SoftLoft

4.9 37 Reviews

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Your eCommerce Solutions Partner

At SOFTLOFT, we don't just build platforms; we inspire businesses to dream big and achieve more in the e-commerce landscape. With a blend of expertise, passion, and a touch of humor, we position ourselves not just as a software company but as your trusted ally in the journey of digital transformation.

Platform-Flexible Approach:

We deeply understand and prioritize your business needs, meticulously selecting the perfect platform tailored for you, whether it's Shopify, Magento by Adobe, BigCommerce, or Salesforce. Our goal? Crafting a unique success story that resonates with your brand's vision.

Portugal

Urb. Quinta do Pinheiro, B9/1A, Portimao, Algarve 8500

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Service Focus

Focus of E-commerce Development

Magento - 100%

Industry Focus

Retail - 20%
E-commerce - 20%
Enterprise - 18%
Automotive - 16%
Hospitality - 16%
Healthcare & Medical - 10%

Client Focus

90% Small Business

10% Medium Business

Review Analytics of SoftLoft

37
Total Reviews

4.9/5
Overall Rating

6
Recent Reviews

What Users Say

SoftLoft delivered a smooth, compliant eCommerce platform with excellent support.

Lev Peysekhman

Led the seamless upgrade of our Magento store to PWA, enhancing speed, UX, and scalability.

Remko Allertz

A highly professional and efficient partner delivering a scalable, high-quality social network app.

Rajesh Kapoor , VP of technology at Vriba

Working with SoftLoft was smooth, with priorities, feedback, & the designer's seamless integration.

Moritz Uehling , CTO at Datawisp

They a dedicated contact ensuring smooth coordination between teams & project alignment.

Joachim Schneider , CEO at siQnet Consulting GmbH

What Users Like The Most

What we liked most about SoftLoft was their unique approach of assigning a dedicated full-time designer to our project. This enabled the designer to gain a thorough understanding of our complex product, ensuring detailed and aligned design work. The three-day trial was also a great feature, offering a risk-free opportunity to evaluate their capabilities. Overall, having a competent designer fully integrated into our team was highly valuable and contributed significantly to the success of the pro
What we liked most about SoftLoft was their quick and reliable implementation of our requirements. They consistently delivered high-quality results on time, demonstrating strong communication and a proactive approach. Their ability to understand and address our needs efficiently made working with them smooth and effective. SoftLoft's professionalism and commitment to meeting expectations greatly contributed to the success of the project.
What we liked most about SoftLoft was their professionalism and smooth communication. They consistently delivered solid results without any fuss, integrating seamlessly into our team. Their ability to understand our needs and meet expectations efficiently made working with them a great experience. We especially appreciated their reliability and the quality of their work, which helped drive the project forward with minimal friction.

What Users Like The Least

Nothing
While the overall experience with SoftLoft was highly positive, further enhancing the alignment on project specifications and expectations from the onset could lead to even more efficient and effective collaboration in future projects.
NON

Detailed Reviews of SoftLoft

4.9 37 Reviews

Lev Peysekhman

Posted 4 weeks ago

SoftLoft delivered a smooth, compliant eCommerce platform with excellent support.

Working with SoftLoft was a highly positive experience from start to finish. Their team demonstrated deep technical expertise and a strong understanding of both healthcare regulations and eCommerce complexities. Despite managing input from numerous stakeholders and adapting to changing legislation mid-project, they maintained clear communication and delivered on time without sacrificing quality. The development of a smart questionnaire and a secure doctor portal showed their ability to handle complex, user-centric functionality with precision. SoftLoft’s proactive approach, flexibility, and professionalism ensured the platform was robust, scalable, and easy to use. Their dedication to meeting our needs and providing thoughtful solutions made the entire process smooth and successful, positioning our business for growth and improved customer satisfaction. I highly recommend them as a trusted partner.

What was the project name that you have worked with SoftLoft?

Empowering eCommerce: Smart Integration & Timely Delivery

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

Our project with SoftLoft, Inc. involved launching a sophisticated Magento-based eCommerce platform focused on healthcare retail, specializing in vitamins and prescription-based medications. The platform required seamless integration of over 10 backend systems, including product management, order fulfillment, financial tools, and compliance modules. A standout feature was a dynamic, logic-driven questionnaire that offered personalized vitamin recommendations based on user input. Additionally, we needed a secure portal for doctors to review and manage prescription orders efficiently. The project faced challenges such as tight deadlines, diverse stakeholder requirements, and evolving healthcare regulations, demanding flexibility and precision. SoftLoft successfully delivered a robust, scalable, and user-friendly platform on time, enhancing operational efficiency, regulatory compliance, and customer experience.

