TEN Media

Unmissable Digital Advertising

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About TEN Media
Technology. Engagement. Network. We design, create and run impactful & memorable ads with measurable results. TEN empowers its advertising clients with leading creative ad technology to connect with their target audiences. Our mission is to provide memorable and ca...
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$100 - $149/hr
50 - 249
2006
Hungary, Poland
TEN Media
Unmissable Digital Advertising
0.00/5 (0 Reviews)
10 Questions
It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.
It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look: What is Search Engine Optimization? SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website. Seo is undoubtedly beneficial in many ways: Build Brand Identity Reputation Building Builds Trust & Credibility Better User Experience Increased Engagement, Traffic & Conversions BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM…. What is Social Media Marketing? Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business. It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks. SMM is really helpful in many ways to enhance your business: Faster, Easier Communication Knowing your Audience Customer Feedback Curate customer content and stories in a snap Improve Brand Loyalty SEO vs SMM – Which is Better to invest in? As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media. Search Engine Marketing (SEO) over Social Media Marketing People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly. Social Media Marketing (SMM) over SEO: Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase. Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately. My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

It would be very unwise to consider one better over another. I mean, first of all, you need to understand that SEO (Search Engine Optimization) and SMM (Social Media Marketing) both are interdependent on each other and both are really important marketing strategies to be opt for promoting your business. Let’s take a look:

What is Search Engine Optimization?

SEO (Search Engine Optimization) is a technique which helps you in optimizing & managing your business website to bring the organic traffic to your website and rank higher on search results to increase visibility on various search engines like Google/Yahoo/Bing. It includes creating backlinks for your website, optimizing the layout and the content of your website.

Seo is undoubtedly beneficial in many ways:

  1. Build Brand Identity
  2. Reputation Building
  3. Builds Trust & Credibility
  4. Better User Experience
  5. Increased Engagement, Traffic & Conversions

BUT, as I have said Both the techniques are equally important for the marketing of the business or product. Let’s take a look on SMM….

What is Social Media Marketing?

Social media is the fastest-growing trend in the history of the world. Yes, you read it right. But nowadays, Social Media Marketing could be the new word of mouth for your business’ products & services. Social media platforms like Facebook, Twitter, LinkedIn, Instagram and many more are really helpful in creating awareness of the product. It helps in getting the leads to the business.

It is a marketing process that will get traffic to your website via social networking sites. Social Media Marketing can include organic social sharing of content as well as paid advertising where the social media platform charges you based on the number of views or clicks.

SMM is really helpful in many ways to enhance your business:

  1. Faster, Easier Communication
  2. Knowing your Audience
  3. Customer Feedback
  4. Curate customer content and stories in a snap
  5. Improve Brand Loyalty

SEO vs SMM – Which is Better to invest in?

As you have noticed both have different capabilities to promote your business. Each aspect has its own relevance, pros, and cons. To be very fair, in order to obtain the optimum result in marketing a lot will depend on how well you able to budget your time, money and other resources to all aspects of SEO, Social media.

Search Engine Marketing (SEO) over Social Media Marketing

People search for businesses online – The higher need-based your business, the more likely it is that your potential customer will try to search for the business online. This report says that 61% of people preferred to search online for a product before making a purchase

Keywords to guide you- You can do a keyword research to understand precisely which keyword related to your product are being searched for by users. This will lead you in streamlining your content marketing and SEO strategy in the desired direction and you don’t have to shoot blindly.

Social Media Marketing (SMM) over SEO:

Referrals – If your product thrives on word-of-mouth and peer recommendations then it’s the shares and likes on social media that give your product the peer validation it needs and encourages friends to make a purchase. A study shows that 75% of people pick up peer suggestions on social media into detail when they make an online purchase.

Response to Critique – Unlike search engines, where bad reviews can really hinder your results, social media allows you to respond to criticism in real-time and gives you a chance to modify a critic into a happy customer. This will help you to take care of your online reputation much more adequately.

