, and brand building. 

· Web analytics and Google analytics let you measure your search engine performance from time to time. 

· Google algorithms direct the users to the sites offering relevant content and great user experiences and assure websites to implement best UX practices. 

Conclusion: 

It is a complex and often challenging process to optimize a website on search giants. But a well-planned SEO strategy is worth using for boosting your business’s credibility, traffic, sales, and revenues. 

If you can spend a cent on ad space, you can achieve those results faster as well. 

Beyond all, SEO gives you a great way to improve the overall experience your target audience can have being connected to your brand. Also, when you work on your website’s optimization, you can easily measure and monitor the results, which is ultimately helpful in achieving your business goals as well. 

So, feel motivated and optimizing your business website; it well worth investing time and money.

 SEO is an incredibly fast-paced dynamic industry. Even though the fundamental principle of it is to make the website easy to find and browse, the tactics to make it happen often change dramatically. So what are the SEO trends to look at in 2020? 1. Voice Search OptimizationNow, with the help of such mobile assistants as Siri or Google Assistant people simply need to talk to their device to find the required information. Besides mobile voice command features, it makes sense to pay close attention to the popularity of Amazon Echo, Samsung Smart TV, Voice Pod and other home assistance devices. So most certainly it makes sense to have a voice search optimized website to gain those clients as well. The main difference in voice search optimization is that people are using a microphone and not typing their search requests. Since people are speaking, their tone of voice most likely becomes more conversational and targeted. That means that the search engines must do a lot of work to source the relevant information, making short and choppy keywords irrelevant. 2. Technical SEO and UI/UX FactorsAny professional SEO company will tell you that to rank your website as top 5, the search engines will consider how friendly your website’s UI/UX. Here are the basic principles of good-for-the-SEO design:Post only related to the content keywords. Piled up random keywords can cause slow loading speed, page errors and, as a result, high bounce rate. Optimize the page engagement rate by optimizing its structure. Thoughtful and engaging content placement can motivate visitors to stay longer on your page and, as a consequence, start developing loyalty to your brand. Make sure your website’s headings are engaging to the reader. The headings need to motivate the reader to discover the content further.Create simple intuitive website navigation and include a search bar. Your website visitors should easily find the information they are looking for. 3. Mobile IndexingIn 2018, Google revealed that more than half of website traffic in the US was coming from mobile devices. It was a game-changer both for SEO and local SEO practices. So this data forced Google to implement the Mobile-First Index, a technology that makes sure that the search engine primarily focuses on mobile search data when it comes to indexing and ranking the websites. In simple words, if your page is not optimized for mobile, you are sacrificing both desktop and mobile rankings. 4. Ethical Link BuildingFocus on providing expertise and value rather than simply advertising your services. Make sure that whatever link you include helps hold users’ attention for longer and is related to the context of your content.5. Website SecurityMake sure your user never gets a “Not secure” warning on your website and put all your efforts into making your website as trustworthy as possible. Implement an HTTPS as Google provides those with a minor SEO boost as well. And if you are collecting any data upon your user browsing, always add a disclaimer regarding that. 6. High-quality content The user wants to read high-quality content that will eventually help him to solve whatever problem he has. People are typing their questions in a search bar and want you to answer them. And to satisfy these needs, your content must be easy to research and be logically structured as well. And in general, thoughtfully structuring your content is an example of an affordable SEO practice. 7. ProgrammingTake the latest SEO trends into account when developing your website. Make sure your programmers are acknowledged how to write generally SEO-optimized source code and pay close attention to local SEO rules. 8. Featured SnippetsFeatured snippet stands for the first organic result appearing on the search page. To make it there, your content needs to provide clear answers to your target audience’s potential questions. Just FYI, 54.68% of all Google clicks happen from Featured Snippets! And the great thing about it is that featured snippets allow you to generate a lot of organic traffic even if your website doesn’t appear at the top of Google search. 9. Artificial IntelligenceIn 2020, high-quality SEO services have to take into account Google’s trending technologies. And AI is currently Google’s biggest point of interest. Google uses artificial intelligence to source better search results to its users – all of the other trends above are checked upon by the AI technology which is way smarter than any human professional could be and you shouldn’t underestimate it. It’s always on guard of your website delivering quality content. There is much more to SEO services than the trends above. Search Engine Optimization is rather a practice you have to adopt than a one-time solution. Therefore, we highly recommend either hiring an SEO agency or an SEO specialist to make sure your website is easily found in search results.Sourse: The 2020 Latest SEO Trends You Don’t Wanna Miss