What is it about the company that you appreciate the most?

SoftLoft built a robust Magento-based eCommerce platform for Lane Health, integrating 10+ systems and creating a smart questionnaire for personalized vitamin recommendations. They also developed a secure doctor portal for prescription management. Despite tight deadlines and changing regulations, SoftLoft stayed agile and communicative, delivering on time without sacrificing quality. Their expertise and professionalism made the project a clear success.

What was it about the company that you didn't like which they should do better?

Honestly, there was very little to dislike about working with SoftLoft. If anything, the only minor challenge was that some non-technical team members needed additional guidance early on to fully understand the technical roadmap and project details. Providing more upfront onboarding or simplified documentation for those stakeholders could have made initial alignment smoother. However, SoftLoft’s ongoing communication and patience quickly addressed this, making it a very minor issue overall.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Financial & Payments

Remko Allertz

Posted 1 month ago

Led the seamless upgrade of our Magento store to PWA, enhancing speed, UX, and scalability.

As an eCommerce Manager, my experience overseeing the transition to Magento PWA was both challenging and rewarding. Our objective was to modernize our Magento-based online store by enhancing performance, user experience, and scalability. We partnered with a development team to carry out a detailed technical audit, analyzing the existing codebase and identifying all functionalities impacted by the front-end transformation. The team compiled a comprehensive architectural plan to ensure a seamless migration to PWA without disrupting our business processes or customer experience. Throughout the project, their technical expertise and structured approach stood out, enabling a smooth and efficient implementation. The final result was a significantly faster, more responsive, and modern online store, optimized for both desktop and mobile users. This project not only improved current performance but also positioned our eCommerce platform for future growth and innovation.

What was the project name that you have worked with SoftLoft?

Magento PWA: Fast, Easy, Modern – No Compromise Needed!

What service was provided as part of the project?

IT Services

Describe your project in brief

The project involved modernizing our existing Magento-based online store by implementing Magento PWA (Progressive Web Application) technology. As the eCommerce Manager, I oversaw the technical transformation with the goal of enhancing performance, improving the user experience, and creating a faster, more responsive front end. We collaborated with a development team to redesign and upgrade the store, beginning with a comprehensive technical audit. This included analyzing the code structure, identifying affected functionalities, and ensuring compatibility with our business processes. The team then created a detailed architectural plan and executed the transition to Magento PWA. The result was a significant boost in speed, responsiveness, and usability across both desktop and mobile platforms. The structured approach ensured a smooth implementation with minimal disruption, resulting in a modern, scalable eCommerce platform positioned for future growth.

What is it about the company that you appreciate the most?

What I liked most about SoftLoft was their technical expertise and structured approach to complex development challenges. They conducted a thorough analysis of our Magento store, identified all critical areas for adaptation, and executed the Magento PWA transformation seamlessly. Their ability to ensure minimal disruption while delivering a faster, more modern, and scalable solution made them a reliable and highly effective development partner.

What was it about the company that you didn't like which they should do better?

Honestly, there was nothing I disliked about working with SoftLoft. Their team was professional, highly skilled, and consistently delivered on expectations. The entire process from planning to execution was smooth, efficient, and handled with great attention to detail.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
E-commerce

Rajesh Kapoor, VP of technology at Vriba

Posted 1 month ago

A highly professional and efficient partner delivering a scalable, high-quality social network app.

SoftLoft has proven to be a highly professional and efficient development partner, delivering outstanding results in building a technically complex mobile social network application for iOS. From the start, they approached the fixed-price model with strategic precision, creating a detailed specification to minimize risks and ensure a clear development path. Their team not only executed the technical aspects with excellence but also provided valuable business insights, including competitor analysis and identifying unique features that set the product apart. The architecture combined native iOS development, a scalable .NET backend, an intuitive Retool admin panel, and seamless video service integration ensuring high performance and user engagement. Despite tight deadlines, SoftLoft assembled a well-balanced team and managed the project with exceptional efficiency. Their commitment to quality, speed, and innovation made them an ideal partner for this fast-paced and impactful project.

What was the project name that you have worked with SoftLoft?

Building a Cutting-Edge Social Network with Precision

What service was provided as part of the project?