My final Review for SEO and SMM, that both of them can be a combination which makes the marketing effective. Individually both are not that much useful or will not be able to grow your business. You need both of them but for different aspects.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.
Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise. Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world. When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as: 1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users. 2. Social media strategy for your business boosts your website’s SEO. 3. It can increase your reach through quoted experts. 4. Social media marketing helps you understand your audience. 5. Your business’s active social media presence builds relationships with your audience. 6. Social media advertisements allow targeting and retargeting. 7. Social media sites can get your website noticed at events and earn media coverage. 8. Social media is the key to customer service. 9. A strong social media presence builds brand loyalty. 10. It is the perfect addition to your PR strategy. 11. Your competition is already social. More than 91% of retail brands use at least two social media platforms. 12. The social media market is a reasonably level playing field for the majority of enterprises. 13. Social media is a king when we are talking about ‘newsjacking.’ 14. Social media marketing will bring you more sales. 15. It will help you find potential customers who do not already know your brand. 16. It establishes you as an authority in the industry. 17. It can yield you an unbeatable ROI. Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run. 1. HootSuite 2. Buffer 3. Sprout Social 4. Agorapulse 5. PromoRepublic 6. Sendible 7. Loomly 8. Juicer 9. Spredfast 10. Oktopost No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Today, social signals have become an important part of search engine optimization. When a business enters into the online arena, it needs to socialize, generate product awareness, create a prospect base, and notify the customers about the new products and changes in policies and procedures in their store. A well-planned social media strategy works best in this regard. It holds the capacity to either make or take down a brand. Whether your business size is small or large, social media provides a great opportunity and advantage for every brand, business, or enterprise.

Social media technologies turn communication into an interactive dialogue between communities, individuals, and organizations. The web-based applications supported by social channels help business owners to promote their companies all over the world.

When a business owner maintains a website in the form of a landing page and a blog associated to it, it gets the direct benefits of using social media sites, such as:

1. Social media posts drive targeted traffic. As per the Pew Research Center study, 68% of American adults are Facebook users.

2. Social media strategy for your business boosts your website’s SEO.

3. It can increase your reach through quoted experts.

4. Social media marketing helps you understand your audience.

5. Your business’s active social media presence builds relationships with your audience.

6. Social media advertisements allow targeting and retargeting.

7. Social media sites can get your website noticed at events and earn media coverage.

8. Social media is the key to customer service.

9. A strong social media presence builds brand loyalty.

10. It is the perfect addition to your PR strategy.

11. Your competition is already social. More than 91% of retail brands use at least two social media platforms.

12. The social media market is a reasonably level playing field for the majority of enterprises.

13. Social media is a king when we are talking about ‘newsjacking.’

14. Social media marketing will bring you more sales.

15. It will help you find potential customers who do not already know your brand.

16. It establishes you as an authority in the industry.

17. It can yield you an unbeatable ROI.

Now, check out the best social media management and marketing software that can genuinely help your business get flourished and move ahead in the competition in the long run.

1. HootSuite

2. Buffer

3. Sprout Social

4. Agorapulse

5. PromoRepublic

6. Sendible

7. Loomly

8. Juicer

9. Spredfast

10. Oktopost

No marketing tool or technique is as much capable as social media to influence your brand perception in the market. If you are regularly interacting with your followers, thought-leaders, journalists, and taste-makers can really boost your profile, give sales to your brand, and improve your public image.

Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether. Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends: Chatbots: The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human. Semantic search: Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results. Content Curation: Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective. Ad Targeting: Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes. Predictive Marketing: Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends. AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction. Voice Search: Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively. As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users. Target Audience: If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently. A/B Testing: A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans. Lead Scoring: Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity. Image Recognition: As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media. Last Words: Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.
Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether. Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends: Chatbots: The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human. Semantic search: Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results. Content Curation: Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective. Ad Targeting: Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes. Predictive Marketing: Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends. AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction. Voice Search: Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively. As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users. Target Audience: If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently. A/B Testing: A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans. Lead Scoring: Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity. Image Recognition: As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media. Last Words: Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.

Artificial intelligence is the creation of machines that can think and make decisions like humans and perform tasks more accurately. This technology is considered as the upcoming industrial revolution that can provide a solution to most of the problems globally. Also, AI can overcome various challenges that might occur in the future. Artificial intelligence is a futuristic technology that can build new industries, techniques, and environments altogether.

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Some researchers suggest that AI would create 2.3 million job opportunities in 2020, covering various domains of technologies. AI would also drive digital marketing to some extent. Let’s discuss the impacts of Artificial Intelligence on social media and digital marketing trends:

Chatbots:

The chatbots are computer-generated programs that are developed for communicating with online customers. These chats can be integrated into websites and social media pages, and even complete an order for customers. Chatbots improve engagement, and also provide 24/7 assistance to the customers simultaneously. They assist the customers by responding immediately to their queries through chat communication. Many e-commerce businesses have already implemented chatbots to provide better assistance to their customers. The beauty of chatbots is that many times the customer does not even realize that they are interacting with a machine and not human.