 SEO is an incredibly fast-paced dynamic industry. Even though the fundamental principle of it is to make the website easy to find and browse, the tactics to make it happen often change dramatically. So what are the SEO trends to look at in 2020? 1. Voice Search OptimizationNow, with the help of such mobile assistants as Siri or Google Assistant people simply need to talk to their device to find the required information. Besides mobile voice command features, it makes sense to pay close attention to the popularity of Amazon Echo, Samsung Smart TV, Voice Pod and other home assistance devices. So most certainly it makes sense to have a voice search optimized website to gain those clients as well. The main difference in voice search optimization is that people are using a microphone and not typing their search requests. Since people are speaking, their tone of voice most likely becomes more conversational and targeted. That means that the search engines must do a lot of work to source the relevant information, making short and choppy keywords irrelevant. 2. Technical SEO and UI/UX FactorsAny professional SEO company will tell you that to rank your website as top 5, the search engines will consider how friendly your website’s UI/UX. Here are the basic principles of good-for-the-SEO design:Post only related to the content keywords. Piled up random keywords can cause slow loading speed, page errors and, as a result, high bounce rate. Optimize the page engagement rate by optimizing its structure. Thoughtful and engaging content placement can motivate visitors to stay longer on your page and, as a consequence, start developing loyalty to your brand. Make sure your website’s headings are engaging to the reader. The headings need to motivate the reader to discover the content further.Create simple intuitive website navigation and include a search bar. Your website visitors should easily find the information they are looking for. 3. Mobile IndexingIn 2018, Google revealed that more than half of website traffic in the US was coming from mobile devices. It was a game-changer both for SEO and local SEO practices. So this data forced Google to implement the Mobile-First Index, a technology that makes sure that the search engine primarily focuses on mobile search data when it comes to indexing and ranking the websites. In simple words, if your page is not optimized for mobile, you are sacrificing both desktop and mobile rankings. 4. Ethical Link BuildingFocus on providing expertise and value rather than simply advertising your services. Make sure that whatever link you include helps hold users’ attention for longer and is related to the context of your content.5. Website SecurityMake sure your user never gets a “Not secure” warning on your website and put all your efforts into making your website as trustworthy as possible. Implement an HTTPS as Google provides those with a minor SEO boost as well. And if you are collecting any data upon your user browsing, always add a disclaimer regarding that. 6. High-quality content The user wants to read high-quality content that will eventually help him to solve whatever problem he has. People are typing their questions in a search bar and want you to answer them. And to satisfy these needs, your content must be easy to research and be logically structured as well. And in general, thoughtfully structuring your content is an example of an affordable SEO practice. 7. ProgrammingTake the latest SEO trends into account when developing your website. Make sure your programmers are acknowledged how to write generally SEO-optimized source code and pay close attention to local SEO rules. 8. Featured SnippetsFeatured snippet stands for the first organic result appearing on the search page. To make it there, your content needs to provide clear answers to your target audience’s potential questions. Just FYI, 54.68% of all Google clicks happen from Featured Snippets! And the great thing about it is that featured snippets allow you to generate a lot of organic traffic even if your website doesn’t appear at the top of Google search. 9. Artificial IntelligenceIn 2020, high-quality SEO services have to take into account Google’s trending technologies. And AI is currently Google’s biggest point of interest. Google uses artificial intelligence to source better search results to its users – all of the other trends above are checked upon by the AI technology which is way smarter than any human professional could be and you shouldn’t underestimate it. It’s always on guard of your website delivering quality content. There is much more to SEO services than the trends above. Search Engine Optimization is rather a practice you have to adopt than a one-time solution. Therefore, we highly recommend either hiring an SEO agency or an SEO specialist to make sure your website is easily found in search results.Sourse: The 2020 Latest SEO Trends You Don’t Wanna Miss

 SEO is an incredibly fast-paced dynamic industry. Even though the fundamental principle of it is to make the website easy to find and browse, the tactics to make it happen often change dramatically. 