IT Services

Describe your project in brief

SoftLoft developed a cutting-edge mobile social network for iOS, blending technical expertise with strategic business insights to create a standout product. The project involved native iOS development, a .NET backend for scalability, and seamless integration of a high-load video service to enhance user engagement. The fixed-price model required meticulous planning and precise estimation, which SoftLoft handled by creating a detailed specification in advance. They also assisted the client in identifying key functionalities and "killer" features through competitor analysis. The development process was optimized for speed without compromising quality, delivering a reliable, scalable social network within tight deadlines. The project showcased SoftLoft's technical excellence, strategic thinking, and ability to manage complex, time-sensitive challenges effectively.

What is it about the company that you appreciate the most?

What stood out most about SoftLoft was their combination of technical excellence and strategic thinking. They didn’t just deliver high-quality code they helped shape the product by identifying key features and differentiators through market analysis. Their ability to manage a complex, time-sensitive project with precision, while maintaining clear communication and high standards, truly set them apart. Their commitment to delivering beyond expectations was impressive and highly valuable.

What was it about the company that you didn't like which they should do better?

Overall, the experience with SoftLoft was highly positive, and there were no significant issues. If anything, the only minor challenge was the need for very detailed upfront planning due to the fixed-price model, which required extra time and effort in the early stages. However, this approach ultimately contributed to the project’s success by reducing risks and ensuring clarity throughout development.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Information Technology

Soheil Dabestani, CEO & Co-Founder at Diffia

Posted 2 months ago

Participated in SoftLoft with task estimation, sprint planning, reviews, retrospectives, demos.

I worked as part of an Agile development team on an ongoing web application project. The product owner regularly presented and broke down user stories into smaller, manageable Jira tasks. Together with the developers and project manager, we estimated the effort for each task and planned them into sprints. Each sprint followed a structured Agile process, including sprint planning, daily stand-ups, sprint reviews, and retrospectives to continuously improve team performance and estimation accuracy. I contributed across the full stack—from implementing front-end features using React and CSS to backend optimization, code refactoring, and writing tests. At the end of each sprint, we held demos for the product owner and stakeholders to showcase progress, gather feedback, and align development with business goals. This structured and collaborative environment helped ensure consistent delivery, transparency, and adaptability throughout the development cycle.

What was the project name that you have worked with SoftLoft?

Web App Development for eHealth Company

What service was provided as part of the project?

IT Services

Describe your project in brief

This project is an ongoing software development effort aimed at building a robust and scalable web application. To support the development, a resource was onboarded and fully integrated into our in-house team. The developer has worked across the full stack, contributing to front-end features using React and CSS, and ensuring the UI is responsive and user-friendly. On the back end, they have focused on refactoring code, writing tests to improve reliability, and optimizing database performance for better scalability. Their continuous involvement has enabled us to maintain development velocity while improving code quality and application performance. The collaborative setup has been essential in driving the project forward efficiently

What is it about the company that you appreciate the most?

What we liked most about SoftLoft was their professionalism and smooth communication. They consistently delivered solid results without any fuss, integrating seamlessly into our team. Their ability to understand our needs and meet expectations efficiently made working with them a great experience. We especially appreciated their reliability and the quality of their work, which helped drive the project forward with minimal friction.

What was it about the company that you didn't like which they should do better?

NON

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Healthcare & Medical

Joachim Schneider, CEO at siQnet Consulting GmbH

Posted 2 months ago

They a dedicated contact ensuring smooth coordination between teams & project alignment.

My experience with SoftLoft on this project was highly positive. The project involved further developing an existing solution that lacked support from the previous team and had minimal documentation. SoftLoft provided a dedicated contact who facilitated clear communication between our team, developers, and the quality management team, ensuring smooth collaboration. I conducted code reviews of the legacy codebase, identifying areas for improvement and integrating new features. I also worked closely with the Mobile Developer Team to ensure cross-platform compatibility. On the infrastructure side, I was responsible for server support, setting up, and monitoring AWS servers to ensure the application ran smoothly and scalably. The ability to work in a structured and collaborative environment with SoftLoft's continuous support helped the project progress efficiently and meet key milestones. Their professionalism and responsiveness made the entire process seamless and successful.

What was the project name that you have worked with SoftLoft?

Mobile App Dev for Software Company

What service was provided as part of the project?