Semantic search:

Semantic search is a program that is explicitly designed to assist clients in finding answers for them quickly. It basically is a data searching technique that understands the user’s requirements and contextual meaning of a search query. Artificial Intelligence technology recognizes the significance of search phrases and also relates the sentences with the words in the search query. The semantic search takes into account several critical factors such as user's search history, previously stored data, current location, spelling alterations, periodic trends, local information, synonyms, concept matching, and time of the search before displaying the results.

Content Curation:

Artificial Intelligence can assist digital marketers by writing data-centric content such as sports stories, stock updates, and financial reports. AI technology can also help marketers to produce 2000 articles in a second. Also, marketing content creation with AI will be more effective.

Ad Targeting:

Ads are an essential aspect of a digital marketing campaign and brand promotion. Artificial Intelligence can generate and promote online Ads based on a user’s interests, preferences, likes, and dislikes.

Predictive Marketing:

Predictive marketing is a form of digital marketing based on forecasting marketing success and in predicting future business precisely. This technique also involves predictive analytics data mining, machine learning, and artificial intelligence strategies to evaluate historical data to predict future trends.

AI technology directly collects information about the user’s online behavior by the content they browse regularly. AI further analyzes this data as it reveals information on the buying frequency and brand preferences of the user. AI helps marketing companies to understand the user’s requirements and preferences by analyzing their data. Hence, this technology turns out to be the best technology to predict the buying behavior of a prospect. Moreover, the predictive analysis also assists organizations in managing their production plan based on demand and supply prediction.

Voice Search:

Various research suggested that by 2020, almost 50% of all the searches would be carried out as voice search. Siri and Google assistants are a type of voice search assistants developed by Apple and Google, respectively.

As voice search is gaining popularity, it will soon take over the market, so a proper SEO strategy needs to be developed. This makes it a prerequisite for marketers to optimize their content with voice friendly long-tail keywords for local search. It is found that the users speak words like “near me” more often in a voice search. Hence, the marketers and SEO experts need to optimize their sites for local search and provide easy and quick assistance to the users.

Target Audience:

If you are an online business or a marketing firm, targeting the right audience is the most crucial step for you. Google Analytics, driven by AI functions by segmenting the audience based on location, demographics like age, gender, education, income, profession, and other factors. The segmentation is also done based on psychographics like interest, preferences, attitudes, and lots more. Hence, the segmentation process assists marketers in deciding which target audience is best for their product or service. An extensive set of data can be collected from a single profile with the help of AI. Hence, digital marketers or organizations can promote products to different customer segments efficiently.

A/B Testing:

A/B testing, aka split testing or bucket testing, is an online marketing strategy that parallels two versions of web pages. This comparison is made to identify, which users most prefer one, or which version of your web page generates more conversions or leads. AI tools are used to increase the effectiveness of the conversion rate as this technology tests various hypotheses at a time and provides results much quicker and more efficiently than humans.

Lead Scoring:

Lead scoring is terminology for ranking leads based on customer behavior considering their interest in product or service. This methodology also identifies the customer’s current place in their buying cycle to identify who is likely to engage or buy. Companies can score leads by using terms like hot, warm, and cold determining as the lead that is ready to buy to an edge that is least interested in purchasing the product, respectively. AI can automatically prioritize real hot leads, and it helps to enhance sales productivity.

Image Recognition:

As far as digital marketing is concerned, images are the effective tools to engage people and can help identify consumer behavior patterns. Software recognition tools powered by AI can help in collecting actionable insights to understand the shift in user patterns through various images on social media.

Last Words:

Artificial Intelligence has been implemented across different industries in a short period. This technology drives various opportunities of achieving things with a higher degree of accuracy. With the assistance of Artificial intelligence, digital marketers can make data-driven decisions for better campaign results. This revolutionary technology can leverage the prediction efficiency to identify their potential customers, purchasing behavior to achieve higher sales, and better customer satisfaction.