So what are the SEO trends to look at in 2020? 

1. Voice Search Optimization

Now, with the help of such mobile assistants as Siri or Google Assistant people simply need to talk to their device to find the required information. Besides mobile voice command features, it makes sense to pay close attention to the popularity of Amazon Echo, Samsung Smart TV, Voice Pod and other home assistance devices. So most certainly it makes sense to have a voice search optimized website to gain those clients as well. 

The main difference in voice search optimization is that people are using a microphone and not typing their search requests. Since people are speaking, their tone of voice most likely becomes more conversational and targeted. That means that the search engines must do a lot of work to source the relevant information, making short and choppy keywords irrelevant. 

2. Technical SEO and UI/UX Factors

Any professional SEO company will tell you that to rank your website as top 5, the search engines will consider how friendly your website’s UI/UX. Here are the basic principles of good-for-the-SEO design:

  • Post only related to the content keywords. Piled up random keywords can cause slow loading speed, page errors and, as a result, high bounce rate. 
  • Optimize the page engagement rate by optimizing its structure. Thoughtful and engaging content placement can motivate visitors to stay longer on your page and, as a consequence, start developing loyalty to your brand. 
  • Make sure your website’s headings are engaging to the reader. The headings need to motivate the reader to discover the content further.
  • Create simple intuitive website navigation and include a search bar. Your website visitors should easily find the information they are looking for. 

3. Mobile Indexing

In 2018, Google revealed that more than half of website traffic in the US was coming from mobile devices. It was a game-changer both for SEO and local SEO practices. So this data forced Google to implement the Mobile-First Index, a technology that makes sure that the search engine primarily focuses on mobile search data when it comes to indexing and ranking the websites. In simple words, if your page is not optimized for mobile, you are sacrificing both desktop and mobile rankings. 

4. Ethical Link Building

Focus on providing expertise and value rather than simply advertising your services. Make sure that whatever link you include helps hold users’ attention for longer and is related to the context of your content.

5. Website Security

Make sure your user never gets a “Not secure” warning on your website and put all your efforts into making your website as trustworthy as possible. Implement an HTTPS as Google provides those with a minor SEO boost as well. And if you are collecting any data upon your user browsing, always add a disclaimer regarding that. 

6. High-quality content 

The user wants to read high-quality content that will eventually help him to solve whatever problem he has. People are typing their questions in a search bar and want you to answer them. And to satisfy these needs, your content must be easy to research and be logically structured as well. And in general, thoughtfully structuring your content is an example of an affordable SEO practice. 

7. Programming

Take the latest SEO trends into account when developing your website. Make sure your programmers are acknowledged how to write generally SEO-optimized source code and pay close attention to local SEO rules. 

8. Featured Snippets

Featured snippet stands for the first organic result appearing on the search page. To make it there, your content needs to provide clear answers to your target audience’s potential questions. Just FYI, 54.68% of all Google clicks happen from Featured Snippets! And the great thing about it is that featured snippets allow you to generate a lot of organic traffic even if your website doesn’t appear at the top of Google search. 

9. Artificial Intelligence

In 2020, high-quality SEO services have to take into account Google’s trending technologies. And AI is currently Google’s biggest point of interest. Google uses artificial intelligence to source better search results to its users – all of the other trends above are checked upon by the AI technology which is way smarter than any human professional could be and you shouldn’t underestimate it. It’s always on guard of your website delivering quality content. 

There is much more to SEO services than the trends above. Search Engine Optimization is rather a practice you have to adopt than a one-time solution. Therefore, we highly recommend either hiring an SEO agency or an SEO specialist to make sure your website is easily found in search results.

Sourse: The 2020 Latest SEO Trends You Don’t Wanna Miss

Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.
Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.

Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.

Some of the best tips to be updated with Google's algorithm are listed below:

Go For Featured Snippet

Currently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.

Secure Websites

Secured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.

Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.

High-Quality Relevant Content

High-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!

Pro SEO Tips: Users must now target keywords and the related key phrases.

On-Page SEO

On-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:

  • TITLE: The title of the site must contain the targeted keyword.
  • Description: It must basically summarize the webpage. Include targeted keywords in it.
  • URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.
  • Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.
  • Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. 
  • NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.

Page Speed

The page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.

