Tailwebs Technology Pvt Ltd.

Client Overview:

Baazi Games, a prominent online gaming platform, sought to expand its horizons by venturing into the world of comic books. Recognizing the potential of this new vertical, Baazi Games aimed to create a dynamic website that seamlessly integrated with its existing brand while catering to the unique demands of the comic book market.

Challenge:

The challenge lay in harmonizing the vibrant and dynamic brand of Baazi Games with the distinct design requirements of a comic book platform. The objective was to strike a balance that appealed to the gaming audience while attracting comic book enthusiasts. The challenge extended beyond visual aesthetics, requiring thorough market research to identify features essential for a successful comic book website.

Objectives:

• Market Research: Understand the preferences and expectations of comic book enthusiasts.

• Design Integration: Develop a design that aligns with Baazi Games' existing brand while catering to the comic book vertical.

• Feature Inclusion: Identify and incorporate essential features for a comprehensive comic book website.

• Clickable Prototype: Create a prototype to visualize the design, allowing decision-makers to make informed choices.

Process:

1. Market Research:

Baazi Games initiated an in-depth market research phase to comprehend the nuances of the comic book industry. This involved studying user preferences, popular features in existing comic book platforms, and emerging trends.

2. Design Integration:

Building upon the insights gained from market research, the design team worked on a concept that seamlessly blended Baazi Games' existing brand elements with the visual language synonymous with comic book platforms. This involved careful selection of color schemes, typography, and graphic elements.

3. Feature Inclusion:

Identification of features crucial for a successful comic book platform was pivotal. This encompassed a user-friendly interface, immersive reading experiences, social sharing options, and a robust search functionality. Baazi Games' signature gamification elements were also strategically integrated to enhance user engagement.

4. Clickable Prototype:

To provide decision-makers with a tangible visualization of the proposed design, a clickable prototype was developed. This prototype allowed stakeholders to interact with the design, explore functionalities, and make informed decisions based on a tangible representation of the envisioned comic book platform.

Results:

• Seamless Design Integration: The final design successfully integrated Baazi Games' brand aesthetics with the dynamic visual elements expected in a comic book platform, creating a cohesive and attractive user experience.

• Comprehensive Feature Set: The inclusion of essential features ensured that the comic book website catered to the needs and expectations of users, offering a holistic and engaging experience.

• Informed Decision-Making: The clickable prototype served as a powerful tool for decision-makers, enabling them to visualize the end product, understand its functionalities, and make informed decisions about the project.

Conclusion:

Baazi Games successfully navigated the challenge of diversification by entering the comic book vertical. Through a meticulous process of market research, design integration, and feature inclusion, the company created a website that not only retained its gaming audience but also appealed to comic book enthusiasts. The clickable prototype played a crucial role in facilitating informed decision-making, ensuring that Baazi Games entered the new market with a well-defined and visually compelling product.

This case study highlights Baazi Games' strategic approach to diversification and its commitment to creating a seamless user experience across different entertainment verticals.

Client Overview:

Tailwebs, a leading web development company, took on a challenging project for MOSIP, a university-incubated not-for-profit organization dedicated to assisting governments in developing and implementing robust foundational ID systems. With a global footprint and expanding operations, MOSIP required a sophisticated corporate website to showcase its mission, projects, and impact effectively.

Client Background:

MOSIP operates at the intersection of technology and social impact, collaborating with governments to establish comprehensive identification systems. Their work spans across borders, making it imperative for them to have a compelling online presence that reflects their values and achievements.

Challenge:

MOSIP approached Tailwebs with the challenge of creating a customized website that would not only represent their diverse projects but also provide a user-friendly experience for a wide audience. The client emphasized the need for a responsive design with micro animations to enhance the overall user engagement. The goal was to showcase their global reach and impact in a visually appealing and organized manner.

Objectives:

• Develop a bespoke website that reflects MOSIP's identity and values.

• Implement a responsive design to ensure optimal user experience across devices.

• Integrate micro animations to enhance user engagement and interaction.

• Create a well-organized information architecture for seamless navigation.

• Showcase MOSIP's global presence and diverse projects effectively.

Solution :

Tailwebs adopted a comprehensive approach to address the client's requirements. The development team collaborated closely with MOSIP to understand their mission, values, and the specific features they wanted on the website. The following key elements were implemented:

Responsive Design: Recognizing the importance of accessibility, Tailwebs ensured that the website was responsive across various devices and screen sizes. This allowed users to access the content seamlessly, whether on a desktop, tablet, or mobile device.

