The Brand Aid

Big business marketing. Without the price tag.

The Brand Aid builds and runs marketing functions for businesses across Australia. From a fractional Marketing Manager to a mini marketing team or a complete outsourced marketing department, we build the capability around what needs doing.

We're the fixers. We work inside your business, bringing the experience, ownership and hands-on delivery to launch products, enter new markets, build brands, win customers and keep them coming back.

Our work spans marketing strategy, brand positioning, go-to-market planning, integrated campaigns, PR, events, sponsorships and partnerships. We build lead generation, referral programs, local area marketing, reputation management and sales support into the mix. Backed by creative and video production, websites, SEO, paid advertising, social media, content, email marketing and CRM automation.

And we manage the work behind the work. The budgets. The suppliers. The priorities. The people. Making sure everything connects and someone is accountable for getting it done.

Founder Amy de Groot brings more than 20 years' experience, including roles with Mastercard, WWE, Sony Pictures and DAZN. Our experienced marketers and specialist bench bring that same combination of commercial thinking and sleeves-rolled-up delivery.

Start with one embedded marketer. Add the skills you need. Or put us in charge of the whole marketing function. Serious capability, without hiring an entire department.

One team. One invoice. Zero excuses.

Stop waiting for a bigger budget. Put us to work.