Southern Research Group

Integrated Marketing Research for Informed Decisions! Southern Research Group (SRG) is a leading marketing research and political consulting firm located in Jackson, Mississippi. The company was established in 1985 and has gained depths of experience in all business types including government agencies. The firm uses quantitative and qualitative research in a dynamic way for its customers. Starting with client objectives, SRG designs research to provide the data analysis that will be clearly understood by the client. SRG's customers rely on marketing expertise to guide market development including customer acquisition, retention, and sales increases. As a long-time leader in the market research industry, SRG knows that accurate information supports strong decisions. The recommendations delivered to clients are actionable and results-oriented. Our work is primarily in the South, however, we do work nationwide and frequently conduct focus groups for national accounts. SRG has a through knowledge of the state and region and can assist in planning focus groups as needed. SRG has an excellent focus facility with client viewing and remote viewing. Since SRG is full-service, we also have a call center to provide telephone interviewing for clients needing quantitative studies. We have trained, experienced interviewers and good response rates.