Micro Animations: To enhance the user experience and add a touch of sophistication, micro animations were strategically incorporated throughout the website. These subtle animations not only added visual appeal but also contributed to a more engaging and interactive browsing experience.

Global Showcase: The website effectively showcased MOSIP's global reach and diverse projects, providing visitors with a comprehensive understanding of the organization's impact on a global scale.

Results:

The Tailwebs team successfully delivered a customized website that met and exceeded MOSIP's expectations:

• 2x User Engagement: The responsive design, micro animations, and improved information architecture contributed to a 2x increase in user engagement. Visitors could explore the website more efficiently and interact with the content seamlessly.

• Information Architecture: Tailwebs restructured the information architecture to create a more organized and intuitive navigation system. This involved categorizing content logically and ensuring that users could easily find information about MOSIP's projects, impact, and global presence.

A super-app for work life and money management, WAC is designed to help individuals feel organised and in-control of their work-life and money. It provides them with a peace of mind and security and ultimately encourages a healthy work-life balance. 

Tailwebs has built the application from scratch and has been involved in the project to scale it further and increase the user base. It is an ongoing project, with various new features coming out on a regular basis and growing to be one of the most efficient and effective applications. As a testimonial to this, WAC has been ranked among the top 30 Finance Application in the UK. Tailwebs has been involved in application development, application testing, application consulting, application management and support. 

Currently, we are working to bring in voice assisted commands to the application, along with the app being usable in wearable devices. Widgets of the application are also soon to be released.

Aadhar India is a fintech company working in the microfinance sector, who bring door-step service to entrepreneurs in Indian Villages, with a potential that reaches 180 million households. 

The organisation faced a major problem in the loan dispersal process as it was long and tedious. With Tailwebs bringing in an efficient system and automating the processes, Aadhar India was able to drastically reduce the time it took to disperse a loan, from 10-25 days and 5-6 visits to just 3-4 days and 2 visits. Aadhar India was able to achieve 6x loan disbursement within a year of the new application being launched, 80% of bad loans were reduced and 70% of operations cost was cut. Tailwebs worked on developing the product, designing the UI/UX, building the application and creating an intelligent admin dashboard for streamlining the process. 

As a classic example of tech for good, Tailwebs’ solution has made more people in the Indian rural sectors dream big and build better lives for themselves and their families. 

The Centre for Energy Finance as part of Council on Energy, Environment and Water, intended to create an Electric Mobility Dashboard that provides you with updates on EV volumes across the nation, from the data provided by the client. CEF wanted to build a user experience, create an easy to the eye UI, make an interactive dashboard, and visualise the quantitative data in a qualitative form. Tailwebs created a dashboard that uses live data from RTO sales on a daily basis. This dashboard has the most comprehensive data source for any EV dashboard across india. 

Tailwebs successfully created a comprehensive web tool that understands, analyses, and predicts EV sales penetration by 2030. This tool is also designed to broadcast the impact of EV sales on jobs, growth, and sustainability. It has been designed in a way to show an overview of how Indians are accepting clean renewable energy for vehicles nationwide.

Proodle and Tailwebs partnered to revolutionize the university application process by creating a comprehensive platform that tracks and engages prospective students from application to enrollment. Through a double diamond design approach, Tailwebs assisted Proodle in developing an award-winning, white-labelled product that integrates research, events, courses, statistics, and communication into a single platform, gaining recognition in multiple Ingenuity events.

Tailwebs conducted extensive research on existing university application tracking solutions, uncovering valuable insights to design a superior product. Through affinity mapping, research findings were organized to identify patterns and define key features for the Proodle platform. Collaborating with Proodle, Tailwebs created detailed user profiles, serving as a foundation for a user-centric platform that meets the unique requirements of universities and prospective students.

By following a user-centric approach, Tailwebs ensured that the Proodle platform catered to the needs and preferences of both universities and prospective students. The design of the Proodle platform allowed for scalability and versatility, enabling it to be implemented across different university systems and customised to meet specific requirements. The collaborative efforts between Proodle and Tailwebs resulted in an outstanding product, receiving multiple awards at Ingenuity 18 and 19 events. These accolades demonstrated the success of the design approach and the quality of the developed prototype.