OFF Page SEO

One of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.

Final Words:

SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.

 History has seen a tremendous impact on the economy post-pandemic strikes. A shift in human behavior is quite obvious. The worldwide lockdown during the Covid-19 outbreak has greatly brought a digital wave. In India alone, online shoppers are expected to reach over 200 million by the year 2025. Though pandemic is yet not mitigated but with a resume in trade, online sales are spiking up with a 100% increase. Businesses are likely to head where the folks are heading. The same is the case for marketers who are rigorously determined to understand changing consumer interest and layout strategies that are more relevant to the time. It is a critical phase for buyers wherein push marketing tactics should be left at bay. Although, internet usage skyrocketed in this period searches are bifurcated into various verticals. Graphical representation by Neil Patel helps us understand which industries were hit:Marketing in the present time needs to be more empathetic, focused on branding and showcasing expertise in order to meet the sales expectations. Demand for sales prevails but methods need to be changed to overcome losses procured during the lockdown. Social distancing imposed the surge of digital transformation for buyers as well as sellers. It is estimated that 50% of the traditional businesses will move to online. The percentage explains that the demand for digital marketing is inevitable. SEO in the modern digital era is an intrinsic part of every online strategy. It is mainly responsible for driving traffic to your site. As a matter of fact, “63% of marketers suggested that SEO will be the most important tactic during the pandemic to hit leads and sales.” It is the go-to approach for B2B marketers when offline promotions and branding are out of scope. An increase of 200 to 600% organic traffic is recorded amidst pandemic in the B2B sector.Just before the outburst of the Novel Coronavirus, Google rolled out two major broad core updates that were said to be E-A-T (Expertise – Authoritativeness – Trustworthiness) based with the purpose to improve search relevance. Content and backlinks are the primary flags to comply with the E-A-T standards. Both are key areas of SEO and hence to climb up or maintain ranking, careful manipulation is required by an expert.In the final words:The above trend analysis indicates that the SEO providers will remain in demand during and post-pandemic. It is a promising investment to ensure greater sales coming from higher traffic.
 History has seen a tremendous impact on the economy post-pandemic strikes. A shift in human behavior is quite obvious. The worldwide lockdown during the Covid-19 outbreak has greatly brought a digital wave. In India alone, online shoppers are expected to reach over 200 million by the year 2025. Though pandemic is yet not mitigated but with a resume in trade, online sales are spiking up with a 100% increase. Businesses are likely to head where the folks are heading. The same is the case for marketers who are rigorously determined to understand changing consumer interest and layout strategies that are more relevant to the time. It is a critical phase for buyers wherein push marketing tactics should be left at bay. Although, internet usage skyrocketed in this period searches are bifurcated into various verticals. Graphical representation by Neil Patel helps us understand which industries were hit:Marketing in the present time needs to be more empathetic, focused on branding and showcasing expertise in order to meet the sales expectations. Demand for sales prevails but methods need to be changed to overcome losses procured during the lockdown. Social distancing imposed the surge of digital transformation for buyers as well as sellers. It is estimated that 50% of the traditional businesses will move to online. The percentage explains that the demand for digital marketing is inevitable. SEO in the modern digital era is an intrinsic part of every online strategy. It is mainly responsible for driving traffic to your site. As a matter of fact, “63% of marketers suggested that SEO will be the most important tactic during the pandemic to hit leads and sales.” It is the go-to approach for B2B marketers when offline promotions and branding are out of scope. An increase of 200 to 600% organic traffic is recorded amidst pandemic in the B2B sector.Just before the outburst of the Novel Coronavirus, Google rolled out two major broad core updates that were said to be E-A-T (Expertise – Authoritativeness – Trustworthiness) based with the purpose to improve search relevance. Content and backlinks are the primary flags to comply with the E-A-T standards. Both are key areas of SEO and hence to climb up or maintain ranking, careful manipulation is required by an expert.In the final words:The above trend analysis indicates that the SEO providers will remain in demand during and post-pandemic. It is a promising investment to ensure greater sales coming from higher traffic.

 

History has seen a tremendous impact on the economy post-pandemic strikes. A shift in human behavior is quite obvious. The worldwide lockdown during the Covid-19 outbreak has greatly brought a digital wave. In India alone, online shoppers are expected to reach over 200 million by the year 2025. 