No often is more often, when you are up to share quality content on social media. A huge mass of audience is always ready to take a glimpse of what extraordinary you are bringing in to the box and how efficient you are to maintain a balance between sharing and listening. People generally try discussing perfect post frequency ratio when they cover the majority of social media platforms. Still, there is a lot to identify and reach a decision and answers could vary from platform to platform. Let me tell brief you one by one: Facebook: It is one of the most popular social media platforms and involves deep participation by the users, especially when you are here for the business’s perspective. Here, the number of posts you update depends upon the number of followers you have. You can post 1 to 2 times a day on Facebook as you also have to work over ‘engagement per post’ matters. Instagram: According to the Union Metrics survey, the majority of top-performing brands post on Instagram for an average of 1 to 2 times a day. So, you can post at this ratio on Instagram as well. Twitter: Twitter is the most favorite social sharing tool for celebrities, and renowned personalities. For the general public and businesses as well, it is a fast-moving platform where you can post from 5 to 10 posts a day. The research found that most Twitter users remain active between 8:00 AM to 4:00 PM, so that you can spread your sweets across the day for most impact. LinkedIn: On LinkedIn, you can post up to 20 times a month or once in a business day. This frequency of posting on LinkedIn makes you reach 60% of your audience on the platform. Pinterest: You can start with 5 pins a day and go up to 30 pins. Here the case is: more pins can get you more exposure and engagement indeed. One most important thing! When you are up to post on social media, always remain stick to qualitative and useful content for your audience. Creating a buzz about nothing or less important things could distract your audience and it will further affect your business. You can also sync one media channel to other so that when you are posting something to one; it shows a copy posted on the other one too.
No often is more often, when you are up to share quality content on social media. A huge mass of audience is always ready to take a glimpse of what extraordinary you are bringing in to the box and how efficient you are to maintain a balance between sharing and listening. People generally try discussing perfect post frequency ratio when they cover the majority of social media platforms. Still, there is a lot to identify and reach a decision and answers could vary from platform to platform. Let me tell brief you one by one: Facebook: It is one of the most popular social media platforms and involves deep participation by the users, especially when you are here for the business’s perspective. Here, the number of posts you update depends upon the number of followers you have. You can post 1 to 2 times a day on Facebook as you also have to work over ‘engagement per post’ matters. Instagram: According to the Union Metrics survey, the majority of top-performing brands post on Instagram for an average of 1 to 2 times a day. So, you can post at this ratio on Instagram as well. Twitter: Twitter is the most favorite social sharing tool for celebrities, and renowned personalities. For the general public and businesses as well, it is a fast-moving platform where you can post from 5 to 10 posts a day. The research found that most Twitter users remain active between 8:00 AM to 4:00 PM, so that you can spread your sweets across the day for most impact. LinkedIn: On LinkedIn, you can post up to 20 times a month or once in a business day. This frequency of posting on LinkedIn makes you reach 60% of your audience on the platform. Pinterest: You can start with 5 pins a day and go up to 30 pins. Here the case is: more pins can get you more exposure and engagement indeed. One most important thing! When you are up to post on social media, always remain stick to qualitative and useful content for your audience. Creating a buzz about nothing or less important things could distract your audience and it will further affect your business. You can also sync one media channel to other so that when you are posting something to one; it shows a copy posted on the other one too.

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No often is more often, when you are up to share quality content on social media. A huge mass of audience is always ready to take a glimpse of what extraordinary you are bringing in to the box and how efficient you are to maintain a balance between sharing and listening.

People generally try discussing perfect post frequency ratio when they cover the majority of social media platforms. Still, there is a lot to identify and reach a decision and answers could vary from platform to platform. Let me tell brief you one by one:

Facebook: It is one of the most popular social media platforms and involves deep participation by the users, especially when you are here for the business’s perspective. Here, the number of posts you update depends upon the number of followers you have. You can post 1 to 2 times a day on Facebook as you also have to work over ‘engagement per post’ matters.

Instagram: According to the Union Metrics survey, the majority of top-performing brands post on Instagram for an average of 1 to 2 times a day. So, you can post at this ratio on Instagram as well.

Twitter: Twitter is the most favorite social sharing tool for celebrities, and renowned personalities. For the general public and businesses as well, it is a fast-moving platform where you can post from 5 to 10 posts a day. The research found that most Twitter users remain active between 8:00 AM to 4:00 PM, so that you can spread your sweets across the day for most impact.