Tailwebs, collaborated with HealthLynked to revolutionise healthcare connectivity. By providing a range of services and cutting-edge technologies, Tailwebs facilitated effortless communication and interaction between patients and healthcare providers. HealthLynked aimed to create a platform that seamlessly connected patients and healthcare providers, enabling easy sharing of medical records, appointment scheduling, check-ins, and more.

Tailwebs designed and developed a secure, user-friendly application and website for HealthLynked, enabling patients and providers to access a wide range of healthcare services. The application and website incorporated features like medical record sharing, online appointment scheduling, mobile check-ins, cost estimation for procedures, and home delivery of medications and test kits. Tailwebs employed robust and scalable technologies to support the growing user base and evolving needs of HealthLynked. By leveraging cutting-edge infrastructure and development practices, Tailwebs ensured that the platform could handle increased traffic and provide consistent performance.

The collaboration between Tailwebs and HealthLynked resulted in a platform that facilitated seamless connectivity between patients and healthcare providers. Users could effortlessly share medical records, schedule appointments, complete check-ins, estimate procedure costs, and access healthcare services from the comfort of their homes. The strategic partnership between Tailwebs and HealthLynked played a vital role in revolutionising healthcare connectivity. Tailwebs' commitment to scalability and reliable technologies ensured that HealthLynked could accommodate a growing user base and deliver a consistent user experience.

Raja Fashions is Hong Kong’s leading bespoke tailors with a firm commitment to family values, exceptional quality, and exquisite fabrics. A company established in 1957, Raja Fashions emigrated from Northern India to Hong Kong and set-up a custom-tailored business. 

Tailwebs worked closely with the team in improving the overall user experience of the appointment booking system and bringing sales online. Tailwebs worked on designing the website, increasing the efficiency and effectiveness of the website and designing and creating the appointment booking system. 

Tailwebs analysed that there is a 3x probability of being able to cross sell a shirt at the time of purchase of a suit. Custom marketing funnels were made to best use these statistics and bring an increment in the sale.

Renewables India, an initiative jointly undertaken by the Central Electricity Authority (CEA) and the Center of Energy and Finance (CEEW-CEF), aims to expand the scope of data coverage and provide comprehensive information on India's renewable energy (RE) projects. Recognizing the need for detailed operational information and progress tracking, the India Renewables Dashboard was conceptualised and developed. It serves as a centralised platform for policymakers, industry stakeholders, and the wider public to monitor and analyse India's RE sector. Tailwebs played a pivotal role as the product partner, working from the idea phase to the implementation of features and data display, to bring this dashboard to life.

Tailwebs and CEEW worked closely during the idea phase to define the objectives and scope of the dashboard. Tailwebs implemented a user-friendly interface that presents renewable energy data at both the state and national levels on a daily basis. The dashboard provides real-time tracking of various renewable energy parameters, including installed capacity, generation trends, and project status. Automated daily and monthly reports are generated and published on the platform, ensuring timely dissemination of key insights and analysis.

Tailwebs successfully created a platform that provides comprehensive data coverage, automated reporting capabilities, and real-time monitoring, enabling stakeholders to track the progress of India's RE projects and make informed decisions. Through this partnership, Tailwebs contributes to the advancement of renewable energy in India and supports the transition towards a sustainable energy future.

Nepra By Neha Goel is an exceptional custom jewellery brand specialising in semi-precious stones. Despite their presence in multi-designer stores globally, Nepra sought a digital partner to build their own sales channel and establish a strong digital brand identity. They required assistance in developing a Shopify ecommerce website, implementing effective marketing strategies, and scaling their brand across various digital platforms. 

Tailwebs collaborated with Nepra to design and launch a visually appealing and user-friendly Shopify ecommerce website. The website showcased the unique custom jewellery collection, featured high-quality product images, and provided seamless navigation and secure transaction capabilities. We optimised the website's user experience by implementing intuitive product categorization, comprehensive product descriptions, and a smooth checkout process. Tailwebs assisted Nepra in setting up an effective marketing funnel. We crafted compelling messaging, identified target audience segments, and developed tailored content and creatives to guide potential customers through the sales journey from awareness to conversion. We audited and enhanced Nepra’s social media presence, by curating visually captivating content, running targeted ad campaigns, and engaging with the audience, we boosted brand awareness, grew the social media following, and drove traffic to the e-commerce website. 

The optimised website design and intuitive user experience led to a 30% increase in average session duration, a 25% decrease in bounce rates, and an improved conversion rate. Customers found it easy to navigate, select products, and complete transactions, resulting in increased sales.