Though pandemic is yet not mitigated but with a resume in trade, online sales are spiking up with a 100% increase. Businesses are likely to head where the folks are heading. The same is the case for marketers who are rigorously determined to understand changing consumer interest and layout strategies that are more relevant to the time. It is a critical phase for buyers wherein push marketing tactics should be left at bay. 

Although, internet usage skyrocketed in this period searches are bifurcated into various verticals. Graphical representation by Neil Patel helps us understand which industries were hit:

Marketing in the present time needs to be more empathetic, focused on branding and showcasing expertise in order to meet the sales expectations. Demand for sales prevails but methods need to be changed to overcome losses procured during the lockdown. 

Social distancing imposed the surge of digital transformation for buyers as well as sellers. It is estimated that 50% of the traditional businesses will move to online. The percentage explains that the demand for digital marketing is inevitable. SEO in the modern digital era is an intrinsic part of every online strategy. It is mainly responsible for driving traffic to your site. 

As a matter of fact, “63% of marketers suggested that SEO will be the most important tactic during the pandemic to hit leads and sales.” It is the go-to approach for B2B marketers when offline promotions and branding are out of scope. An increase of 200 to 600% organic traffic is recorded amidst pandemic in the B2B sector.

Just before the outburst of the Novel Coronavirus, Google rolled out two major broad core updates that were said to be E-A-T (Expertise – Authoritativeness – Trustworthiness) based with the purpose to improve search relevance. Content and backlinks are the primary flags to comply with the E-A-T standards. Both are key areas of SEO and hence to climb up or maintain ranking, careful manipulation is required by an expert.

In the final words:

The above trend analysis indicates that the SEO providers will remain in demand during and post-pandemic. It is a promising investment to ensure greater sales coming from higher traffic.

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service.  Building and Designing an Optimized Website  People across continents conduct a huge amount of research before connecting with a brand/business.  In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business.  A Myth - Your website needs to be loaded with content right from its inception.  The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.   Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them.  A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking!  All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content.  Tip 1. Optimize Page Titles  The text that is visible on top of your browser when you hit the landing page is termed as the page title.  Note - Page title is exactly what’s presented in search engine results.  Tip 2. Optimize Meta Descriptions  Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page.  Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for.  Tip 3. Optimize Headings  The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading.  Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them.  Tip 4. Optimize Images  Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.   Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO.  Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts.  Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 

Any business with a website needs to be visible when a potential customer uses an electronic device to search for its product or service. 

Building and Designing an Optimized Website 

People across continents conduct a huge amount of research before connecting with a brand/business. 

In a time like this, it is crucial to be discoverable over the internet to be found by people or potential customers. In a world that is absolutely buyer-centric, having an optimized website is oxygen to your business. 

A Myth - Your website needs to be loaded with content right from its inception. 

The Reality - It does not have to be that way. A better idea would be to create a website with just a landing page and optimize it.  

Begin with the basics like a homepage, a contact page, and along the way, as and when you generate content such as blogs, and ebooks, allocate appropriate pages for them. 

A Piece of Advice - Don't spend a fortune on having a beautiful website, just make sure it's presentable and functional. Consider opting for best in class and cost-effective website development firms to get the game kicking! 

All of us here understand the importance of SEO. So then without wasting time, let me skip to the 4 tips to optimize your web content. 

Tip 1. Optimize Page Titles 

The text that is visible on top of your browser when you hit the landing page is termed as the page title. 

Note - Page title is exactly what’s presented in search engine results. 

Tip 2. Optimize Meta Descriptions 

Primarily, a Meta Description is the gist that you essentially provide for your page, which is again displayed on the search results page. 

Note - While you are at it, consider writing an intriguing copy that lets the reader know what they are signing up for. 

Tip 3. Optimize Headings 

The text you see on web pages that are slightly bigger than all the other content on the page is probably the heading. 

Note - As a matter of fact, search engines, as well as searchers, pay good amounts of attention to headings as compared to the other text on the webpage which makes it a good idea to inculcate keywords in them. 

Tip 4. Optimize Images 

Images are a must in order to hold customers' attention. However, there are a few guidelines that come with it.  