IT Services

Describe your project in brief

The project involved the further development of an existing solution, which lacked support from the previous team and had minimal documentation. Our primary tasks included conducting a thorough code review of the "old" codebase, identifying areas for improvement, and ensuring a solid foundation for ongoing development. In addition to refactoring legacy code, we focused on developing new features to enhance the application. The project required close cooperation with the Mobile Developer Team to ensure seamless integration between the front-end, back-end, and mobile components. We were also responsible for server support, which included setting up and maintaining AWS servers for the application’s infrastructure. This included monitoring the servers to ensure stability and performance, addressing any issues proactively, and optimizing resources as needed to support the growing application.

What is it about the company that you appreciate the most?

What we liked most about SoftLoft was their quick and reliable implementation of our requirements. They consistently delivered high-quality results on time, demonstrating strong communication and a proactive approach. Their ability to understand and address our needs efficiently made working with them smooth and effective. SoftLoft's professionalism and commitment to meeting expectations greatly contributed to the success of the project.

What was it about the company that you didn't like which they should do better?

While the overall experience with SoftLoft was highly positive, further enhancing the alignment on project specifications and expectations from the onset could lead to even more efficient and effective collaboration in future projects.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Information Technology

Moritz Uehling, CTO at Datawisp

Posted 2 months ago

Working with SoftLoft was smooth, with priorities, feedback, & the designer's seamless integration.

My overall experience with SoftLoft was exceptional. From the initial stages, communication was efficient and clear, ensuring we were aligned on the project scope, limitations, and priorities. The designer seamlessly integrated into our team, providing valuable input and feeling like a true member of the project. We held regular meetings to discuss progress, feedback, and any necessary adjustments, typically small tweaks that enhanced the design. This iterative process allowed us to refine the product continually, transitioning it from a basic "developer design" to a modern, user-friendly interface with improved UX. SoftLoft's quick response time and attention to detail ensured the changes were implemented effectively. The collaboration was smooth, productive, and transparent, with every phase of the design process contributing to the project's success. Overall, SoftLoft's professionalism, timely delivery, and quality work made the entire experience seamless and satisfying.

What was the project name that you have worked with SoftLoft?

UI/UX Design for Data Analysis Software Provider

What service was provided as part of the project?

IT Services

Describe your project in brief

After reaching out to SoftLoft, we had an initial meeting the same day, and within a week, the three-day trial began. During those three days, SoftLoft completely redesigned the main screen of our product, which immediately impressed us. Based on that, we decided to move forward with a full redesign, and they efficiently revamped every screen and detail of our application. As we began implementing the changes, they provided quick and accurate feedback to ensure everything was executed properly. The goal was to transition from a basic "developer design" to a modern, intuitive interface with improved UX—something SoftLoft delivered with great professionalism and quality.

What is it about the company that you appreciate the most?

What we liked most about SoftLoft was their unique approach of assigning a dedicated full-time designer to our project. This enabled the designer to gain a thorough understanding of our complex product, ensuring detailed and aligned design work. The three-day trial was also a great feature, offering a risk-free opportunity to evaluate their capabilities. Overall, having a competent designer fully integrated into our team was highly valuable and contributed significantly to the success of the pro

What was it about the company that you didn't like which they should do better?

Nothing

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Information Technology

Serhii Ivanov, Owner at Komanda

Posted 11 months ago

Strengthening our team with front-end developers, QA, and project manager

Our goal was to address the growing demands of our complex projects and accelerate our development process. The challenge was to integrate skilled professionals who could seamlessly blend into our existing framework. The SoftLoft personnel were quickly assimilated into our projects, taking on vital roles in the development of user-centric features, enhancement of product quality, and ensuring the timely execution of project deliverables

What was the project name that you have worked with SoftLoft?

Staff Augmentation front-end developers, QA, and PM

What service was provided as part of the project?

IT Services

Describe your project in brief

What is it about the company that you appreciate the most?

The adaptability and technical proficiency of SoftLoft’s team

What was it about the company that you didn't like which they should do better?

We have nothing to complain about.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Completed
Business Services

Chris Ciauri, Chief Executive Officer at Unily

Posted on Feb 27, 2024

Retail BigCommerce Platform

Softloft's responsibilities encompassed a total redesign of our e-commerce site. This included developing a new user interface that was both aesthetically pleasing and easy to navigate. They were also tasked with streamlining the backend processes to improve site performance, particularly in inventory management, order processing and customer data handling. Additionally the project involved implementing SEO strategies and integrating advanced analytics tools to better understand customer behaviors and preference.

The overhaul led to signification business growth. We saw an increase in overall sales and a remarkable 20% rise in user engagement shortly after the site's relaunch. The improvement in site navigation and performance also resulted in a lower bounce rate and higher average session duration, indicating enhanced user satisfaction.

