The latest technology with zero risk. We help you to evolve.
As part of every day’s work, we do research on new technologies and innovative ways of solving problems.We carry research findings into practice, creating our own products and prototypes that allow us to u...
The latest technology with zero risk. We help you to evolve.
As part of every day’s work, we do research on new technologies and innovative ways of solving problems.We carry research findings into practice, creating our own products and prototypes that allow us to understand the ever evolving technology.Once we are specialists in the new technology, we apply it in real projects for our customers. This allows us to provide an extensive and reliable range of possibilities to turn your ideas into solutions.
Just like demographics, firmographics and psychographics, technographic is also a profiling method where you collect detailed information on technology usage for targeted prospecting. It is primarily employed by B2B marketers to understand - the hardware/software used by the target market, do they utilize any marketing automation tools/stack/applications, is there any remarketing software deployed on their website or not?To accelerate digital product and services adoption, to boost organizational capabilities and to gain an edge over competitors, enterprises spendings on SAAS based software has exponentially increased in the last few years. As of today, there are more than 8000 martech solutions available on the market.And if you are a company which relies on adequate prospecting data, technographic is an essential element of your business strategy to enhance your marketing. Want it or not, and you must grant yourself every strategic advantage possible if you want to thrive in the marketplace. It's the era of massive data where the true potentials of technology can be realised after decades spent in darkness. And, without an iota of doubt, the influx of information we are experiencing at the moment is unsettling. The overall consequences of everything that is unfolding here are completely indecipherable. However, one direct implication is that the business environment is evolving, and the success of A company would depend on the capacity of capitalizing the data. The biggest challenge most marketers are confronting today is to stand out from a rising number of competitors.It helps you unlock new levels of personalization by improving sales productivity. One important aspect that many marketing and sales departments are not able to handle is account-based marketing. As the name suggests, this type of marketing involves a marketing department that is solely focused on a particular product or service and its benefits. Hence, the benefits of technographic data are crucial to the success of account-based marketing campaigns. One of the factors that determine the success of such a campaign is the knowledge of the customer.It helps you identify the new opportunities and boost customer retention efforts - Depending on what is already using technology in your organization, it will be very helpful in designing a strategy. If the firm is already using mobile technologies, then knowing the specific locations of customers in real-time will give you an insight into the behaviour of potential clients.You can gather technographic information through surveys, website scraping and third party purchasing. With the increasing number of data sets available today, the demand for efficient data collection methods has become crucial. This demand is fulfilled through outsourcing data collection methods. There are a number of providers in the market who offer a variety of such services. Before deciding on the ideal outsourcing vendor, it is important for you to first identify a good data provider.Outsourcing data mining and firmographic analysis is beneficial especially for small firms that lack the technical expertise and financial capacity to launch up-to-date marketing campaigns. It is cost-effective and saves time. Such a decision will definitely boost up your business growth and help you meet the challenges of the market.Final thoughtsThe future depends on data, entrepreneurs and marketers can expect a lot of AI and ML-based martech in future. Technographic data allows marketing and sales departments to develop strategic plans, targeted marketing campaigns and ads that resolve real-life challenges faced by organisations undergoing digital transformation.