  • Do not overuse images. Remember, you can't afford to lose your website speed because that can cause some serious repercussions in terms of SEO. 
  • Consider following up images with texts. If for some reason, your site does not load the image, your visitors will still be able to interpret the message that you want them to with the help of texts. 
  • Your images must have keywords as their file names primarily so that you are able to pull in relevant traffic from image searches. 
 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.
 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.   In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.   The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.   A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.   Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website.  · Title Tag   · Meta Description   · Image Tag   · Redirection or Hyperlinks   · URLs   · WWW vs. Non-WWW   · Robots.txt   · Meta Robots Tag   · Sitemap.xml   · Social Meta Tags   · Structured Data (Schema.org)   · HTML5 Semantic Elements   · HTTPS Everywhere   · HTTP Status Codes   · Mobile Optimization   · Optimization for Local Search   · Multi-language Websites   · AJAX   · Page Load Speed   SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.   Check out the prominent website development companies that can offer you an SEO-friendly website:  1. Sunflower Lab   2. OpenGeeksLab   3. Belatrix Software   4. DockYard, Inc   5. Promatics Technologies   6. Light IT   7. Zealous System   8. Zco Corporation   9. Konstant Infosolutions   10. Aalpha Information Systems India Pvt. Ltd.

 A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development. A product is developed first, and then it is marketed (a buzz can be created earlier, though). The same thing applies to web-based applications and websites. But, if you have a business website, you can utilize SEO as your greatest asset and that too from the early stages of development.

SEO demands some on-site and off-site operations of a website to make it search engine friendly. Once the developers are through with creating a web-product, it is tested technically and SEO-wise and then promoted by the marketers to increase its awareness among the prospects.  

In simple words, developers use SEO methodology while developing the websites that are best seen and crawl by the bots in the search engines. These bots and crawlers categorize the new content appeared on the Internet and determine if the content is qualitative enough to be included in the search results.  

The search engine crawlers and search-bots check out the content title, meta information, keywords, and images, and the tools assisting in this process help in determining if the content is reader-oriented and follows the search engine algorithms.  

A website having broken links, improper tags & titles, inappropriate descriptions and images and many other on-site loopholes will hardly be noticed by the browsers. On the other hand, an SEO-friendly website will likely be more highly ranked than its competitors. Most people barely even move to the second page of a search result; hence, effective SEO is always essential while you are developing a website.  

Let us review some of the on-site jobs as per SEO norms that a developer should consider while developing a website. 

· Title Tag  

· Meta Description  

· Image Tag  

· Redirection or Hyperlinks  

· URLs  

· WWW vs. Non-WWW  

· Robots.txt  

· Meta Robots Tag  

· Sitemap.xml  

· Social Meta Tags  

· Structured Data (Schema.org)  

· HTML5 Semantic Elements  

· HTTPS Everywhere  

· HTTP Status Codes  

· Mobile Optimization  

· Optimization for Local Search  

· Multi-language Websites  

· AJAX  

· Page Load Speed  

SEO algorithms keep fluctuating. If you think that anything is missing in your website from the points given above, just improve it. If you need expert assistance, let me suggest you few trusted sources that can do the commendable job for your website.  

Check out the prominent website development companies that can offer you an SEO-friendly website: 

1. Sunflower Lab  

2. OpenGeeksLab  

3. Belatrix Software  

4. DockYard, Inc  

5. Promatics Technologies  

6. Light IT  

7. Zealous System  

8. Zco Corporation  

9. Konstant Infosolutions  

10. Aalpha Information Systems India Pvt. Ltd.

Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.
Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020? Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future. Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends: 1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity. 2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate. 3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving. 4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily. Mobile SEO is Trending Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings. On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly. User Experience is the Key Factor Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices. Voice Search SEO Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches. Page Speed, Content Relevance, and User Intent Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well. Blockchain and Artificial Intelligence for SEO Purposes What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO. Conclusion Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

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Google, as per Statista reports, holds 74.75% of the global search engine market share, and implementation of a UX-based business model is the primary reason behind its success. Baidu holds 9.88%, Bing 9.55%, and Yahoo 3.07% share of the search engine market. This clearly depicts that businesses are still using search engine optimization techniques to grow and flourish in the trending scenario. So how can one say that SEO will die in 2020?