Their project management style was pro-active and detailed - oriented.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

The primary objective was to comprehensively revitalize our online retail presence through the BigCommerce platform. This entailed not just a visual refresh but a complete re-engineering of the user experience to boost engagement and conversion rate. We aimed to make the site more intuitive and user-friendly while enhancing its operational efficiency to manage higher traffic volumes and sales.

What is it about the company that you appreciate the most?

Softloft's Creative solutions and their ability to anticipate customer need set them apart.

What was it about the company that you didn't like which they should do better?

Nothing

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Retail

Kristina Aniutenko, Marketing manager at Netpeak

Posted on Feb 15, 2024

Development of a Mobile App for Yoga and Pilates Classes

Our experience with SoftLoft has been transformative for our yoga and pilates mobile app project. From conceptualization through to launch, their team demonstrated an exceptional blend of technical expertise, creative design, and user-focused development. Their collaborative approach made us feel involved and valued throughout the process.

What was the project name that you have worked with SoftLoft?

Netpeak

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

Netpeak is a digital marketing agency.

What is it about the company that you appreciate the most?

The most impressive aspect was SoftLoft's commitment to understanding our specific needs within the wellness industry. Their willingness to incorporate user feedback into ongoing app iterations greatly enhanced the final product's effectiveness and user satisfaction.

What was it about the company that you didn't like which they should do better?

The least favorable aspect was the initial onboarding experience for new app users. While the app itself is outstanding, a more intuitive and guided introduction to its features and functionalities could further improve user engagement and satisfaction right from their first interaction.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
In Progress
Advertising & Marketing

Matt Warcholinski, Chief Executive Officer at Brainhub

Posted on Feb 06, 2024

Staff Augmentation for development company

The scope included the integration of 5 SoftLoft professionals into our core teams, focusing on front-end development and project management. The project saw a 25% increase in development speed and a notable improvement in the quality of our deliverables. Their team's integration was seamless, with SoftLoft providing constant, clear communication and a flexible approach to our changing needs

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

We needed to rapidly expand our development capabilities during a critical growth phase. We sought to inject new talent and fresh perspectives into our existing teams.

What is it about the company that you appreciate the most?

The ease and speed with which SoftLoft's team adapted to our environment and culture were remarkable.

What was it about the company that you didn't like which they should do better?

Perhaps more frequent in-person strategy sessions could enhance collaboration.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Information Technology

Leon Bergmann, Chief Executive Officer at Save A Lot

Posted on Jan 18, 2024

Magento 2 e-commerce platform for luxury brand

The success was evident through increased online engagement, enhanced user experience, and efficient handling of high traffic. The integration with existing systems improved our operational efficiency. The project was managed effectively, with consistent communication and timely responses. The team was adaptable and used various communication tools efficiently.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

The primary objective was to elevate our online presence to reflect the brand's luxury status. This entailed creating a sophisticated, user-friendly online storefront with advanced product personalization options, scaling for global reach, and integrating complex backend systems. Our project involved creating an online luxury perfume storefront. Key deliverables were a Magento 2-based platform with custom product personalization, global expansion features, high traffic management, and integration with existing systems.

What is it about the company that you appreciate the most?

Their understanding of our brand and technical expertise in Magento 2 were impressive. They delivered custom solutions that aligned with our unique needs.

What was it about the company that you didn't like which they should do better?

Initial project timelines could be more accurate, but their adaptability in later stages showed their commitment to improvement and client satisfaction.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Consumer Products

Stani Kulechov, founder and ceo at Avara

Posted on Jan 16, 2024

NordicShorb based

The scope of work included optimizing our existing system and developing a new, more efficient one. Key deliverables were the integration of Magento for advance e- commerce features and symphony for a robust partner portal, Improving our overall system architecture to handle user interactions and supplier transactions more effectively

What was the project name that you have worked with SoftLoft?

NordicShobr Based

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

I am the CEO of a prominent online marketplace in the Nordic region, specializing in consumer goods and food. Our platform renowned for its diversity range of high - quality products, catering to a broad customer base.

What is it about the company that you appreciate the most?

The team's ability to provide custom solutions that precisely met our unique needs demonstrated their deep understanding of the e - commerce.

What was it about the company that you didn't like which they should do better?

