SQUAREFOOT TRADESMEN

In 2014 we added “Sqrft Tradesmen” to our name.

The last 30 years have seen a lot of change in the construction industry. Technology has given us instant access to millions of resumes and millions of job openings. Still, the cry from job seekers is always, “There are no good jobs”. Meanwhile, the number one complaint from companies continues to be that there are no good employees. The need for Sqrft as the human element has never been more evident.

Around 2015 we realized that like most of our competition, we had sunk to being just average. In frustration, I wrote my Vivid Vision wherein I vowed to raise the bar for everyone we did business with—not just job seekers, but companies, vendors, and especially our own staff. For so many of us, in the pursuit of money, the opportunity to do the right thing often gets lost. My promise, for me and my business, is to always come down on the side of doing the right thing even if there is a cost (which there usually is).