Being in the world of search engine marketing from the past ten years, I can affirm that keeping a pulse on these changes is imperative from a business owner’s point of view. SEO changes constantly and it requires the businesses striving to stay ahead in the competition, grab this fact well. It is because SEO is not going anywhere; only some elements of this technique get altered with the new ones. The outdated SEO tactics can actively kill your website’s rankings. Hence, it is essential to get over the dead SEO strategies to avoid low rankings and potential penalties in the future.

Let us have a look at the strategies that are not as much imperative to undergo with as they were earlier, as per today’s Search Engine Optimization trends:

1. Entirely focussing on link building to rank higher on Google. But today, the quality and relevance of the links matter a lot than a sheer quantity.

2. Putting your all energy over obtaining the number one position on search engines.But actually, your focus should be on maximizing your click-through rate.

3. Overly optimizing and stuffing your website for your focussed keywords. Nowadays, it has become essential to optimize your content for readability, user experience, and user’s problem-solving.

4. Creating loads of web pages and posts. Instead, creating high-quality content actually helps your visitors know about your company, business, or site, then confusing them with roaming around unnecessarily.

Mobile SEO is Trending

Statista further reports that 60% of worldwide online traffic is generated through mobile phones. Even Google has updated its algorithms to consider the usability of mobile websites when ranking pages. Hence, if your website is not compatible to mobile platforms, you will likely experience a drop in rankings.

On the other hand, mobile e-commerce sales are also expected to drive 54% of the total mobile sales by the year 2021. In fact, 69% of smartphone users more likely to buy from the companies having online stores, the reason being – they answer their questions easily and instantly.

User Experience is the Key Factor

Google began mobile-indexing in March 2018. Its ‘mobile test site’ feature lets you confirm whether your website is mobile-friendly or not. If not, it will suggest you the steps needed to optimize your website for mobile devices.

Voice Search SEO

Voice Search SEO has become extremely important today. 20% of the queries on Android devices and Google’s mobile app are reported using voice search. Businesses should employ voice search SEO if they want to see themselves become successful in a voice-driven search world. Even the longer-tail keywords and conventional words can also be used than typed searches.

Page Speed, Content Relevance, and User Intent

Speedy mobile page loading has become a ranking factor for search engines these days as it delivers the best user experience. Although relevant and authentic contents may retain the value of a slowly speeding page, still search engine algorithms suggest that page loading speed should be faster to maintain the maximum number of visitors to your site. Hence, Accelerated Mobile Pages (AMPs) are trending these days. Content relevant URLs will get higher rankings on search engines, and they should meet the user’s intent as well.

Blockchain and Artificial Intelligence for SEO Purposes

What effect of blockchain technology will be on SEO is under experiments these days. However, marketers are setting up their advertising campaigns on the blockchain for driving traffic back to their landing pages. AI is also getting implemented to search engines in many ways. Applying machine learning in Gmail, creating robotic voices, and gathering news headlines, etc. are some exceptional examples of AI integrations into SEO.

Conclusion

Videos have become a dominating element with increased mobile searching and voice-driven search practices. User data protection and security are other crucial factors on which website owners have started being attentive sincerely. How artificial intelligence and blockchain technologies will impact on SEO in 2020 is to be observed yet.