While our overall experience was extremely positive, a suggestion for improvement would be to include more in - depth training sessions post - Implementation to ensure our team could fully leverage the new system's capabilities from the outset.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Completed
Other Industries

Sarah.M London

Posted on Dec 20, 2023

Magento e-commerce platform

We partnered with SoftLoft with the goal of creating a cutting-edge Magento e-commerce platform that could handle our complex product catalog and provide a seamless user experience. The new platform resulted in a 30% increase in sales and a noticeable improvement in page load times. We also saw a significant rise in customer retention rates and higher satisfaction scores in post-purchase surveys. SoftLoft’s project management was top-notch. They delivered all milestones on schedule and were exceptional in maintaining clear, consistent communication. We primarily interacted through emails and bi-weekly Zoom meetings, ensuring we were always aligned on project status and next steps

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

SoftLoft was tasked with developing a comprehensive Magento e-commerce platform for us. The key deliverables included a custom-designed user interface, optimized back-end functionalities for efficient product management, and integration of advanced payment and security modules. They also implemented SEO-friendly features to enhance our online visibility

What is it about the company that you appreciate the most?

Their ability to deeply understand and translate our e-commerce needs into a functional and aesthetically pleasing platform was outstanding. They combined technical expertise with a keen sense of user experience, making them a standout provider.

What was it about the company that you didn't like which they should do better?

They delivered more than we expected and we couldn't have asked for more.

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$50001 to $200000
Healthcare & Medical

Gerald Fong, Chief Executive Officer at BrightGo

Posted on Dec 13, 2023

E-Commerce Dev & UI/UX Design

SoftLoft overhauled our existing Magento e-commerce site. This involved redesigning the user interface for better user experience, integrating advanced analytics for better decision-making, and optimizing the site for mobile responsiveness.

They also enhanced our site's security and implemented a more efficient content management system. Following the launch, our website saw a significant surge in visitor traffic, a noticeable decrease in bounce rates, and a marked improvement in conversion rates. The feedback from our customers has been overwhelmingly positive, particularly praising the ease of navigation and the overall enhancement of the shopping experience. SoftLoft displayed excellent project management skills, meeting deadlines and keeping us informed at every step.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

Our objective was to revamp our existing Magento store to enhance performance and customer experience. We needed advanced customization and integration capabilities.

What is it about the company that you appreciate the most?

SoftLoft was a powerhouse when it came to project management. They were punctual, efficient, and made sure we were looped in at every stage. Their communication was top-notch, striking the perfect balance between professionalism and personal touch.

What was it about the company that you didn't like which they should do better?

Nothing

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$0 to $10000
Retail

Anthony Fernando

Posted on Nov 20, 2023

Staff Argumentation

SoftLoft was instrumental in enhancing our platform's user interface, optimizing backend processes, ensuring quality through rigorous testing, and managing the project's timeline and deliverables. Their team worked in tandem with ours, participating in sprints, daily stand-ups, and review meetings. The SoftLoft team played a pivotal role in accelerating our development cycle, resulting in a 40% reduction in time-to-market for our latest features. Their contributions were not only timely but also of high quality, leading to a 20% decrease in post-launch bugs.

What service was provided as part of the project?

E-commerce Development

Describe your project in brief

- Augment our core development team during a period of increased project demand.
- Introduce fresh perspectives and innovative solutions to our ongoing projects.
- Fill specific skill gaps in our team, especially in front-end development.

What is it about the company that you appreciate the most?

I’m most impressed with SoftLoft top-notch work value, considering their price. Sometimes getting this quality of work is more expensive, and SoftLoft provides excellent value to our company — their integrity is unique.

What was it about the company that you didn't like which they should do better?

Nothing

Rating Breakdown

Quality
Schedule & Timing
Communication
Overall Rating

Project Detail

$10001 to $50000
Other Industries

Client Portfolio of SoftLoft

Project Industry

E-commerce - 83.3%
Consumer Products - 16.7%

Major Industry Focus

E-commerce

Project Cost

$100001 to $500000 - 33.3%
$50001 to $100000 - 33.3%
$10001 to $50000 - 33.3%

Common Project Cost

$100001 to $500000

Project Timeline

1 to 25 Weeks - 33.3%
26 to 50 Weeks - 16.7%
51 to 100 Weeks - 50.0%

Project Timeline

51 to 100 Weeks

Clients: 12

H&M
Victorias Secret
Vuarnet
Tops
ShobrNordic
Mothercare
Murad
Bendon Lingerie
Miller Harris
FootLocker
SweetDeal
Lounge Lovers

Portfolios: 6

H&M

Soft-Loft assisted H&M in introducing the brand to key markets in the Middle East – The United Arab Emirates, Kuwait, and Saudi Arabia.