Ascent Decor embarked on a rebranding journey after merging with Ethnic Silk, Rumours, and Revolucion. Ascent Decor aimed to create custom-designed websites for both the parent brand and its child brands. Additionally, they sought to digitise their fabric collection to enhance accessibility. 

Ascent Decor faced the challenge of integrating multiple brands under one cohesive identity while preserving the uniqueness of each subsidiary brand. The company desired to provide seamless access to their fabric collection across various platforms to enhance customer convenience.

Tailwebs created custom websites for both the parent brand and its child brands. The websites were carefully crafted to reflect the brand's essence, showcase their products, and offer an intuitive user experience. The team worked to digitise their extensive fabric collection, making it easily accessible across all platforms. The launch of the newly designed websites resulted in a remarkable3x increase in visitor engagement. The visually appealing and user-friendly interfaces attracted more users, encouraging them to explore the brand's offerings. Digitising the fabric collection provided customers with easy access to explore the wide range of offerings across different platforms. This comprehensive digital transformation enabled the brand to effectively communicate their new beginnings and elevate their position as India's second-largest fine fabrics brand.

Mr Delivery, a renowned food delivery system operating in the USA, partnered with Tailwebs as their trusted technology partner. From the inception of the idea, Tailwebs worked closely with Mr Delivery to build enabling platforms that formed the backbone of their food delivery operations. By providing a comprehensive suite of applications, including an admin app, customer app, restaurant app, and driver app, Tailwebs facilitated seamless operations for Mr Delivery.

The admin app developed by Tailwebs allowed Mr Delivery to list restaurants and their menus, providing a user-friendly interface for administrators to manage the platform's operations efficiently. Tailwebs designed and developed a customer app that empowered users to place orders seamlessly from the platform. Tailwebs created a dedicated restaurant app that enabled restaurant owners to update their menus and track incoming orders effortlessly. The driver app developed by Tailwebs played a crucial role in enabling efficient deliveries. It included features such as order management, navigation assistance, and real-time updates, optimising the delivery process and improving overall efficiency. 

The technology solutions provided by Tailwebs empowered Mr Delivery to scale its operations and handle a growing user base and order volume effectively. Tailwebs implemented comprehensive reporting capabilities across all platforms, allowing business administrators to analyse key metrics and make data-driven decisions. Auto queuing and load balancing mechanisms were incorporated to ensure efficient order distribution among drivers, optimising delivery operations.

ProcureStore, a new venture in India's online retail market, aims to become the go-to solution for gifting and lifestyle needs across all age groups. As their dedicated digital partner, Tailwebs collaborates with ProcureStore to navigate the complexities of launching a new brand and establish a strong online presence. From market research to complete branding, logo creation, and e-commerce platform development, Tailwebs provides comprehensive support to ProcureStore working on Shopify.

Tailwebs collaborated with ProcureStore to set clear, achievable goals for a 12-month timeline. These goals serve as a roadmap to guide ProcureStore's actions and ensure a focused and structured approach. Tailwebs conducted market research to understand ProcureStore's target audience, competition, and market trends. Based on the research insights, Tailwebs assisted in creating a compelling brand identity, including logo design, visual elements, and brand messaging.

The comprehensive branding efforts by Tailwebs helped ProcureStore establish a distinct brand identity that resonates with its target audience, enabling better brand recognition and differentiation. The e-commerce platform developed by Tailwebs provides ProcureStore with a seamless online shopping experience, enhancing customer satisfaction and encouraging repeat purchases. By setting clear goals and providing scalable solutions, Tailwebs ensures that ProcureStore is well-positioned to adapt and grow in response to market demands and evolving customer needs

Drools, India's largest pet food brand, faced the challenge of entering a market dominated by Pedigree, a well-established competitor. To achieve rapid growth and establish its brand, Drools recognized the need for unique strategies that leveraged technology.  Drools needed to find an innovative way to gather customer details to personalize their marketing approach and scale their brand effectively.

Drools and Tailwebs designed a customer loyalty program that offered exclusive benefits to registered customers, such as personalised discounts, product recommendations, and special promotions. They leveraged advanced technology to capture customer data through a user-friendly online platform and mobile application. By analysing customer preferences and purchase history, the company was able to provide tailored discounts, enhancing the customer experience and fostering loyalty. Tailwebs worked on creating an application that helped execute the ideated strategy and bring it to fruition. Additionally, the team worked closely with creating, enhancing and executing 

During the beta deployment, Drools witnessed a significant 2x increase in repeat customers, indicating the effectiveness of the loyalty program in driving customer retention. The loyalty program allowed Drools to gather crucial customer information, enabling targeted marketing campaigns and improved customer experiences. Drools' and Tailwebs’ strategic approach to technology integration and the implementation of a customer loyalty program proved to be a game-changer in their journey to establish their brand presence and compete with Pedigree.

