SharedTEAMS

Real Estate Leader Needed Help Launching a Real Estate Consultancy

An experienced real estate leader needed help launching his independent consulting practice. He had over 30 years of experience in the real estate industry, but no digital marketing experience outside of industry-specific platforms. Having previously worked in larger firms that had marketing support, he needed to find a marketing partner that could offer a variety of marketing services and a flexible, on-demand team.

3D Strategies needed to not only convey professionalism through branded assets, but the company also needed to provide branded assets for the clients they served. Often, these deliverables had a short turnaround time to meet deadlines.

How SharedTEAMS Helped 3D Strategies Launch

3D Strategies’ CEO worked with SharedTEAMS to:

• Create a logo and branding guidelines. → Our graphic design team helped 3D Strategies differentiate from the competition by developing a logo and branding guidelines.
• Build a company website from the ground up to serve as the face of the new company. → Our communications and website design teams collaborated to convey the CEO’s experience and expertise to provide legitimacy to the new business.
• Edit and design on-brand RFQs, land use analyses, and offering memoranda. → Since the member had multiple properties he was working with over many years, our graphic design team created brand-specific templates to reduce the number of billable hours associated with developing each document by 20%. This also reduced the turnaround time for each asset.
• Draft content for and design multiple lead magnets to nurture different audience segments. → Our communications and graphic design teams collaborated to develop and send lead magnets that spoke to different audience needs, which helped move prospects through the marketing funnel.

A New Product-Based Business Needed Help Implementing an Omnichannel Marketing Strategy

The Vinloq team had an omnichannel marketing strategy, but they needed help implementing it in time to launch their product. In an industry dominated by restaurant and bar purchasing, Vinloq needed to connect directly with consumers, which required brand awareness. 

The Vinloq team knew wine and their product well, so they started their website, blog, social media pages, and advertising efforts, but lacked all of the expertise they needed to fully and effectively launch their marketing efforts. 

Vinloq had a pre-launch and launch timeline that changed multiple times. They needed to work with a marketing team that was flexible and quick to respond. 

How SharedTEAMS Helped VInloq During Pre-launch and Launch

Vinloq’s small in-house marketing team worked with SharedTEAMS to:

• Audit Vinloq’s website and Amazon page to prepare them for pre-launch and launch. → Our website team ensured that Vinloq had a smooth pre-launch and launch, enabling them to take pre-orders and orders across all devices. 
• Draft SEO-focused blog articles to educate and entertain Vinloq’s wine-loving audience. → Our communications team collaborated with our website team to determine which keywords to use when drafting SEO-focused and relevant blog content. Our team used AI tools to optimize each article, which reduced billable hours by about 20%.
• Convey the best brand image via social media content. → Our social media team utilized product images to curate Vinloq’s Instagram grid, LinkedIn page, Facebook page, and Twitter feed. Customizing image size, captions, and hashtags for each platform maximized organic exposure and page growth. 
• Optimize search and social ads. → Our advertising team overhauled their “trial-and-error” approach to advertising by using best practices and proven approaches, which reduced the amount of wasted spend.

Pharmaceutical Company Needs to Launch 5 Unique Hemp Brands​

The BioPhysics management team needed support to launch five separate brands – some B2B, some B2C. All brands offered hemp products and patented technology, which called for a unique marketing strategy and a careful messaging approach since most platforms ban the promotion of cannabis-related products.

The BioPhysics team knew their patented technology but didn’t have graphic designers or website developers on staff to get their products ready to sell. They needed help distinguishing each product and ensuring that each product line looked unique while including the parent company on each label.

How SharedTEAMS Helped Launch 5 Hemp Brands

The BioPhysics management team worked with SharedTEAMS to:

Optimize or design unique branding for each brand. → Our graphic design team helped BioPhysics create unique branding for each product line and associated technology. This helped them connect with and sell to different audiences.

Design custom product packaging for each product line. → Our team designed product packaging for each product line to align with each unique brand, which helped the end customers relate to and use the end products. 

Develop a website from the ground up for each brand. → Our communications and website design teams helped the BioPhysics team launch websites where the end customers could find, learn about, and purchase products. 

Design sales sheets to promote products and technology. → Since BioPhysics couldn’t promote its product lines on many typical digital avenues, we helped them create collateral that would promote their products and technology at trade shows and to distributors.