Search Engine OptimizationSearch Engine Optimization is basically the procedure of improving the quantity and quality of traffic coming to a website from various search engines. SEO's goal is to optimize a website for ranking.Significance of Search Engine OptimizationCan you imagine what the internet would be without SEO? What kind of search results would users get?The importance of Search Engine Optimization (SEO) is never in doubt.SEO is a way by which Google can determine which sites deserve higher ranking for user’s searches. The purpose of the ranking competition is to provide the most relevant results to each user for each query. Businesses are constantly investing in search optimization of their website and why not?Having able to secure a good position can ensure more traffic and higher conversions for eCommerce websites. The best way to make a mark in the minds of customers and potential clients online is through SEO techniques. SEO is effective for long-term marketing. All you need to monitor is updates rolled out by Google so your ranking signals are up-to-date and your position in listing is not hit.The benefits of Search Engine Optimization are numerous - not only does it bring about improved traffic; it also helps to improve a company's credibility. Here is an overview of the top 3 benefits that will help define its significance.Improves user experience: With help of SEO, a website can qualify for Google ranking factors. Analytics narrates user behavior giving you a chance to meet your visitor’s demand and reduce your bounce rate.Increase visibility: SEO lets you gain more presence on SERPs listing if not in the top ranking. If your website is delivering valuable information and the user is spending time on your webpages. Search engines will prioritize your webpages in the results.Higher ROIs: Unlike other forms of online and offline marketing, SEO increases the chances of conversion through many of its optimization techniques. This is an important factor to consider for any online business. The best part is that it is the most cost-effective and promising means of online marketing strategy giving you long-term results.Although, the benefits or significance of SEO cannot be confined to a few words. Businesses that are aware of and actively investing in website optimization are enjoying a rise in their online presence.
Search Engine OptimizationSearch Engine Optimization is basically the procedure of improving the quantity and quality of traffic coming to a website from various search engines. SEO's goal is to optimize a website for ranking.Significance of Search Engine OptimizationCan you imagine what the internet would be without SEO? What kind of search results would users get?The importance of Search Engine Optimization (SEO) is never in doubt.SEO is a way by which Google can determine which sites deserve higher ranking for user’s searches. The purpose of the ranking competition is to provide the most relevant results to each user for each query. Businesses are constantly investing in search optimization of their website and why not?Having able to secure a good position can ensure more traffic and higher conversions for eCommerce websites. The best way to make a mark in the minds of customers and potential clients online is through SEO techniques. SEO is effective for long-term marketing. All you need to monitor is updates rolled out by Google so your ranking signals are up-to-date and your position in listing is not hit.The benefits of Search Engine Optimization are numerous - not only does it bring about improved traffic; it also helps to improve a company's credibility. Here is an overview of the top 3 benefits that will help define its significance.Improves user experience: With help of SEO, a website can qualify for Google ranking factors. Analytics narrates user behavior giving you a chance to meet your visitor’s demand and reduce your bounce rate.Increase visibility: SEO lets you gain more presence on SERPs listing if not in the top ranking. If your website is delivering valuable information and the user is spending time on your webpages. Search engines will prioritize your webpages in the results.Higher ROIs: Unlike other forms of online and offline marketing, SEO increases the chances of conversion through many of its optimization techniques. This is an important factor to consider for any online business. The best part is that it is the most cost-effective and promising means of online marketing strategy giving you long-term results.Although, the benefits or significance of SEO cannot be confined to a few words. Businesses that are aware of and actively investing in website optimization are enjoying a rise in their online presence.

Search Engine Optimization

Search Engine Optimization is basically the procedure of improving the quantity and quality of traffic coming to a website from various search engines. SEO's goal is to optimize a website for ranking.

Significance of Search Engine Optimization

Can you imagine what the internet would be without SEO? What kind of search results would users get?

The importance of Search Engine Optimization (SEO) is never in doubt.

SEO is a way by which Google can determine which sites deserve higher ranking for user’s searches. 

The purpose of the ranking competition is to provide the most relevant results to each user for each query. Businesses are constantly investing in search optimization of their website and why not?

Having able to secure a good position can ensure more traffic and higher conversions for eCommerce websites. The best way to make a mark in the minds of customers and potential clients online is through SEO techniques. 

SEO is effective for long-term marketing. All you need to monitor is updates rolled out by Google so your ranking signals are up-to-date and your position in listing is not hit.

The benefits of Search Engine Optimization are numerous - not only does it bring about improved traffic; it also helps to improve a company's credibility. Here is an overview of the top 3 benefits that will help define its significance.

  • Improves user experience: With help of SEO, a website can qualify for Google ranking factors. Analytics narrates user behavior giving you a chance to meet your visitor’s demand and reduce your bounce rate.
  • Increase visibility: SEO lets you gain more presence on SERPs listing if not in the top ranking. If your website is delivering valuable information and the user is spending time on your webpages. Search engines will prioritize your webpages in the results.
  • Higher ROIs: Unlike other forms of online and offline marketing, SEO increases the chances of conversion through many of its optimization techniques. This is an important factor to consider for any online business. The best part is that it is the most cost-effective and promising means of online marketing strategy giving you long-term results.

Although, the benefits or significance of SEO cannot be confined to a few words. Businesses that are aware of and actively investing in website optimization are enjoying a rise in their online presence.

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