Please introduce your company and give a brief about your role within the company?
SEOEaze is a digital marketing company serving over a decade now. With our trusted solutions, you can be sure of getting all digital marketing services under one roof. I, Ankit Pandey, am the founder of the company. I take care of creating innovative strategies for the company’s growth, monitor different departments, and take out the best from the teams.
Mention the objectives or the parameters critical in determining the Digital Marketing Strategy for a client.
We make it as per the client’s brand. Sometimes clients approach us with simple requirements like they want to rank for some keywords & have a limited budget; for such clients, we mainly focus on SEO. We start with website audits, then optimize their website based on the audit, improve the content of the website, and add more relevant content as required. Apart from that, we focus on content outreach campaigns to generate quality backlinks for the client.
However, if the client is a known brand & already has a good online presence, we mainly focus on working on brand awareness, content creation for the website, social media channels, and come up with a strategy to engage the audience & manage their online reputation. This automatically helps us in gaining backlinks to improve website traffic.
How does your company differentiate itself from the competition?
With a team of enthusiasts and experts, we keep client satisfaction as our main motto. In this cut-throat competition, we try to bring out innovative, effective, and up-to-date techniques that can take our client’s business at the top.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
We cater to a variety of industries, including health, fashion, technology, travel, education, ecommerce, and more. Yes, we have been able to retain a lot of our previous customers who often buy our services. Well, speaking of the ratio, we get around 40% repeat customers.
Please share some of the services that you offer for which clients approach you the most for?
SEOEaze is mostly hired for its complete digital marketing solutions that include SEO, SMO, PPC, website design, and development. If we have to pick a specific service, then SEO and PPC are the most hired ones.
What do you find to be some of the most key factors for running a successful agency in the field of Digital Marketing?
Being updated is the very first key to be in the race. Moreover, using the latest techniques does the trick for our success. What keeps us abreast of our competitors is that we keep the client’s requirements and budget in mind, and this is what keeps us going.
What are the key factors that you consider before deciding the cost of a project?
We keep in mind the requirements of the client, the time required to complete the project as well as the expert manpower’s efforts required. All of this, along with some other factors, determine the cost of a project.
What kind of payment structure do you follow to bill your clients?
We have a very clear system where clients can see every detail of any service they are ordering, so they can check pricing, timeline, & details of service on our website itself. Clients simply pay us online & share order details to get started. However, some brands like to have a contract first & we bill them monthly for the activities done in the last month.
What is the price range (min and max) of the projects that you catered to in 2018?
Since we cater to all kinds of very small to large businesses, talking about our price, we offer plans from a few hundred dollars & it goes up to $20k monthly for a few customers/projects.
Name a couple of activities that you think provide the best ROI in terms of benefit/impact when it comes to different areas of Digital Marketing.
We got really good results with intent-based advertising & remarketing ads. Instagram ads also performed very well for customers of some industries such as fashion, food, travel, etc.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
Many people approached us from our GoodFirms listing & a lot of them turned into customers. So, I would say that it is a very good platform to showcase your services.