The Soft-Loft team was tasked with several ambitious goals, which could only be achieved with close cooperation between the business and marketing teams. Throughout the project, we achieved over 1000 different objectives, from customization to integration with external systems. Our work had an impact on all key elements of the store, including the catalog, products, order placement system, new delivery methods, and payment systems.

Industry: Fashion

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript

Website: https://ae.hm.com/

Web App

Victoria's Secret

Soft-Loft helped introduce the brand to the Middle East market in close cooperation with representatives from Magento (an Adobe Inc. company). Fashion

In our work, we made it a top priority to integrate external systems into the store’s online portal. These systems included PIMS (content and product management in 2 languages), COMS (order processing), and MCOM (order management). Additionally, it was important for us to make sure that the project was easily scalable, had top-level security protections, and operated flawlessly.

Industry: Fashion, Lingerie, Perfumery

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: www.victoriassecret.ae

Web App

Sweet Deal

Soft-Loft has greatly contributed to this service, which is successfully developing and growing today. Since our team started work on the project, we have managed to achieve over 400 objectives of varying difficulty, including integration and customization.

We take our role of keeping the project running without interruption seriously and are working hard to add new functions whilst expanding existing ones. This includes integration with external systems, allowing us to boost the scalability and flexibility of the business in parallel with providing stable growth.

Industry: Entertainment and coupons

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource

Website: https://www.sweetdeal.dk/

Web App

Mothercare

Soft-Loft started work on this project when it had already been set up and running, and our goal was to support the existing team in developing the project effectively and expanding to new markets.

Our team of several specialists mastered the broad and customized functionality of the project in very limited time, and began working with the native team according to the Agile method.

During our work on the project, the Soft-Loft team achieved the goals set before us but also presented initiatives for improvements and refinement, some of which have already been implemented.

Industry: Healthcare

Technologies: Magento EE, Drupal, MySQL, PIMS, MCOM, COMS, RabbitMQ, JavaScript, Google Maps, CyberSource, Google feeds

Website: https://www.mothercare.com/

Web App

Miller Harris

A Britain perfumer Lyn Harris founded Miller Harris in 2000. Before that she spent 5 years training in France at one of the highly prestigious schools of the perfume in Paris and then Robertet in Grasse. Lyn Harris works with natural materials in classical French style.

Task:

We had to redesign and build a new website to increase sales and customer loyalty.

SoftLoft Solution:

We build a new website in close cooperation with Investment Fund (who invest into this company) and highly creative designers. SoftLoft implemented a totally new site structure, which was much more user friendly and contained advanced features such as a custom menu and filters, a quick view function and a world wide store locator. Also we made an integration of the shipping company API and the shipping process. As a result the website became an important part of the Miller Harris retail business and is growing more and more each day.

Technologies:

Magento, Google API, SagePay, HTML/CSS, JS RoyalPost, XML API

Web App

Shobr

Shobr is a marketplace with global ambitions. SoftLoft faced a challenge to rewrite and finalize the current solution for the suppliers’ portal. We implemented the uploading and management of all the products to be presented by different vendors in the marketplace.

Task:

Import of products
Scalability of the project and work under load
Sorting, management, and moderation of the commodity list
Synchronization of data with Magento through API
Custom reports

SoftLoft Solution:
We implemented the project in a short time on the Symfony 2 and Magento platform. SoftLoft ensured the stable operation of the whole system. Technological processes were established. We created a firm base has for the further development of the project, capable of processing hundreds of thousands of goods in real-time.

Industry: Marketplace, FMCG

Technologies: Magento EE, Symfony 2, REST API, JavaScript

Website: https://www.shobr.com/

Web App

Executive Interview of SoftLoft

Petr Datsko

CEO

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Please introduce your company and give a brief about your role within the company?

My name is Petr Datsko, and I’m the founder and current CEO of SOFTLOFT. We’re a leading Magento development company based in Ukraine in the top 2 from GoodFirms.

We’ve focused our skills in a full range of Magento development services such as Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.

We provide a full range of Magento development services Magento Consulting and Audit, Development, Magento integration with 3d part systems (ERP, CRM), Migration from Magento 1 to Magento 2.

We have a great and talented team of certified developers located in three offices over Ukraine.

Have representative offices in the UK and Denmark. For 2020 going to open offices in the USA and Australia.

Mention the objectives or the parameters critical in determining the time frame of developing an ecommerce app.

I think the requirements define it. First of all, the team should exactly understand what should be done, what the store is about, what are the partner's goals and achievements, etc.