Just like demographics, firmographics and psychographics, technographic is also a profiling method where you collect detailed information on technology usage for targeted prospecting. It is primarily employed by B2B marketers to understand - the hardware/software used by the target market, do they utilize any marketing automation tools/stack/applications, is there any remarketing software deployed on their website or not?To accelerate digital product and services adoption, to boost organizational capabilities and to gain an edge over competitors, enterprises spendings on SAAS based software has exponentially increased in the last few years. As of today, there are more than 8000 martech solutions available on the market.And if you are a company which relies on adequate prospecting data, technographic is an essential element of your business strategy to enhance your marketing. Want it or not, and you must grant yourself every strategic advantage possible if you want to thrive in the marketplace. It's the era of massive data where the true potentials of technology can be realised after decades spent in darkness. And, without an iota of doubt, the influx of information we are experiencing at the moment is unsettling. The overall consequences of everything that is unfolding here are completely indecipherable. However, one direct implication is that the business environment is evolving, and the success of A company would depend on the capacity of capitalizing the data. The biggest challenge most marketers are confronting today is to stand out from a rising number of competitors.It helps you unlock new levels of personalization by improving sales productivity. One important aspect that many marketing and sales departments are not able to handle is account-based marketing. As the name suggests, this type of marketing involves a marketing department that is solely focused on a particular product or service and its benefits. Hence, the benefits of technographic data are crucial to the success of account-based marketing campaigns. One of the factors that determine the success of such a campaign is the knowledge of the customer.It helps you identify the new opportunities and boost customer retention efforts - Depending on what is already using technology in your organization, it will be very helpful in designing a strategy. If the firm is already using mobile technologies, then knowing the specific locations of customers in real-time will give you an insight into the behaviour of potential clients.You can gather technographic information through surveys, website scraping and third party purchasing. With the increasing number of data sets available today, the demand for efficient data collection methods has become crucial. This demand is fulfilled through outsourcing data collection methods. There are a number of providers in the market who offer a variety of such services. Before deciding on the ideal outsourcing vendor, it is important for you to first identify a good data provider.Outsourcing data mining and firmographic analysis is beneficial especially for small firms that lack the technical expertise and financial capacity to launch up-to-date marketing campaigns. It is cost-effective and saves time. Such a decision will definitely boost up your business growth and help you meet the challenges of the market.Final thoughtsThe future depends on data, entrepreneurs and marketers can expect a lot of AI and ML-based martech in future. Technographic data allows marketing and sales departments to develop strategic plans, targeted marketing campaigns and ads that resolve real-life challenges faced by organisations undergoing digital transformation.
Just like demographics, firmographics and psychographics, technographic is also a profiling method where you collect detailed information on technology usage for targeted prospecting. It is primarily employed by B2B marketers to understand - the hardware/software used by the target market, do they utilize any marketing automation tools/stack/applications, is there any remarketing software deployed on their website or not?
To accelerate digital product and services adoption, to boost organizational capabilities and to gain an edge over competitors, enterprises spendings on SAAS based software has exponentially increased in the last few years. As of today, there are more than 8000 martech solutions available on the market.
And if you are a company which relies on adequate prospecting data, technographic is an essential element of your business strategy to enhance your marketing. Want it or not, and you must grant yourself every strategic advantage possible if you want to thrive in the marketplace. It's the era of massive data where the true potentials of technology can be realised after decades spent in darkness. And, without an iota of doubt, the influx of information we are experiencing at the moment is unsettling.
The overall consequences of everything that is unfolding here are completely indecipherable. However, one direct implication is that the business environment is evolving, and the success of A company would depend on the capacity of capitalizing the data. The biggest challenge most marketers are confronting today is to stand out from a rising number of competitors.
It helps you unlock new levels of personalization by improving sales productivity. One important aspect that many marketing and sales departments are not able to handle is account-based marketing. As the name suggests, this type of marketing involves a marketing department that is solely focused on a particular product or service and its benefits. Hence, the benefits of technographic data are crucial to the success of account-based marketing campaigns. One of the factors that determine the success of such a campaign is the knowledge of the customer.
It helps you identify the new opportunities and boost customer retention efforts - Depending on what is already using technology in your organization, it will be very helpful in designing a strategy. If the firm is already using mobile technologies, then knowing the specific locations of customers in real-time will give you an insight into the behaviour of potential clients.
You can gather technographic information through surveys, website scraping and third party purchasing. With the increasing number of data sets available today, the demand for efficient data collection methods has become crucial. This demand is fulfilled through outsourcing data collection methods. There are a number of providers in the market who offer a variety of such services. Before deciding on the ideal outsourcing vendor, it is important for you to first identify a good data provider.
Outsourcing data mining and firmographic analysis is beneficial especially for small firms that lack the technical expertise and financial capacity to launch up-to-date marketing campaigns. It is cost-effective and saves time. Such a decision will definitely boost up your business growth and help you meet the challenges of the market.
Final thoughts
The future depends on data, entrepreneurs and marketers can expect a lot of AI and ML-based martech in future. Technographic data allows marketing and sales departments to develop strategic plans, targeted marketing campaigns and ads that resolve real-life challenges faced by organisations undergoing digital transformation.