Saurrate, an exceptional curated multi-designer online store, aimed to promote the creativity and craftsmanship of Indian designers on a global scale. Tailwebs stepped in as their trusted partner, providing comprehensive solutions and strategic guidance to propel Saurrate's growth as a leading platform for Indian designers with international reach.

Saurrate required a robust e-commerce platform that seamlessly showcased Indian designers' collections and enabled global delivery with multi-currency pricing options. Saurrate aimed to establish itself as a platform that celebrated Indian designers' creativity and craftsmanship. Tailwebs developed a scalable and responsive e-commerce platform for Saurrate, capable of handling international orders and diverse currencies. The platform incorporated multi-language support, seamless checkout processes, and localised pricing, enhancing the user experience for customers across the globe. Tailwebs worked closely with Saurrate to curate an exceptional collection of Indian designers, showcasing their unique creations and challenging conventional perceptions of Indian fashion. Tailwebs facilitated partnerships with reputable logistics providers to ensure reliable and efficient global delivery for Saurrate's products. The e-commerce platform integrated a seamless shipping module that calculated shipping costs based on the customer's location, streamlining the order fulfilment process. 

With the support of Tailwebs, Saurrate successfully positioned itself as a leading platform for Indian designers globally. The curated collection and strategic marketing efforts helped attract customers from various countries, fostering brand recognition and establishing Saurrate as a go-to destination for Indian designer fashion worldwide.

Gleantap, a leading tech product, offers intelligent customer engagement solutions aimed at increasing sales and retention for businesses. Tailwebs stepped in as the trusted development partner for Gleantap, providing robust resources and technical expertise throughout the product's evolution.

Gleantap required a dedicated development partner capable of providing continuous support and resources to enhance and maintain its product. As Gleantap's customer base grew, the product needed to scale seamlessly and accommodate evolving customer needs. Tailwebs established a strong development partnership with Gleantap, offering dedicated resources with expertise in various technologies, including software development, system maintenance, and quality assurance. By providing a reliable and experienced team, Tailwebs supported Gleantap in maintaining and enhancing its product, ensuring seamless operations and improved user experience. Tailwebs worked closely with Gleantap to analyze its growth projections and design a scalable architecture that could handle increasing user demands. Through agile development methodologies and efficient resource allocation, Tailwebs enabled Gleantap's product to adapt and grow along with its expanding customer base. Leveraging its technical expertise, Tailwebs collaborated with Gleantap to identify and prioritize key feature enhancements that would enable the product to stay competitive in the market.

As a robust development partner, Tailwebs played a pivotal role in supporting Gleantap's journey to drive sales and customer retention through intelligent customer engagement. Tailwebs empowered Gleantap to continuously enhance its product and deliver exceptional results to its clients.

Love Birds, an independent and collaborative venture led by Gursi Singh and Amrita Khanna, is renowned for its women's clothing line that prioritizes ethos over trends. Recognizing the immense potential of the online platform, Love Birds sought the expertise of Tailwebs to replicate its offline success in the digital realm. Tailwebs partnered with Love Birds to launch an e-commerce website that reflected the brand's essence while offering a seamless online shopping experience, complete with multi pricing and multi currency options.

Love Birds needed to transition from being solely an offline business to establishing a strong online presence. Love Birds catered to a global audience, necessitating the integration of multi pricing and multi currency options on the e-commerce website. As an established brand, Love Birds wanted to ensure that the online platform aligned seamlessly with its offline identity, including maintaining the brand's distinct look and feel. Tailwebs designed and developed a bespoke e-commerce website that encapsulated Love Birds' ethos, reflecting its unique identity and values. The website was built to offer a user-friendly and intuitive shopping experience, enabling customers to explore Love Birds' collection, select products, and make purchases with ease. To cater to Love Birds' global audience, Tailwebs implemented a robust system that facilitated multi pricing and multi currency capabilities.

Love Birds successfully transitioned into the online space, unlocking a wider market reach and attracting a global customer base. The intuitive and user-friendly e-commerce website facilitated a seamless shopping experience for customers, encouraging engagement, conversions, and repeat purchases.