Based on this, we can define the level of project complexity and time frames. But once again, in the correct time frame, results are very focused and the result of careful and painstaking work of the team in close cooperation with a partner.

How much effort in terms of time goes into developing the front end and back end of an ecommerce app?

It depends on the project. Sometimes it is enough to use Magento default features; then, it could be 75/25 (frontend/backend). In many cases, there could be a high level of customization and integration. Then this rate could be changed to 80/20 (backend/frontend). But we have projects where backend work is 99 percent of our efforts.

What is your company’s business model–in house team or third party vendors/outsourcing?

We focus on developing only in-house teams. We invest a lot of time, effort, and finances into the skills and motivation of our team and certification.
We would like to keep full control under the delivery process and the client’s relationships, so at this moment, we consider only in-house teams.

How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?

First of all, we don’t have clients; we have partners. And each project we work with we consider like our own. It is our baby, where we are responsible for his life.
We build long term relationships. Usually, partners continue with us for the long term. We prefer to deliver instead of a promise. And be very transparent and honest with our partners (whatever this costs for us). We never put profit before quality and relationships.

What industries do you cater to? Are your clients repetitive?

We are taking care of many different industries, fashion, customer goods, luxury, perfumes, automotive, machinery, and equipment. We are taking care of such clients like HM, Victoria Secret, MotherCare, Foot Locker, SweetDeal, Essential. And we are proud to be part of this success story.

What are the key parameters to be considered before selecting the right platform for an ecommerce application?

We mostly focus on Magento, and here some of my recommendations on how to choose the platform:

Things to consider when choosing a technology stack:
The first consideration is what talent do you have. If you have an existing technology team, and you’re not looking to completely replace them, your options have to be limited in your path that you choose. There are adequate e-commerce platforms for most technology stacks. We are advocates for protecting your team and culture to support the scale, so start with your available skillset.
Have a simple sales model with a basic ecommerce funnel? You probably should look at Shopify or BigCommerce as your focus will likely be building your brand and marketing activities to drive sales. Have a complex sales funnel, possibly subscriptions, maybe direct to consumer and wholesale sales? Now you’re talking about Magento's sweet spot; any type of complex sales funnel or sales process is not best supported by a SaaS platform.
If you need control over fields, statuses, and workflow in your e-commerce platform instead of being in a shipping platform or ERP, Magento offers open-source technology with full customization capabilities.
Budget is a factor of cost of building, maintenance, and ongoing cost of operations. If you’re not used to making an investment in ongoing support and feature development within an e-commerce platform, Magento may take a second to get used to.

Which Content Management System do you prefer to use (Wordpress, Joomla, Drupal etc)?

We use native Magento management system. Additionally, you can use Magento PageBuilder or Magesuite. For some projects, upon customer architecture requests, we use Drupal.

What are the key factors that you consider before deciding the cost of an ecommerce application?

We execute a deep audit and consulting of the partner’s business in areas such as:
How big is their business, and what are their ambitions for ecommerce?
Do they already have something, or should it be built from scratch?
How complicated should the functionality be?
If there any additional integrations, restrictions, and customization?
How fast should the project go into production?

It is very individual, and there are no standard patterns because each business and client’s needs could be very different.

We deeply investigate how business works, what partners expect to have, their ideas, and wishes. Then after detailed research and analytics, we come back with a report and different options on how it can be done. Partners may choose what fits their requirements the best. After this, we create very detailed and transparent quotations and project plans.

What kind of payment structure do you follow to bill your clients? Is it Pay-per-feature, fixed-cost, pay-per-milestone (could be in phases, months, versions, etc.).

It could be different for different clients. Usually, there are the following models:

Fixed price-per-project: upfront and then pay-per-milestone (defined in the project plan)
Time and Material: especially if this existing projects which could come to us full of bugs
Fixed price-per-month: in this case partner hires developers for full-time (outstaffing model)

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

There is no minimum budget because we consider each partner individually. But, though Magento is very powerful, an advanced and complicated system requires a high-quality development team. From my experience, I can say that the minimum budget for Magento usually starts at 15000 USD.

What do you think is the future of the ecommerce industry?

It has a great future. I believe that in the next 10 years, we will have most of the transactions in the world done online. In Ukraine, a few years ago, people were scared to buy online, but now it is so common that most of my friends cannot say exactly when they last visited an offline store.

Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.

Everything is fine. They provide a clear and transparent review and rating system. And if you work hard and build relationships with your partners, you can get top positions.