LinkedIn: On LinkedIn, you can post up to 20 times a month or once in a business day. This frequency of posting on LinkedIn makes you reach 60% of your audience on the platform.

Pinterest: You can start with 5 pins a day and go up to 30 pins. Here the case is: more pins can get you more exposure and engagement indeed.

One most important thing! When you are up to post on social media, always remain stick to qualitative and useful content for your audience. Creating a buzz about nothing or less important things could distract your audience and it will further affect your business.

You can also sync one media channel to other so that when you are posting something to one; it shows a copy posted on the other one too.

The answer is simple – YES. SEO and Social Media help each other. Indirectly, social media significantly helps the companies get their content presented to a larger audience. It leads to many things that advantage their SEO strategy such as improved engagement signals, more backlinks, and improved SERPs. Here is more benefits to SEO using Social Media tactics: #1: Social media affects your website traffic as it provides more visibility to your content. #2: Your social media profiles rank in search engine results and helps your brand get more search engine visibility. #3: Social media channels are best to make your content reach to as many people as possible. #4: Social media platforms are supported by robust search functionalities and so, they serve as valuable search engines themselves. #5: Social media channels improve your local SEO efforts by geo-tagging your stories and posts and helps you acquiring your local audience. #6: Popular and relevant YouTube videos get prominent rankings in Search Engine Result Pages. Social Media channels work by making your brand and content more visible to the visitors. This ultimately drives traffic to a website and it further contributes to the SEO strategy of that website.
The answer is simple – YES. SEO and Social Media help each other. Indirectly, social media significantly helps the companies get their content presented to a larger audience. It leads to many things that advantage their SEO strategy such as improved engagement signals, more backlinks, and improved SERPs. Here is more benefits to SEO using Social Media tactics: #1: Social media affects your website traffic as it provides more visibility to your content. #2: Your social media profiles rank in search engine results and helps your brand get more search engine visibility. #3: Social media channels are best to make your content reach to as many people as possible. #4: Social media platforms are supported by robust search functionalities and so, they serve as valuable search engines themselves. #5: Social media channels improve your local SEO efforts by geo-tagging your stories and posts and helps you acquiring your local audience. #6: Popular and relevant YouTube videos get prominent rankings in Search Engine Result Pages. Social Media channels work by making your brand and content more visible to the visitors. This ultimately drives traffic to a website and it further contributes to the SEO strategy of that website.

The answer is simple – YES.

SEO and Social Media help each other.

Indirectly, social media significantly helps the companies get their content presented to a larger audience. It leads to many things that advantage their SEO strategy such as improved engagement signals, more backlinks, and improved SERPs.

Here is more benefits to SEO using Social Media tactics:

#1: Social media affects your website traffic as it provides more visibility to your content.

#2: Your social media profiles rank in search engine results and helps your brand get more search engine visibility.

#3: Social media channels are best to make your content reach to as many people as possible.

#4: Social media platforms are supported by robust search functionalities and so, they serve as valuable search engines themselves.

#5: Social media channels improve your local SEO efforts by geo-tagging your stories and posts and helps you acquiring your local audience.

#6: Popular and relevant YouTube videos get prominent rankings in Search Engine Result Pages.

Social Media channels work by making your brand and content more visible to the visitors. This ultimately drives traffic to a website and it further contributes to the SEO strategy of that website.

In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are: 1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free. 2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs. 3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business. 4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.
In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are: 1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free. 2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs. 3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business. 4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.

In the current world where social media presence is one of the best ways for a business to stand out to reach a wider audience. It has become a necessity for any brand that wants to become an industry leader to connect with its potential and current customers. Some of the best social media management tools I have used are:

1. Hootsuite – One of the best social media management tool I have ever used. It provides me to manage all the social media profiles from one dashboard saving my lot of time. Moreover, I can manage 3 social media profiles for free.

2. Sendible – It streamlines the process of managing social media accounts from panning and collaboration to engagement and analytics. It provides a 30 days free trial and its plan starts from $29/month or $24/month if billed annually which stands out to be the best for Solopreneurs.

3. Agoraplus – It is a simple tool with which you can easily schedule your content, get reports and engage followers. It provides a 28 days free trial and its plan starts from $99/month or $89/month if billed annually which stands out to be the best for small business.

4. Sprout Social – It enables brands for all points of connection with their social audience. It provides a 30 days free trial and its plan starts from $99/month which stands out to be the best tool for professionals.

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